Bastide

Name

Bastide

Legal name

Blue Mistral, LLC

Website

https://bastide.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Personal Care & Home Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Natural & Clean Fragrance (CRABADAG)

Keywords

• Artisan fragrances
• Natural skincare products
• Hand and body care
• Scented candles
• Provençal beauty brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Bastide generates revenue through direct-to-consumer one-time product sales across four main categories: Fragrances (Eau de Toilette, Discovery Sets), Hand & Body (Body Wash, Lotions, Hand Creams, Hand Washes, Soaps), Home (Scented Candles, Potpourri), and Gifts. Products are sold at fixed retail prices with free shipping threshold on orders over $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Bastide designs, produces, and sells luxury artisan beauty and home fragrance products under three core categories: Fragrances (Eau de Toilette perfumes and Discovery Sets), Hand & Body care (artisan scented soaps, hand creams, hand washes, body washes, body lotions, dry oil mist, and deep repair cream), and Home (hand-poured scented candles and potpourri crystals). All products are artisanally crafted in Provence, France, using natural Provençal ingredients such as olive oil, lavender, honey, and shea butter, with clean formulations free from parabens, phthalates, and sulfates. The brand sells through its own e-commerce site and a global network of premium department stores, specialty retailers, and salons.

Product overview

Bastide is a Provençal lifestyle beauty brand offering a coordinated product ecosystem across three categories: Fragrances (Eau de Toilette perfumes), Hand & Body (soaps, creams, washes, lotions, body oils), and Home (scented candles, potpourri). The Fragrance collection includes signature scents like Figue Amour, Ambre Maquis, Rose Olivier, Lavande in Love, Néroli Lumière, Verveine du Sud, Nue Au Soleil, and 1958, plus the Les Sept Merveilles Discovery Set. The Hand & Body line features artisanal soaps (Ambre Soir, Fleur d'Oranger, Rose Olivier, Miel de Lavande, Figue d'Eté), hand creams (Ambre Soir, Creme Intense, Rose Olivier, Fleurs d'Oranger, Miel de Lavande, Figue d'Eté), hand washes, body washes, and specialty items like the Dry Oil Mist and Corps-à-Corps Body Cream—all made with Provence olive oil and coconut oil. The Home collection includes scented candles (Ambre Soir, Figue d'Eté, Miel de Lavande, Au Coin du Feu, La Triple Flamme trio sets) and potpourri crystals (Ambre d'Or, Figue d'Eté). Products are artisanal, clean-formulated (no parabens, phthalates, sulfates, silicones), and cruelty-free, made by local French artisans called 'Beautisans.'

Differentiator

Problem solved

Functional benefit

Products and services

• Bastide Eau de Toilette Fragrances
• Les Sept Merveilles Fragrance Discovery Set
• Bastide Scented Soaps

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration48 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fekkai SalonscoreChannel Partner/ Reseller/ DistributorFekkai is a luxury hair salon brand with locations including The Mark Hotel in New York. Bastide products are sold through Fekkai salon locations, reaching affluent beauty consumers in a premium service environment.
• PrintempscoreChannel Partner/ Reseller/ DistributorFrench luxury department store chain with locations at Haussmann and Nation in Paris. Bastide products are carried in Printemps stores, providing access to French luxury consumers and international tourists.
• Liberty LondoncoreChannel Partner/ Reseller/ DistributorIconic British department store known for curated luxury and design-led products. Bastide products are available at Liberty London's central London location, serving UK luxury consumers.
• Holt RenfrewcoreChannel Partner/ Reseller/ DistributorCanadian luxury department store chain with locations in Montreal, Toronto (Bloor and Yorkdale), Calgary, and Vancouver. Provides broad Canadian market coverage for Bastide products.
• AnthropologieminorChannel Partner/ Reseller/ DistributorAmerican specialty retailer focused on women aged 28-45. Bastide products available through Anthropologie's home and beauty sections, reaching a lifestyle-oriented consumer base.
• MECCAcoreChannel Partner/ Reseller/ DistributorAustralian premium beauty retailer with multiple locations. Bastide products distributed through MECCA stores across Australia, providing market access in the Asia-Pacific region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fresh: LVMH-owned natural beauty brand with heritage positioning in soaps, body care, and fragrances. Fresh competes with Bastide in the clean, natural-luxury segment across Sephora and department store channels.
• Maison Margiela Replica: Fashion-house-backed lifestyle fragrance and body care line with strong storytelling and global department store presence. Replica overlaps with Bastide on niche, narrative-driven fine fragrance at the luxury tier.
• Jo Malone London: Established British luxury fragrance and body care brand owned by Estée Lauder with a much broader global footprint. Jo Malone competes with Bastide across signature scent ecosystems in premium department stores worldwide.

Direct peers

• Claus Porto: Portuguese heritage soap and fragrance maker with artisan production, premium packaging, and global specialty retail distribution. Claus Porto overlaps Bastide directly in the artisanal scented soap and body care category.
• Susanne Kaufmann: Austrian Alpine-based natural skin and body care brand with a strong artisan and clean-beauty narrative. Susanne Kaufmann competes with Bastide for the same natural-ingredient, Provençal/Alpine-inspired consumer.
• Le Labo: Cult-favorite artisanal fragrance and body care brand with a hand-crafted, Provence-adjacent narrative and premium department store distribution. Le Labo is one of Bastide's most direct competitors in niche fine fragrance.
• Santa Maria Novella: Historic Italian apothecary producing artisan perfumes, soaps, and body care with centuries-old provenance. Santa Maria Novella mirrors Bastide's positioning as a heritage, clean, artisanally-made European lifestyle beauty brand.
• Byredo: Swedish luxury fragrance house with a strong editorial, niche positioning across perfumes, body care, and scented candles. Byredo competes with Bastide for the same affluent, design-conscious consumer at the premium end.
• Diptyque: French luxury fragrance and home scent house known for artisanal candles, perfumes, and body care with a similar boutique-heritage positioning. Diptyque competes head-to-head with Bastide in premium department stores and on home fragrance.
• Aesop: Australian luxury botanical body care, skin care, and fragrance brand with a similar apothecary-inspired aesthetic and global department store / specialty retail presence. Aesop directly overlaps Bastide in hand, body, and home scent categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bastide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bastide