Madison Avenue Securities, LLC

What Madison Avenue Securities, LLC does

Madison Avenue Securities, LLC (MAS) is a privately held independent broker-dealer and Registered Investment Advisor, founded in 2005 and headquartered at 13500 Evening Creek Drive N, Suite 555, San Diego, California. The firm is a FINRA and SIPC member that operates an open-architecture platform for affiliated financial professionals — financial planners, securities brokers, insurance producers, and investment advisors — rather than serving end clients directly. Its stated model is selective affiliation: the firm deliberately works with a small number of growth-minded financial professionals to deliver personal service, fast turnaround, and direct access to leadership including the Chief Investment Officer. Target advisor segments include independent financial advisors seeking service quality, corporate and independent RIAs needing fee-based channel flexibility, and wire-house veterans transitioning to fee-based independent practice.

MAS offers four core fee-based channels: a Standard Wrap Program (with a $15,000 account minimum and discretionary or non-discretionary management), Non-Wrap Programs (lower quarterly fee plus per-transaction charges), Third-Party Managed Programs providing access to external money managers through SEI, AssetMark, Envestnet, and AE Wealth Management, and Financial Planning and Consulting Services offered on fixed-fee or hourly terms. The investment product menu spans mutual funds, UITs, 529 plans, variable life and annuities, stocks and bonds, index-linked CDs and notes, public and private REITs, 1031 exchange-eligible investments, oil and gas programs, and private placements/LPs. Trade execution and clearing are handled by Pershing, LLC, and advisor recruitment and support are channeled through Field Marketing Organizations (Advisors Excel and Asset Marketing Systems).

The revenue model combines recurring wrap and non-wrap program fees, per-transaction charges on purchases/sales/exchanges, third-party managed program revenue, financial planning fees, and revenue sharing arrangements. Go-to-market is channel-partner-led and relationship-driven rather than mass marketing, supported by direct advisor outreach, the firm website, and the Better Letter weekly newsletter authored by Chief Investment & Information Officer Bob Seawright on Substack. The firm operates domestically only and does not disclose financial metrics such as revenue, AUM, or advisor headcount in the available source material.

Name

Madison Avenue Securities, LLC

Legal name

Madison Avenue Securities, LLC

Website

https://mas-bd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Madison Avenue Securities, LLC is a privately held, FINRA- and SIPC-member independent broker-dealer and Registered Investment Advisor based in San Diego that selectively partners with a small number of financial planners, brokers, insurance producers, and RIAs, offering wrap and non-wrap programs, third-party managed account access, and financial planning services on an open-architecture platform cleared through Pershing.

Ownership category

akta.pro rank

Product category

Broker-Dealer and Registered Investment Advisor Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Broker-dealer services
• Registered investment advisor
• Wealth management
• Fee-based platforms
• Investment advisory

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wrap Program Fees: Advisors pay a set quarterly fee under Madison's Standard Wrap Program with $15,000 account minimum. Assets managed on discretionary or non-discretionary basis.
2. Non-Wrap Program Fees: Advisors pay a lower quarterly fee plus transaction charges on any purchase, sale or exchange orders within the account.
3. Third-Party Managed Programs: Revenue from third-party managed programs including managers like SEI, AssetMark, Envestnet, and AE Wealth Management.
4. Financial Planning and Consulting: Advisors offer financial planning and consulting services under a fixed fee or hourly arrangement.
5. Transaction-Based Revenue: Revenue from transaction charges on stocks, bonds, mutual funds, UITs, variable life, annuities, and other investment products.
6. Revenue Sharing and Marketing Assistance: The company has revenue sharing arrangements as documented in their disclosures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madison Avenue Securities is an independent broker-dealer and Registered Investment Advisor that provides affiliated financial professionals with access to multiple fee-based platforms — including Wrap Programs (Standard Wrap with $15,000 account minimum), Non-Wrap Programs, Third-Party Managed Programs via SEI, AssetMark, Envestnet, and AE Wealth Management, and Financial Planning and Consulting Services. Advisors use these platforms to deliver a broad selection of investment products (mutual funds, UITs, 529 Plans, variable life, annuities, stocks, bonds, REITs, private placements) to their end clients, with clearing executed through Pershing, LLC.

