Vietnam Television (VTV)

What Vietnam Television (VTV) does

Vietnam Television (VTV) is Vietnam's national public broadcaster, operating under the Government of Vietnam via the Ministry of Information and Communications under broadcasting licence No. 483/GP-BTTTT. Founded in 1975 following national reunification and headquartered in Ba Dinh District, Hanoi, VTV serves as the country's primary state-affiliated media platform with 1,001–5,000 employees. Its audience consists primarily of the general Vietnamese population across all demographics, supplemented by international viewers and institutional partners.

VTV operates a multi-channel, platform-plus-channels architecture spanning linear television (VTV1 for news/politics, VTV2 for education/culture, VTV3 for entertainment, VTV Can Tho for the Mekong Delta region, and a dedicated International Programs TV Channel), the VTV.vn digital portal, mobile applications, OTT platforms, and smart TV integrations. Underlying technology includes digital television systems, signal transmission infrastructure, and VTV Ratings — a proprietary Big Data audience measurement service aggregating viewership signals from smart TVs, OTT platforms, and end-user devices. Adjacent products include VTV Digital transformation initiatives and the Ministry of Health co-branded 'VTV Live Healthy' health information program.

VTV's revenue model is dual-pronged: advertising sales on its broadcast and digital properties (with brand recall cited as a key driver of advertising effectiveness) and content licensing/royalties from international content partnerships, including the TeleSUR MoU and Eurovision Song Contest Asia 2026 participation. As a state-owned entity, pricing is not publicly disclosed and commercial arrangements are quote-based, with supplementary government funding implicit in its public mandate. Distribution is hybrid — direct-to-consumer via linear broadcast and digital platforms, plus channel/reseller arrangements for international and regional partnerships.

Name

Vietnam Television (VTV)

Legal name

Vietnam Television (VTV)

Website

https://english.vtv.vn

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vietnam Television (VTV) is Vietnam's state-owned national public broadcaster, operating multiple TV channels (VTV1–VTV3, VTV Can Tho, International Programs), the VTV.vn digital portal, VTV Ratings Big Data audience measurement, and health programming in partnership with the Ministry of Health, serving the general Vietnamese population and international audiences via advertising and content licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: VTV generates primary revenue through advertising, with brand recall emerging as a key driver of advertising effectiveness in Vietnam's market. Major brands invest in sustained visibility campaigns to maintain consumer awareness.
2. Broadcasting and Content Licensing: VTV produces and distributes content across multiple channels and platforms, including international licensing of programs to foreign broadcasters and content partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vietnam Television (VTV) operates as Vietnam's national public broadcaster, producing and distributing news, political, cultural, educational, and entertainment programming across multiple television channels (VTV1, VTV2, VTV3, VTV Can Tho, International Programs TV Channel) and digital platforms (VTV.vn portal, mobile apps, OTT). It also runs VTV Ratings, a Big Data-based audience measurement service, and collaborates on branded programs such as VTV Live Healthy with the Ministry of Health.

Product overview

Vietnam Television (VTV) operates as a multi-channel national broadcaster with a platform-plus-channels architecture. The core offering consists of multiple television channels: VTV1 (news and current affairs), VTV2 (education and culture), VTV3 (entertainment), regional stations like VTV Can Tho, and the International Programs TV Channel for global reach. These are complemented by the VTV.vn digital platform providing online news and video streaming, VTV Ratings (a Big Data-based audience measurement service), VTV Digital initiatives for digital transformation, and VTV Live Healthy in partnership with the Ministry of Health. The portfolio represents a unified broadcast media ecosystem spanning linear television, digital platforms, and data measurement services.

Differentiator

Problem solved

Functional benefit

Products and services

• VTV1 Vietnam Television's primary news and current affairs channel, broadcasting comprehensive coverage of national and international news, politics, economy, and society to Vietnamese audiences.
• VTV2 Vietnam Television's channel featuring educational, cultural, and youth-oriented programming, including special broadcasts on national holidays and historical commemorations.
• VTV3 Vietnam Television's entertainment and lifestyle channel featuring drama series, variety shows, music programs, and special event broadcasts for Vietnamese viewers.
• VTV Can Tho VTV's regional television station serving the Mekong Delta region with localized news, cultural programming, and community content, including dedicated children's programming blocks.
• International Programs TV Channel VTV's dedicated international programming channel broadcasting Vietnamese content globally, developed over six years to expand the broadcaster's media reach in international markets.
• VTV.vn Vietnam Television's official digital news portal providing online news coverage, video streaming, and multimedia content across multiple categories including politics, economy, society, and lifestyle for Vietnamese and English-speaking audiences.
• VTV Ratings VTV's audience measurement system utilizing Big Data from smart TVs, OTT platforms, digital television systems, and signal transmissions from end-user devices to provide comprehensive viewership analytics for advertisers and partners.
• VTV Live Healthy A collaborative health information program between VTV and the Ministry of Health providing accessible, up-to-date medical information to Vietnamese families through television broadcasts and digital platforms.

