Farm Fresh
Farm Fresh is a publicly listed Malaysian dairy and plant-based beverage producer serving mass-market consumers through supermarkets, an e-commerce platform, and a 1,203-member Home Dealer Network covering all Malaysian states, with premium Australian-origin sub-brands Yarra, Henry Jones, and AusFresh.
- Company typePublic
- Founded2012
- HeadquartersJohor Bahru, Malaysia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Farm Fresh does
Farm Fresh Milk Sdn. Bhd. is a Malaysian dairy and plant-based beverage company headquartered in Johor, founded by Loi Tuan Ee with later partnership from Azmi Zainal and investment from Khazanah Nasional (the Government of Malaysia's strategic investment arm). The company is publicly listed on Bursa Malaysia and operates an integrated value chain spanning dairy farming, processing, brand marketing, and multi-channel distribution. Its core product portfolio includes fresh milk (full cream, low fat, lactose-free, organic, A2 protein), flavored milk, growing-up milk under the Farm Fresh Grow line, Moola ChocoMalt nutritional drinks, yogurt drinks and spoonable yogurt, plant-based alternatives (soy, oat, almond), ice cream (Cream Hauz, Cone Hauz, Choco Bar), butter, milk powder, goat's milk, and whipping and cooking cream. Sub-brands Yarra, Henry Jones, and AusFresh offer premium Australian-origin dairy produced at two Australian farms and a processing plant acquired by the company.
Underlying production technology centers on regenerative dairy farming with tunnel-ventilation barns to manage tropical climate, organic pasture fertilization, and a planned biogas system to convert farm manure into power generation fuel. Farm Fresh is the first dairy company in Asia to receive Certified Humane accreditation for animal welfare. The business model is B2C mass-market FMCG, monetized through one-time retail sales across major supermarkets and convenience stores, an in-house e-commerce storefront called Farm Fresh Mart, physical farm shops, and a uniquely differentiated Home Dealer Network of 1,203 micro-entrepreneurs (80% women) that distributes products into rural and underserved Malaysian communities. The company also operates government-backed channels through partnerships with the Ministry of Education and Ministry of Health, including supply of UHT chocolate milk to primary schools under the Rancangan Makanan Tambahan supplementary feeding program. Distribution covers every state and region of Malaysia, and primary customer segments include families with children, health-conscious consumers, rural and underserved communities, and rural Malaysian dairy farmers integrated into the supply base at above-market pricing.
Farm Fresh firmographics
Firmographics- Name
- Farm Fresh
- Legal name
- Farm Fresh Milk Sdn. Bhd.
- Website
- https://farmfresh.com.my
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Farm Fresh is a publicly listed Malaysian dairy and plant-based beverage producer serving mass-market consumers through supermarkets, an e-commerce platform, and a 1,203-member Home Dealer Network covering all Malaysian states, with premium Australian-origin sub-brands Yarra, Henry Jones, and AusFresh.
- Ownership category
- akta.pro rank
Farm Fresh industry classification
Industry- Product category
- Fresh Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dairy Cattle and Milk Production (112120)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)
- akta.pro secondary industries
- Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
Keywords
Where Farm Fresh is headquartered
LocationHeadquarters
- HQ city
- Johor Bahru
- HQ country
- Malaysia
- HQ region
- Asia
Offices3 records
Markets served
Farm Fresh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dairy Product Sales: Farm Fresh generates revenue through the sale of fresh dairy products including fresh milk, flavored milk, yogurt, plant-based milk, ice cream, butter, milk powder, goats milk, whipping cream, and growing-up milk formulas. Products are sold through major retailers, the Home Dealer Network, and e-commerce channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing through supermarkets and convenience stores |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Farm Fresh product offering
Product offeringCore offering
Farm Fresh manufactures and distributes fresh dairy and plant-based products — including fresh milk, flavoured/cultured milk drinks, growing-up milk, yogurt, plant-based milk, cheese, butter, ice cream, whipping and cooking cream, and milk powder — sold under the Farm Fresh master brand and sub-brands such as Yarra, Henry Jones, Moola ChocoMalt, Cream Hauz, Farm Fresh Grow, and AusFresh. Products are delivered to end consumers through major retail chains, an e-commerce platform (Farm Fresh Mart), Farm Fresh Shops, and a Home Dealer Network of more than 1,200 micro-entrepreneurs.
