North American Trailer Dealers Association

What North American Trailer Dealers Association does

The North American Trailer Dealers Association (NATDA) is a nonprofit trade association headquartered in Arlington, Virginia that serves light- and medium-duty trailer dealerships across the United States and Canada. Its stated mission is to provide dealership management tools, techniques, and practices that support sustainable growth in dealers' sales, service, and parts operations, and it self-describes as the only trailer-industry association explicitly committed to helping and protecting trailer dealerships. Members include trailer retailers across categories such as cargo, utility, enclosed, dump, gooseneck, flatbed, horse/livestock, tilt, and towable RV trailers, alongside manufacturers and suppliers.

NATDA's product portfolio centers on three pillars: (1) the annual NATDA Trailer Show, the largest trailer-dealership-specific B2B trade show in North America, now in its 16+ year and featuring 310+ exhibitors and 700+ dealerships in recent editions; (2) media properties including the bi-monthly The Haul magazine (rebranded in May 2025 from NATDA Magazine) and the bi-weekly NATDA Trailer News e-newsletter; and (3) member services such as the NATDA Connect online community (launched June 2025 on the Dealer Academy platform), the Trailer Service Professional Certification, the NATDAii data benchmarking program, and an event calendar. The Trailer Tech Expo is positioned as a technology-focused complement to the main show.

NATDA's business model combines recurring membership dues from dealer applicants (pricing undisclosed, leadership approval required), transaction-based revenue from exhibitor booth fees, attendee registration, and sponsorships at the annual show (with the 2026 floor sold out), and advertising revenue across print and digital publications. It monetizes a distributed ecosystem through strategic industry collaborations (notably with NATM, the National Association of Trailer Manufacturers, and NCM Associates) and a growing portfolio of benefit partners offering members discounts on software, IT (Dell Technologies), communications (Chekkit), and other operational services. The association is member-governed, privately held, and reports 1-10 employees with no external institutional investors identified.

Name

North American Trailer Dealers Association

Legal name

North American Trailer Dealers Association

Website

https://natda.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NATDA is a nonprofit trade association serving light- and medium-duty trailer dealerships across North America, operating the annual NATDA Trailer Show, The Haul magazine, NATDA Connect online community, and certification and benchmarking programs for its dealer members.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: NATDA generates revenue through annual membership fees from trailer dealerships. Membership provides access to member benefits, directory listings, educational resources, and exclusive industry events.
2. Event Registration and Sponsorship: The annual NATDA Trailer Show generates revenue through exhibitor fees, booth sales, sponsor partnerships, and attendee registration. The 2026 show floor is sold out with over 310 exhibitors.
3. Advertising and Publications: Revenue is generated through advertising in The Haul magazine (formerly NATDA Magazine), the bi-weekly NATDA Trailer News newsletter, and sponsorship opportunities on the website and at events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NATDA is a membership-based trade association serving light and medium-duty trailer dealers across North America. It delivers value through an annual trade show (NATDA Trailer Show), bi-monthly magazine (The Haul), bi-weekly newsletter, an exclusive online community (NATDA Connect), industry certification programs, and a data benchmarking service (NATDAii).

Product overview

NATDA is a trade association serving the North American trailer industry, offering a portfolio of events, publications, and professional development programs. Core offerings include the annual NATDA Trailer Show (the largest trailer-dealership-specific trade show in North America), the bi-monthly The Haul magazine (formerly NATDA Magazine), and the bi-weekly NATDA Trailer News newsletter. The association also provides NATDA Connect (an online community platform), Trailer Service Professional Certification, the NATDAii data insights program, and the Trailer Tech Expo. These products work together to provide industry networking, education, and business resources for trailer dealers, manufacturers, and suppliers across North America.

Differentiator

Problem solved

Functional benefit

Brands

• The Haul: Rebranded flagship print publication of NATDA, formerly known as NATDA Magazine. A bi-monthly publication delivering news, products, and industry content to trailer dealers.
• Trailer Tech Expo

