Verde Agritech
Verde AgriTech produces specialty multinutrient potassium and silicon fertilizers from glauconitic siltite for direct sale to Brazilian farmers, and is building adjacent carbon removal credit and clay-hosted rare earths platforms through its new Magnes Rare Earths subsidiary.
- Company typePublic
- Founded2006
- HeadquartersLittle Sutton, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verde Agritech does
Verde AgriTech Ltd. is a UK-incorporated, TSX-listed (NPK; OTCMKTS VNPKF) agricultural technology company headquartered in Belo Horizonte, Minas Gerais, Brazil, that produces specialty multinutrient potassium and silicon fertilizers from a proprietary glauconitic siltite feedstock mined at its Cerrado Verde project. Its core product is Kaapy® (also marketed as K Forte® / The Product®), a chloride-free, sodium-free multinutrient fertilizer delivering potassium plus approximately 70 trace elements with progressive nutrient release, and is layered with a family of specialty sub-products (BAKS®, Mondé®/Silício Forte®, Catu®, Ussu®, Miri®, Yba®, Ayra®) and five proprietary processing technologies — 3D Alliance, Micro S, N Keeper, Bio Revolution (with patent filed) and Dust Control. Verde sells directly to Brazilian farmers across crops (soybean, sugarcane, eucalyptus) and grew its client base from 28 (2017) to 1,223 (2022), with Super Greensand® marketed internationally.
The company generates revenue primarily through direct unit sales of these fertilizers at high gross margins (72% in FY2025), with no public list pricing; sales are quote-based. Two emerging platforms are being layered on top of the fertilizer base: (i) carbon removal credits developed under an exclusive November 2025 partnership with UNDO Carbon Ltd. via enhanced rock weathering, and (ii) a clay-hosted ionic-adsorption rare earths platform (Minas Americas Global Alliance) carved into a new wholly owned subsidiary, Magnes Rare Earths, intended for separate U.S. listing. FY2025 revenue was $16.6 million USD (down from $21.6M in FY2024) and Q1 2026 revenue fell 41% year-over-year to $1.7M amid tight agricultural credit in Brazil, with a $11.7M FY2025 net loss partially offset by Q3 2025's first positive EBITDA since Q2 2023 and ~BRL 9.4M in annualized cost savings. In May 2026 Verde announced a CEO transition from founder Cristiano Veloso (who moved to lead Magnes) to Reberth Machado effective June 1, 2026.
Verde Agritech firmographics
Firmographics- Name
- Verde Agritech
- Legal name
- Verde AgriTech Ltd.
- Website
- https://verdepotash.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Verde AgriTech produces specialty multinutrient potassium and silicon fertilizers from glauconitic siltite for direct sale to Brazilian farmers, and is building adjacent carbon removal credit and clay-hosted rare earths platforms through its new Magnes Rare Earths subsidiary.
- Ownership category
- akta.pro rank
Verde Agritech industry classification
Industry- Product category
- Specialty Fertilizers
- NAICS
- Fertilizer and Compost Manufacturing (32531), Other Nonmetallic Mineral Mining and Quarrying (21239)
- SIC
- Agricultural Chemicals (2870), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)
- akta.pro primary industry
- Specialty Potassium Products (SOP, Low-Chloride K, K-Thiosulfate) (AFABACAI)
- akta.pro secondary industries
- Fertilizer Raw Materials & Intermediates (Phosphate Rock, Sulfuric/Phosphoric Acid, Potash Ore/Brines) (AFABABAH), Potash Fertilizers (MOP/SOP) (IMAEAEAC), Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)
Keywords
Where Verde Agritech is headquartered
LocationHeadquarters
- HQ city
- Little Sutton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Verde Agritech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Fertilizer Product Sales: Direct sale of specialty multinutrient potassium and silicon fertilizers (K Forte®/The Product®, Super Greensand®, BAKS®, Catu®, Ussu®, Miri®, Yba®, Ayra®, Mondé®) to farmers in Brazil and internationally via Super Greensand®. Transactional unit sales with high gross margins (72% in FY2025).
- Carbon Removal Credit Sales: Sale of carbon removal credits generated through enhanced rock weathering activities in Brazil, developed under exclusive partnership with UNDO Carbon Ltd. Aimed at creating a new revenue stream from CO2 sequestration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Pricing not publicly disclosed; products sold directly to farmers with quote-based/unit pricing. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Verde Agritech product offering
Product offeringCore offering
Verde AgriTech mines glauconitic siltite at its Cerrado Verde Project in Minas Gerais, Brazil and produces specialty multinutrient potassium, silicon and magnesium fertilizers sold under brands including Kaapy/K Forte/The Product, Super Greensand, BAKS, Mondé, Catu, Ussu, Miri, Yba and Ayra. The company sells these chloride-free, sodium-free fertilizers with progressive nutrient release directly to farmers in Brazil and markets Super Greensand internationally. Verde is also commercializing carbon removal credits via enhanced rock weathering (with UNDO Carbon) and developing a clay-hosted rare earths platform through its Magnes Rare Earths subsidiary.
