Clark County Credit Union

What Clark County Credit Union does

Clark County Credit Union (CCCU) is a member-owned, not-for-profit financial cooperative headquartered in Las Vegas, Nevada, serving more than 57,000 members across Southern Nevada. Established as a community credit union (firmographic founding record points to 1951), CCCU operates within a 101-250 employee range and offers traditional retail banking services centered on checking and savings accounts, supplemented by consumer and mortgage lending products typical of a community credit union. The institution is privately held with no public ticker, is chartered under Nevada regulatory oversight, and is not structured for equity issuance or external capital raises.

The credit union's core product surface remains conventional deposit and loan products. In May 2025, CCCU extended its offering through a strategic partnership with InvestiFi, embedding a robo-advisory and investing-from-checking capability directly into its member experience, alongside financial education resources aimed at member onboarding into investing. This integration positions CCCU to capture incremental wallet share from its existing member base without constructing proprietary investment technology. The financial model is standard for a credit union of its size: net interest income from loans and investments, fee-based income from account services, and likely revenue sharing or referral economics tied to the InvestiFi platform, though none of these streams are disclosed at line-item granularity in the available data. CCCU does not maintain a disclosed app presence in app stores, distributes services through its branch and digital channels, and does not advertise enterprise or B2B segments beyond its individual member base.

Name

Clark County Credit Union

Legal name

Clark County Credit Union

Website

https://ccculv.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Clark County Credit Union is a member-owned, not-for-profit financial cooperative serving over 57,000 members across Southern Nevada, offering traditional checking, savings, and lending services supplemented by an InvestiFi-powered robo-advisory investing product launched in May 2025.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130)

SIC

Savings Institutions, Not Federally Chartered (6036)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Public Sector & Municipal Credit Unions (FSABAEAK)

Keywords

• Consumer banking services
• Mortgage lending
• Auto loans
• Credit union deposits
• Robo-advisory investing

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Traditional Credit Union Services: Standard credit union revenue streams including interest income from loans (mortgages, auto loans, personal loans, credit cards), interest from investments, fee income (overdraft fees, ATM fees, account maintenance fees), and potentially investment product referrals or revenue sharing from the InvestiFi partnership.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Clark County Credit Union is a member-owned, non-profit financial cooperative that provides consumer banking products including checking accounts, savings accounts, mortgages, auto loans, personal loans, and credit cards to its 57,000+ members across Southern Nevada. In 2025 it expanded into wealth management by adding a robo-advisory investment service delivered through its partnership with InvestiFi.

Product overview

Clark County Credit Union offers a unified banking platform providing traditional credit union services (checking and savings accounts) to its over 57,000 members in Southern Nevada. The core offering is supplemented by a partnership with InvestiFi that integrates robo-advisory and investing capabilities, allowing members to invest directly from their checking accounts through a third-party platform while accessing financial education resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Checking Accounts

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• InvestiFicoreTechnology or Integration · 1 May 2025Clark County Credit Union partnered with InvestiFi to deploy robo-advisory capabilities and enable members to invest directly from their checking accounts. The partnership also provides access to financial education resources. InvestiFi provides the technology platform while CCCU provides the member base and existing banking relationship. The goal is to democratize investing for CCCU's over 57,000 members in Southern Nevada.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Direct peers

• Boulder Dam Credit Union: Smaller Nevada community credit union operating under the same state charter with comparable deposit and loan products; useful peer for size and member-segment benchmarking.
• One Nevada Credit Union: Nevada-headquartered community credit union offering consumer deposits, lending, and digital banking across the state; directly comparable on charter, geography, and member profile.
• Silver State Schools Credit Union: Las Vegas-based community credit union operating in the same Southern Nevada market with overlapping consumer and SMB membership; highly comparable in geography, charter type, and product breadth.
• Nevada Federal Credit Union: Nevada-based credit union offering similar deposit, loan, and digital banking products to consumer and small-business members in the same geographic footprint.
• Great Basin Federal Credit Union: Federally chartered Nevada credit union serving Northern and Southern Nevada members with checking, lending, and digital services—comparable community-cooperative model in the same state.

Broad incumbents

• BECU (Boeing Employees Credit Union): Large U.S. community credit union with member-owned structure, full product suite, and investment-services partnerships; relevant scale benchmark for a maturing community credit union's product roadmap.
• America First Credit Union: Large Utah-based credit union serving consumers across the broader Mountain West, including Southern Nevada members; comparable cooperative model and product breadth but significantly larger scale.
• Mountain America Credit Union: Utah-headquartered credit union with comparable member-owned structure and a broad retail/SMB product suite; selected as a regional-scale benchmark rather than a direct territory competitor.

Regional players

• Alliant Credit Union: Mid-to-large U.S. credit union known for digital-first banking and broad consumer membership; relevant peer for benchmarking digital and partnership-led product strategies outside Nevada.
• Desert Financial Credit Union: Arizona-based community credit union with a similar Sun Belt consumer/SMB focus, comparable product menu, and member-owned model; useful proxy for Sun Belt regional credit-union economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CCCULV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clark County Credit Union