Aspectx

Name

Aspectx

Legal name

Aspectx

Website

https://aspectx.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Public Relations Agencies (541820), Computer Systems Design Services (541512)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAHAEAC

Customer Experience (CX) & Digital Experience

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Strategic business consulting
• Competitive intelligence services
• Public relations consulting
• Marketing and branding advisory
• Cybersecurity consulting

Headquarters

HQ city

Prospect

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Consulting Services: Aspectx generates revenue through professional consulting services including competitive intelligence, business strategy, marketing & branding, public relations, public policy advisory, grant writing, and web technologies. Services are delivered to growth technology companies and technology-driven corporations.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Aspectx is a boutique management consulting firm that delivers professional services in competitive intelligence, public relations, public policy advisory, grant writing, web technologies, marketing and branding, business strategy, and cybersecurity. Engagements are provided as customized consulting work to growth technology companies and technology-driven corporations, with services delivered through direct client engagements rather than packaged software products.

Product overview

Aspectx is a consulting firm offering a portfolio of professional services rather than a unified software product. The core offerings include Competitive Intelligence, Public Relations, Public Policy, Grant Writing, Web Technologies, Marketing & Branding, Business Strategy, and Cybersecurity services. These are delivered as consulting engagements to growth technology companies and technology-driven corporations. The firm does not offer a software-as-a-service platform or packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Intelligence Business intelligence and competitive analysis services that help clients understand competitors and marketplace dynamics in a changing business environment, delivered as consulting engagements to growth technology companies and technology-driven corporations.
• Public Relations Public relations services that manage communities of interest for engagement and understanding, including reputation and earned-media support for enterprise clients.
• Public Policy Public policy advisory providing a global perspective on client public policy needs with a focus on actionable items.
• Grant Writing Grant writing services aligning client vision with funding deadlines and producing plans that satisfy grantor requirements.
• Web Technologies Digital transformation advisory covering web strategy, cybersecurity, risk assessment, web development, web design, and digital engagement.
• Marketing & Branding Reputation management, graphic communications, and strategic marketing services that advise clients on when and how to communicate key messages.
• Business Strategy Strategic business consulting providing the building blocks for productive meetings, including big-picture planning, concepts, and tactical discussions, with offerings that include coaching, retreats, project analysis, and training.
• Cybersecurity Cybersecurity consulting services positioned as the firm's newest field of specialization, covering risk assessment, cyber security advisory, and policy support for clients in the digital age.

Quantifiable outcome

• Kentucky Tax Amnesty Campaign exceeded $10 million in collections halfway through the program (against $20 million goal)

