Soltis Investment Advisors

What Soltis Investment Advisors does

Soltis Investment Advisors is a fee-only, SEC-registered investment adviser founded in 1993 and headquartered in St. George, Utah, serving high-net-worth individuals, families, business owners, and small-to-medium-sized business retirement plan sponsors. The firm operates a dual-division platform: an Individual Wealth Management division (financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and an alternative investments division covering real estate, private equity, private credit, infrastructure, opportunity zones, digital assets, and structured notes) and an Institutional & Retirement Plan Services division delivering ERISA 3(21) and 3(38) fiduciary services, plan benchmarking, investment menu construction, and participant education. The underlying advisory process is built around a proprietary four-step Investment Management Discipline (Investment Policy Statement, asset allocation and manager selection, institutional-partner implementation with no conflict of interest, and ongoing monitoring) supported by an Orion Advisor-powered client portal.

The firm's revenue model is fee-only, recurring AUM/AUA-based advisory fees with no commissions or third-party compensation, creating direct fiduciary alignment with client outcomes. Distribution is exclusively direct: advisors engage clients through consultative sales for wealth management, plan sponsor consultations for retirement plans, and a Fidelity Wealth Advisory Services referral channel. Growth is executed through a PE-backed M&A program (LLR Partners and Estancia Capital Partners invested in 2024), supported by a dedicated Head of M&A. The firm operates from 14 offices across 13 U.S. states, manages $14B+ in AUM/AUA as of June 2026, and employs 150+ advisors and team members, with a 95% reported client retention rate and CEFEX fiduciary certification (since 2012).

Name

Soltis Investment Advisors

Legal name

Soltis Investment Advisors LLC

Website

https://www.soltisadvisors.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Soltis Investment Advisors is a fee-only, SEC-registered RIA founded in 1993, serving high-net-worth individuals, families, and SMB retirement plan sponsors across 14 U.S. offices with $14B+ in AUM/AUA and integrated wealth, retirement, and tax advisory services.

Ownership category

akta.pro rank

Product category

Wealth Management & Investment Advisory

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Fee-only investment advisory
• Wealth management services
• Retirement plan consulting
• Fiduciary financial planning
• Institutional RIA services

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Only AUM/AUA Advisory Services: As a fee-only registered investment adviser, Soltis generates revenue through fees assessed on assets under management and assets under advisement. All compensation comes directly from clients; no commissions or third-party compensation is accepted. This creates a fiduciary-aligned revenue model where the firm's interest is aligned with client asset growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Soltis Investment Advisors is a fee-only, SEC-registered investment advisory firm providing comprehensive wealth management to high-net-worth individuals, families, and business owners, alongside institutional retirement plan fiduciary services for SMB plan sponsors. Its offering is delivered through two core divisions: Individual Wealth Management (financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and alternative investments) and Institutional & Retirement Plan Services (3(21) and 3(38) fiduciary services, plan benchmarking, participant education, and investment menu construction). The firm applies a proprietary four-step Investment Management Discipline and is supported by an in-house tax practice (Soltis Tax Solutions).

Product overview

Soltis Investment Advisors operates as a fee-only, SEC-registered investment adviser providing a unified wealth management platform with two core divisions: Individual Wealth Management and Institutional & Retirement Plan Services. The Individual Wealth Management division encompasses financial planning, investment management, income tax planning, estate planning, charitable giving, and risk management services, supplemented by an Alternative Investments Division offering real estate, private equity, infrastructure, opportunity zones, digital assets, and structured notes. The Institutional & Retirement Plan Services division provides ERISA fiduciary services under 3(21) and 3(38) designations, plan benchmarking, participant education, and investment menu construction. A notable addition is Soltis Tax Solutions, an affiliate offering integrated tax preparation and advisory services acquired through GDM Private Financial Solutions. The firm also provides educational content through wealth management and retirement webinars, all delivered through a client portal powered by Orion Advisor.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Wealth Management Comprehensive financial planning and discretionary investment management for high-net-worth individuals, families, and business owners, covering financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and access to alternative investments. Delivered via a personalized Investment Policy Statement, asset allocation, manager selection, and ongoing monitoring.
• Institutional & Retirement Plan Services Fiduciary and consulting services for SMB retirement plan sponsors under ERISA 3(21) and 3(38) designations, including plan benchmarking, fee analysis, investment menu construction, plan governance, and participant education. Targets plan committees and HR/finance executives at small to mid-sized businesses.
• Soltis Tax Solutions Tax preparation, planning, and advisory services for individuals and small to medium-sized businesses, providing coordinated tax strategy alongside Soltis' wealth management platform.
• Alternative Investments Division Access to alternative investment offerings including real estate, private equity, private credit, infrastructure, opportunity zones, digital assets, and structured notes for qualified wealth management clients seeking portfolio diversification beyond traditional public market exposure.

