Horse Racing Nation

What Horse Racing Nation does

Horse Racing Nation is a digital media and handicapping platform for North American horse racing, operated by Horse Racing Labs, LLC and headquartered in Louisville, KY. The platform centralizes entries, results, news, speed figures, and proprietary handicapping analytics for 22+ North American tracks including Churchill Downs, Belmont @ Big A, Gulfstream Park, Santa Anita, Saratoga, and Woodbine, covering major events such as the Kentucky Derby, Triple Crown, and Breeders' Cup. Its core proprietary technology is the HRN Power Picks algorithm, which applies 14 predictive factors per race to rank the top four contenders and is reported to deliver a 32% winners hit rate; this is supplemented by HRN Speed Ratings, Pace Numbers, Pedigree Ratings, Projected Final Odds lines, and the Super Screener analysis system.

The company's products are organized into a tiered subscription portfolio: Power Picks at $19.99/month (or $5.99 per individual track), Super Screener Club at $39.99/month and an annual bundle at $299/year, HRN Pro Reports at $59.99/month bundling seven professional analyses, plus a transactional Horse Racing Data Files product. Free-tier offerings (news, basic speed figures, entries, results, Track Trends tool, free PPs, free picks) serve as a top-of-funnel acquisition layer. Distribution extends across the main horseracingnation.com site, dedicated entries.horseracingnation.com and picks.horseracingnation.com subdomains, native iOS and Android apps, podcasts (Flatter Pod, HorseCenter), the HRN INSIDER email newsletter, and active social channels on Twitter, Facebook, and YouTube.

Revenue mechanics combine recurring subscriptions with referral/affiliate income from betting partners including FanDuel Sportsbook and Horse Racing, AmWager, and DerbyWars, plus brand-name recognition from named industry users such as trainer Miguel Clement, West Point Thoroughbreds, and owner Bobby Flay. The company is founder-led (CEO Mark Midland; Mike Shutty as Co-founder/Investor/Creator of Super Screener), privately held with no disclosed external funding, small (1-10 employees per firmographics), and has been operating since 2009 with no reported M&A, leadership changes, or restructuring activity in the source material.

Name

Horse Racing Nation

Legal name

Horse Racing Labs, LLC

Website

https://horseracingnation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Horse Racing Nation is a Louisville-based digital handicapping and media platform serving North American horse racing fans and bettors, with proprietary algorithm-driven Power Picks subscriptions, speed ratings, entries/results coverage across 22+ tracks, and mobile apps distributed under Horse Racing Labs, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Power Picks Subscriptions: Subscription-based access to computer-generated horse racing picks for all North American tracks. Monthly subscription at $19.99/month with track-specific options starting at $5.99 per track. Includes daily picks, algorithm-based predictions, and access to picks for every track every day.
2. Super Screener Premium Products: Premium handicapping content including Super Screener Club Membership at $39.99/month and Super Screener Annual Bundle at $299/year. The annual bundle includes weekly analysis for major stakes races plus daily HRN Power Picks for all North American tracks and daily Horses to Single Report.
3. HRN Pro Reports: Professional-level handicapping reports combining 7 different reports including First-Timer Power Ratings, Sire Moves Report, Horses to Single Report, Pace Report, Post Position Bias Report, Hot Jockey Report, and Shipper Stats Report.
4. Horse Racing Data Files: Sale of past performances and chart data in modern data file formats. Includes proprietary HRN data points such as speed ratings, pace numbers, pedigree ratings, and Power Picks data. Contact-based pricing for custom needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Horse Racing Nation operates a digital media and handicapping platform covering North American horse racing, providing entries, results, news, and proprietary speed figures across 22+ tracks. It sells premium subscription products centered on algorithm-driven betting picks (HRN Power Picks), expert handicapping analysis (Super Screener), professional racing reports (HRN Pro Reports), and downloadable horse racing data files. Free content and tools drive acquisition, while paid subscriptions monetize serious bettors and handicappers.

Product overview

Horse Racing Nation is a comprehensive horse racing media and handicapping platform offering a portfolio of products centered around its core Entries & Results platform. The main offerings include HRN Power Picks (an algorithm-driven subscription service using 14 predictive factors), the Super Screener (handicapping analysis for major races), HRN Pro Reports (a suite of seven professional analysis reports), Horse Racing Data Files (proprietary data files for database handicapping), and freemium tools including free picks, speed figures, track trends, and past performances. The company also offers mobile apps for iOS and Android, podcasts, and coverage of major stakes races including the Kentucky Derby and Breeders' Cup.

