Plenoil
Plenergy (formerly Plenoil) operates a network of low-price fuel stations across Spain, serving individual drivers seeking affordable fuel and fleet operators via its digital Plenergy Flotas management platform.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Plenoil does
Plenergy, S.L. (formerly Plenoil) is a privately held Spanish fuel retail company that operates a network of low-price gasoline and diesel stations across Spain. The company is headquartered and operates as a sociedad limitada under Spanish law, with an active station network that includes more than 20 locations in the Murcia region alone and continued national footprint expansion disclosed through 2025 press releases. Plenergy positions itself on lower fuel pricing relative to traditional Spanish stations and recently completed a corporate rebrand from Plenoil to Plenergy in 2025.
The company's product portfolio consists of four offerings: the core Plenergy retail fuel station network; Plenergy Flotas, a digital fleet management platform that enables cardless and cashless refueling with centralized expense, liter, and vehicle tracking; the Plenergy mobile app for station finding and account management; and a gas station rental/management service ('Gestionamos tu gasolinera') that allows third-party entrepreneurs to operate Plenergy-branded stations. The technology backbone is an integrated digital fleet management platform paired with the Plenergy App, though pricing details are not publicly disclosed.
Plenergy serves two primary customer segments: individual vehicle owners seeking competitive fuel prices (consumer/SMB walk-in retail), and fleet operators that require centralized control over multi-vehicle fuel expenses (B2B fleet accounts via Plenergy Flotas). The go-to-market combines physical retail distribution with a digital fleet sales motion, supported by a corporate website, station locator, mobile app, social media presence (Facebook, LinkedIn, Instagram), and an active press room. Revenue mechanics are not disclosed but derive from retail fuel margin, fleet management contracts, and station rental/management fees; no funding rounds, parent company, M&A activity, or AI/ML capability are evidenced in the available source material.
Plenoil firmographics
Firmographics- Name
- Plenoil
- Legal name
- PLENERGY, S.L.
- Website
- https://plenoil.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Plenergy (formerly Plenoil) operates a network of low-price fuel stations across Spain, serving individual drivers seeking affordable fuel and fleet operators via its digital Plenergy Flotas management platform.
- Ownership category
- akta.pro rank
Plenoil industry classification
Industry- Product category
- Fuel Retail / Gas Station Services
- NAICS
- Gasoline Stations and Fuel Dealers (457)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industry
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
Keywords
Where Plenoil is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Markets served
Plenoil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Distribution channels2 records
Marketing channels4 records
Plenoil product offering
Product offeringCore offering
Plenoil (operating under the Plenergy brand as of 2025) operates a network of low-price fuel stations across Spain selling gasoline and diesel to individual consumers. The company additionally offers Plenergy Flotas, a digital fleet management platform that enables fleet operators to centralize control of fuel expenses, liters, and vehicles in a single dashboard while drivers refuel without cards or cash.
Product overview
Plenergy (formerly Plenoil) operates a network of low-price fuel stations across Spain. The offering consists of the core Plenergy gas station network for retail fuel sales, the Plenergy Flotas fleet management module for business customers to control and track fuel consumption, a mobile app for station finding and transactions, and gas station management services for third-party operators. The company serves both individual consumers seeking affordable fuel and business fleets requiring centralized fuel management.
Differentiator
Problem solved
Functional benefit
Brands
- Plenergy Flotas: Fleet management service allowing fleet operators to manage fueling with single-click control, tracking expenses, liters and vehicles from a single dashboard
Products and services
- Plenergy Fuel Station Network Low-price retail fuel station network operating throughout Spain, offering gasoline and diesel at competitive prices to individual consumers and businesses.
- Plenergy Flotas Fleet management solution allowing fleet operators to control fuel expenses, track liters and vehicles from a single dashboard; drivers can refuel without cards or cash.
- Plenergy Mobile App Mobile application for finding nearby Plenergy gas stations, managing fuel purchases, and accessing fleet management features.
- Gasolinera Gestion/Alquiler Gas station management and rental service for entrepreneurs and businesses looking to operate Plenergy-branded fuel stations.
Companies that use Plenoil
Customer profileSegments2 records
Ideal customer profiles3 records
Plenoil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plenoil partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Plenoil competitors and assessment
Company assessmentRegional players
- Galp: Portuguese energy company with operations in Spain. Operates fuel retail stations in the Iberian Peninsula, competing with Plenergy in overlapping Spanish markets with similar low-cost positioning in some regions.
Broad incumbents
- BP: Global oil major with significant retail footprint in Spain. Competes with Plenergy in retail fuel sales, particularly through its low-price positioning, with broader energy portfolio including EV charging and convenience retail.
- Shell: Global oil major with substantial retail fuel station network in Spain. Competes with Plenergy for retail and fleet customers, offering broader mobility services, convenience stores, and loyalty programs.
- Repsol: Spain's largest integrated energy company and incumbent fuel retailer. Operates thousands of service stations across Spain and competes with Plenergy in both retail and fleet segments, with broader refining, upstream, and EV charging operations.
- TotalEnergies: Global integrated energy major with retail fuel operations in Spain. Competes with Plenergy in retail fuel and fleet services, with broader energy portfolio including renewables and EV charging.
- Cepsa: Spanish integrated energy company with substantial retail fuel station network across Spain. Competes with Plenergy in retail fuel sales and fleet services, with broader energy and chemicals operations including mobility and EV charging.
Direct peers
- Ballenoil: Spanish low-cost fuel station operator directly competing with Plenergy in the same low-price segment. Both target price-sensitive drivers and fleets across Spain with similar unattended station formats and low-price positioning.
Others
- WEX: Global fleet management and fuel card company. Comparable to Plenergy Flotas as a fleet fuel management platform, though WEX operates as a card-based payment provider rather than integrated cardless refueling.
- DKV Mobility: European fleet fuel card and mobility service provider. Comparable to Plenergy Flotas as a fleet fuel management platform, though DKV operates via card-based payment rather than cardless.
- UTA Edenred: European fuel card and fleet management service provider. Comparable to Plenergy Flotas' fleet management functionality, operating as a card-based platform across multiple European countries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Plenoil social profiles
Digital presencePlenoil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plenoil leadership team
Management profileNumber of profiles
Plenoil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plenoil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plenoil
What does Plenoil do?
Plenoil (operating under the Plenergy brand as of 2025) operates a network of low-price fuel stations across Spain selling gasoline and diesel to individual consumers. The company additionally offers Plenergy Flotas, a digital fleet management platform that enables fleet operators to centralize control of fuel expenses, liters, and vehicles in a single dashboard while drivers refuel without cards or cash.
Is Plenoil a public or private company?
Plenoil is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plenoil founded?
Plenoil was founded in 2014. It employs 501 to 1,000 people.
Where is Plenoil based?
Plenoil is headquartered in Madrid, Spain, in the Europe region.
Who are Plenoil's main competitors?
Galp is listed as a regional player. Broad incumbents are BP, Shell, Repsol, TotalEnergies and Cepsa. Ballenoil is listed as a direct peer. Others are WEX, DKV Mobility and UTA Edenred.
Does Plenoil have an API?
No public API is recorded for Plenoil.
What industry is Plenoil in?
Plenoil's product category is Fuel Retail / Gas Station Services. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops). Its NAICS code is 457.