What Joorney does

Joorney is a Miami Beach-headquartered professional services company founded in 2013 that produces customized business plans, financial models, pitch decks, and confidential information memoranda for a primarily immigration-focused client base. Its core offering is visa-specific business plans for U.S. categories (E-2, L-1, EB-2 NIW, EB-5, EB-1A), with productized extensions into UK (Innovator Founder, Expansion Worker, Global Talent) and French (Talent Passport, French Tech) immigration categories. The platform is explicitly human-led: a 200+ person in-house team of business writers, project managers, graphic designers, and industry experts delivers plans across 180+ industries and seven languages (English, Spanish, Portuguese, French, Chinese, Russian, Italian), supported by Rush and Super Rush turnaround tiers for time-sensitive filings.

The company has built a multi-corridor distribution and delivery model. It operates five offices (Miami Beach headquarters plus Montreal, Neuilly-sur-Seine, Belgrade, and Alexandria, Australia) and runs a 1,000+ partner referral network of immigration attorneys, CPAs, business brokers, and M&A firms that channel clients into Joorney's services. Adjacent to the immigration core, it sells advisory and commercial deliverables — investor business plans, pitch decks, financial models, SBA/bank loan plans, landlord decks, grant plans, CIMs, teasers, and valuations — to startups, SMBs, and M&A advisory firms. Complementary recurring offerings include CLE-accredited courses for immigration attorneys, J Consular Prep, and a digital website services line at digital.joorney.com.

Revenue is generated through quote-based, project-priced professional services fees with no publicly disclosed pricing. Customer segments span individual visa applicants, immigration law firms (via the partner program), startups seeking investment, SMBs seeking financing, and M&A advisory firms. Cumulative scale signals include 30,000+ business plans delivered over 12+ years, $200M in client funding secured through Joorney-prepared plans, and a reported 98% customer satisfaction rate. CEO and founder is Benjamin Jarmon. Ownership is private, no funding rounds are disclosed, and the entity operates as Joorney LLC in the U.S.

Name

Joorney

Legal name

Joorney LLC

Website

https://joorney.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Joorney is a Miami Beach-based professional services firm that produces custom business plans, financial models, pitch decks, and CIMs for immigration visa applicants, immigration attorneys, startups, SMBs, and M&A firms across five global offices.

Ownership category

akta.pro rank

Product category

Immigration Business Plan Services

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Business Visa Application & Processing Services (THACAKAA)

akta.pro secondary industries

Immigration Outsourcing & Managed Services (BPO/RPO for Immigration) (THACAKAM), Immigration, Visa & Work Authorization Support (HSAKAJAF), E-commerce & Digital Business Brokerage (FSAEAIAH)

Keywords

• Immigration business plans
• Visa application services
• Financial advisory services
• Pitch deck creation
• M&A advisory services

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Immigration Business Plans: One-time professional services fees for preparing visa-specific business plans (E-2, L-1, EB-2 NIW, EB-5, EB-1A) tailored to immigration requirements. Pricing is quote-based and varies by complexity and delivery timeline.
2. Advisory Services: Business advisory services including pitch decks, investor business plans, financial models, CIMs, teasers, and valuations for startups, small businesses, and M&A transactions. One-time fees per engagement.
3. Commercial Business Plans: Business plans for SBA/bank loans, grants, landlord presentations, and franchise applications. Customized documentation for commercial lending and business funding purposes.
4. Market Research: Premium market research services including industry analysis, desk research, price research, comparison analysis, and mystery shopping for business planning purposes.
5. Educational Services: CLE-accredited online courses for immigration attorneys. Case preparation services and J Consular Prep officer strategy access.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Joorney provides customized business plans, pitch decks, financial models, and memorandums primarily for immigration visa applicants across U.S., UK, and French visa categories (E-2, L-1, EB-2 NIW, EB-5, EB-1A, Innovator Founder, Talent Passport). The firm also delivers advisory services for startups, small businesses seeking SBA loans or grants, and M&A advisors producing CIMs, teasers, and valuation opinions, with multilingual deliverables (7 languages) and rush delivery options.

Product overview

Joorney is a professional services company providing customized business plans and financial advisory services, primarily focused on immigration-related documentation. The portfolio consists of immigration business plans across multiple visa categories (E-2, L-1, EB-2 NIW, EB-5, EB-1A) for U.S., UK (Innovator Founder, Expansion Worker, Global Talent), and France (Talent Passport, French Tech). Complementing the core immigration offerings are advisory services including investor business plans, pitch decks, financial models for startups; commercial plans for SBA/bank loans, grants, and landlord decks; and M&A advisory services including CIMs, teasers, and valuations. Additional services include premium market research, case preparation for attorneys, CLE-accredited courses, and a partner program for immigration professionals. The company operates across five global offices (U.S., Canada, France, Serbia, Australia) and supports seven languages in-house.