Product overview
Verde AgriTech operates a portfolio built around a single core multinutrient potash fertilizer — Kaapy® (also marketed as The Product® / K Forte®), made from Glauconitic Siltite — which is sold both in Brazil and internationally as Super Greensand®. Layered on top of this core offering are a family of specialty sub-products (BAKS®, Mondé®/Silício Forte®, Catu®, Ussu®, Miri®, Yba® and Ayra®) that target different crops, organic certification, micronutrient needs, and seed coating. The company also markets several proprietary processing technologies that modify or enhance the base products: 3D Alliance Technology (raw-material restructuring), Micro S Technology (sulfur micronization for BAKS®), N Keeper Technology (ammonia retention for nitrogen fertilizers), Bio Revolution Technology (microorganism incorporation, with K Forte® the first fertilizer to use it), and Dust Control Technology (application drift reduction). On top of its established fertilizer platform, Verde has begun layering in two new growth platforms: a carbon-removal credit offering developed with UNDO Carbon through enhanced rock weathering, and a rare-earths platform consolidated under the Magnes Rare Earths subsidiary via the Minas Americas Global Alliance Project. The offering is therefore a platform-plus-modules architecture: one core Glauconitic Siltite product feeds multiple branded sub-products and proprietary technologies, with carbon credits and rare earths added as separate growth platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Kaapy®: Multinutrient fertilizer brand marketed in Brazil; source of potassium plus approximately 70 trace elements, made from glauconitic siltite. Also referred to as K Forte® and The Product®.
- Super Greensand®
- BAKS®
- Mondé®
- Catu®
- Ussu®
- Miri®
- Yba®
- Ayra®
Products and services
- Kaapy® (The Product® / K Forte®) Multinutrient fertilizer brand marketed in Brazil; a source of potassium plus approximately 70 trace elements. Free of sodium, chlorine, acidification, leaching, compaction and salinity, with residual nutrient effect. Used by Brazilian farmers on crops including soybean, sugarcane and eucalyptus.
- Super Greensand® Multinutrient potassium, silicon and magnesium fertilizer brand marketed internationally by Verde, with progressive nutrient release and no sodium, chlorine, acidification, leaching, compaction or salinity.
- BAKS® Combination of Kaapy (The Product) plus three additional nutrients chosen by the customer according to crop needs; releases nutrients progressively with no leaching loss, chloride-free and rich in silicon that strengthens crops against pests, disease and climate stress.
- Mondé® (Silício Forte®) Silicon-rich product made from glauconitic siltite that strengthens plant epidermal cells, reduces water loss, strengthens cell walls, and improves nutrient availability, photosynthetic rate and lodging resistance.
- Catu® Certified organic fertilizer containing potassium, silicon, manganese and magnesium, designed to improve soil health and microbial activity.
- Ussu® High-efficiency macro and micronutrient fertilizer that boosts crop productivity, reduces environmental risks, and enhances nitrogen retention in soil.
- Miri® Premium micronutrient fertilizer enriched with boron, manganese, silicon and magnesium, ensuring balanced and efficient plant nutrition throughout the crop cycle.
- Yba® Specialized fertilizer line tailored for different crop types, ensuring high agronomic efficiency and sustainability.
- Ayra® Seed coating material rich in potassium, magnesium, manganese and silicon, ensuring stronger germination and robust early plant growth.
- Carbon Removal Credits via Enhanced Rock Weathering Carbon removal credits generated through enhanced rock weathering activities in Brazil, developed and sold under exclusive partnership with UNDO Carbon Ltd., creating a new revenue stream from CO2 sequestration using Verde's glauconitic siltite-based products.
Quantifiable outcome
- Sales volume grew from 28 clients (2017) to 1,223 clients (2022) — ~44x expansion in customer base over 5 years
- +4 more outcomes
Companies that use Verde Agritech
Customer profileSegments2 records
Ideal customer profiles2 records
Verde Agritech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Verde Agritech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and minor.
- UNDO Carbon Ltd.flagshipVerde signed an exclusive partnership deal with UNDO Carbon Ltd. to develop and sell carbon removal credits through enhanced rock weathering activities in Brazil. The collaboration aims to generate significant CO2 removal and establish a new revenue stream for Verde by leveraging its glauconitic siltite-based products for carbon sequestration.
- RSMminorRSM serves as Verde's independent registered public accounting firm (auditor), disclosed on the Contact Us page.
- TSX Trust CompanyminorTSX Trust Company acts as Verde's transfer agent and registrar; investor services team reachable via [email protected] or 1-866-600-5869; office at 301-100 Adelaide Street West, Toronto, Ontario, Canada M5H 4H1.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Verde Agritech competitors and assessment
Company assessmentEmerging players
- MP Materials Corp. U.S.-listed producer of rare earth materials, particularly magnet rare earths from the Mountain Pass mine in California. Comparable to Verde's Magnes Rare Earths subsidiary as an emerging player in the Western rare earth supply chain for clean energy and magnets.
