Joyce

What Joyce does

Joyce Windows, Sunrooms & Baths is a privately held, factory-direct home improvement company headquartered in Berea, Ohio, founded in 1955 and operating for over 70 years. The company designs, manufactures, and installs custom replacement windows, sunrooms, bath and shower systems, entry and patio doors, and siding for residential homeowners across Ohio, Pennsylvania, North Carolina, and South Carolina, reporting that it has served more than 20,000 families over its history.

The company runs a vertically integrated manufacturing and installation operation, producing energy-efficient windows with Low-E glass coatings, double and triple-pane insulated glass units filled with argon gas, and vinyl or fiberglass frames. Its proprietary SignatureStone by Joyce bath wall system is a non-porous composite offering exclusive to Joyce. Sunrooms are offered in both three-season and four-season configurations, and the bathroom line includes walk-in showers, walk-in tubs, and tub-to-shower conversions. Products are sold under sub-brands including the Heritage Collection and Eloquence Collection for windows.

Revenue is generated through project-based, one-time sales of custom-manufactured products with professional installation included. Pricing is quote-based, with online cost calculators providing ballpark estimates for windows and baths, in-home design consultations required for final pricing, and in-house financing available. The go-to-market is direct-to-consumer, with a 1-2-3 funnel (consultation, design, install), supported by content marketing, cost calculator tools, social media (YouTube, Facebook, LinkedIn), home show participation, and a structured referral program. The company holds contractor licenses in Pennsylvania, North Carolina, and South Carolina, is an Energy Star partner, and has received Best of Houzz recognition in 2024, 2025, and 2026.

Name

Joyce

Legal name

Joyce Windows, Sunrooms & Baths

Website

https://joycefactorydirect.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Joyce Windows, Sunrooms & Baths is a factory-direct home improvement company that designs, manufactures, and installs custom windows, sunrooms, baths, doors, and siding for residential homeowners across Ohio, Pennsylvania, North Carolina, and South Carolina.

Ownership category

akta.pro rank

Product category

Residential Home Improvement

SIC

Glass Products, Made Of Purchased Glass (3231)

akta.pro primary industry

Custom Window & Door Fabrication & Replacement (HSAPAJAI)

akta.pro secondary industry

Window & Door Glass Replacement (IGU/Pane Only) (HSAPAJAE)

Keywords

• Replacement windows
• Sunroom construction
• Bathroom remodeling
• Entry door installation
• Residential home improvement

Headquarters

HQ city

Berea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Window Replacement Sales and Installation: Factory-direct sale and professional installation of custom replacement windows for residential homeowners. Revenue is generated through one-time project-based pricing with options for customization and energy-efficient upgrades.
2. Sunroom Design, Manufacturing, and Installation: Custom sunroom projects including three-season and four-season options, patio enclosures, screen rooms, and patio covers. Revenue is project-based with pricing dependent on room type, size, insulation choices, and glass package.
3. Bathroom Remodeling Products and Installation: Sale and installation of bath and shower systems including walk-in showers, bathtub replacements, tub-to-shower conversions, and walk-in tubs with SignatureStone wall systems.
4. Entry and Patio Doors: Sale and installation of durable, energy-efficient entry and patio doors designed for security, style, and lasting performance.
5. Siding Installation: Sale and installation of durable, stylish siding for lasting protection and curb appeal, available in Cleveland area.
6. Professional Installation Services: Full-service installation by factory-trained installers, included as part of the project cost. The company handles everything from design through installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Joyce is a factory-direct home improvement company that designs, manufactures, and installs custom replacement windows, sunrooms, bath and shower systems, entry and patio doors, and siding for residential homeowners. All products are built in the company's own factory in Berea, Ohio, and installed by company-trained crews, with the project delivered end-to-end from design consultation through final installation.

Product overview

Joyce Windows, Sunrooms & Baths is a factory-direct home improvement company offering a comprehensive portfolio of exterior home upgrade products. The core offering includes custom replacement windows (available in Heritage and Eloquence Collections), sunrooms (three-season and four-season configurations with screen rooms and patio enclosures), bath and shower systems (featuring SignatureStone wall panels, walk-in showers, walk-in tubs, and tub-to-shower conversions), entry and patio doors (fiberglass and steel), and siding (Cleveland Area). The company designs, manufactures, and installs its own products, operating on a factory-direct model that covers the full process from design through installation. Services are provided across Ohio, Pennsylvania, North Carolina, and South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• SignatureStone by Joyce: Exclusive wall system and bath solution featuring non-porous, low-maintenance materials designed for busy households, offering stone-look styles and modern textures.

Products and services

• Replacement Windows

Quantifiable outcome

• Up to 40% savings on energy bills with energy-efficient replacement windows
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renewal by Andersen: National factory-direct replacement window and door installer serving homeowners across most U.S. states. Closest comparability to Joyce: same end-to-end manufactured-and-installed business model, same primary product (custom replacement windows), and same direct-to-consumer motion.
• Window World: Largest U.S. direct-to-consumer replacement window franchise with territories overlapping Joyce's footprint. Comparable as a high-volume, factory-affiliated window installer competing for the same residential replacement dollar.
• Champion Window: Direct-to-consumer home improvement company offering replacement windows, sunrooms, baths, and siding. Overlaps with Joyce across windows, sunrooms, and bath remodels under the same factory-direct sales motion.
• Re-Bath: National bathroom remodeling franchise specializing in tub-to-shower conversions, walk-in showers, and bath liners. Closely comparable to Joyce's bath line, including walk-in tubs and aging-in-place conversions.
• Bath Fitter: Direct-to-consumer acrylic bath and shower liner manufacturer-installer offering one-day bath remodels. Overlaps with Joyce's SignatureStone bath wall systems and quick-install bath positioning.
• Four Seasons Sunrooms: Specialized sunroom designer and manufacturer with both three-season and four-season room lines. Directly comparable to Joyce's sunroom product line (three-season, four-season, screen rooms, patio enclosures).

Broad incumbents

• Pella Corporation: Large, established U.S. window and door manufacturer operating through dealer and direct channels. Comparable as a competitor in custom windows/doors, though broader in scope, multi-channel, and heavily dealer-based rather than Joyce's factory-direct installer model.
• Andersen Windows & Doors: Iconic U.S. window and door manufacturer whose products power many dealer-installed replacements, including Renewal by Andersen. Overlaps with Joyce on the windows/doors product category but operates through a wide dealer network rather than Joyce's factory-direct installer chassis.
• Home Depot Home Services / Installation Services: Large retailer-installed home improvement services marketplace offering windows, doors, baths, and siding installs nationwide. Adjacent competitor that captures comparison shoppers who reach Joyce's website and blogs; broader in scale but lower control over the manufacturing step.

Regional players

• Great Day Improvements: Regional home improvement company (parent of Window Depot USA, Stanek Windows) operating mainly in the Midwest and Eastern U.S. Closely comparable to Joyce on multi-product factory-direct home improvement with overlapping OH/PA/Midwest geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@YourHomeImproved
• Facebookfacebook.com/JoyceFactoryDirect
• LinkedInlinkedin.com/company/joyce-factory-direct
• Xx.com/JoyceFD1955

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joyce