What Trillion does

Trillion (formerly Trellian) is a privately-held, self-funded ad-tech company founded in 1997 and headquartered in Melbourne, Australia, with additional operations in the United States, United Kingdom, China, India, and the Philippines. The company operates an intent-driven advertising platform that monetizes one of the world's largest domain portfolios along with premium publisher inventory (Yahoo, MSN, Weather.com, Affirm, Afterpay) through domain redirect traffic and real-time bidding. Its three core products — Trillion Direct (intent-driven traffic acquisition), Trillion Suggest (brand discovery capture), and Trillion Retrieve (remarketing and re-engagement) — are supported by ad formats including browser search, BNPL, coupons, tiles, email, content links, and contextual ad blocks. Trillion Pixels provides first-party conversion tracking that feeds campaign optimization.

The company's business model centers on a Cost Per View (CPV) pricing structure in which advertisers prepay (minimum $500 for new accounts, $1,000 for credit card) to bid on traffic distributed through self-serve account management, with optional sales-assisted enterprise support and credit-line invoicing for approved advertisers. Beyond the core ad platform, Trillion maintains a substantial portfolio of subsidiary products spanning the domain and SEO value chain, including Above.com (domain portfolio management and marketplace), KeywordDiscovery (keyword research over 36B+ searches), Priority Submit, BeOnTop SEO, AddMe Reviews, Mamma.com (coupons), and multiple auDA-accredited Australian registrars (NetFleet, Fabulous, Drop.com.au, Yexa). This vertical integration spans domain ownership, registrar services, SEO tooling, and advertising distribution, creating cross-product data flow and switching friction. The company rebranded from Trellian to Trillion in 2023 after securing the Trillion.com domain, and reports 220M+ monthly users reached and $772M+ in incremental advertiser sales per month through its platform. Named enterprise customers include StockX, Reverb, Nordstrom, and AppSumo, with documented conversion rates of 5.4%-8.1% on Trillion-driven traffic.

Name

Trillion

Legal name

Trillion.com Pty Ltd

Website

https://trillion.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Trillion is a self-funded, Australia-headquartered ad-tech company operating an intent-driven advertising platform across domain redirect traffic, premium publisher inventory, and remarketing, serving digital marketers with CPV-based self-serve and enterprise tier offerings.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Intent-driven advertising
• Domain redirect traffic
• Real-time bidding platform
• Premium publisher placements
• Digital advertising network

Headquarters

HQ city

Beaumaris

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CPV-based Advertising (Cost Per View/Redirect): Advertisers pay a CPV (Cost Per View) rate for every redirect from the Trillion Network to their landing pages. The CPV model includes all costs associated with running campaigns including data, tech, ad serving, brand safety, and auction costs. Prepayment required with minimum $1,000 for credit card payments.
2. Credit Line Invoicing: For advertisers granted credit lines, Trillion sends monthly invoices for charges incurred. Payment terms include 30 days with 1.5% monthly interest on late payments.
3. Domain Portfolio Monetization: Integration with Above.com platform allows Trillion to monetize domain traffic by sending each domain visitor to the highest earning monetization channel, creating revenue from owned domain assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trillion operates an intent-driven digital advertising platform that connects advertisers with high-intent users via domain redirect traffic sourced from its owned domain portfolio and premium publisher partnerships. The platform delivers ads through multiple formats (Browser Search, BNPL, Coupon, Tiles, Email, Content Links, Contextual Ad Block) billed on a Cost Per View (CPV) basis, and is supported by self-serve campaign management, proprietary Trillion Pixels tracking, and a global network spanning 200+ geographies. The company also operates an extensive portfolio of subsidiary brands spanning domain registration, SEO tools, keyword research, and content sites.

Product overview

Trillion is an intent-driven ad platform for digital marketers operating a multi-product portfolio. The core offering consists of three advertising products: Trillion Direct (intent-driven domain redirect traffic), Trillion Suggest (proactive user discovery capture), and Trillion Retrieve (user re-engagement). These are supported by various ad formats including Browser Search, BNPL, Coupon, Tiles, Email, Content Links, and Contextual Ad Block. Trillion also maintains an extensive portfolio of domain industry brands including Above.com (domain portfolio management), KeywordDiscovery (SEO keyword research), Mamma.com (coupon platform), and multiple Australian domain registrars and services (NetFleet, Yexa, Fabulous, Drop, Domain Shield). The company, founded in 1997, rebranded from Trellian to Trillion in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Trillion Direct Intent-driven ad platform that bypasses traditional search and connects advertisers directly with users expressing active need, leveraging traffic from premium publishers and domain redirect networks. Includes keyword targeting, category/vertical targeting, and geographic targeting across 200+ countries.
• Trillion Suggest Brand-focused solution suite that proactively captures users at the beginning of their discovery journey, placing brands front and center for users with specific interests.
• Trillion Retrieve User re-engagement solution using advanced technology to bring users back to landing pages and secure sales, keeping brands at the forefront of customer minds through remarketing and retargeting capabilities.
• Above.com Award-winning domain asset portfolio management platform offering registrar services and buy/sell marketplace for domain investors since 2008. Integrated with Trillion Direct to monetize domain visitors through the highest-earning channel.
• Keyword Discovery Keyword research service with database of over 36 billion searches tracked over 12 months, compiling search related statistics from multiple search engines.
• Mamma.com

