TASARU Mobility Investments

What TASARU Mobility Investments does

TASARU Mobility Investments (legal name: National Automotive and Mobility Investment Company, CR 1010828112) is a closed Saudi Arabian joint stock company wholly owned by the Public Investment Fund (PIF), the Kingdom's sovereign wealth fund. The company functions as a strategic investment platform and industrial-cluster operator targeting three verticals: automotive manufacturing, mobility operations and solutions, and next-generation mobility technologies. It deploys growth capital into companies developing electric vehicles, autonomous mobility, AI-driven perception, and automotive logistics, while acting as a regulatory and commercial bridge between global industry players and Saudi government entities in alignment with Vision 2030.

The company's core operational asset is the TASARU Supplier Hub, an automotive supplier complex launched in February 2026 within the King Salman Automotive Cluster at King Abdullah Economic City (KAEC). The Hub offers serviced land, ready-built and built-to-suit facilities, and shared production equipment to global Tier-1 suppliers serving anchor OEMs Ceer and Lucid Motors. TASARU's disclosed portfolio includes strategic stakes in HOLON (autonomous electric shuttles, BENTELER subsidiary), Recogni (AI inference for autonomous driving), Project 3 Mobility/Verne (autonomous urban mobility), Blacklane (premium EV chauffeur services), and a 2025 joint venture with Bahri and MOSOLF Group for automotive logistics. The company is staffed by 11-50 professionals based at its headquarters in Tadawul Tower, KAFD, Riyadh.

TASARU's revenue model is investment-driven rather than transactional: returns are generated through capital appreciation, dividends, and value creation across the portfolio, supplemented by industrial real estate income (land lease, facility rental, equipment access) from the Supplier Hub. Go-to-market is relationship-led enterprise sales mediated by PIF's regulatory access, with the company explicitly positioned to remove market-entry barriers and connect global investors, OEMs, Tier-1 suppliers, and government decision-makers in a single integrated ecosystem.

Name

TASARU Mobility Investments

Legal name

National Automotive and Mobility Investment Company

Website

https://tasaru.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TASARU Mobility Investments is a PIF-owned strategic investment platform and industrial-cluster operator building Saudi Arabia's automotive and mobility ecosystem, deploying growth capital across EV, autonomous, and AI mobility companies and operating the TASARU Supplier Hub for global Tier-1 suppliers serving Ceer and Lucid Motors.

Ownership category

akta.pro rank

Product category

Automotive & Mobility Investment Platform

NAICS

Transportation Equipment Manufacturing (336), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industries

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Automotive & Mobility Manufacturing (FSABACAE)

Keywords

• Growth capital investment
• Automotive mobility sector
• Sovereign wealth fund
• Supplier hub facilities
• Next generation mobility

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Investment Returns and Capital Gains: TASARU generates returns through strategic investments in automotive and mobility companies, leveraging growth capital to build a diversified portfolio that supports Saudi Arabia's Vision 2030 objectives for economic diversification.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

TASARU Mobility Investments is a Public Investment Fund (PIF)-owned strategic investment platform that deploys growth capital across three verticals: Automotive (public-private partnerships and technology transfer), Mobility Operations & Solutions (mobility infrastructure and manufacturing facilities), and Next-Generation Mobility Solutions (autonomous, electric, and sustainable technologies). Its core operating asset is the TASARU Supplier Hub, an automotive supplier complex in King Salman Automotive Cluster (KAEC) offering serviced land, ready-built and built-to-suit facilities, and production equipment to global Tier-1 suppliers serving OEMs such as Ceer and Lucid Motors.

Product overview

TASARU Mobility Investments operates as an investment company wholly owned by Saudi Arabia's Public Investment Fund (PIF), functioning as both a strategic investment platform and industrial hub operator for the automotive and mobility ecosystem. The company operates three investment verticals: Automotive (strategic investments in automotive companies with public-private partnerships), Mobility Operations & Solutions (mobility infrastructure and manufacturing facilities), and Next-Generation Mobility Solutions (sustainable innovation investments). The core operational product is the TASARU Supplier Hub, an automotive supplier complex in King Salman Automotive Cluster offering serviced land, facilities, and production equipment to Tier-1 global suppliers serving OEMs like CEER and Lucid Motors. The portfolio includes investments in autonomous vehicle developers (HOLON, Verne/Project 3 Mobility), premium mobility services (Blacklane), AI computing (Recogni), and automotive logistics (Bahri-Mosolf JV).

