Insanity Group
Insanity Group is a London-based, independently owned entertainment management company founded in 1997 that exclusively represents UK television presenters, radio hosts, musicians, podcasters, and content creators across four divisions: Entertainment, Creators, Records, and Studios.
- Company typePrivate
- Founded1997
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Insanity Group does
Insanity Group is a London-headquartered, independently owned entertainment management company founded in 1997. The company exclusively represents a roster of UK entertainment talent across television presenting, radio hosting, podcasting, content creation, and music, and operates as a B Corp Certified business. Its client base includes high-profile names such as Maya Jama, Roman Kemp, Tom Grennan, Bradley Simpson, Joy Crookes, and Zara McDermott, with geographic reach extending into the United States via a New York presence.
The business is organized into four interconnected divisions: Entertainment (traditional TV and radio talent), Creators (digital-first influencers and content creators), Records (a boutique record label for established and developing music artists), and Insanity Studios (content production including chart-topping audio/visual podcasts and brand content partnerships). This structure allows the company to capture multiple revenue streams from a single talent relationship, spanning management fees, commissions, music royalties, content monetization, and brand partnership facilitation.
Insanity generates revenue through four principal streams: talent representation and management fees, record label operations, content development and production, and brand partnership facilitation with advertisers seeking authentic talent-led campaigns. Its go-to-market is primarily direct, built on exclusive representation agreements and a digital presence (website, Instagram, LinkedIn). Independent ownership since founding, combined with strong industry recognition including Edinburgh TV Awards 2025 Agency of the Year and Broadcast magazine Best Places to Work in TV 2026, positions the company as a differentiated mid-sized player in the UK entertainment representation market.
Insanity Group firmographics
Firmographics- Name
- Insanity Group
- Legal name
- Insanity Group
- Website
- https://insanitygroup.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Insanity Group is a London-based, independently owned entertainment management company founded in 1997 that exclusively represents UK television presenters, radio hosts, musicians, podcasters, and content creators across four divisions: Entertainment, Creators, Records, and Studios.
- Ownership category
- akta.pro rank
Where Insanity Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Insanity Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Talent Representation and Management: Career management services for entertainment talent including television presenters, radio hosts, podcasters, content creators, and musicians. Revenue generated through management fees and commissions from talent career activities.
- Record Label Operations: Boutique record label representing globally successful music artists. Revenue from music sales, touring, and related artist activities.
- Content Development and Production: Develops, produces and exploits content including chart-topping audio/visual podcasts. Revenue generated through content monetization.
- Brand Partnerships and Advertising: Partners with brands looking to engage authentic talent for impactful advertising campaigns. Revenue from brand partnership deals and advertising services.
Distribution channels1 record
Marketing channels5 records
Insanity Group product offering
Product offeringCore offering
Insanity Group is a UK-based entertainment management company that exclusively represents a roster of top-tier entertainment talent across television, radio, podcasting, digital content creation, and music. It delivers career management, brand partnership facilitation, record label services for recording artists, and in-house content production (including chart-topping audio/visual podcasts) via four divisions: Entertainment, Creators, Records, and Insanity Studios.
Product overview
Insanity Group is an independently owned entertainment management company offering integrated talent representation services across four interconnected divisions: Entertainment (television, radio, and broadcasting talent), Creators (digital content creators and influencers), Records (music artist representation and record label operations), and Insanity Studios (content production and brand partnerships). The company strategically partners with talent as exclusive career managers, providing a comprehensive suite of representation services from early-career development through established artist status.
Differentiator
Problem solved
Functional benefit
Products and services
- Entertainment Division Talent management services for television and radio personalities, presenters, and broadcasters across the UK entertainment industry. Provides exclusive career representation to figures including Maya Jama, Roman Kemp, Mollie King, and Kemi Rodgers.
- Creators Division Management services for content creators, podcasters, social media influencers, and digital-first talent spanning beauty, fashion, food, lifestyle, fitness, parenting, and comedy verticals. Represents creators such as Louise Thompson, Kate Keogh, D'Nieccio Mitchell, and Cody Dahler.
