Farm Fresh

What Farm Fresh does

Farm Fresh Milk Sdn. Bhd. is a Malaysian dairy and plant-based beverage company headquartered in Johor, founded by Loi Tuan Ee with later partnership from Azmi Zainal and investment from Khazanah Nasional (the Government of Malaysia's strategic investment arm). The company is publicly listed on Bursa Malaysia and operates an integrated value chain spanning dairy farming, processing, brand marketing, and multi-channel distribution. Its core product portfolio includes fresh milk (full cream, low fat, lactose-free, organic, A2 protein), flavored milk, growing-up milk under the Farm Fresh Grow line, Moola ChocoMalt nutritional drinks, yogurt drinks and spoonable yogurt, plant-based alternatives (soy, oat, almond), ice cream (Cream Hauz, Cone Hauz, Choco Bar), butter, milk powder, goat's milk, and whipping and cooking cream. Sub-brands Yarra, Henry Jones, and AusFresh offer premium Australian-origin dairy produced at two Australian farms and a processing plant acquired by the company.

Underlying production technology centers on regenerative dairy farming with tunnel-ventilation barns to manage tropical climate, organic pasture fertilization, and a planned biogas system to convert farm manure into power generation fuel. Farm Fresh is the first dairy company in Asia to receive Certified Humane accreditation for animal welfare. The business model is B2C mass-market FMCG, monetized through one-time retail sales across major supermarkets and convenience stores, an in-house e-commerce storefront called Farm Fresh Mart, physical farm shops, and a uniquely differentiated Home Dealer Network of 1,203 micro-entrepreneurs (80% women) that distributes products into rural and underserved Malaysian communities. The company also operates government-backed channels through partnerships with the Ministry of Education and Ministry of Health, including supply of UHT chocolate milk to primary schools under the Rancangan Makanan Tambahan supplementary feeding program. Distribution covers every state and region of Malaysia, and primary customer segments include families with children, health-conscious consumers, rural and underserved communities, and rural Malaysian dairy farmers integrated into the supply base at above-market pricing.

Name

Farm Fresh

Legal name

Farm Fresh Milk Sdn. Bhd.

Website

https://farmfresh.com.my

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farm Fresh is a publicly listed Malaysian dairy and plant-based beverage producer serving mass-market consumers through supermarkets, an e-commerce platform, and a 1,203-member Home Dealer Network covering all Malaysian states, with premium Australian-origin sub-brands Yarra, Henry Jones, and AusFresh.

Ownership category

akta.pro rank

Product category

Fresh Dairy Products

NAICS

Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dairy Cattle and Milk Production (112120)

SIC

Dairy Products (2020), Food And Kindred Products (2000)

akta.pro primary industry

Dairy-Based Beverages Manufacturing (Flavored Milk, Lassi, Drinkable Yogurt) (AFAKAKAH)

akta.pro secondary industries

Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Fresh dairy products
• Plant-based milk
• Growing-up milk
• Flavoured milk drinks
• Yogurt and cultured milk

Headquarters

HQ city

Johor Bahru

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dairy Product Sales: Farm Fresh generates revenue through the sale of fresh dairy products including fresh milk, flavored milk, yogurt, plant-based milk, ice cream, butter, milk powder, goats milk, whipping cream, and growing-up milk formulas. Products are sold through major retailers, the Home Dealer Network, and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Farm Fresh manufactures and distributes fresh dairy and plant-based products — including fresh milk, flavoured/cultured milk drinks, growing-up milk, yogurt, plant-based milk, cheese, butter, ice cream, whipping and cooking cream, and milk powder — sold under the Farm Fresh master brand and sub-brands such as Yarra, Henry Jones, Moola ChocoMalt, Cream Hauz, Farm Fresh Grow, and AusFresh. Products are delivered to end consumers through major retail chains, an e-commerce platform (Farm Fresh Mart), Farm Fresh Shops, and a Home Dealer Network of more than 1,200 micro-entrepreneurs.

Product overview

Farm Fresh is Malaysia's No. 1 fresh dairy brand offering a comprehensive portfolio of dairy and plant-based products. The core offering includes Fresh Milk Products (Full Cream, Skinny, Low Fat, Lactose-Free, Organic, A2 Protein), Flavoured Milk (Chocolate, Kurma, Café Latte, Banana, Strawberry, Choco Mint, Riceberry), Farm Fresh Grow (growing-up milk for children 1-6 years in UHT and powder formats), Moola ChocoMalt (chocolate malt nutritional drink), Yogurt Drinks, Plant-Based alternatives (Soy, Oat, Almond milks), Yogurt (natural and Greek varieties), Ice Cream (Cream Hauz, Cone Hauz, Choco Bar brands), Butter, Milk Powder, Goat's Milk, Whipping & Cooking Cream, and Limited Edition seasonal products. The company also operates sub-brands Yarra and Henry Jones offering premium Australian dairy products. Distribution is supported by an extensive Home Dealer Network of over 1,200 micro-entrepreneurs, primarily women, covering all Malaysian states. All products are free from preservatives and colourings.

Differentiator

Problem solved

Functional benefit

Brands

• Yarra: Australian dairy brand offering pasteurized cow's milk, UHT milk, barista milk, and yogurt products made from Australian milk.
• Henry Jones
• Farm Fresh Grow
• Moola ChocoMalt
• Cream Hauz
• AusFresh

Products and services

• Farm Fresh Fresh Milk

Quantifiable outcome

• 93% positive acceptance rate for Farm Fresh Grow (based on Mom Sampling Feedback Survey Aug 2023)
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• East Coast Economic Region Development Council (ECERDC)coreStrategic or Co-development Partner · 1 January 2015Farm Fresh was appointed anchor company for the Muadzam Shah Cattle Research and Innovation Centre (MSCRIC) under ECERDC's human capital development programme, providing employment and training opportunities in the traditionally underserved East Coast region.
• Malaysian Ministry of EducationminorStrategic or Co-development PartnerPartnership for school nutrition programmes including Amalan Perkhidmatan Kantin Terbaik campaign and Rancangan Makanan Tambahan (RMT) supplementary food programme supplying 200ml UHT chocolate milk to primary school students in rural and low-income areas.
• Malaysian Ministry of HealthminorStrategic or Co-development PartnerCollaboration on youth nutrition initiatives and health programmes promoting better nutrition and health amongst Malaysian youth.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmfreshdairyproduce
• LinkedInlinkedin.com/company/farm-fresh-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Fresh