What Okay.com does

Okay.com, operated by OKAY Property Agency Limited (EAA License C-036846), is a Hong Kong-headquartered real estate brokerage focused on luxury residential property across Hong Kong Island, Kowloon, the New Territories, and the Outlying Islands. Its core product is a web and mobile property search platform that indexes ~5,706 unique listings with weekly refresh cadence, supported by district guides, transaction-history and price-trend data, a mortgage calculator, and a "Firsthand Developments" channel for primary-market stock. Distribution is augmented by exclusive Hong Kong membership in Forbes Global Properties, which gives the firm cross-border reach into a vetted international network of luxury brokerages and Forbes' editorial channels; the firm also maintains a team of dedicated in-house real estate consultants that handle viewings, negotiation, and expatriate relocation support.

The company monetizes on a transaction-fee basis: 1% of the purchase price on sales (paid by purchaser and vendor, with no purchaser fee on new-development transactions) and 50% of one month's rent on leases (paid by landlord and tenant). Go-to-market is hybrid, combining a self-serve direct-to-consumer property search funnel with a field-sales/agent advisory layer for high-net-worth buyers, international relocators, and developers. Brand positioning emphasizes "no hard-selling" advisory service and listing authenticity, with agent-level ratings (4.2-4.9/5.0) published on individual agent profile pages as a trust mechanism. Customer base is overwhelmingly individual HNW buyers, tenants, and property owners; institutional clients are not disclosed.

Okay.com is privately held with no public ticker, no disclosed funding rounds, no parent company, and no subsidiaries. Headcount is in the 101-250 range; revenue is not publicly disclosed. The firm operates from a single headquarters in Central, Hong Kong, and the leadership roster includes a CEO (Joshua Miller), CTO (Torbjorn Dimblad), and Director (Thorsten Allenstein). No M&A, restructuring, or material leadership transitions are recorded in the available data.

Name

Okay.com

Legal name

OKAY Property Agency Limited

Website

https://okay.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

Okay.com is a Hong Kong-based luxury real estate brokerage operating a tech-enabled property search platform and in-house advisor network, serving high-net-worth buyers, sellers, tenants, and expatriates across Hong Kong's prime residential districts under an exclusive Forbes Global Properties partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Property Sales Commission: OKAY.com charges a commission of 1% of the purchase price for property sales, payable by both the purchaser and vendor. For new development purchases, the company does not charge a fee to the purchaser.
2. Property Rental Commission: The agency charges 50% of the monthly rental for lease transactions, payable by both the landlord and tenant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Okay.com (legally Okay Property Agency Limited) is a Hong Kong-based real estate brokerage that operates a web and mobile property search platform supported by a team of dedicated real estate consultants. The company provides buying, selling, renting, and leasing services for luxury residential properties across Hong Kong Island, Kowloon, New Territories, and Outlying Islands, earning commissions on completed transactions (1% of purchase price for sales and 50% of monthly rent for leases).

Product overview

Okay.com is a Hong Kong-based real estate agency platform offering a unified property search and advisory service. The core product is the Property Search Platform, which provides access to luxury residential listings for buying and renting across Hong Kong. Supporting services include a Mortgage Calculator for financial planning, Property News and Insights for market intelligence, and District Guides for neighborhood research. The company also offers mobile applications for on-the-go access. The platform connects buyers, sellers, and renters with real estate consultants and features exclusive listings, new developments, and international properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform (Buy) Online real estate search platform enabling users to browse, filter, and inquire about luxury residential properties for sale across Hong Kong, with filters by district, price, size, bedrooms, and property type (apartments, duplexes, triplexes, penthouses, houses, studios, village houses).
• Property Search Platform (Rent) Online real estate search platform enabling users to browse, filter, and inquire about luxury residential properties available for rent across Hong Kong.
• Property Sales Brokerage Service Full-service brokerage for buying and selling luxury residential properties in Hong Kong, with professional real estate consultants handling viewings, negotiations, and transaction support. Commission is 1% of purchase price (no fee charged to purchaser for new development purchases).
• Property Rental Brokerage Service Full-service brokerage for landlords and tenants seeking to lease luxury residential properties in Hong Kong, with agents providing viewings, lease negotiation, and relocation support. Commission is 50% of the monthly rent.
• Property Listing Service Listing service for Hong Kong property owners looking to sell or lease their properties through Okay.com's platform and agent network, providing exposure to local buyers/tenants and international audiences via the Forbes Global Properties network.
• New Developments Service Specialized brokerage service for new development (first-hand) property sales in Hong Kong, connecting buyers with developers and offering new launch inventory across the market.
• International Properties Service Cross-border property marketing service connecting Hong Kong buyers and sellers with international luxury property markets through the Forbes Global Properties network.