Differentiator

Problem solved

Functional benefit

Products and services

• TASARU Supplier Hub An automotive supplier complex strategically located in King Salman Automotive Cluster within KAEC, offering global and local automotive suppliers access to serviced land, ready-built and built-to-suit facilities, and production equipment within an industrial cluster model connected to ports, road networks, and regulatory facilities. Designed for global Tier-1 automotive suppliers serving OEMs including Ceer and Lucid Motors.
• Automotive Investments Strategic growth capital investments in local and international automotive companies to develop public-private partnerships, facilitate long-term knowledge and technology transfer, and attract investment from global automotive players to the Kingdom of Saudi Arabia. Target customers include global automotive OEMs and manufacturers.
• Mobility Operations & Solutions Investments Investments in mobility operations, services, solutions, infrastructure, and manufacturing facilities to facilitate localization efforts and support the roll-out of advanced mobility concepts in Saudi Arabia. Target customers include mobility service providers and operators expanding into the Kingdom.
• Next-Generation Mobility Solutions Investments Investments in companies developing sustainable, innovative next-generation mobility solutions within Saudi Arabia and globally, focusing on environmentally sustainable technologies such as autonomous vehicles, EV technology, AI inference for autonomous driving, and urban mobility platforms. Target customers include autonomous mobility, EV, and AI-driven mobility startups and scale-ups.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• MASARAT Mobility ParkcoreStrategic or Co-development Partner · 9 February 2026Development lease agreements enabling TASARU Supplier Hub to develop manufacturing facilities at MASARAT Mobility Park within King Salman Automotive Cluster in King Abdullah Economic City. The partnership hosts global Tier-1 automotive suppliers serving OEMs including Ceer and Lucid Motors, accelerating automotive supply chain localization as part of Saudi Vision 2030.
• Shin YoungcoreStrategic or Co-development Partner · 9 February 2026South Korean supplier specializing in metal stamping and body-in-white assemblies, enabling localized structural production through TASARU Supplier Hub.
• JVIScoreStrategic or Co-development Partner · 9 February 2026U.S.-based expert in exterior plastics operating through JVIS KSA, providing injection-moulded parts for body panels and bumpers through TASARU Supplier Hub.
• BENTELERcoreStrategic or Co-development Partner · 9 February 2026German leader in steel and chassis solutions establishing operations at TASARU Supplier Hub focused on subframes, axles, and hot-formed structural components.
• FangxincoreStrategic or Co-development Partner · 9 February 2026Global provider of interior systems manufacturing instrument panels, centre consoles, and door panels through TASARU Supplier Hub.
• Lear CorporationcoreStrategic or Co-development Partner · 9 February 2026Global leader in automotive seating intending to produce seats and foam to serve OEMs in the Kingdom through TASARU Supplier Hub.
• BahricoreStrategic or Co-development Partner · 12 May 2025Strategic joint venture with Bahri (National Shipping Company of Saudi Arabia) and MOSOLF Group to deliver comprehensive automotive logistics solutions. TASARU provides capital investment, Bahri manages shipping with maritime logistics experience, and Mosolf Group offers technical know-how from European automotive logistics operations.
• MOSOLF GroupcoreStrategic or Co-development Partner · 12 May 2025Leading European provider of automotive logistics and technology solutions partnering with TASARU and Bahri in a joint venture. MOSOLF operates 41 technical and logistical centers across Europe and handles over 3 million vehicles annually.
• BlacklanecoreStrategic or Co-development Partner · 29 October 2024TASARU invested in Blacklane to accelerate its expansion into Saudi Arabia. Blacklane plans to launch EV fleet services in Riyadh, then Jeddah, with plans for further expansion. Blacklane will establish a Chauffeur Training Academy in Saudi Arabia. TASARU connects Blacklane with business owners and professionals across Saudi Arabia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADQ: Abu Dhabi state-owned holding company with active investments across mobility, logistics, and industrial sectors. Comparable as a regional state-backed investor pursuing strategic industrial and mobility platform builds.
• NEOM: Saudi PIF-owned mega-project developing futuristic mobility solutions including autonomous transport. Comparable as a PIF-aligned entity investing heavily in next-generation mobility infrastructure and operating as a strategic partnership platform for global mobility players.
• Mubadala Investment Company: Abu Dhabi sovereign wealth fund with significant global automotive, mobility, and advanced technology investments. Comparable as a Gulf sovereign capital allocator pursuing strategic stakes in future-mobility themes (EV, autonomous, AI).
• Abdul Latif Jameel: Saudi conglomerate with deep automotive distribution, manufacturing, and investment operations across the Middle East. Highly comparable as a Saudi private-sector automotive investment and partnership platform, with a long history of bringing global OEMs into the Kingdom.
• Emaar King Abdullah Economic City (KAEC): Developer and operator of the King Abdullah Economic City industrial cluster where TASARU Supplier Hub is co-located. Directly comparable as a Saudi industrial city developer focused on attracting advanced manufacturing tenants.

Broad incumbents

• Public Investment Fund (PIF): Parent organization and Saudi Arabia's $900B+ sovereign wealth fund with broad sector mandates. TASARU sits within PIF's broader portfolio of sector-specific investment vehicles, with PIF itself pursuing parallel mobility and tech investments.
• Sanabil Investments: Wholly-owned PIF subsidiary managing global financial investments across asset classes. Comparable as a sister PIF vehicle deploying sovereign capital, though broader in scope and focused on financial returns rather than industrial platform building.

Regional players

• Abu Dhabi Investment Office (ADIO): UAE government investment promotion entity attracting global technology and mobility companies to Abu Dhabi. Comparable as a regional government-backed platform competing for the same global automotive and mobility partnerships.
• Dubai Holding: Diversified Dubai-based investment conglomerate with holdings across real estate, hospitality, and mobility-adjacent sectors. Comparable as a regional sovereign-linked investment platform with industrial and infrastructure exposure.

Others

• ROSHN: PIF-owned Saudi real estate developer building master-planned communities. Adjacent as a fellow PIF subsidiary executing large-scale industrial and real estate development within the Kingdom, though focused on residential rather than automotive clusters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tasaruksa
• LinkedInlinkedin.com/company/tasaru

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TASARU Mobility Investments