Products and services

• NATDA Trailer Show Annual B2B trade show that is the largest trailer-dealership-specific event in North America, connecting trailer dealers with manufacturers and suppliers through exhibit booths, networking, and promotional activities.
• The Haul Magazine Bi-monthly print and digital publication providing trailer industry news, new product coverage, sales and marketing ideas, and dealership training articles for trailer industry professionals.
• NATDA Trailer News Newsletter Bi-weekly email newsletter delivering trailer industry news, company spotlights, and educational content to subscribers.
• NATDA Connect Exclusive online community platform built on the Dealer Academy platform for trailer dealers to connect, share knowledge, and access training resources in a unified space.
• Trailer Service Professional Certification Professional certification program for trailer service technicians designed to validate technical skills and industry expertise.
• NATDA Industry Insights (NATDAii) Data insights program that collects, analyzes, and reports anonymized data from NATDA's dealership network to generate actionable benchmarking insights for sales, service, and operations performance.
• Trailer Tech Expo Technology-focused expo offering hands-on technical training, certification workshops, dealer education sessions, and a technology-driven exhibit hall for the trailer industry.
• Standard Dealer Membership Annual subscription membership for trailer dealerships that grants access to the member directory, NATDA Trailer Show, training programs, member benefit partners, online community, and industry publications.

Quantifiable outcome

• Over 4,000 individuals attend the annual NATDA Trailer Show

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Dell TechnologiesminorGTM or Marketing Partner · 25 March 2025Dell Technologies joined NATDA's Benefit Partners to offer members exclusive IT discounts and tools.
• NATDAii (Industry Insights Program)coreStrategic or Co-development Partner · 22 May 2024NATDAii is an internal industry data insights program that collects, analyzes, and reports anonymized data from NATDA's dealership network to generate actionable insights for benchmarking sales, service, and operations performance.
• Trifecta Collective LLCcoreStrategic or Co-development Partner · 1 January 2024Trifecta Collective LLC, along with NATDA, administers data collection through their Services. NATDA and Trifecta Collective jointly manage privacy practices and data processing for the organization.
• National Association of Trailer Manufacturers (NATM)coreStrategic or Co-development PartnerNATDA and NATM announced a strategic industry collaboration aligning flagship events and education. This partnership aims to strengthen both organizations and coordinate industry standards and training initiatives.
• NCM AssociatescoreStrategic or Co-development PartnerNATDA and NCM Associates partnered to expand training, peer learning, and exclusive member advantages for NATDA members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• National Association of Trailer Manufacturers (NATM): The sister trade association representing trailer manufacturers in North America. NATDA has a publicly announced strategic collaboration with NATM, making it the most directly comparable peer organization serving the same trailer industry from the manufacturer side.
• RV Dealers Association (RVDA): Trade association serving RV dealers in North America. Highly comparable in structure (membership-based, dealer-focused) and directly overlapping with NATDA's RV/toy hauler and towable RV segments.
• North American Equipment Dealers Association (NAEDA): Trade association representing equipment dealers (agriculture, construction, outdoor power, forestry) across North America. Operates the same membership-association + advocacy model as NATDA, serving a different vertical but with directly comparable business mechanics.
• American Truck Dealers (ATD): A division of the National Automobile Dealers Association serving commercial truck dealers. Directly comparable as a vertical-specific dealer trade association running education, advocacy, and an annual convention/show for its members.
• Marine Retailers Association of the Americas (MRAA): Trade association for marine retailers in North America. Comparable membership-based model serving recreational vehicle/equipment dealers with overlapping end-markets (boat trailers and towables).

Broad incumbents

• National Marine Manufacturers Association (NMMA): Larger, broader trade association representing recreational marine manufacturers and the broader boating industry. Comparable in industry-convener role but broader in scope, including the major boat shows that overlap with trailer industry exhibitions.
• National Automobile Dealers Association (NADA): The largest U.S. trade association representing franchised automobile and truck dealers. Operates the same membership/advocacy/convention model as NATDA but at much larger scale, and is the parent of American Truck Dealers.
• Specialty Equipment Market Association (SEMA): Major automotive aftermarket trade association that runs the SEMA Show, one of the largest B2B trade events in the specialty equipment space. Comparable as a membership association + flagship trade show operator, but with much broader scope.

Others

• Powersports Business (AIM Group): B2B media and events company serving the powersports dealer industry with publications and dealer-focused events. Adjacent rather than directly competing — operates in the same general dealer-event/media category without the trade association governance structure.
• National Association of Home Builders (NAHB): Large U.S. trade association representing home builders, remodelers, and suppliers. Operates a similar membership + advocacy + annual IBS show model and intersects with the trailer industry through equipment/utility trailer demand from construction and remodeling contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NATDA4Trailers
• Facebookfacebook.com/NATDA4Trailers
• LinkedInlinkedin.com/company/natda4trailers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Trailer Dealers Association