The Land Report
The Land Report is a privately held Dallas-based magazine and media company publishing news, rankings, and market intelligence on American landownership — including ranchland, farmland, timberland, and estates — for wealthy individual landowners, land brokerages, and real-estate professionals.
- Company typePrivate
- Founded2006
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Land Report does
The Land Report is a Dallas-based, privately held niche media company founded in 2006 that publishes "The Magazine of the American Landowner" covering ranchland, farmland, timberland, sporting properties, and estates. Its core product is a print and digital magazine with tiered multi-year subscriptions, supplemented by a portfolio of editorial franchises — the Land Report 100 (annual ranking of America's largest private landowners), America's Best Brokerages, America's Top Auction Houses, and the Deals of The Year awards — that collectively position the publication as the authoritative source on U.S. land ownership intelligence. It does not operate a proprietary technology platform; distribution is built on the company website, a monthly e-newsletter, and organic social channels.
The business model is dual-stream: recurring subscription revenue from individual and family landowners at price points of $59.99 (1-year), $79.99 (2-year), and $99.99 (3-year), paired with display advertising, sponsored content, and property listings sold to land brokerages, ranch real estate firms, and land-related product and service advertisers. A third revenue and community lever is the annual Land Investment Expo held in Des Moines, Iowa in cooperation with Peoples Company, which aggregates landowners, brokers, and investment professionals in-person. Operating geographies are restricted to the United States, with no identified international footprint.
The customer base is hybrid: a primary persona of high-net-worth American landowners (ranchers, farmers, timberland owners, estate owners), and a secondary business segment of land brokerages and auction houses seeking reach into ultra-high-net-worth land buyers. The company is small (11-50 employees), independently owned, has no disclosed parent, institutional backers, or external funding, and has not undergone documented M&A or structural change in the available data.
The Land Report firmographics
Firmographics- Name
- The Land Report
- Legal name
- The Land Report
- Website
- https://landreport.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Land Report is a privately held Dallas-based magazine and media company publishing news, rankings, and market intelligence on American landownership — including ranchland, farmland, timberland, and estates — for wealthy individual landowners, land brokerages, and real-estate professionals.
- Ownership category
- akta.pro rank
The Land Report industry classification
Industry- Product category
- Land-Focused Magazine Publishing
- NAICS
- Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industries
- Ranches & Livestock Properties Brokerage (BPAJADAB), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)
Keywords
Where The Land Report is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
The Land Report business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold directly to consumers with tiered pricing based on subscription length (1, 2, or 3 years). The subscription includes regular issues of The Magazine of the American Landowner.
- Advertising: The publication generates revenue through display advertising and sponsored content from land brokerage companies, ranch real estate firms, and land-related products and services. Media guides indicate both print and digital advertising options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 1 Year Subscription - 5 Issues - $59.99 (20% off list) |
| Subscription | Multi-year contract | 2 Year Subscription - 10 Issues - $79.99 (45% off list) |
| Subscription | Multi-year contract | 3 Year Subscription - 15 Issues - $99.99 (55% off list) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Land Report product offering
Product offeringCore offering
The Land Report publishes a subscription-based print and digital magazine, "The Magazine of the American Landowner," covering ranchland, farmland, timberland, sporting properties, and estates. The publication also produces annual signature studies including the Land Report 100 ranking of America's largest landowners, America's Best Brokerages, America's Top Auction Houses, and Deals of the Year, and runs the annual Land Investment Expo in Des Moines, Iowa.
Product overview
The Land Report operates as a multi-platform media company focused on American landownership. The core offering is The Magazine of the American Landowner, available in print and digital formats, complemented by a suite of Signature Studies including the Land Report 100 (annual ranking of America's largest landowners), America's Best Brokerages, America's Top Auction Houses, and Deals of the Year awards. Additional products include the annual Land Investment Expo conference, the Gear Guide product review annual, and a property listings marketplace featuring Publisher's Picks. Subscription options include various print and digital magazine plans with tiered pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- The Magazine of the American Landowner Subscription-based print and digital magazine covering American landownership, featuring landowner profiles, land deals, ranchland, farmland, timberland, and estate industry news for high-net-worth American landowners.
- Land Report 100 (Top 100 Landowners) Annual ranking and research report identifying America's 100 largest private landowners, tracking land holdings, transactions, and ownership changes.
- America's Best Brokerages Annual ranking recognizing top-performing land and ranch real estate brokerages across different U.S. regions.
- America's Top Auction Houses Annual ranking of leading land and ranch auction companies in the United States.
