Retex
Retex is the retail-technology services arm of Italy's Alkemy Group, providing integrated technology, marketing, digital performance, operations, workplace, and ESG services to 1,000+ retailers and brands across Italy and Europe.
- Company typePrivate
- Founded2010
- HeadquartersMilano, Italy
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Retex does
Retex is an Italian retail-technology services company that operates as the Retail Tech division and consumer-facing brand of Alkemy Group S.p.A. Società Benefit, headquartered at Via San Gregorio 34, Milan. It sells to large retailers, hospitality operators, fashion and luxury brands, and direct-to-consumer companies, serving over 1,000 clients across Italy with marquee logos including Carrefour, Coop, Crai, Illy, DiMar, UNAhotels, Eataly, Starbucks, and Temakinho.
Its offering is organized into six service pillars: Technologies for Retail (hardware, software, and integrated point-of-sale and store-infrastructure solutions), Marketing & Communication, Digital & Business Performance (data analytics and BI), Service Operations (field service, maintenance, operational support), Workplace Collaboration services, and ESG Advisory. The company's 'Connected Retail Architecture' bundles these into programs that connect in-store technologies, processes, and data to simplify distributed retail management, improve operational efficiency, and unify online-offline customer interactions.
Retex runs a quote-based enterprise B2B services model, combining project-based professional services with recurring technology and managed-service revenue, delivered through direct enterprise sales and account management teams. As part of Alkemy Group, it leverages the parent's corporate scale and procurement to reach large retail accounts; the company also absorbs adjacent brands such as Cosmic, suggesting a roll-up strategy under the unified Retex identity. CEO Fausto Caprini leads the organization, which sits within a 101–250 employee headcount band.
Retex firmographics
Firmographics- Name
- Retex
- Legal name
- Retex (brand of Alkemy Group S.p.A. Società Benefit)
- Website
- https://retexspa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Retex is the retail-technology services arm of Italy's Alkemy Group, providing integrated technology, marketing, digital performance, operations, workplace, and ESG services to 1,000+ retailers and brands across Italy and Europe.
- Ownership category
- akta.pro rank
Retex industry classification
Industry- Product category
- Retail Technology Services
- NAICS
- Custom Computer Programming Services (541511), Business Support Services (5614)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where Retex is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Retex business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services & Consulting: Retex generates revenue through professional services including technology implementation, marketing and communication services, digital and business performance consulting, and service operations support for retail clients.
- Technology Solutions: Revenue from retail technology solutions including hardware technologies for retail environments, workplace collaboration services, and ESG advisory services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Retex product offering
Product offeringCore offering
Retex provides enterprise retail technology and consulting services spanning six pillars: retail technologies (hardware, software, point-of-sale systems), marketing and communication, digital and business performance, service operations, workplace collaboration, and ESG advisory. The company serves large retailers and brands in food/non-food retail, food service and hospitality, fashion and luxury, and direct-to-consumer segments, helping them build connected retail architectures and simplify distributed store management.
Product overview
Retex is a retail technology services company offering a comprehensive portfolio of service competencies for the retail sector. Their offerings are organized into six main service pillars: Tecnologie per il retail (retail technologies), Marketing & Communication, Digital & Business Performance, Service Operations, Servizi di Workplace Collaboration, and ESG Advisory. These services are delivered across multiple market segments including consumer retail (food and non-food), food service and hospitality, fashion and luxury, and direct-to-consumer. Retex positions itself as a bridge between retail-native expertise and innovative technologies, helping retailers build technological architectures to simplify management, increase efficiency, and ensure business continuity.
Differentiator
Problem solved
Functional benefit
Products and services
- Tecnologie per il retail (Retail Technologies)
Companies that use Retex
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Retex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Retex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alkemy Group S.p.A.coreRetex is an integral part of Alkemy Group's Retail Tech division. Alkemy Group is a Società Benefit company (CF/PI 06054450017) with R.E.A N. MI-1929001 and share capital of 11.537.448,21€. Retex operates as the retail technology specialist unit within the larger Alkemy organization, contributing to the group's mission of being a 'Retail Tech' leader. Alkemy also rebranded to Retex as part of the group's evolution.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Retex competitors and assessment
Company assessmentDirect peers
- Jakala: Italian martech and data-driven services company with a strong retail and consumer-products practice, offering CRM, data, and digital transformation services comparable to Retex's marketing & digital performance offerings for retail clients.
- Alkemy Group (parent): Parent group and Italian digital transformation company with similar marketing, technology, and data services for retail and consumer brands; the corporate structure under which Retex operates and the most direct structural peer.
Broad incumbents
- Engineering Group: Large Italian IT services and system integration group operating across multiple verticals including retail and consumer goods, providing technology outsourcing, application services, and digital transformation comparable to Retex's technology services portfolio.
- Reply: Italian-headquartered IT consulting and systems integration group with a dedicated retail and consumer practice, offering digital transformation, customer experience, and integration services that overlap with Retex's connected-retail architecture.
- Capgemini Invent: Global IT services firm with a dedicated retail and consumer products practice, delivering digital transformation, omnichannel, and supply chain services for large European retailers comparable to Retex's enterprise engagements.
- Accenture (Retail Industry Group): Global systems integrator with a large retail industry practice covering customer experience, store operations, and technology modernization, competing for the same enterprise retail transformation budgets as Retex.
- Publicis Sapient: Global digital transformation consultancy serving retailers and consumer brands with strategy, customer experience, and technology implementation work that overlaps with Retex's omnichannel and digital performance offerings.
- Tata Consultancy Services (Retail): Global IT services firm with a long-standing European retail practice delivering store systems, supply chain, and customer engagement solutions comparable to Retex's enterprise technology integration work.
Emerging players
- Diebold Nixdorf: Global provider of retail hardware and software for point-of-sale and store operations, with adjacent services capabilities; competes with Retex in the retail-technology stack that Retex integrates for clients.
- Toshiba Global Commerce Solutions: Retail technology vendor specializing in POS hardware and software plus associated services for grocery and specialty retail, comparable to Retex's retail technologies pillar serving grocery and food retail clients like Carrefour and Coop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Retex social profiles
Digital presenceRetex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retex leadership team
Management profileNumber of profiles
Profiles1 record
Retex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retex
What does Retex do?
Retex provides enterprise retail technology and consulting services spanning six pillars: retail technologies (hardware, software, point-of-sale systems), marketing and communication, digital and business performance, service operations, workplace collaboration, and ESG advisory. The company serves large retailers and brands in food/non-food retail, food service and hospitality, fashion and luxury, and direct-to-consumer segments, helping them build connected retail architectures and simplify distributed store management.
Is Retex a public or private company?
Retex is a private company. It is classified as corporate owned and is currently operating.
When was Retex founded?
Retex was founded in 2010. It employs 101 to 250 people.
Where is Retex based?
Retex is headquartered in Milano, Italy, in the Europe region.
How does Retex make money?
Two revenue lines are on record. Professional Services & Consulting is the primary driver. The others are technology Solutions.
Who are Retex's main competitors?
Direct peers on record are Jakala and Alkemy Group (parent). Broad incumbents are Engineering Group, Reply, Capgemini Invent, Accenture (Retail Industry Group), Publicis Sapient and Tata Consultancy Services (Retail). Emerging players are Diebold Nixdorf and Toshiba Global Commerce Solutions.
Does Retex have an API?
No public API is recorded for Retex.
What industry is Retex in?
Retex's product category is Retail Technology Services. Its primary akta.pro industry code is BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 541511 and its SIC code is 8742.