Quantifiable outcome

• Over 6.6 million viewers for Road to Olympia Mount 2025 Grand Finale
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered secondary, minor and major.

• Larue (Heineken Vietnam)secondaryGTM or Marketing Partner · 24 June 2026Quang Phu Ward and Larue, a beer brand of Heineken Vietnam, signed an MoU for organisation of the Tam Thanh Sea Tourism Festival 2026 under the theme 'Tam Thanh – The Blue Sea Beckons'. The festival is part of the 'Quang Phu – Colors of Summer 2026' program.
• National Data Centre (NDC)secondaryStrategic or Co-development Partner · 21 June 2026VTV jointly organized the AI Battle game show Season 2 with NDC and NDA to identify and nurture technology talent in Vietnam. The 2026 edition focuses on AI-driven solutions for education, culture, and social development.
• National Data Association (NDA)secondaryStrategic or Co-development Partner · 21 June 2026VTV jointly organized the AI Battle game show Season 2 with NDC and NDA. Competitions run from July to December 2026 with grand prize of $1 million scholarship plus 1 billion VND in cash.
• TechcombankminorGTM or Marketing Partner · 21 June 2026Techcombank is the sponsor of the AI Battle game show, described as the largest prize ever offered in a Vietnamese AI competition at $1 million scholarship plus 1 billion VND.
• Sun GroupmajorStrategic or Co-development Partner · 30 May 2026Da Nang International Fireworks Festival 2026 is co-organised by the Da Nang People's Committee and Sun Group. VTV provides broadcast coverage and promotional support for the festival, which runs from May 30 to July 11, 2026.
• TeleSURmajorStrategic or Co-development Partner · 11 May 2026On May 11, 2026, VTV's International Programs Department signed a Memorandum of Understanding with TeleSUR, the Latin American television network, in Caracas, Venezuela. This cooperation agreement expands VTV's media reach in South America through content exchange and collaboration.
• European Broadcasting Union (EBU)majorStrategic or Co-development Partner · 1 March 2026VTV participates as one of ten Asian national broadcasters in the inaugural Eurovision Song Contest Asia 2026, organised by EBU in partnership with Voxovation and S2O Productions. The Grand Final is scheduled for November 14, 2026 in Bangkok.
• Government of LaosmajorStrategic or Co-development Partner · 27 October 2025Ground was broken for the Houaphanh Provincial Radio and Television Station Construction Project, a cooperation project between the Governments of Laos and Vietnam, marking VTV's international broadcasting infrastructure development.
• Ministry of Health (Vietnam)majorStrategic or Co-development Partner · 1 August 2025VTV launched 'VTV Live Healthy' program in collaboration with the Ministry of Health to provide trusted, accessible, and up-to-date medical information to Vietnamese families.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Al Jazeera Media Network: Qatari state-funded international broadcaster with multi-language channels and large digital footprint. Comparable as a state-backed broadcaster that has successfully expanded internationally and built global brand recognition, providing a benchmark VTV aspires to.
• NHK: Japan's national public broadcaster with multiple channels, international service (NHK World), and significant digital transformation initiatives. Comparable as a public-service broadcaster with multi-channel architecture and audience measurement innovation.
• RT (Russia Today): Russian state-funded international broadcaster operating multiple language channels and digital platforms. Comparable as a state broadcaster pursuing international content distribution and partnerships in developing markets.
• BBC: The UK's public-service broadcaster with global channels and digital platforms. Comparable as the gold-standard public broadcaster benchmark for content quality, multi-platform strategy, and international brand building.
• China Global Television Network (CGTN): China's international state broadcaster operating multiple channels globally. Comparable as a state broadcaster pursuing international content distribution, infrastructure cooperation with developing markets, and multi-platform expansion.
• Deutsche Welle: Germany's international public broadcaster funded by the German government with multi-language TV, radio, and digital platforms. Comparable as a publicly funded international broadcaster with content licensing partnerships and global reach.

Regional players

• KBS (Korean Broadcasting System): South Korea's national public broadcaster with multiple channels, international service (KBS World), and significant content export. Comparable as an Asian national public broadcaster with international ambitions and multi-platform distribution.
• ABS-CBN Corporation: Philippines' largest commercial broadcaster with national reach and a major digital platform (iWantTFC). Comparable as a Southeast Asian national broadcaster with multi-channel architecture and significant international Filipino diaspora distribution.

Direct peers

• Voice of Vietnam (VOV): Vietnam's national radio broadcaster and a fellow state-owned media entity under the Government of Vietnam. Directly comparable as a peer state media organization serving the same national audience with mandated public-service content.
• Vietnam News Agency (VNA): Vietnam's state news agency operating under government oversight. Comparable as a peer state information provider with news production, multi-platform distribution, and international partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baodientuvtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vietnam Television (VTV)