The Agency
The Agency is an independently-owned, full-service residential real estate brokerage in Lexington, Kentucky, operating under The Agency global brand and serving home buyers and sellers across 15 Central Kentucky markets through roughly 43 agents and branded teams, with commission-based revenue and franchise-level international expansion.
- Company typePrivate
- Founded2018
- HeadquartersLexington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Agency does
The Agency is a privately-held, independently-owned residential real estate brokerage headquartered in Lexington, Kentucky, operating as The Agency LLC under a franchise affiliation with the global luxury real estate brand The Agency (founded by Mauricio Umansky). The Central Kentucky operation serves home buyers and sellers across approximately 15 markets — including Lexington, Winchester, Nicholasville, Georgetown, Richmond, Versailles, and Danville — through a roster of roughly 43 licensed agents and branded teams such as The Thomas Group, Allnutt Group, and Team TNT Realty Group. Principal Broker Aaron Allnutt leads the local operation.
The technology stack is standard for a modern independent brokerage: an IDX-enabled website (theagencyky.com) powered by MLS data feeds (ImagineMLS, Ashland Area Board of Realtors), an integrated CRM and lead-generation package supplied to recruited agents, third-party automated valuations (ATTOM Data and Zillow), Facebook Messenger and social sharing integrations, and downloadable iOS/Android apps. No proprietary AI/ML models, APIs, or developer-facing platforms are documented. Revenue is generated exclusively through transaction-based real estate commissions on residential sales, supplemented by mortgage referral economics through a Stockton Mortgage partnership (loan officer Bryan May). Customer acquisition is consumer-direct (IDX property search, organic social, referrals, blog/SEO content) combined with agent-led direct sales.
At the global brand level, The Agency has pursued a roll-up growth strategy, absorbing local brokerages such as Green Realty Properties (rebranded The Agency Fort Lauderdale West, April 2025) and launching new offices in Missoula, Montana and Riyadh, Saudi Arabia in April 2026, alongside an October 2025 Algarve, Portugal expansion. These moves suggest a franchise-style international luxury model rather than organic single-market growth, and the KY entity's share of brand-level transaction flow and economics is not disclosed in the available data.
The Agency firmographics
Firmographics- Name
- The Agency
- Legal name
- The Agency LLC
- Website
- https://theagencyky.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Agency is an independently-owned, full-service residential real estate brokerage in Lexington, Kentucky, operating under The Agency global brand and serving home buyers and sellers across 15 Central Kentucky markets through roughly 43 agents and branded teams, with commission-based revenue and franchise-level international expansion.
- Ownership category
- akta.pro rank
The Agency industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where The Agency is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: The Agency generates revenue through commission-based real estate transactions. As a full-service brokerage, agents earn commissions on property sales and purchases, with the company taking a broker fee or split from each transaction. Revenue is transactional and dependent on real estate market activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission rates (not publicly disclosed) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Agency product offering
Product offeringCore offering
The Agency is a residential real estate brokerage that provides property search, agent matching, and transaction support services across Central Kentucky through a network of 43+ licensed agents and specialized agent teams. The brokerage serves home buyers and sellers with full-service representation, integrated mortgage lending partnerships, automated home valuation tools, and a self-service IDX-powered property listing platform covering 15 markets in the region.
Product overview
The Agency operates as a full-service real estate brokerage offering a unified platform combining property search, agent matching, and transaction support services. The core product is the property search platform, supplemented by agent directory services, automated home valuation tools, a mobile app, and integrated mortgage lending through partner Stockton Mortgage. The IDX/CRM package is offered to recruiting agents. The company also maintains a blog/content hub and a curated testimonials platform. The overall architecture is a single consumer-facing web and mobile platform with modular features rather than a multi-product suite.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform A full-featured real estate listing search platform allowing users to search properties by type (Single Family, Condos, Multi-Family, Commercial, Land, Rentals, Business Op, Farm, Com Lease, Townhouse), location, price range (from $25,000 to $15,000,000+), beds, baths, and property amenities. Includes map-based search with Google Maps integration, grid/list views, and filtering options covering 4,000+ MLS listings.
- Home Value Estimator An automated home valuation tool that aggregates price estimates from multiple sources (ATTOM Data, Zillow) to provide instant property value reports for sellers, with the ability to request agent consultation for accurate pricing. Designed for residential property owners seeking to understand their home's market value before listing.
- IDX/CRM Package for Agent Recruitment A lead management and customer relationship system offered to agents as part of The Agency's recruiting package, providing automated follow-up, buyer and seller lead tracking with real phone numbers (50%+ of the time), and direct mail campaign management. Designed for licensed real estate agents joining the brokerage.
- Mobile App (iOS/Android) A downloadable mobile application for iOS and Android providing personalized property browsing, push notification alerts for new listings and price changes, and seamless agent contact functionality for home buyers and sellers on the go.
