Name

isybank

Legal name

Isybank S.p.A.

Website

https://isybank.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Commercial Banking (522110), Credit Card Issuing (522210)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Underbanked/Financial Inclusion Neobanks (FSABAFAJ)

akta.pro secondary industries

Digital Account Opening & Onboarding (eKYC, eSignature, Origination) (FSAGAAAB), Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Digital banking services
• Retail banking accounts
• Consumer lending products
• Mobile payment cards
• Insurance distribution

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Fees: isybank generates revenue primarily through monthly subscription fees for its tiered account plans: isyLight (free), isySmart (€3.90/month), and isyPrime (€9.90/month). The isyPrime plan offers zero fees for customers under 35 years old.
2. Interest Income: Interest earned on lending products including personal loans (isyPrestito), salary advances (Anticipo stipendio), and installment credit (SpensieRata). Interest rates and margins contribute to revenue.
3. Insurance Distribution: isybank distributes insurance products including isyProtezione Casa (home), isyProtezione Smartphone, isyProtezione Sport, and ProteggiPrestito (loan protection), earning commission revenue from Intesa Sanpaolo Assicurazioni, Intesa Sanpaolo Protezione, and Fideuram Vita.
4. Investment Fund Distribution: isybank offers mutual funds (fondi comuni d'investimento) through partnership with Eurizon Capital, earning distribution fees on fund subscriptions and management.
5. Payment Transaction Fees: Revenue from interchange fees on card transactions, foreign exchange commissions on international payments, and fees for cash withdrawals at third-party ATMs.

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

isybank is a mobile-first digital bank offering tiered current accounts (isyLight, isySmart, isyPrime, and Conto di Base), debit/credit/prepaid cards with Mastercard and Visa circuits, personal loans (isyPrestito), salary advances (Anticipo Stipendio), installment credit (SpensieRata), mutual funds via Eurizon Capital, and a portfolio of insurance products (home, smartphone, sport, bicycle/scooter, and credit-protection). All services are operated through a native iOS/Android app with biometric login, digital-wallet tokenization, and QR-code-based cardless ATM access, supplemented by a points-based loyalty program (isyReward / isyToken Collection).

Product overview

isybank is a digital banking platform operated by Isybank S.p.A., a subsidiary of Intesa Sanpaolo Group, offering a multi-tiered account structure with four main plans (isyLight, isySmart, isyPrime, and Conto di Base) supplemented by various financial products. The product portfolio includes three card types (debit, credit, and prepaid), multiple insurance products (home, smartphone, sports, bicycle/scooter, and loan protection), and financing options (personal loans, salary advances, and installment credit). A loyalty program (isyReward) with points collection (isyToken Collection), prize contests, and partner offers provides customer engagement. All services are accessible through the mobile app and internet banking platform, with digital payments integrated with Apple Pay, Google Pay, Samsung Pay, Garmin Pay, SwatchPAY!, and Tapster wearables.

Differentiator

Problem solved

Functional benefit

Brands

• isyLight: Entry-level digital account plan with digital debit card, free SEPA transfers, and instant transfers at €0/month
• isySmart
• isyPrime
• Conto di Base
• isySalvadanaio
• isyReward
• isyToken Collection
• isyPrestito
• SpensieRata
• Anticipo Stipendio
• isyProtezione Casa
• isyProtezione Smartphone
• isyProtezione Sport
• ProteggiPrestito
• isywealth Europe

