Name

Baeldung

Website

https://baeldung.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Developer Education Platform

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Java development tutorials
• Spring framework courses
• Online developer education
• Video-based programming courses
• Java ecosystem training

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Memberships: Baeldung generates revenue primarily through annual and lifetime subscription memberships. Pro membership ($27/year or $97 lifetime) provides ad-free reading experience, dark mode, IntelliJ IDEA Ultimate 6-month license, JProfiler 6-month license, members code access, and Pro-only eBooks. All Access membership ($127/year or $347 lifetime) includes Pro benefits plus full course library access, all upcoming courses, multiple-choice questions, full video downloads, and certificates of completion.
2. Individual Course Purchases: Individual courses can be purchased separately (not detailed in available pricing pages), with dedicated lower pricing for Pro members. 20-day money-back guarantee backs all single course purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Baeldung operates an online educational platform delivering Java and Spring ecosystem training through free tutorials, premium video courses, ebooks, and a curated weekly newsletter. The platform sells individual courses and tiered memberships (Pro and All Access) directly to individual developers and engineering teams via its website, with structured curricula covering Spring, REST APIs, security, persistence, testing, and build tools.

Product overview

Baeldung is a Java and Spring learning platform offering a comprehensive portfolio of educational products. The core offering includes 16 video courses spanning Spring Framework, REST APIs, Security (Core and OAuth), persistence with JPA/Hibernate, testing with JUnit and Mockito, build tools (Maven), and Java language fundamentals. The platform operates on a tiered membership model: a free tier with articles and tutorials, Baeldung Pro ($27/year or $97 lifetime) providing ad-free experience with developer tool licenses, and All Access ($127/year or $347 lifetime) bundling the complete course library with all Pro benefits. Additional products include 10 ebooks (some free, some Pro-only) covering specialized topics like API development, Jackson JSON processing, persistence, microservices, reactive programming, and Java concurrency, plus the free Java Web Weekly newsletter curating weekly Java ecosystem news.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn Spring Video-based course covering Spring and Spring Boot fundamentals from no experience to building real applications. Includes 9 modules covering dependency injection, project configuration, persistence, and Spring MVC.
• REST with Spring Boot The canonical reference for building production-grade REST APIs with Spring Boot. Covers HTTP fundamentals, API design best practices, testing, documentation with Swagger/OpenAPI, and API evolution strategies.
• Learn Spring Security Core Video guide covering Spring Security fundamentals including URL authorization, form login, password storage, remember-me functionality, two-factor authentication, and advanced authorization.
• Learn Spring Security OAuth Definitive guide to OAuth2 implementation in Spring Security covering authorization code flow, JWT support, client credentials, and microservices security patterns.
• Learn Spring Data JPA Master course for Spring Data JPA covering repository creation, custom queries with JPQL and native SQL, pagination, sorting, specifications, and advanced features like auditing and domain events.
• Learn JUnit Master the JUnit 5 testing framework through practical examples covering test writing, assertions, lifecycle methods, parameterized tests, and integration with Mockito and Hamcrest.
• Learn Maven Course on Apache Maven covering POM file management, build lifecycle, dependency management, profiles, plugins, and repository configuration.
• Learn Hibernate and JPA Master persistence in Java using JPA and Hibernate ORM. Covers entity mappings, relationships, inheritance, CRUD operations, JPQL, Criteria API, transactions, and caching.
• Learn Mockito Enhance unit tests through practical mocking using Mockito. Covers mock creation, stubbing, verification, spies, BDDMockito, and exception handling.
• Learn Java Collections Explore the Java Collections Framework including ArrayList, LinkedList, HashSet, HashMap, TreeMap, and advanced collection operations and algorithms.
• Learn JSON with Jackson Learn Jackson library for JSON processing in Java, covering serialization, deserialization, annotations, and advanced JSON handling techniques.
• Learn Java Streams and Lambdas Dive into functional programming with Java Streams and Lambdas covering stream operations, collectors, and parallel stream processing.
• Learn Java Logging Explore best options for logging in Java applications, covering logging frameworks and best practices.
• Learn Java Basics Get started with the Java language covering fundamental programming concepts for beginners.
• Learn What's New in Java Keep up with new features in each JDK release, covering the latest Java platform updates.
• Learn SOLID Principles Master the 5 fundamental OOP design principles for writing maintainable and scalable code.
• Foundations of AI Coding Course on AI-assisted development practices, teaching developers how to leverage AI tools effectively in Java development workflows.
• Baeldung Pro Premium membership tier offering ad-free reading experience, dark mode, free IntelliJ IDEA Ultimate (6 months), free JProfiler (6 months), Pro-only ebooks, and dedicated course pricing. Yearly at $27 or lifetime at $97.
• Baeldung All Access Comprehensive subscription providing access to all Baeldung courses, upcoming course roadmap, multiple-choice questions in each lesson, full video downloads, certificates of completion, and all Pro benefits. Yearly at $127 or lifetime at $347. Team packages were introduced in 2025.
• Build your API with Spring (eBook) Free eBook covering REST API development with Spring and Spring Boot, from basics to production-grade implementations.
• Do JSON right with Jackson (eBook) Free eBook for moving beyond Jackson basics to leverage the library fully for JSON manipulation.
• Persistence with Spring (eBook) Free eBook covering JPA/Hibernate, Spring Data, and modern persistence layer best practices.
• Get the most out of the HttpClient (eBook) Free eBook on HTTP client usage, from basics to advanced protocol communication.
• JUnit 5 Migration Guide (eBook) Free eBook covering migration from JUnit 4 to JUnit 5.
• Microservices with Spring Boot and Spring Cloud (eBook) Pro eBook covering microservice architecture implementation using Spring Boot and Spring Cloud.
• The Basics of Apache Maven (eBook) Free eBook covering Apache Maven fundamentals for Java project building.
• Spring Reactive Guide (eBook) Pro eBook covering Reactor project fundamentals and reactive programming in Spring.
• Mockito Guide (eBook) Free eBook for getting started with Mockito library for Java unit testing.
• The Basics of Java Concurrency (eBook) Free eBook covering Java Concurrency fundamentals for creating concurrent applications.
• Working with Java Streams (eBook) Pro eBook covering Java Streams fundamentals and advanced API usage.

