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Sticky

Full company profile

uuid000afz4

Namestring
Sticky
Websiteurl
sticky.ai
Company typeenum
Private
Founded yearint
2009
Short descriptiontext

Sticky is a New York-based SaaS company founded in 2009 that offered biometric visual-marketing technology to measure and optimize viewer attention and emotional engagement across web, email, ads, and video. The firm raised approximately $11M between 2012 and 2015 but currently shows no active operating signals.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
visual marketing analytics, biometric marketing SaaS, engagement analytics, emotional analytics, content optimization software
Industry1 code
1Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing)
CodeMPAAALANPrimaryYes
NAICS code1 code
  • Marketing Research and Public Opinion Polling541910
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Marketing Analytics Software
Social media profiles3 records
Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Sticky sells a biometric SaaS visual marketing platform that measures visual and emotional engagement with digital content in order to optimize websites, email, advertisements, and video. The product is delivered as software-as-a-service to marketing and advertising teams seeking to improve creative performance using biometric and emotional signals rather than traditional click or survey data.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Biometric Visual Marketing SaaS Platform
CategoryMarketing Analytics Software
Description

SaaS platform that uses biometric and emotional engagement data to optimize digital marketing assets across web, email, advertisements, and video. Sold to marketing and advertising teams as a subscription-based software service.

No data
Peers10 records
1Realeyes
TypeDirect peer
Description

Real-time attention and emotion measurement for video and digital ads using webcam-based biometrics; the closest direct analogue to Sticky's biometric SaaS for marketing optimization.

2Amplified Intelligence
TypeEmerging player
Description

Attention analytics provider using eye-tracking calibration panels to score media planning and optimization — overlapping technology and buyer use case as Sticky.

3Affectiva (Smart Eye)
TypeDirect peer
Description

Pioneer in facial emotion AI used for ad testing and market research; acquired by Smart Eye, but historically the most comparable technology peer for emotion-driven marketing analytics.

4iMotions
TypeDirect peer
Description

Biometric research platform combining eye-tracking, GSR, EEG and facial coding for consumer insights and ad research — directly comparable to Sticky's visual-emotional engagement thesis.

5Tobii Pro
TypeDirect peer
Description

Commercial eye-tracking hardware and analytics widely used in market research and ad testing; provides comparable eye-tracking-derived insights for marketing optimization.

6Lumen Research
TypeEmerging player
Description

Attention measurement using a webcam-based eye-tracking panel to value digital media; comparable technology and target market as Sticky's ad-optimization SaaS.

7TVision Insights
TypeDirect peer
Description

Attention measurement platform for TV and video advertising using computer vision and biometrics; competes in the same 'attention vs. viewability' analytics category.

8Nielsen Consumer Neuroscience (NeuroFocus)
TypeBroad incumbent
Description

Established measurement giant operating a consumer neuroscience practice using biometrics and EEG/eye-tracking for ad and brand research; a much larger incumbent in the same category.

9DG Brainport / DVJ Insights
TypeOthers
Description

Implicit response measurement (including facial coding) for advertising effectiveness testing; comparable methodology and buyer segment to Sticky.

10Coolfire Studios (formerly Coolfire Solutions)
TypeOthers
Description

Adjacent creative and engagement analytics partner; useful as an ecosystem/reference point for biometric-driven engagement measurement in marketing.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sticky

Marketing Analytics Softwaresticky.ai

Sticky is a New York-based SaaS company founded in 2009 that offered biometric visual-marketing technology to measure and optimize viewer attention and emotional engagement across web, email, ads, and video. The firm raised approximately $11M between 2012 and 2015 but currently shows no active operating signals.

Sticky firmographics

Firmographics
Name
Sticky
Website
https://sticky.ai
Company type
Private
Founded year
2009
Operating status
Closed
Headcount range
11–50 employees
Short description
Sticky is a New York-based SaaS company founded in 2009 that offered biometric visual-marketing technology to measure and optimize viewer attention and emotional engagement across web, email, ads, and video. The firm raised approximately $11M between 2012 and 2015 but currently shows no active operating signals.
Ownership category
akta.pro rank

Sticky industry classification

Industry
Product category
Marketing Analytics Software
NAICS
Marketing Research and Public Opinion Polling (541910)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

Keywords

  • Visual marketing analytics
  • Biometric marketing SaaS
  • Engagement analytics
  • Emotional analytics
  • Content optimization software

Where Sticky is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Sticky business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Sticky product offering

Product offering

Core offering

Sticky sells a biometric SaaS visual marketing platform that measures visual and emotional engagement with digital content in order to optimize websites, email, advertisements, and video. The product is delivered as software-as-a-service to marketing and advertising teams seeking to improve creative performance using biometric and emotional signals rather than traditional click or survey data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Biometric Visual Marketing SaaS Platform SaaS platform that uses biometric and emotional engagement data to optimize digital marketing assets across web, email, advertisements, and video. Sold to marketing and advertising teams as a subscription-based software service.