Differentiator

Problem solved

Functional benefit

Brands

• HRN Power Picks: Advanced computer algorithm-based horse racing picks for all North American tracks
• Super Screener
• HRN Pro Reports
• Horse Racing Nation Picks

Products and services

• HRN Power Picks Advanced computer algorithm-driven horse racing picks subscription that weighs 14 predictive factors in each race to isolate the top four contenders ranked from top to bottom. Covers all North American tracks; available as a $19.99/month all-tracks subscription or $5.99 per individual track. Designed for horse racing bettors and handicappers seeking data-driven wagering selections.
• Super Screener Proprietary handicapping analysis system based on years of analysis that identifies important factors vs. noise, reveals bad favorites, identifies pretenders, and uncovers longshots to boost payoffs up to 10x. Available via Super Screener Club Membership at $39.99/month or Super Screener Annual Bundle at $299/year. Aimed at serious bettors preparing for major graded stakes races.
• HRN Pro Reports Professional handicapping reports membership combining seven distinct reports: First-Timer Power Ratings, Sire Moves Report, Horses to Single Report, Pace Report, Post Position Bias Report, Hot Jockey Report, and Shipper Stats Report. Subscribed at $59.99/month for users wanting a comprehensive, multi-angle analytical suite.
• Horse Racing Data Files Sale of past performances and chart data in modern data file formats, including proprietary HRN data points such as speed ratings, pace numbers, pedigree ratings, Power Picks data (32% winners), and projected final odds lines. Priced via contact for custom needs. Built for database handicappers and serious bettors.
• HRN Mobile App Free native mobile application available for iPhone (iTunes) and Android (Google Play, com.horseracingnationmobile), providing on-the-go access to horse racing news, entries, results, picks, and handicapping tools.
• Entries & Results Platform Centralized entries and results platform at entries.horseracingnation.com covering all North American tracks including upcoming stakes schedule, stakes tracker, and probables. Provides daily entries, results, and historical race data across 22+ tracks such as Santa Anita, Churchill Downs, Belmont at Aqueduct, Woodbine, Monmouth Park, Parx Racing, Laurel Park, and Gulfstream Park.

Quantifiable outcome

• 32% winners for HRN Power Picks algorithm

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• AmWagerminorGTM or Marketing PartnerAmWager is promoted on Horse Racing Nation as a betting partner offering 0% takeout on ALL POOLS at Woodbine. This appears to be a marketing/referral partnership where HRN promotes AmWager's betting services to its audience.
• FanDuel Sportsbook and Horse RacingminorGTM or Marketing PartnerHRN offers Power Picks specifically for FanDuel Sportsbook and Horse Racing, indicating a partnership to provide handicapping content integrated with FanDuel's betting platform.
• Eclipse SportswireminorOthersEclipse Sportswire provides horse racing photography used throughout Horse Racing Nation's coverage, including race articles and featured content.
• DerbyWars (beta.derbywars.com)minorGTM or Marketing PartnerHorse Racing Nation promotes DerbyWars as a betting platform through navigation links. The partnership involves promotional codes (HRN100) and referral traffic from HRN's betting section.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daily Racing Form (DRF): Long-established horse racing media, data, and handicapping platform offering past performances, proprietary speed figures, picks, and DRF Bets ADW. Most direct comparable in both editorial coverage and paid handicapping products.
• Brisnet: Long-running horse racing data and handicapping provider selling past performance data files, race reports, and analysis. Direct competitor in the data files and professional handicapper segments.
• ThoroGraph: Premium handicapping data service known for proprietary performance figures (Thoro-Graph numbers) sold primarily to professional bettors. Closely comparable in monetizing proprietary figure-based handicapping data.
• AmWager: Horse racing ADW operator partnered with HRN for referral traffic and content promotion. Overlaps in providing wagering access and handicapping context to North American horse racing bettors.
• BloodHorse: Long-established horse racing media and data publisher offering news, analysis, stakes coverage, and stallion/breeding information. Closely comparable in editorial coverage of Triple Crown, Breeders' Cup, and major stakes.

Broad incumbents

• TwinSpires: Churchill Downs-owned horse racing betting and media platform with ADW, live streaming, and handicapping content. Operates at materially larger scale with operator-subsidized media capabilities that overlap HRN's coverage and picks offerings.
• TVG (FanDuel): Major US horse racing ADW and content platform owned by FanDuel. Overlaps with HRN in handicapping data and editorial coverage and shares a strategic partner relationship via FanDuel's broader horse racing ecosystem.
• Equibase: Industry-utility horse racing data platform owned by The Jockey Club and Breeders' Cup. Provides official race results, charts, and entries that HRN's Entries & Results product complements and partially overlaps with.
• Xpressbet: US horse racing ADW platform owned by Caesars Entertainment offering wagering, live video, and handicapping content. Comparable in combining ADW access with editorial handicapping coverage.

Emerging players

• Horse Racing Radar: Smaller handicapping-focused site offering algorithm-driven picks, stats, and analysis. Comparable in monetizing niche handicapping products targeted at recreational and serious bettors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/hr_nation
• YouTubeyoutube.com/user/HorseRacingNation
• Facebookfacebook.com/horseracingnation
• LinkedInlinkedin.com/company/horse-racing-nation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horse Racing Nation