Retex

What Retex does

Retex is an Italian retail-technology services company that operates as the Retail Tech division and consumer-facing brand of Alkemy Group S.p.A. Società Benefit, headquartered at Via San Gregorio 34, Milan. It sells to large retailers, hospitality operators, fashion and luxury brands, and direct-to-consumer companies, serving over 1,000 clients across Italy with marquee logos including Carrefour, Coop, Crai, Illy, DiMar, UNAhotels, Eataly, Starbucks, and Temakinho.

Its offering is organized into six service pillars: Technologies for Retail (hardware, software, and integrated point-of-sale and store-infrastructure solutions), Marketing & Communication, Digital & Business Performance (data analytics and BI), Service Operations (field service, maintenance, operational support), Workplace Collaboration services, and ESG Advisory. The company's 'Connected Retail Architecture' bundles these into programs that connect in-store technologies, processes, and data to simplify distributed retail management, improve operational efficiency, and unify online-offline customer interactions.

Retex runs a quote-based enterprise B2B services model, combining project-based professional services with recurring technology and managed-service revenue, delivered through direct enterprise sales and account management teams. As part of Alkemy Group, it leverages the parent's corporate scale and procurement to reach large retail accounts; the company also absorbs adjacent brands such as Cosmic, suggesting a roll-up strategy under the unified Retex identity. CEO Fausto Caprini leads the organization, which sits within a 101–250 employee headcount band.

Name

Retex

Legal name

Retex (brand of Alkemy Group S.p.A. Società Benefit)

Website

https://retexspa.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Retex is the retail-technology services arm of Italy's Alkemy Group, providing integrated technology, marketing, digital performance, operations, workplace, and ESG services to 1,000+ retailers and brands across Italy and Europe.

Ownership category

akta.pro rank

Product category

Retail Technology Services

NAICS

Custom Computer Programming Services (541511), Business Support Services (5614)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Retail technology services
• Retail digital transformation
• Store operations consulting
• Point-of-sale solutions
• Retail marketing services

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services & Consulting: Retex generates revenue through professional services including technology implementation, marketing and communication services, digital and business performance consulting, and service operations support for retail clients.
2. Technology Solutions: Revenue from retail technology solutions including hardware technologies for retail environments, workplace collaboration services, and ESG advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Retex provides enterprise retail technology and consulting services spanning six pillars: retail technologies (hardware, software, point-of-sale systems), marketing and communication, digital and business performance, service operations, workplace collaboration, and ESG advisory. The company serves large retailers and brands in food/non-food retail, food service and hospitality, fashion and luxury, and direct-to-consumer segments, helping them build connected retail architectures and simplify distributed store management.

Product overview

Retex is a retail technology services company offering a comprehensive portfolio of service competencies for the retail sector. Their offerings are organized into six main service pillars: Tecnologie per il retail (retail technologies), Marketing & Communication, Digital & Business Performance, Service Operations, Servizi di Workplace Collaboration, and ESG Advisory. These services are delivered across multiple market segments including consumer retail (food and non-food), food service and hospitality, fashion and luxury, and direct-to-consumer. Retex positions itself as a bridge between retail-native expertise and innovative technologies, helping retailers build technological architectures to simplify management, increase efficiency, and ensure business continuity.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnologie per il retail (Retail Technologies)

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Alkemy Group S.p.A.coreStrategic or Co-development PartnerRetex is an integral part of Alkemy Group's Retail Tech division. Alkemy Group is a Società Benefit company (CF/PI 06054450017) with R.E.A N. MI-1929001 and share capital of 11.537.448,21€. Retex operates as the retail technology specialist unit within the larger Alkemy organization, contributing to the group's mission of being a 'Retail Tech' leader. Alkemy also rebranded to Retex as part of the group's evolution.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jakala: Italian martech and data-driven services company with a strong retail and consumer-products practice, offering CRM, data, and digital transformation services comparable to Retex's marketing & digital performance offerings for retail clients.
• Alkemy Group (parent): Parent group and Italian digital transformation company with similar marketing, technology, and data services for retail and consumer brands; the corporate structure under which Retex operates and the most direct structural peer.

Broad incumbents

• Engineering Group: Large Italian IT services and system integration group operating across multiple verticals including retail and consumer goods, providing technology outsourcing, application services, and digital transformation comparable to Retex's technology services portfolio.
• Reply: Italian-headquartered IT consulting and systems integration group with a dedicated retail and consumer practice, offering digital transformation, customer experience, and integration services that overlap with Retex's connected-retail architecture.
• Capgemini Invent: Global IT services firm with a dedicated retail and consumer products practice, delivering digital transformation, omnichannel, and supply chain services for large European retailers comparable to Retex's enterprise engagements.
• Accenture (Retail Industry Group): Global systems integrator with a large retail industry practice covering customer experience, store operations, and technology modernization, competing for the same enterprise retail transformation budgets as Retex.
• Publicis Sapient: Global digital transformation consultancy serving retailers and consumer brands with strategy, customer experience, and technology implementation work that overlaps with Retex's omnichannel and digital performance offerings.
• Tata Consultancy Services (Retail): Global IT services firm with a long-standing European retail practice delivering store systems, supply chain, and customer engagement solutions comparable to Retex's enterprise technology integration work.

Emerging players

• Diebold Nixdorf: Global provider of retail hardware and software for point-of-sale and store operations, with adjacent services capabilities; competes with Retex in the retail-technology stack that Retex integrates for clients.
• Toshiba Global Commerce Solutions: Retail technology vendor specializing in POS hardware and software plus associated services for grocery and specialty retail, comparable to Retex's retail technologies pillar serving grocery and food retail clients like Carrefour and Coop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/retex-s-p-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retex