Companies that use Sticky

Customer profile

Ideal customer profiles1 record

Sticky technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Sticky competitors and assessment

Company assessment

Direct peers

  • Realeyes: Real-time attention and emotion measurement for video and digital ads using webcam-based biometrics; the closest direct analogue to Sticky's biometric SaaS for marketing optimization.
  • Affectiva (Smart Eye): Pioneer in facial emotion AI used for ad testing and market research; acquired by Smart Eye, but historically the most comparable technology peer for emotion-driven marketing analytics.
  • iMotions: Biometric research platform combining eye-tracking, GSR, EEG and facial coding for consumer insights and ad research — directly comparable to Sticky's visual-emotional engagement thesis.
  • Tobii Pro: Commercial eye-tracking hardware and analytics widely used in market research and ad testing; provides comparable eye-tracking-derived insights for marketing optimization.
  • TVision Insights: Attention measurement platform for TV and video advertising using computer vision and biometrics; competes in the same 'attention vs. viewability' analytics category.

Emerging players

  • Amplified Intelligence: Attention analytics provider using eye-tracking calibration panels to score media planning and optimization — overlapping technology and buyer use case as Sticky.
  • Lumen Research: Attention measurement using a webcam-based eye-tracking panel to value digital media; comparable technology and target market as Sticky's ad-optimization SaaS.

Broad incumbents

  • Nielsen Consumer Neuroscience (NeuroFocus): Established measurement giant operating a consumer neuroscience practice using biometrics and EEG/eye-tracking for ad and brand research; a much larger incumbent in the same category.

Others

Market position

Customer concentration

Sticky social profiles

Digital presence

Sticky financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sticky leadership team

Management profile

Number of profiles

Profiles1 record

Sticky funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sticky M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticky

What does Sticky do?

Sticky sells a biometric SaaS visual marketing platform that measures visual and emotional engagement with digital content in order to optimize websites, email, advertisements, and video. The product is delivered as software-as-a-service to marketing and advertising teams seeking to improve creative performance using biometric and emotional signals rather than traditional click or survey data.

When was Sticky founded?

Sticky was founded in 2009. It employs 11 to 50 people.

Where is Sticky based?

Sticky is headquartered in New York, United States, in the North America region.

Who are Sticky's main competitors?

Direct peers on record are Realeyes, Affectiva (Smart Eye), iMotions, Tobii Pro and TVision Insights. Emerging players are Amplified Intelligence and Lumen Research. Nielsen Consumer Neuroscience (NeuroFocus) is listed as a broad incumbent. Others are DG Brainport / DVJ Insights and Coolfire Studios (formerly Coolfire Solutions).

Does Sticky have an API?

No public API is recorded for Sticky.

What industry is Sticky in?

Sticky's product category is Marketing Analytics Software. Its primary akta.pro industry code is MPAAALAN, Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing). Its NAICS code is 541910 and its SIC code is 7372.

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Live signals
BoardroomadvisorsBusiness Growth Strategy Case Studies: Success With Fractional C-SuiteA promotional page from Boardroom Advisors presents growth case studies for clients including Fulcrum, Apricot, Sticky, DeltaXML and Lux Rewards, detailing the challenges, approach and results of each engagement. Lux Rewards is highlighted as having reached a £1.5 million valuation. The page also offers a no-cost exploratory discussion with a Regional Director.The UKTech company, Sticky, raises £1.5m in seed fundingManchester-based technology company Sticky has raised £1.5m in seed funding led by Praetura Ventures, with backing from Cornerstone VC and SFC Capital, to accelerate customer growth in leisure and retail markets globally. The investment will support the expansion of Sticky's NFC-based 'stickies' platform, which allows businesses to increase revenue and efficiency in physical spaces through quick, frictionless interactions.Business InsiderThese eye-tracking heat maps show what people really care aboutEye-tracking heat maps reveal what influences people and how reactions compare to others. Sticky, a startup that analyzes such data for brands, recently added emotional tracking and provided new images for Business Insider readers.VC News DailySticky Raises $5M in Series ASticky, an online eye-tracking analytics SaaS platform, has raised $5 million in Series A funding led by Dawn Capital, with participation from previous investors Northzone and Conor. The funding will be used to accelerate the company's sales and technology team expansion and strengthen its product offerings for the digital content and advertising marketplace. The company's biometric eye-tracking platform helps publishers, advertisers, and agencies measure consumer attention and engagement with digital content.TechCrunchSticky Raises $5M To Help Publishers And Advertisers Track Your AttentionEye-tracking analytics company Sticky (formerly EyeTrackShop) has raised $5 million in Series A funding, with London-based Dawn Capital leading the round and past investors Northzone and Conor participating. The company, which spun out of Swedish company Tobii Technologies in 2009, offers tools allowing online advertisers and publishers to track where users are looking. Sticky has now raised a total of $11 million and is focused on providing its technology on a self-serve basis to brands and publishers.TechCrunchSticky Raises $3M To Improve Ad Accountability With Eye TrackingSticky, a startup using eye-tracking technology to measure ad effectiveness, has raised $3 million in new funding from Northzone and Conor Venture Partners. The company, a rebranding of EyeTrackShop which spun out of Tobii Technologies, helps advertisers determine not just whether an ad was served, but whether consumers actually viewed it. The company's mission is to improve accountability in digital advertising by providing transparency on ad visibility and costs.