- Lynas Rare Earths Limited: Australia-listed producer of separated rare earth materials including NdPr for magnets. Comparable to Verde's Magnes Rare Earths as an emerging player developing ex-China rare earth capacity, though Lynas is already in commercial production while Magnes is at the resource-definition stage.
Broad incumbents
- Yara International ASA: Norway-based global nitrogen and specialty crop nutrition company with significant presence in Latin America. Comparable to Verde as a broad incumbent serving Brazilian farmers with crop nutrition inputs, though Yara is dominated by nitrogen rather than potassium.
- BHP Group Limited: Global mining major developing the Jansen potash project in Saskatchewan. Comparable to Verde as a broad incumbent moving into the potash market, but at hyperscale and with a greenfield rather than operating asset base.
- ICL Group Ltd. Israel-based specialty fertilizers and specialty minerals producer with a strong specialty plant nutrition portfolio. Comparable to Verde as a broad incumbent in specialty plant nutrition and a global SOP/potash player, but with deeper R&D resources and a wider product portfolio.
- The Mosaic Company: Major U.S.-listed producer of potash and phosphate fertilizers with global distribution including Brazil. Comparable to Verde as a broad incumbent potash supplier serving Brazilian agriculture, though Mosaic's product mix is concentrated in commodity MOP and phosphates rather than Verde's specialty multinutrient K.
- Nutrien Ltd. World's largest crop inputs provider and a leading global potash producer via its Saskatoon-based operations. Comparable to Verde as a broad incumbent in the potash/fertilizer value chain with global distribution, but operates at vastly larger scale and across multiple nutrient categories.
Regional players
- Lavoro Limited: Largest Brazilian agricultural inputs retailer, distributing fertilizers, crop protection and specialty products to Brazilian growers. Comparable to Verde as a regional player focused exclusively on the Brazilian agricultural input market, though Lavoro is a retailer/distributor rather than a producer.
Direct peers
- Compass Minerals International: U.S.-listed producer of sulfate of potash (SOP), specialty plant nutrition, and industrial minerals. Comparable to Verde as a direct peer in specialty potassium fertilizers, though Compass also operates a large salt de-icing business and is more geographically diversified.
- K+S Aktiengesellschaft: German potash and salt specialist selling SOP/MOP and specialty fertilizer products globally. Highly comparable to Verde as a potash-focused player with specialty product lines, although K+S operates at a much larger scale and is more commodity-tilted.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verde Agritech social profiles
Digital presenceVerde Agritech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verde Agritech leadership team
Management profileNumber of profiles
Profiles8 records
Verde Agritech subsidiaries and ownership
Company hierarchySubsidiaries1 record
Verde Agritech funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verde Agritech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verde Agritech
What does Verde Agritech do?
Verde AgriTech mines glauconitic siltite at its Cerrado Verde Project in Minas Gerais, Brazil and produces specialty multinutrient potassium, silicon and magnesium fertilizers sold under brands including Kaapy/K Forte/The Product, Super Greensand, BAKS, Mondé, Catu, Ussu, Miri, Yba and Ayra. The company sells these chloride-free, sodium-free fertilizers with progressive nutrient release directly to farmers in Brazil and markets Super Greensand internationally. Verde is also commercializing carbon removal credits via enhanced rock weathering (with UNDO Carbon) and developing a clay-hosted rare earths platform through its Magnes Rare Earths subsidiary.
Is Verde Agritech a public or private company?
Verde Agritech is a public company. It is classified as public and is currently operating.
When was Verde Agritech founded?
Verde Agritech was founded in 2006. It employs 251 to 500 people.
Where is Verde Agritech based?
Verde Agritech is headquartered in Little Sutton, United Kingdom, in the Europe region.
How does Verde Agritech make money?
Two revenue lines are on record. Fertilizer Product Sales are the primary driver. The others are carbon Removal Credit Sales.
Who are Verde Agritech's main competitors?
Emerging players on record are MP Materials Corp. and Lynas Rare Earths Limited. Broad incumbents are Yara International ASA, BHP Group Limited, ICL Group Ltd., The Mosaic Company and Nutrien Ltd.. Lavoro Limited is listed as a regional player. Direct peers are Compass Minerals International and K+S Aktiengesellschaft.
Does Verde Agritech have an API?
No public API is recorded for Verde Agritech.
What industry is Verde Agritech in?
Verde Agritech's product category is Specialty Fertilizers. Its primary akta.pro industry code is AFABACAI, Specialty Potassium Products (SOP, Low-Chloride K, K-Thiosulfate), with a secondary code of AFABABAH, Fertilizer Raw Materials & Intermediates (Phosphate Rock, Sulfuric/Phosphoric Acid, Potash Ore/Brines). Its NAICS code is 32531 and its SIC code is 2870.