Quantifiable outcome

• 95% client retention rate
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Alaris AcquisitionsminorImplementation/ SI/ Consulting Partner · 3 June 2026Alaris Acquisitions acted as the M&A advisor for Soltis' acquisition of Artifex Financial Group. Alaris is an M&A advisory firm specializing exclusively in the wealth management industry.
• Artifex Financial GroupcoreOthers · 3 June 2026Soltis acquired Artifex Financial Group, a Dayton, Ohio-based fee-only wealth management firm founded in 2007 by Doug Kinsey and Darren Harp. Artifex manages over $325 million in client assets and serves over 300 client households and local businesses. The co-founders will hold active leadership roles within Soltis, leveraging their combined 50+ years of experience to expand the firm's Midwest presence.
• GDM Private Financial SolutionscoreOthers · 7 April 2026Soltis acquired GDM Private Financial Solutions, an 11-person tax and accounting practice led by Alan Dance. The acquisition enabled Soltis to offer integrated wealth and tax advisory services. Alan Dance became Director of Tax at Soltis Tax Solutions, LLC. The move responded to growing client demand for coordinated tax strategy within the wealth management platform.
• High End Financial (Jay Wells)coreOthers · 6 August 2025Soltis announced the addition of Utah-based High End Financial, LLC led by Jay Wells, bringing more than $500 million in client assets. Jay Wells, with over two decades of experience serving high-net-worth individuals, families, and business owners, joined as Senior Advisor, Institutional & Wealth Services.
• Fidelity Investments (Wealth Advisory Services Referral Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Soltis is a member of the Fidelity Referral Program (Wealth Advisory Services) through which Fidelity refers qualified clients seeking independent RIA services to Soltis. In 2022, Soltis was named a top 5 referral partner in the Fidelity Referral Channel. The firm was also named among the Top 1,200 Financial Advisors by Barron's with services on more than $1.5 billion for individual and institutional clients.
• Kim D. Anderson (Partner, Strategic Advisor / CEO)coreOthersKim Anderson has been with Soltis for over 27 years and serves as President and CEO (since 2017). He collaborates with Managing Partners to oversee Wealth Management and Institutional Retirement Divisions. He holds the Accredited Investment Fiduciary (AIF) designation and serves on the National Association of Plan Advisors Government Affairs Committee.
• Clark V. Taylor, CFP (CEO)coreOthersClark Taylor joined Soltis in 2003 and became Managing Partner for Wealth Management Services in 2013. He was appointed CEO in 2025, succeeding Kim Anderson. He holds the CFP designation and has been a member of the Board of Managers since 2013.
• Tyler Finlinson, CIMA (President)coreOthersTyler Finlinson leads the firm's fiduciary, investment, plan consulting, and participant services for Institutional & Retirement Plan clients. He serves on national advisory boards for Charles Schwab and Prudential, and is a member of the Government Affairs Committee for NAPA. He stepped into the role of President in 2025.
• Jeffrey Harris (Head of M&A and Partnerships)coreOthersJeff Harris joined Soltis in March 2025 to lead inorganic growth efforts. Previously at Carson Group for 8 years playing a key role in external M&A, contributing to growth from $5B to nearly $45B in AUM. He holds an MBA from Midland University.

Scale indicators8 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Carson Group: Large, PE-backed fee-only RIA platform with similar M&A-driven growth strategy. Carson's former M&A leader Jeff Harris now runs Soltis' M&A function, and the firms pursue overlapping advisor acquisition targets nationwide.
• Mariner Wealth Advisors: National fee-only RIA platform pursuing an aggressive M&A roll-up, serving both HNW individuals and institutional retirement plan sponsors. Directly comparable in scale, fee-only model, and dual wealth/retirement service offering.
• Creative Planning: One of the largest independent, fee-only RIAs in the U.S. with a similar comprehensive wealth management + institutional retirement plan offering and aggressive national expansion. Overlapping target customers and product suite.
• Cerity Partners: Fee-only RIA formed through the combination of multiple legacy firms, providing wealth management, retirement plan, and tax advisory services. Closely comparable integrated offering and PE-backed growth profile.
• Moneta Group: Large, privately-held fee-only RIA serving HNW individuals and retirement plan sponsors with similar comprehensive financial planning, investment management, and tax-adjacent services. Comparable scale and dual-division model.
• HighTower Advisors: National RIA platform serving HNW clients and institutions with a partnership-based model. Comparable in offering wealth management, retirement plan advisory, and pursuing advisor team acquisitions.
• Savant Capital Management: Fee-only RIA with comparable wealth management and retirement plan services, where Soltis Board member Neal Simon previously served. Similar client base and fee-only fiduciary positioning.
• Buckingham Strategic Wealth: National fee-only RIA serving HNW individuals and retirement plan sponsors with comprehensive planning-led services. Comparable fiduciary-first model and target customer segments.

Broad incumbents

• Focus Financial Partners: Public RIA platform that pioneered the advisor-consolidation model, with hundreds of partner firms. While Soltis is a single integrated firm (not a partnership), Focus sets the playbook and comparable transaction multiples for RIA M&A activity.
• Cetera Financial Group: Large wealth management and retirement plan platform offering independent advisor support. While not strictly fee-only, Cetera competes for the same advisor-team breakaway and retirement plan sponsor relationships Soltis pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/soltisadvisors
• YouTubeyoutube.com/@soltisadvisors
• Facebookfacebook.com/197940874137192
• LinkedInlinkedin.com/company/soltis-investment-advisors
• Instagraminstagram.com/soltisadvisors

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soltis Investment Advisors