Quantifiable outcome

• 5,706 unique property listings maintained with 100% updated within 90 days
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Forbes Global PropertiescoreGTM or Marketing PartnerOKAY.com is the exclusive founding member of Forbes Global Properties in Hong Kong. This elite invitation-only consortium connects the top real estate agencies worldwide with the Forbes media brand. The partnership provides access to featured property marketing across digital, social media, print and editorial content, as well as exposure to potential buyers and sellers within the global luxury property network. Members are highly vetted for their integrity, knowledge and trust.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Centaline Property: Centaline Property is one of Hong Kong's largest real estate agencies with deep branch coverage and significant residential sales and rental market share. It competes for the same Mandarin-speaking HNW buyer pool and central luxury mandate book that OKAY.com targets.
• Sotheby's International Realty: Sotheby's International Realty operates an invitation-only global luxury affiliate network serving HNW buyers of trophy homes, structurally analogous to OKAY.com's Forbes Global Properties affiliation. Its Asia-Pacific affiliates compete for the same cross-border luxury mandates.
• Christie's International Real Estate: Christie's International Real Estate is an invitation-only luxury affiliate network marketing ultra-high-value residential properties worldwide. As another luxury network peer, it competes with OKAY.com's Forbes-affiliated mandate book for international HNW buyers.
• Midland Realty: Midland Realty is Hong Kong's largest domestic real estate agency, operating a comparable brokerage model spanning residential sales and leasing across Hong Kong Island, Kowloon and the New Territories. It directly overlaps OKAY.com's residential buy/sell and rental mandate business.
• Engel & Völkers Hong Kong: Engel & Völkers operates a global luxury residential brokerage franchise with active shops in Hong Kong's prime districts. Its premium-positioned residential sales and rental service directly competes with OKAY.com for HNW clients.
• Ricacorp Properties: Ricacorp Properties is a long-established Hong Kong real estate agency active in luxury and mid-tier residential sales and rentals. It addresses the same end-buyer and landlord segments and overlaps with OKAY.com's core Hong Kong brokerage operations.

Emerging players

• Spacious.com: Spacious.com is a Hong Kong-based property technology platform focused on transparent listings and agent matching in the HK residential market. It represents an emerging, tech-led contender targeting the same digitally-engaged consumer and landlord segments.

Broad incumbents

• Knight Frank Hong Kong: Knight Frank is a global real estate consultancy with a significant Hong Kong residential presence serving ultra-high-net-worth buyers and investors of luxury homes. It pursues the same trophy-property mandates as OKAY.com in central and southside districts.
• Savills Hong Kong: Savills operates a global luxury and prime residential network with a long-standing Hong Kong office covering The Peak, Mid-Levels and Southside districts. It is a broader incumbent competitor for high-net-worth mandates that overlap directly with OKAY.com's luxury focus.

Regional players

• Squarefoot: Squarefoot is a Hong Kong residential property portal providing listing search and agency services similar in scope to OKAY.com's consumer-facing search portal. It competes for online property search traffic and lead generation within the same HK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OKAYDOTCOM
• Xx.com/okayproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okay.com