Product overview

Madison Avenue Securities is an independent broker-dealer and Registered Investment Advisor offering a platform-based approach to financial services. The core offering centers on four fee-based channels: Wrap Programs (including the Standard Wrap Program with $15,000 minimum), Non-Wrap Programs, Third-Party Managed Programs (accessing platforms like SEI, AssetMark, Envestnet, and AE Wealth Management), and Financial Planning and Consulting Services. These programs are complemented by access to a comprehensive selection of investment products including mutual funds, UITs, 529 Plans, variable life and annuities, stocks and bonds, REITs, and private placements. The company operates an open-architecture model allowing advisors flexibility in product selection and business operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrap Programs

Quantifiable outcome

• Fast turnaround on business concerns, typically resolved within days
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Advisors ExcelcoreChannel Partner/ Reseller/ DistributorOne of two nation's most successful Field Marketing Organizations (FMOs) connected to Madison advisors. Provides customized business plans, loyalty programs, and customized training and coaching. Key channel partner for recruiting and supporting financial professionals.
• Asset Marketing SystemscoreChannel Partner/ Reseller/ DistributorOne of two nation's most successful Field Marketing Organizations (FMOs) partnered with Madison. Offers exceptional benefits including customized business plans, loyalty programs, and customized training and coaching to affiliated advisors.
• Pershing, LLCcoreTechnology or IntegrationClearing firm for Madison Avenue Securities. All trades in OTC, listed stock, and options are directed to Pershing for execution. Pershing backs up important records in a geographically separate area for business continuity. Pershing regularly reviews reports for quality of execution purposes.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LPL Financial: Largest U.S. independent broker-dealer offering a full suite of fee-based platforms, third-party managed programs, and clearing/services infrastructure — serves the same independent advisor customer with broader scale and brand reach than MAS.
• Raymond James Financial Services: Major broker-dealer with a significant independent-advisor channel offering fee-based wrap accounts, third-party asset management, and advisor transition support — overlaps MAS in product and customer but operates at materially larger scale.
• Osaic (formerly Advisor Group): Network of independent broker-dealers (including HD Vest, SagePoint, Woodbury, FSC Securities) providing wrap programs, third-party managed solutions, and RIA support — same advisor segment as MAS but at much larger consolidated scale.

Direct peers

• Hilltop Securities Independent Network: Independent broker-dealer/RIA platform providing fee-based programs, third-party asset management access, and operational support to independent advisors — overlapping product suite and target market with MAS.
• Kestra Financial: Independent broker-dealer (formerly NPH) serving independent financial professionals with fee-based platforms, advisor transition support, and third-party managed money programs — directly comparable offering to MAS.
• SCF Securities: Independent broker-dealer providing fee-based advisory platforms, clearing through Pershing, and third-party managed money programs for independent financial professionals — same clearing partner and very similar service model to MAS.
• Commonwealth Financial Network: Independent broker-dealer and RIA supporting affiliated financial advisors with fee-based platforms, open-architecture product access, and personalized service — almost identical positioning to Madison Avenue Securities, just at larger scale.
• Cambridge Investment Research: Large independent broker-dealer offering multiple fee-based platforms, third-party asset management programs, and financial planning support for independent advisors — same business model and target customer as MAS.
• Cetera Financial Group: Independent broker-dealer network with multiple firm brands (including formerly ING Financial Partners), RIA support, and fee-based wrap programs targeting the same independent-advisor segment as Madison Avenue Securities.
• PlanMember Securities: Smaller independent broker-dealer/RIA offering wrap and non-wrap fee-based platforms with a focus on personal service for affiliated advisors — closely comparable in scale and philosophy to Madison Avenue Securities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/madisonavenuetrust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Avenue Securities, LLC