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Technology Association of Louisville Kentucky (TALK)coreStrategic or Co-development Partner · 1 January 2013Dawn Yankeelov founded TALK and serves as Chair and Executive Director (2013-Present). TALK is a non-profit tech council that develops and delivers STEM education, improves local workforce development in technology fields, and attracts technology companies to Louisville. TALK is a member of CompTIA and TECNA (Technology Councils of North America).
• Louisville Metro GovernmentcoreStrategic or Co-development PartnerLouisville Metro government partners with Aspectx through various initiatives including Future of Work Initiative with Microsoft. The city funds programs for AMPED and Louisville Central Community Center to grow technology upskilling programs. Aspectx contributes thought leadership and community engagement.
• HumanamajorStrategic or Co-development PartnerHumana is a critical funding partner in the Future of Work Initiative expansion, investing in upskilling training programs. The company also partners with Aspectx-connected programs and hires graduates from AMPED and General Assembly training. Roger Cude, Humana's SVP of Digital & Community Development, leads partnership involvement.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft created the Future of Work Initiative in partnership with Louisville Metro government (June 2019) focused on AI, IoT and data science. The initiative aims to address socio-economic, gender and ethnic disparity in technology while growing Louisville's tech talent pool. Microsoft provides funding and partnership support.
• Louisville Entrepreneurial Acceleration Partnership (LEAP)coreStrategic or Co-development PartnerLEAP is a coalition funded with $1.3 million in state funding for five entities: Greater Louisville Inc.'s Enterprise Corp.; The Louisville Healthcare CEO Council; 1804 Entrepreneurship Center; XLerateHealth; and the University of Louisville. Aspectx contributes thought leadership and ecosystem support.
• University of LouisvillemajorStrategic or Co-development PartnerUniversity of Louisville partners in LEAP coalition and houses IBM Skills Academy. The university received nearly $4 million from U.S. Department of Labor for Modern Apprenticeship Pathways to Success (MAPS) program.
• Kentucky Cabinet for Economic DevelopmentmajorStrategic or Co-development PartnerKentucky Cabinet for Economic Development funds LEAP and KY Innovation programs supporting entrepreneurial ecosystem. The state government pledged support for Signature Healthcare's relocation and innovation initiatives.
• Louisville Healthcare CEO CouncilcoreStrategic or Co-development PartnerPart of LEAP coalition. The council organizes CareTech competition during Kentucky Derby Week and drives healthcare innovation in Louisville's aging and wellness startup ecosystem.
• KentuckianaWorksmajorStrategic or Co-development PartnerWorkforce development board partners on Code Louisville, Tech Louisville, and Bi-State Plan for Advancing the Regional Workforce. Manages software development training programs and sector strategies.
• XLerateHealthcoreStrategic or Co-development PartnerPart of LEAP coalition focused on healthcare innovation and startup acceleration in Louisville region.
• 1804 Entrepreneurship CentercoreStrategic or Co-development PartnerPart of LEAP coalition supporting entrepreneurial ecosystem development in Louisville.
• General AssemblymajorStrategic or Co-development PartnerGeneral Assembly partners with Future of Work Initiative to provide training and upskilling. As one of the largest bootcamp training organizations in the US and Microsoft partner, GA helps create hub for data analytics and health sciences in Louisville.
• AMPED (West Louisville)majorStrategic or Co-development PartnerAMPED received funding from Louisville Metro to grow technology upskilling programs as part of Future of Work Initiative. Provides intensive training in data analytics, UX design, digital marketing, and development.
• Louisville Central Community Center (LCCC)majorStrategic or Co-development PartnerLCCC received Louisville Metro funding to expand technology upskilling programs under Future of Work Initiative. Kevin Fields Sr. serves as CEO. Organization focuses on West Louisville entrepreneurship and workforce development.
• IBMmajorStrategic or Co-development PartnerIBM partnership with University of Louisville established IBM Skills Academy (April 2019) focused on digital learning and technology skills. First IBM Skills Academy developed with an institute of higher education, housed in Center for Digital Transformation.
• Metro United WaymajorStrategic or Co-development PartnerMetro United Way partners with KentuckianaWorks on Tech Louisville program, funded by $3 million AdvancingCities grant from JPMorgan Chase. Targets low-income workers in West Louisville.
• AdeccominorStrategic or Co-development PartnerAdecco is a partner in Future of Work Initiative supporting workforce development and connecting tech talent to open jobs.
• Story Labs / Story LouisvilleminorStrategic or Co-development PartnerCo-working space housed at 900 E. Main St. building (The Center by SIDIS) in Louisville. Part of entrepreneurial ecosystem supporting startups.
• TECNA (Technology Councils of North America)minorStrategic or Co-development PartnerTALK is a member of TECNA, Technology Councils of North America. Provides network and resources for regional tech council activities.
• CompTIAminorStrategic or Co-development PartnerTALK is a member of CompTIA (The IT Industry Association). Provides industry resources and certification support.
• Signature HealthCAREmajorStrategic or Co-development PartnerSignature HealthCARE leads Innovate LTC (International Center for Long-Term Care Innovation) with $3 million initial funding. Goal to make Louisville the world's center for aging care innovation. CEO Joseph Steier III brought company from Florida to Louisville.
• Thrive CentermajorStrategic or Co-development PartnerNonprofit in downtown Louisville focused on aging and wellness startups. In first year, saw 80+ documented startups from around the globe seeking corporate partnerships and healthcare ecosystem connections. Birthed from InnovateLTC efforts.
• Innovators AlliancemajorStrategic or Co-development PartnerAlliance formed by premier nonprofit senior-living organizations to solve challenges and partner with young companies on emerging solutions. Led by Managing Director John Reinhart. 10 key healthcare organizations involved with facilities in Kentucky and nationwide.

Scale indicators2 records

Direct peers

• Walker Sands: Mid-sized B2B technology marketing and PR agency offering integrated PR, content, and demand-generation services to growth-stage tech companies — directly comparable in target customer (growth technology companies) and service mix (PR + marketing + strategy).
• Antenna Group: Specialized PR and marketing firm focused on technology, health-tech, and clean-technology clients — closely matches Aspectx's positioning as a strategy/PR firm serving growth technology companies and technology-driven corporations.
• RH Strategic: Public affairs and strategic communications firm working at the intersection of technology, public policy, and PR — directly comparable on the public-policy and PR cross-discipline serving tech clients that Aspectx emphasizes.
• Peppercomm: Integrated marketing, PR, and strategic communications agency with strong technology and B2B practice — comparable service mix (PR + strategy + digital) and similar mid-sized boutique positioning.
• PAN Communications: B2B technology PR and marketing agency serving mid-market and enterprise tech clients — same buyer profile (technology-driven corporations) and overlapping service lines in PR and content strategy.
• Signal Group: Public policy and strategic communications consultancy serving tech and healthcare clients — directly comparable on the public-policy advisory practice that Aspectx markets as a core service.
• Amendola Communications: Health-tech and B2B technology PR/marketing agency — comparable on the healthcare-and-technology intersection that Aspectx serves with clients like Humana, Neuronetrix, and Munroe Regional Medical Center.

Emerging players

• Crayon: Competitive intelligence software platform used by technology companies — represents the technology-enabled evolution of Aspectx's core Competitive Intelligence service line and a potential disruptor.

Broad incumbents

• Edelman: Global public relations and communications firm with broad technology, healthcare, and public affairs practices — incumbent at the enterprise end of Aspectx's target market (Humana, GE-class clients) where competition for large retainers occurs.
• West Monroe Partners: Large management and technology consulting firm serving technology-driven corporations — broad incumbent competing for the same business-strategy and digital-transformation engagements Aspectx pursues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/dawnyaspectx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aspectx