The Social Hub

What The Social Hub does

The Social Hub is a European hybrid hospitality operator headquartered in Amsterdam that runs 23 properties encompassing more than 10,000 rooms across major cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid. Its core product integrates traditional hotel accommodation with co-working spaces, branded residences, and mixed-use retail within single properties, producing flexible ecosystems that flex between short-stay hotel stays, daytime co-working, and longer-term residential living. The operational model is built around direct property management and on-site service delivery across its European portfolio.

The company's go-to-market positions it as an operator for real estate developers and institutional investors pursuing mixed-use assets, layering a B2B operator brand on top of a B2C guest and resident base. Revenue is generated from three primary recurring streams: hotel nightly rates, co-working memberships and day passes, and longer-term residential rentals for branded residences. Customer segments are horizontal, serving remote workers and experience-driven consumers as primary personas, with branded residence residents as a secondary use case. Recent strategic moves include standardization partnerships with Roca (bathroom fixtures) and SailPoint (identity security) to support scaling across more than 20 locations.

The business is private, with 501-1,000 employees. Ownership, funding history, and detailed financial metrics are not disclosed in available source material, and there is no public ticker or parent company identified. Differentiation centers on the hybrid format itself — blending hospitality, work, and residential under one operating brand — and the company leverages design, sustainability, and partnership-driven standardization as evidence of brand credibility in the European mixed-use sector.

Name

The Social Hub

Legal name

The Social Hub

Website

https://thesocialhub.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Social Hub is an Amsterdam-based European hybrid hospitality operator managing 23 properties and 10,000+ rooms across cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid, blending hotels, co-working, branded residences, and retail to serve remote workers, experience-driven travelers, and residential tenants.

Ownership category

akta.pro rank

Product category

Hybrid Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industries

Extended-Stay Brand Residences (Managed Residences) (THAGAEAM), Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)

Keywords

• Hybrid hospitality operator
• Co-working spaces
• Branded residences
• Mixed-use developments
• Extended stay hotels

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hybrid Hospitality Services: The Social Hub generates revenue through operating hybrid hospitality properties that blend hotels, co-working spaces, and branded residences. Revenue is derived from room nightly rates, co-working memberships and day passes, and longer-term rental arrangements for branded residences.
2. Branded Residences: Revenue from branded residential units within mixed-use developments, creating diversified revenue streams and operating efficiencies by blending living formats.
3. Co-working Spaces: Revenue from flexible co-working memberships and day passes within mixed-use hospitality properties, serving remote workers and experience-driven consumers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

The Social Hub operates hybrid hospitality properties that combine hotel rooms, co-working spaces, branded residences, and mixed-use retail within single developments. The company manages more than 10,000 rooms across 23 properties in major European cities, serving short-stay guests, co-working members, and longer-term residents. Revenue is generated through nightly room rates, co-working memberships and day passes, and residential rental arrangements.

Product overview

The Social Hub operates as a unified hybrid hospitality platform offering over 10,000 rooms across 23 properties in major European cities. The core offering combines traditional hotel accommodation with co-working spaces, branded residences, and mixed-use retail elements, creating flexible ecosystems for short-stay, co-working, and longer-term accommodation needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Hospitality Properties

Quantifiable outcome

• Segment growth of 100 percent projected over the next seven years for branded residences

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• SailPointcoreTechnology or Integration · 3 March 2026The Social Hub adopted SailPoint's identity security solutions to address challenges around access management, data security, and scalability as the company expanded across Europe. The implementation automated manual onboarding and offboarding processes while protecting sensitive customer data across all 20+ locations. This partnership demonstrates how identity security became central to supporting the company's operational growth strategy.
• RocacoreStrategic or Co-development Partner · 31 January 2026The Social Hub partnered with Roca, a bathroom fixtures manufacturer, to install the company's sanitary ware, faucets, and shower products across its portfolio of over 10,000 rooms. The partnership emphasizes design harmony, durability, and sustainability, with Roca's Ona collection and other product lines featured in properties in cities including Amsterdam, Barcelona, Berlin, Paris, and Madrid. This collaboration represents an alignment of shared values around innovation, inclusivity, and community impact in the hospitality sector.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheSocialHubGlobal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Social Hub