- Deals of The Year Annual recognition program covering multiple land deal categories including Farmland, Ranchland, Sporting, Timberland, Conservation, and Historic transactions.
- Land Investment Expo Annual investment conference held in Des Moines, Iowa, bringing together landowners, brokers, and land investment professionals.
- Gear Guide Annual buyer's guide featuring reviews and recommendations for vehicles, helicopters, outdoor equipment, and ranch gear.
- Publisher's Picks / Featured Properties Curated collection of premier land, ranchland, farmland, and estate listings across the United States.
- Newsletter Subscriptions Email newsletter subscriptions available in 1-year ($59.99), 2-year ($79.99), and 3-year ($99.99) plans delivering regular magazine content and updates.
Companies that use The Land Report
Customer profileSegments2 records
Ideal customer profiles2 records
The Land Report technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Land Report partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Land Investment Expo (Peoples Company)coreAnnual Land Investment Expo co-organized with Peoples Company, a land real estate brokerage. The expo serves as a key networking event for landowners, brokers, and land investment professionals held in Des Moines, Iowa.
- Land iDminorMapping company referenced in coverage of landowner transactions. Land iD maps properties acquired by landowners featured in The Land Report.
- Various Land BrokeragescoreFeatured brokerages in America's Best Brokerages rankings and property listings. These brokerages advertise in the publication and are featured in sponsored content and property listing sections.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
The Land Report competitors and assessment
Company assessmentBroad incumbents
- Robb Report: Luxury lifestyle media brand covering high-net-worth interests including real estate, vehicles, and travel. Comparable as an HNW subscription/digital media brand running an annual 'Properties' and gear content vertical.
- Farm Journal: Large, established agriculture publishing brand spanning magazines, digital media, and events. Comparable as a vertically-specialized media brand serving landowners, with broader agricultural coverage and a larger event portfolio.
- Mansion Global: Luxury real estate news and listings platform reaching ultra-high-net-worth property buyers. Comparable as a content-plus-listings business targeting HNW property owners and investors, with overlapping advertising relationships with luxury brokerages.
Direct peers
- Cowboys & Indians: Long-running luxury lifestyle magazine covering Western land, ranching, and high-net-worth Western owners. Closely comparable to The Land Report in audience (HNW Western landowners), content mix (property, gear, profiles), and print/digital distribution model.
- Western Horseman: Established ranching and horse-culture publication with a similarly land-and-ranching-focused audience. Comparable in niche authority positioning, print heritage, and reliance on ranch-related advertisers and gear sponsors.
- RANGE Magazine: Independent magazine covering Western ranches, livestock, and land stewardship. Matches The Land Report on a niche Western-landowner editorial voice, subscription model, and themed-issue format.
Emerging players
- Acreage Life: Magazine and digital media brand focused on rural acreage ownership and country lifestyle. Comparable as a niche landowner-focused subscription publication, though oriented toward smaller rural holdings rather than institutional-scale ranches.
- Lands of America: Online land marketplace aggregating ranches, farms, and recreational properties for sale. Overlaps with The Land Report's Publisher's Picks listings and competes for the same land-brokerage advertising and lead-generation dollars.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Land Report social profiles
Digital presenceThe Land Report financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Land Report leadership team
Management profileNumber of profiles
The Land Report funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Land Report M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Land Report
What does The Land Report do?
The Land Report publishes a subscription-based print and digital magazine, "The Magazine of the American Landowner," covering ranchland, farmland, timberland, sporting properties, and estates. The publication also produces annual signature studies including the Land Report 100 ranking of America's largest landowners, America's Best Brokerages, America's Top Auction Houses, and Deals of the Year, and runs the annual Land Investment Expo in Des Moines, Iowa.
Is The Land Report a public or private company?
The Land Report is a private company. It is classified as unknown and is currently operating.
When was The Land Report founded?
The Land Report was founded in 2006. It employs 11 to 50 people.
Where is The Land Report based?
The Land Report is headquartered in Dallas, United States, in the North America region.
How does The Land Report make money?
Two revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising.
Who are The Land Report's main competitors?
Broad incumbents on record are Robb Report, Farm Journal and Mansion Global. Direct peers are Cowboys & Indians, Western Horseman and RANGE Magazine. Emerging players are Acreage Life and Lands of America.
Does The Land Report have an API?
No public API is recorded for The Land Report.
What industry is The Land Report in?
The Land Report's product category is Land-Focused Magazine Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of BPAJADAB, Ranches & Livestock Properties Brokerage. Its NAICS code is 51312 and its SIC code is 2721.