Quantifiable outcome

• 6.35% CVR and $690K+ Sales for Reverb
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• YahoocoreTechnology or IntegrationPremium publisher partner providing brand-safe advertising placements on Yahoo properties. Users are presented with promoted content when searching or browsing on Yahoo platforms.
• MSNcoreTechnology or IntegrationPremium publisher partner on the Trillion Network. MSN provides intent-driven traffic through browser search and content placements.
• Weather.comcoreTechnology or IntegrationPremium publisher providing advertising placements to users on weather.com properties. Part of the premium publisher network delivering intent-based ad formats.
• AffirmcoreTechnology or IntegrationPremium publisher and BNPL (Buy Now Pay Later) partner providing advertising placements across their digital properties.
• AfterpaycoreTechnology or IntegrationPremium publisher and BNPL partner delivering brand advertising to users on their platform with buy now pay later integration options.
• Above.comcoreTechnology or IntegrationRelated platform owned by Trillion providing domain investor platform with registrar services and buy/sell marketplace. Key competitive advantage involves sending each domain visitor to the highest earning monetization channel. Integration with Trillion Direct produces win-win for domain investors and advertisers.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sedo: Sedo operates a global domain marketplace and monetization platform comparable to Trillion's Above.com subsidiary. Both serve domain investors with registrar, brokerage, and traffic monetization services, including parking and redirect monetization that converts direct-navigation traffic into ad revenue.
• ZEDO: ZEDO is an independent AdTech platform offering programmatic monetization, contextual targeting, and header bidding solutions for publishers and advertisers, comparable to Trillion's self-serve RTB platform with audience targeting, brand safety, and domain redirect traffic.
• Outbrain: Outbrain operates a content discovery and native advertising network that places advertiser content on premium publisher properties, similar to how Trillion delivers intent-driven ad formats across Yahoo, MSN, and Weather.com. Both companies act as intermediaries between advertisers and premium publisher inventory, monetizing traffic at scale.
• Taboola: Taboola runs a content discovery and sponsored-content platform serving advertiser placements on premium publisher networks. Like Trillion, it monetizes publisher traffic through performance-based placements and competes for advertiser budgets seeking incremental reach beyond Google search.
• Criteo: Criteo is a retargeting and performance AdTech platform that monetizes user intent signals through dynamic ad placements on third-party inventory, analogous to Trillion's Trillion Retrieve retargeting product and overall intent-driven CPV model. Both compete for direct-response advertiser budgets in the post-cookie display ecosystem.
• AdRoll (NextRoll): AdRoll provides self-serve programmatic advertising and retargeting tools for SMB and mid-market advertisers, similar to Trillion's self-serve RTB platform with keyword, geo, and audience targeting. Both monetize intent signals on third-party inventory with usage-based pricing and dedicated account management.
• Media.net: Media.net (a Yahoo-Bing contextual advertising marketplace) operates a contextual ad platform monetizing publisher traffic through keyword-based placements, directly comparable to Trillion's contextual ad blocks and browser search formats across the same publisher classes.
• MGID: MGID runs a native advertising network that places sponsored content on premium publisher sites, monetizing intent-driven traffic in a manner similar to Trillion's premium publisher placements and contextual ad blocks. Both compete for performance marketers seeking audience reach outside walled gardens.

Broad incumbents

• GoDaddy: GoDaddy is a broad incumbent offering domain registration, hosting, and marketing services alongside multiple auDA-accredited registrars, overlapping with Trillion's NetFleet, Yexa, Fabulous, Drop, DomainShield and Help.com.au subsidiaries. While GoDaddy is much larger and broader, the domain services and SMB marketing tools categories overlap directly.

Others

• Yelp (Connect Ads / Audience Network): Yelp operates contextual and intent-driven advertising placements alongside local business profiles and reputation tools, conceptually adjacent to Trillion's mix of advertising formats and AddMe Reviews / BeOnTop SEO reputation management subsidiaries. It represents an adjacent, broader incumbent rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trillioncom
• LinkedInlinkedin.com/company/trillion-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trillion