Products and services

• Piano isyLight Entry-level digital checking account with €0 monthly fee for Italian residents. Includes a digital debit card, free SEPA transfers, free instant transfers, and free cash withdrawals at Intesa Sanpaolo ATMs.
• Piano isySmart Mid-tier digital checking account at €3.90/month with promotional zero monthly fee until 15/09/2026 for customers aged 35 and over. Includes a physical debit card, free SEPA transfers, free instant transfers, and free cash withdrawals at Intesa Sanpaolo ATMs.
• Piano isyPrime Premium digital checking account at €9.90/month with zero monthly fee and free stamp duty for customers under 35. Includes a customizable physical debit card with an optional metal variant, free worldwide withdrawals, and the full set of isySmart and isyLight benefits.
• Conto di Base Basic social-inclusion bank account compliant with Italian law (D.Lgs. 385/1993). Available in three versions — standard, reduced fee for customers with ISEE under €11,600, and reduced fee for pensions up to €18,000 gross annually — covering essential banking operations for financially vulnerable customers.
• Carta di Debito isybank Debit card with immediate account debiting, offered as digital-only or digital-plus-physical. Supports Mastercard and Visa circuits, contactless payments, and digital-wallet tokenization (Apple Pay, Google Pay, Samsung Pay); metal variant available on isyPrime.
• Carta di Credito isybank Credit card with deferred payment (typically on the 15th of the following month). Available as digital or digital-plus-physical with customizable credit limits, ATM cash advances (4% commission), and complimentary insurance from Intesa Sanpaolo Assicura. Monthly fee waived until 31/12/2027 for cards requested by 30/09/2026.
• Carta Prepagata isybank Reloadable prepaid Mastercard/Visa card that does not require a current account. Linked to a dedicated IBAN for receiving salary, pension, or other transfers within loading limits; reloadable via app, ATM, or Intesa Sanpaolo branches.
• isyPrestito Personal loan with customer-selected amount and term. Available to Italian residents aged 18–80 (at loan maturity) holding an Italian employment contract or pension; early repayment is permitted without penalties.
• Anticipo Stipendio Salary or pension advance allowing customers to receive a portion of their income before payday. Requires minimum monthly net income of €500, at least 30 days of account tenure at isybank, and a permanent employment contract or pension.
• SpensieRata Revolving credit line that lets customers convert specific purchases into installments without additional fees. Credit availability and repayment terms are managed entirely in-app.
• Fondi Comuni di Investimento Mutual fund investment products managed through the isybank app via Eurizon Capital. Customers can subscribe to a range of Eurizon funds with no minimum order limits beyond fund-specific minimums; portfolio and transaction management are available in-app.
• isyProtezione Casa Home insurance covering property damage and third-party liability, including water damage, fire, theft, and damages caused to neighbors. Available for owners and renters, covering up to multiple properties.
• isyProtezione Smartphone Smartphone insurance covering accidental damage and theft for devices up to 24 months old valued between €150 and €2,500. Multiple phones can be insured, each identified by IMEI code.
• isyProtezione Sport Sports injury insurance for amateur and competitive (non-professional) athletes, providing fracture compensation and third-party liability coverage for damages caused during sporting activities. Snow and ice sports are excluded.
• isyProtezione Bici&Monopattino Insurance for bicycles and electric scooters covering accident-related incidents, including emergency transportation assistance to get users home or to their destination after a covered event.
• Polizza ProteggiPrestito Credit-protection insurance tied to isyPrestito, covering job loss, hospitalization, and total disability. Reimburses installments up to €75,000 of coverage and covers remaining debt in case of death, serious illness, or permanent disability above 50%.
• isyReward Loyalty Program In-app loyalty program providing prizes, contests, and partner offers through the isybank app. Includes the isyToken Collection points system, prize contests, Priceless Mastercard experiences, the In Offerta discount program, and exclusive event access.
• isyToken Collection Token-based loyalty initiative under isyReward that lets customers accumulate points through card usage and banking activity, redeemable for prizes such as Amazon.it gift cards, technology products, and partner experiences.