Product overview
Farm Fresh is Malaysia's No. 1 fresh dairy brand offering a comprehensive portfolio of dairy and plant-based products. The core offering includes Fresh Milk Products (Full Cream, Skinny, Low Fat, Lactose-Free, Organic, A2 Protein), Flavoured Milk (Chocolate, Kurma, Café Latte, Banana, Strawberry, Choco Mint, Riceberry), Farm Fresh Grow (growing-up milk for children 1-6 years in UHT and powder formats), Moola ChocoMalt (chocolate malt nutritional drink), Yogurt Drinks, Plant-Based alternatives (Soy, Oat, Almond milks), Yogurt (natural and Greek varieties), Ice Cream (Cream Hauz, Cone Hauz, Choco Bar brands), Butter, Milk Powder, Goat's Milk, Whipping & Cooking Cream, and Limited Edition seasonal products. The company also operates sub-brands Yarra and Henry Jones offering premium Australian dairy products. Distribution is supported by an extensive Home Dealer Network of over 1,200 micro-entrepreneurs, primarily women, covering all Malaysian states. All products are free from preservatives and colourings.
Differentiator
Problem solved
Functional benefit
Brands
- Yarra: Australian dairy brand offering pasteurized cow's milk, UHT milk, barista milk, and yogurt products made from Australian milk.
- Henry Jones
- Farm Fresh Grow
- Moola ChocoMalt
- Cream Hauz
- AusFresh
Products and services
- Farm Fresh Fresh Milk
Quantifiable outcome
- 93% positive acceptance rate for Farm Fresh Grow (based on Mom Sampling Feedback Survey Aug 2023)
- +4 more outcomes
Companies that use Farm Fresh
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Farm Fresh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Farm Fresh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- East Coast Economic Region Development Council (ECERDC)coreFarm Fresh was appointed anchor company for the Muadzam Shah Cattle Research and Innovation Centre (MSCRIC) under ECERDC's human capital development programme, providing employment and training opportunities in the traditionally underserved East Coast region.
- Malaysian Ministry of EducationminorPartnership for school nutrition programmes including Amalan Perkhidmatan Kantin Terbaik campaign and Rancangan Makanan Tambahan (RMT) supplementary food programme supplying 200ml UHT chocolate milk to primary school students in rural and low-income areas.
- Malaysian Ministry of HealthminorCollaboration on youth nutrition initiatives and health programmes promoting better nutrition and health amongst Malaysian youth.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Farm Fresh competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Farm Fresh social profiles
Digital presenceFarm Fresh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farm Fresh leadership team
Management profileNumber of profiles
Profiles2 records
Farm Fresh subsidiaries and ownership
Company hierarchySubsidiaries1 record
Farm Fresh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farm Fresh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farm Fresh
What does Farm Fresh do?
Farm Fresh manufactures and distributes fresh dairy and plant-based products — including fresh milk, flavoured/cultured milk drinks, growing-up milk, yogurt, plant-based milk, cheese, butter, ice cream, whipping and cooking cream, and milk powder — sold under the Farm Fresh master brand and sub-brands such as Yarra, Henry Jones, Moola ChocoMalt, Cream Hauz, Farm Fresh Grow, and AusFresh. Products are delivered to end consumers through major retail chains, an e-commerce platform (Farm Fresh Mart), Farm Fresh Shops, and a Home Dealer Network of more than 1,200 micro-entrepreneurs.
Is Farm Fresh a public or private company?
Farm Fresh is a public company. It is classified as public and is currently operating.
When was Farm Fresh founded?
Farm Fresh was founded in 2012. It employs 501 to 1,000 people.
Where is Farm Fresh based?
Farm Fresh is headquartered in Johor Bahru, Malaysia, in the Asia region.
How does Farm Fresh make money?
One revenue line is on record: dairy Product Sales.
Does Farm Fresh have an API?
No public API is recorded for Farm Fresh.
What industry is Farm Fresh in?
Farm Fresh's product category is Fresh Dairy Products. Its primary akta.pro industry code is AFAKAKAH, Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt), with a secondary code of AFAKAKAC, Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh). Its NAICS code is 3115 and its SIC code is 2020.