Upday
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Upday firmographics
Firmographics- Name
- Upday
- Legal name
- upday GmbH & Co. KG
- Website
- https://upday.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Upday industry classification
Industry- Product category
- News Aggregation
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
Keywords
Where Upday is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Upday business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Digital Advertising: Primary revenue stream through display advertising on the website and app. Personalized ads are selected based on user behavior and interests. Includes affiliate marketing through advertising banners linking to external advertisers.
- Affiliate Marketing: Commission-based revenue through affiliate partnerships. Tracks user referrals to external products/services via advertising banners and earns commissions on resulting purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free mobile app with advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Upday product offering
Product offeringCore offering
Upday operates a free mobile and web-based news aggregation platform that curates and delivers personalized news content to consumers across seven European markets. The service uses geo-location processing and user behavior data to display country-specific localized editions (UK, Germany, France, Spain, Italy, Netherlands, Poland) with personalized content recommendations. Revenue is generated through display advertising and affiliate marketing partnerships integrated into the consumer reading experience.
Product overview
upday is a mobile news aggregation platform operated by upday GmbH & Co. KG (a subsidiary of Axel Springer SE), offering personalized news delivery across seven European markets. The core offering is the upday News App, which provides country-specific editions for the UK, Germany, France, Spain, Italy, Netherlands, and Poland. Each regional edition delivers curated content across categories including national news, world news, politics, crime, sport, entertainment, and regional-specific topics. The platform employs a recommendation engine to personalize content and advertising based on user behavior and interests, with cookie-based tracking enabled upon user consent.
Differentiator
Problem solved
Functional benefit
Products and services
- Upday News App A free multi-regional mobile and web application that aggregates and delivers personalized news content across seven European markets (UK, Germany, France, Spain, Italy, Netherlands, and Poland). The app provides country-specific editions with categories covering national news, world news, politics, sport, entertainment, and regional topics. Content and advertising are personalized using geo-location processing, cookie-based tracking, and user behavior data, with content recommendations tailored to each user's location and inferred interests.
Companies that use Upday
Customer profileSegments1 record
Ideal customer profiles1 record
Upday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature3 records
Upday partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Outbrain UK LimitedcoreOutbrain provides contextual content and advertising recommendations displayed on upday's website. The selection is based on non-personal elements such as page content and trending topics. IP address processing is required for serving content. Joint controller agreement in place under GDPR Article 26.
- Media Impact GmbH & Co. KGcoreMedia Impact serves as upday's primary advertising sales partner for optimizing and delivering targeted advertisements. Uses cookies and advertising IDs (IDFA for iOS, Google Advertising ID for Android) to track user behavior and deliver personalized ads.
- Meta Platforms Ireland Limited (Facebook)minorJoint controller for Facebook Fanpages including updayNL, updayESP, updayIT, updayUK, updayDE, and main upday page. Analyzes page usage (Page Insights). Joint responsibility agreement in place under GDPR Article 26.
- Axel Springer SEcoreParent company of upday GmbH & Co. KG. Upday is represented by upday Management GmbH, which is represented by its Managing Directors Mathias Sanchez and Benedict Honé. Axel Springer SE may act as contractual partner for app store acquisitions.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Upday competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Upday social profiles
Digital presenceUpday compliance and trust
Trust signalCompliance1 record
Upday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upday leadership team
Management profileNumber of profiles
Profiles6 records
Upday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upday
What does Upday do?
Upday operates a free mobile and web-based news aggregation platform that curates and delivers personalized news content to consumers across seven European markets. The service uses geo-location processing and user behavior data to display country-specific localized editions (UK, Germany, France, Spain, Italy, Netherlands, Poland) with personalized content recommendations. Revenue is generated through display advertising and affiliate marketing partnerships integrated into the consumer reading experience.
Is Upday a public or private company?
Upday is a private company. It is classified as corporate owned and is currently operating.
When was Upday founded?
Upday was founded in 2015. It employs 51 to 100 people.
Where is Upday based?
Upday is headquartered in Berlin, Germany, in the Europe region.
How does Upday make money?
Two revenue lines are on record. Digital Advertising is the primary driver. The others are affiliate Marketing.
Does Upday have an API?
No public API is recorded for Upday.
What industry is Upday in?
Upday's product category is News Aggregation. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 516 and its SIC code is 7310.