- Mortgage Lending Partnership (Stockton Mortgage) A mortgage lending partner providing financing consultation services to buyers, with dedicated loan officer Bryan May (NMLS# 13673) integrated into the transaction workflow, creating a one-stop-shop experience for buyers seeking real estate and financing services.
Quantifiable outcome
- 43,000+ active buyers in company database
- +2 more outcomes
Companies that use The Agency
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
The Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
The Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major, core and minor.
- Maya Real EstatemajorThe Agency launched its first Middle East office in Saudi Arabia through a strategic partnership with Maya Real Estate. The new office, The Agency Saudi Arabia, is led by Managing Partner Dr. Sultan bin Saleh Al-Salem, founder and general manager of Maya Real Estate. The partnership aims to capitalize on the Kingdom's real estate growth aligned with Saudi Vision 2030, covering residential, commercial, and mixed-use sectors.
- Green Realty PropertiescoreThe Agency merged with Green Realty Properties, rebranding the latter as The Agency Fort Lauderdale West to expand its presence in the West Broward County luxury real estate market. The new office is led by Patty Da Silva and Chris Green, focusing on high-end properties and serving international clients.
- Stockton Mortgage (Bryan May)minorThe Agency has a partnership with Stockton Mortgage for integrated mortgage lending services. Bryan May serves as the preferred mortgage partner, offering financing guidance to buyers throughout the home purchasing process. This partnership provides seamless coordination between real estate transactions and mortgage financing.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
The Agency competitors and assessment
Company assessmentDirect peers
- Sotheby's International Realty: Luxury-focused global residential brokerage; The Agency explicitly positions in luxury (multi-million dollar Kentucky listings plus international offices) and competes head-to-head for high-net-worth sellers and international buyers.
- eXp Realty: Cloud-based residential brokerage with a low-overhead, agent-attraction model; both serve residential consumers with commission-split economics and compete for the same agent talent pool.
- Premier Sotheby's International Realty (regional luxury competitor): Regional luxury residential brokerage operating under a recognized luxury brand umbrella; mirrors The Agency KY's strategy of combining local agent coverage with national/international luxury brand affiliation for high-ticket referrals.
Broad incumbents
- Douglas Elliman: Large US residential brokerage particularly strong in luxury and new-development segments; overlaps with The Agency's luxury positioning and reported cross-border buyer flow.
- Compass: Tech-enabled national residential brokerage with strong agent-platform investment; competes directly with The Agency in luxury and relocation segments and would expand into Kentucky via Compass's continuing franchise model.
- Berkshire Hathaway HomeServices: Franchised residential real estate brand leveraging a trusted parent name; comparable franchise model to The Agency's independent-owner structure and overlapping luxury segment.
- Coldwell Banker Realty: Long-standing franchised residential brokerage; competes in Kentucky for agents and listings and serves as a comparison for brand-recognition, recruiting, and marketing scale.
Regional players
- Crye-Leike Realtors: Largest privately held regional brokerage in the Mid-South with established Kentucky/Tennessee presence; competes in the same secondary-market agents and listings as The Agency's Kentucky operation.
- Huff Realty (and Comey & Shepherd): Cincinnati-based residential brokerage with Kentucky/southern Ohio footprint; comparable in size and market overlap, competing directly for agents and clients in Northern Kentucky.
- Howard Hanna Real Estate: Family-owned residential brokerage dominant in Ohio and the broader Kentucky/Ohio Valley region; the closest geographically comparable traditional brokerage competing for Kentucky agents and listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Agency social profiles
Digital presenceThe Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Agency leadership team
Management profileNumber of profiles
Profiles2 records
The Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Agency
What does The Agency do?
The Agency is a residential real estate brokerage that provides property search, agent matching, and transaction support services across Central Kentucky through a network of 43+ licensed agents and specialized agent teams. The brokerage serves home buyers and sellers with full-service representation, integrated mortgage lending partnerships, automated home valuation tools, and a self-service IDX-powered property listing platform covering 15 markets in the region.
Is The Agency a public or private company?
The Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Agency founded?
The Agency was founded in 2018. It employs 11 to 50 people.
Where is The Agency based?
The Agency is headquartered in Lexington, United States, in the North America region.
How does The Agency make money?
One revenue line is on record: real Estate Commission Revenue.
Who are The Agency's main competitors?
Direct peers on record are Sotheby's International Realty, eXp Realty and Premier Sotheby's International Realty (regional luxury competitor). Broad incumbents are Douglas Elliman, Compass, Berkshire Hathaway HomeServices and Coldwell Banker Realty. Regional players are Crye-Leike Realtors, Huff Realty (and Comey & Shepherd) and Howard Hanna Real Estate.
Does The Agency have an API?
No public API is recorded for The Agency.
What industry is The Agency in?
The Agency's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.