Differentiator

Problem solved

Functional benefit

Products and services

• E-2 Visa Business Plan Customized business plan for E-2 treaty investor visa applicants, designed to meet U.S. immigration requirements and demonstrate substantial investment and business viability.
• L-1 Visa Business Plan Business plan for L-1 intracompany transferee visas (L-1A for executives/managers and L-1B for specialized knowledge employees), including new office petitions.
• EB-2 NIW Visa Business Plan Business plan supporting EB-2 National Interest Waiver petitions for professionals seeking to demonstrate their work benefits the U.S. national interest.
• EB-5 Visa Business Plan Business plan for EB-5 Immigrant Investor Program applicants, demonstrating investment in a new commercial enterprise that creates jobs.
• EB-1A Visa Business Plan Business plan for EB-1A extraordinary ability self-petition cases, connecting past professional achievements with proposed U.S. activities.
• UK Innovator Founder Visa Business Plan Business plan for UK Innovator Founder Visa, supporting applicants seeking to establish innovative businesses in the United Kingdom.
• UK Expansion Worker Visa Business Plan Business plan for UK Expansion Worker visa category for overseas businesses establishing UK operations.
• UK Global Talent Visa Business Plan Business plan for UK Global Talent visa for individuals recognized as leaders or potential leaders in their field.
• France Talent Passport Business Plan Business plan for French Talent Passport visa, supporting highly skilled professionals and researchers.
• French Tech Visa Business Plan Business plan for French Tech Visa targeting innovative startups and entrepreneurs seeking to establish operations in France.
• Investor Business Plan Comprehensive business plan tailored for equity investors, emphasizing growth potential, market opportunity, and return on investment.
• Pitch Deck Professional investor pitch deck service for startups seeking venture capital or angel investment.
• Financial Model Dynamic financial model with scenario analysis for decision-making, built by financial analysts with expertise across industries.
• SBA/Bank Loan Business Plan Business plan formatted for SBA and traditional bank loan applications, including financial projections and debt service analysis.
• Grant Business Plan Business plan for government or private grant applications, aligned with specific funding requirements and evaluation criteria.
• Confidential Information Memorandum (CIM) M&A advisory document providing comprehensive business overview for potential buyers, including financial data and operational details.
• Teaser Condensed business summary document for M&A transactions, designed to generate initial buyer interest while maintaining confidentiality.
• Valuation (Opinion of Value) Business valuation service providing independent opinion of value for M&A transactions, estate planning, or litigation purposes.
• Master Franchise Business Plans Comprehensive business plans and documentation for franchisors seeking to attract franchisees and support franchise operations.
• Premium Market Research In-depth market research including industry analysis, market sizing, competitor research, and data-driven insights for business planning.
• Partner Program Partner network program for immigration attorneys, business brokers, CPAs, and other professionals to refer clients and access preferential services.
• Joorney Courses CLE-Accredited online courses for immigration attorneys, providing continuing legal education on immigration topics.

Quantifiable outcome

• 30,000+ business plans delivered
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Weiss & Moy PCminorStrategic or Co-development Partner · 4 June 2025Immigration law firm led by Jessica Weiss, Esq. participated as featured speaker in Joorney webinar on self-sponsorship strategies. Collaboration on educational content for immigration attorneys.
• Rupert Law GroupminorStrategic or Co-development Partner · 1 January 2025Immigration law firm led by Angie Rupert, founder. Collaborated with Joorney on webinar discussing E-2 visa trends, marginality requirements, and business plan best practices.
• Immigration Attorneys (Partner Network)coreChannel Partner/ Reseller/ DistributorNetwork of 1000+ immigration attorneys, CPAs, business brokers, and M&A firms who refer clients to Joorney for business plan services. The partner program allows attorneys to offer business plan services without in-house capability.
• Cultural VistasminorStrategic or Co-development PartnerJ-1 visa sponsor organization mentioned by immigration attorney Jessica Weiss as a partner for J-1 specialist visa applications in webinar context.
• Natalia Fridman (Immigration Attorney)minorStrategic or Co-development PartnerImmigration attorney who served as featured speaker in Joorney webinar on EB-1A extraordinary ability cases. Discussed building strong cases for executives and entrepreneurs.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BizPlanBuilder: Long-standing business plan software and services provider. Serves overlapping SMB and startup customers and represents an incumbent option in the business plan creation category where Joorney competes.
• LivePlan: Software-based business planning platform for SMBs and startups with financial forecasting. Competes with Joorney in the SMB funding plan space via a self-serve product rather than custom service delivery.

Direct peers

• Growthink: Long-standing business plan writing firm serving both immigration applicants and SMBs seeking funding. Comparable in service breadth (business plans, financial models, pitch decks) and customer overlap with Joorney's commercial line of business.
• Plan Writers: Business plan consultancy offering SBA, immigration, and investor plans with industry-specialized writers. Comparable service scope and target customer to Joorney's commercial and immigration divisions.
• iPlan Business Plans: Online business plan writing service for immigration, SBA loans, and startups. Competes with Joorney in the same immigration-visa and small-business funding documentation categories.
• MBS Advisors: Provider of CIMs, business plans, and financial models for M&A advisors and SMBs. Directly comparable to Joorney's advisory/CIM/valuation service line and shares the M&A intermediary customer base.
• Visa Business Plans: A direct competitor focused on preparing E-2, L-1, EB-5, and other U.S. immigration business plans for entrepreneurs and attorneys. Highly comparable to Joorney's core immigration business plan offering with overlapping customer base and pricing model.
• Wise Business Plans: Business plan writing service targeting SBA loans, immigration visas, and investor funding. Directly comparable to Joorney's multi-segment offering and operates on similar professional-services fee structure.

Emerging players

• Enloop: AI-assisted business plan generator for SMBs and entrepreneurs seeking bank or SBA financing. Adjacent competitor representing the technology-driven disruption risk to traditional business plan writing services like Joorney.
• Vetted Biz: Boutique immigration business plan provider serving visa applicants and law firms. Smaller scale than Joorney but with overlapping immigration focus and attorney partner channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/joorney
• YouTubeyoutube.com/channel/UCw0qc3j_yuTCd62XGN17xeA
• Facebookfacebook.com/joorney
• LinkedInlinkedin.com/company/joorney-llc
• Instagraminstagram.com/joorneybusinessplans

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joorney