Quantifiable outcome

• 20-Day Money Back Guarantee backs all courses and memberships, reducing purchase friction
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• JetBrainscoreGTM or Marketing PartnerJetBrains provides a free 6-month IntelliJ IDEA Ultimate license to All Access members. This partnership enhances the value proposition of Baeldung's premium memberships by providing access to the premier Java IDE at no additional cost, helping developers apply their learning in a professional development environment.
• EJ TechnologiescoreGTM or Marketing PartnerEJ Technologies provides a free 6-month JProfiler license to All Access members. JProfiler is the leading Java profiling tool, and this partnership enables members to optimize and debug their Java applications using professional-grade tooling included with their Baeldung subscription.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Pluralsight: Large enterprise-focused technology skills platform offering extensive Java, Spring, and software development courses. Comparable as a subscription-based developer learning provider, but significantly larger, broader in scope, and backed by institutional capital.
• Coursera: Major online learning platform offering Java and Spring specializations from universities and companies. Comparable as a destination for developers seeking structured programming credentials and certificates, with broader scope and university-grade positioning.
• Codecademy: Large interactive learning platform with Java, Spring, and general programming tracks plus enterprise team plans. Comparable as a subscription-based developer education destination serving both individuals and teams, with much broader language coverage.
• Udemy: Global online learning marketplace with thousands of Java and Spring courses at varied price points. Comparable as a destination for individual developers purchasing self-paced programming courses, but Udemy operates as a broad marketplace rather than a specialist Java/Spring authority.
• LinkedIn Learning: Professional video learning library from LinkedIn with Java, Spring, and software development courses bundled with LinkedIn Premium. Comparable as a subscription learning provider leveraging an existing professional network, though much broader in scope.

Direct peers

• Spring Academy: Official Spring training platform from VMware/Broadcom offering courses on Spring Framework, Spring Boot, and related projects. Most directly comparable as a competitor for Spring-specific certification and training revenue, with the advantage of official framework backing.
• Educative: Developer-focused text-based interactive learning platform covering Java, Spring, system design, and software engineering topics. Comparable as a subscription-based developer education platform serving individual developers and enterprise teams with similar self-paced, technical depth.
• JetBrains Academy (Hyperskill): JetBrains' project-based learning platform with strong Java, Kotlin, and Spring content. Closely comparable given the existing JetBrains partnership with Baeldung and overlapping developer audience, and is a direct competitor for Java learning subscriptions.
• Manning Publications: Publisher of technical books and liveVideo courses with deep coverage of Java, Spring, and software engineering. Comparable as a creator-led publisher of premium Java/Spring learning content, with similar audiences and a complementary book-plus-course model.

Emerging players

• Amigoscode: Creator-led Java, Spring Boot, and software engineering education platform with courses and a YouTube channel. Comparable as a founder-driven Java/Spring course business targeting individual developers, though smaller in archive depth and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baeldung
• YouTubeyoutube.com/channel/UClz8vOAb28UzP64meEvhg5w
• Facebookfacebook.com/baeldung
• LinkedInlinkedin.com/company/baeldung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baeldung