- Records / Music Division Record label operations representing a boutique roster of globally successful music artists from early-career development through established recording and touring status. Includes artists such as Tom Grennan, Bradley Simpson, Baby Queen, and Joy Crookes.
- Insanity Studios Content development and production division creating chart-topping audio/visual podcasts and brand content partnerships for brands seeking authentic talent-driven campaigns.
Companies that use Insanity Group
Customer profileNamed customers21 records
Segments1 record
Ideal customer profiles2 records
Insanity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insanity Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brand PartnerscoreInsanity Group partners with brands looking to engage authentic entertainment talent for impactful advertising campaigns. The company facilitates connections between brands and their roster of talent for marketing collaborations.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Insanity Group competitors and assessment
Company assessmentBroad incumbents
- WME (William Morris Endeavor): Global entertainment and sports agency. Comparable as a major competitor in talent representation with broader geographic reach and deeper resources than Insanity.
- Creative Artists Agency (CAA): Global mega-agency representing talent across entertainment, sports, and media. Comparable as a competing talent representation firm, though operating at vastly larger scale and with broader international footprint.
- United Talent Agency (UTA): Major global talent and entertainment company. Comparable as a competing talent representation business with diversified services including music, content, and brand partnerships, but at significantly greater scale.
Emerging players
- Roc Nation: Jay-Z-founded entertainment company combining talent management, record label, and content production. Comparable business model with music label, management, and content verticals integrated under one roof.
Direct peers
- Independent Talent Group: London-headquartered talent agency representing actors, presenters, writers, and directors. Comparable as a UK-focused, independent talent management firm with similar operating model and client profile.
- Curtis Brown Group: One of the UK's longest-established literary and talent agencies representing authors, actors, and presenters. Comparable as a long-standing independent UK talent agency with multi-discipline representation.
- YMU Group: UK-based talent management group (formerly James Grant Group) representing presenters, musicians, and creators. Directly comparable as a privately held, multi-divisional UK talent agency with similar client mix.
- 19 Entertainment: Entertainment and artist management company known for managing major music artists and producing TV formats (Idol, Got Talent). Comparable as an integrated talent management, record label, and content production firm.
- Maverick Management: Independent UK artist management firm representing musicians and presenters. Comparable boutique UK talent management business serving entertainment and music clients.
- So What Management: UK-based talent management agency representing presenters, musicians, and creators. Comparable as a peer UK independent agency competing in the same talent pool with similar service offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Insanity Group social profiles
Digital presenceInsanity Group compliance and trust
Trust signalCompliance1 record
Insanity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insanity Group leadership team
Management profileNumber of profiles
Profiles1 record
Insanity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insanity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insanity Group
What does Insanity Group do?
Insanity Group is a UK-based entertainment management company that exclusively represents a roster of top-tier entertainment talent across television, radio, podcasting, digital content creation, and music. It delivers career management, brand partnership facilitation, record label services for recording artists, and in-house content production (including chart-topping audio/visual podcasts) via four divisions: Entertainment, Creators, Records, and Insanity Studios.
Is Insanity Group a public or private company?
Insanity Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Insanity Group founded?
Insanity Group was founded in 1997. It employs 51 to 100 people.
Where is Insanity Group based?
Insanity Group is headquartered in London, United Kingdom, in the Europe region.
How does Insanity Group make money?
Four revenue lines are on record. Talent Representation and Management is the primary driver. The others are record Label Operations, content Development and Production and brand Partnerships and Advertising.
Who are Insanity Group's main competitors?
Broad incumbents on record are WME (William Morris Endeavor), Creative Artists Agency (CAA) and United Talent Agency (UTA). Roc Nation is listed as an emerging player. Direct peers are Independent Talent Group, Curtis Brown Group, YMU Group, 19 Entertainment, Maverick Management and So What Management.
Does Insanity Group have an API?
No public API is recorded for Insanity Group.