Quantifiable outcome

• 2.5 million net new customers targeted through digital platform by 2029
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Intesa SanpaolocoreStrategic or Co-development Partnerisybank is a wholly-owned digital banking subsidiary of Intesa Sanpaolo, Italy's largest banking group. The partnership provides isybank with the parent company's extensive ATM network, branch support infrastructure, regulatory backing, and customer migration from traditional to digital banking. Intesa Sanpaolo's 2026-2029 Business Plan includes isybank as a core platform for digital expansion targeting 2.5 million new customers.
• MastercardcoreTechnology or IntegrationMastercard serves as the payment card network for isybank's debit and credit cards. The partnership includes Priceless Mastercard experiences platform integration in the isyReward app, offering exclusive partner offers and experiences to isybank cardholders.
• ApplecoreTechnology or IntegrationApple Pay integration enables isybank customers to add cards to Apple Wallet for contactless payments using iPhone and Apple Watch devices.
• SamsungcoreTechnology or IntegrationSamsung Pay integration allows isybank cardholders to add cards to Samsung Wallet for payments using Samsung smartphones and smartwatches.
• GooglecoreTechnology or IntegrationGoogle Pay and Google Wallet integration enables isybank customers to add cards for mobile payments on Android devices.
• BANCOMATcoreTechnology or IntegrationBANCOMAT Pay integration provides P2P payments, in-store QR code payments, and online payments. isybank offers both digital card and physical card with BANCOMAT Pay functionality.
• Eurizon CapitalminorChannel Partner/ Reseller/ DistributorEurizon Capital mutual funds are distributed through isybank's investment platform. Customers can subscribe to funds with the proceeds managed by Eurizon.
• Intesa Sanpaolo AssicurazionicoreChannel Partner/ Reseller/ DistributorIntesa Sanpaolo Assicurazioni provides insurance products distributed by isybank including home insurance (isyProtezione Casa) and sport insurance (isyProtezione Sport). Claims are managed through the dedicated app.
• Intesa Sanpaolo ProtezionecoreChannel Partner/ Reseller/ DistributorIntesa Sanpaolo Protezione provides insurance products distributed through isybank including smartphone protection (isyProtezione Smartphone) and loan protection (ProteggiPrestito).
• VisacoreTechnology or IntegrationVisa serves as an alternative payment card network alongside Mastercard, providing international acceptance for isybank cards globally.
• MooneyminorChannel Partner/ Reseller/ DistributorMooney convenience store network enables isybank customers to withdraw cash at partner retail locations throughout Italy.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Illimity Bank: Italian digital-native bank offering accounts, lending, and corporate banking services. Most direct comparably-sized Italian digital bank, making it the closest benchmark for isybank's domestic positioning.
• Buddybank: Mobile-only bank operated by UniCredit targeting Italian retail customers with a digital account, card, and lending product. Direct head-to-head competitor to isybank, with the same bank-incumbent-backed challenger model.
• HYPE: Italian neobank from Banca Sella offering mobile-first accounts, cards, and payment services. Operates in the same retail segment with a tiered subscription model comparable to isybank's isyLight/isySmart/isyPrime.
• N26: Berlin-headquartered European neobank with a large Italian customer base offering tiered digital accounts, cards, and money management features. Directly competes for the same Italian retail digital banking segment.
• Revolut: UK-based global neobank with deep Italian penetration, offering multi-currency accounts, cards, and a broad financial product ecosystem. A direct competitor on price-sensitive retail customers in Italy.

Emerging players

• Satispay: Italian mobile payment network expanding into broader financial services including savings and credit. Overlaps with isybank on payment and consumer finance use cases though not yet a full digital bank.

Broad incumbents

• FinecoBank: Italy's largest online bank offering multi-channel banking, trading, and wealth management. Established incumbent with overlapping digital account, investment, and lending capabilities that compete for the same retail customers as isybank.
• Banca Mediolanum: Italian retail bank with a strong digital and advisory-led wealth management model, including the CheBanca! brand. Broadly comparable to isybank's retail banking + investment distribution play.
• UniCredit: Italy's largest commercial bank and parent of direct competitor Buddybank. Operates the incumbent retail and corporate franchise that isybank is positioning to win customers away from.
• Widiba: Digital banking subsidiary of Banca Monte dei Paschi di Siena offering online accounts, trading, and advisory services. Comparable Italian incumbent-backed digital bank with overlapping retail digital account offerings.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/banca5spa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about isybank