Soltis Investment Advisors
Soltis Investment Advisors is a fee-only, SEC-registered RIA founded in 1993, serving high-net-worth individuals, families, and SMB retirement plan sponsors across 14 U.S. offices with $14B+ in AUM/AUA and integrated wealth, retirement, and tax advisory services.
- Company typePrivate
- Founded1993
- HeadquartersSaint George, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Soltis Investment Advisors does
Soltis Investment Advisors is a fee-only, SEC-registered investment adviser founded in 1993 and headquartered in St. George, Utah, serving high-net-worth individuals, families, business owners, and small-to-medium-sized business retirement plan sponsors. The firm operates a dual-division platform: an Individual Wealth Management division (financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and an alternative investments division covering real estate, private equity, private credit, infrastructure, opportunity zones, digital assets, and structured notes) and an Institutional & Retirement Plan Services division delivering ERISA 3(21) and 3(38) fiduciary services, plan benchmarking, investment menu construction, and participant education. The underlying advisory process is built around a proprietary four-step Investment Management Discipline (Investment Policy Statement, asset allocation and manager selection, institutional-partner implementation with no conflict of interest, and ongoing monitoring) supported by an Orion Advisor-powered client portal.
The firm's revenue model is fee-only, recurring AUM/AUA-based advisory fees with no commissions or third-party compensation, creating direct fiduciary alignment with client outcomes. Distribution is exclusively direct: advisors engage clients through consultative sales for wealth management, plan sponsor consultations for retirement plans, and a Fidelity Wealth Advisory Services referral channel. Growth is executed through a PE-backed M&A program (LLR Partners and Estancia Capital Partners invested in 2024), supported by a dedicated Head of M&A. The firm operates from 14 offices across 13 U.S. states, manages $14B+ in AUM/AUA as of June 2026, and employs 150+ advisors and team members, with a 95% reported client retention rate and CEFEX fiduciary certification (since 2012).
Soltis Investment Advisors firmographics
Firmographics- Name
- Soltis Investment Advisors
- Legal name
- Soltis Investment Advisors LLC
- Website
- https://soltisadvisors.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Soltis Investment Advisors is a fee-only, SEC-registered RIA founded in 1993, serving high-net-worth individuals, families, and SMB retirement plan sponsors across 14 U.S. offices with $14B+ in AUM/AUA and integrated wealth, retirement, and tax advisory services.
- Ownership category
- akta.pro rank
Soltis Investment Advisors industry classification
Industry- Product category
- Wealth Management & Investment Advisory
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Soltis Investment Advisors is headquartered
LocationHeadquarters
- HQ city
- Saint George
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Soltis Investment Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fee-Only AUM/AUA Advisory Services: As a fee-only registered investment adviser, Soltis generates revenue through fees assessed on assets under management and assets under advisement. All compensation comes directly from clients; no commissions or third-party compensation is accepted. This creates a fiduciary-aligned revenue model where the firm's interest is aligned with client asset growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-only advisory services with AUM-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Soltis Investment Advisors product offering
Product offeringCore offering
Soltis Investment Advisors is a fee-only, SEC-registered investment advisory firm providing comprehensive wealth management to high-net-worth individuals, families, and business owners, alongside institutional retirement plan fiduciary services for SMB plan sponsors. Its offering is delivered through two core divisions: Individual Wealth Management (financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and alternative investments) and Institutional & Retirement Plan Services (3(21) and 3(38) fiduciary services, plan benchmarking, participant education, and investment menu construction). The firm applies a proprietary four-step Investment Management Discipline and is supported by an in-house tax practice (Soltis Tax Solutions).
Product overview
Soltis Investment Advisors operates as a fee-only, SEC-registered investment adviser providing a unified wealth management platform with two core divisions: Individual Wealth Management and Institutional & Retirement Plan Services. The Individual Wealth Management division encompasses financial planning, investment management, income tax planning, estate planning, charitable giving, and risk management services, supplemented by an Alternative Investments Division offering real estate, private equity, infrastructure, opportunity zones, digital assets, and structured notes. The Institutional & Retirement Plan Services division provides ERISA fiduciary services under 3(21) and 3(38) designations, plan benchmarking, participant education, and investment menu construction. A notable addition is Soltis Tax Solutions, an affiliate offering integrated tax preparation and advisory services acquired through GDM Private Financial Solutions. The firm also provides educational content through wealth management and retirement webinars, all delivered through a client portal powered by Orion Advisor.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Wealth Management Comprehensive financial planning and discretionary investment management for high-net-worth individuals, families, and business owners, covering financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and access to alternative investments. Delivered via a personalized Investment Policy Statement, asset allocation, manager selection, and ongoing monitoring.
- Institutional & Retirement Plan Services Fiduciary and consulting services for SMB retirement plan sponsors under ERISA 3(21) and 3(38) designations, including plan benchmarking, fee analysis, investment menu construction, plan governance, and participant education. Targets plan committees and HR/finance executives at small to mid-sized businesses.
- Soltis Tax Solutions Tax preparation, planning, and advisory services for individuals and small to medium-sized businesses, providing coordinated tax strategy alongside Soltis' wealth management platform.
- Alternative Investments Division Access to alternative investment offerings including real estate, private equity, private credit, infrastructure, opportunity zones, digital assets, and structured notes for qualified wealth management clients seeking portfolio diversification beyond traditional public market exposure.
Quantifiable outcome
- 95% client retention rate
- +6 more outcomes
Companies that use Soltis Investment Advisors
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Soltis Investment Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soltis Investment Advisors partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Alaris AcquisitionsminorAlaris Acquisitions acted as the M&A advisor for Soltis' acquisition of Artifex Financial Group. Alaris is an M&A advisory firm specializing exclusively in the wealth management industry.
- Artifex Financial GroupcoreSoltis acquired Artifex Financial Group, a Dayton, Ohio-based fee-only wealth management firm founded in 2007 by Doug Kinsey and Darren Harp. Artifex manages over $325 million in client assets and serves over 300 client households and local businesses. The co-founders will hold active leadership roles within Soltis, leveraging their combined 50+ years of experience to expand the firm's Midwest presence.
- GDM Private Financial SolutionscoreSoltis acquired GDM Private Financial Solutions, an 11-person tax and accounting practice led by Alan Dance. The acquisition enabled Soltis to offer integrated wealth and tax advisory services. Alan Dance became Director of Tax at Soltis Tax Solutions, LLC. The move responded to growing client demand for coordinated tax strategy within the wealth management platform.
- High End Financial (Jay Wells)coreSoltis announced the addition of Utah-based High End Financial, LLC led by Jay Wells, bringing more than $500 million in client assets. Jay Wells, with over two decades of experience serving high-net-worth individuals, families, and business owners, joined as Senior Advisor, Institutional & Wealth Services.
- Fidelity Investments (Wealth Advisory Services Referral Program)coreSoltis is a member of the Fidelity Referral Program (Wealth Advisory Services) through which Fidelity refers qualified clients seeking independent RIA services to Soltis. In 2022, Soltis was named a top 5 referral partner in the Fidelity Referral Channel. The firm was also named among the Top 1,200 Financial Advisors by Barron's with services on more than $1.5 billion for individual and institutional clients.
- Kim D. Anderson (Partner, Strategic Advisor / CEO)coreKim Anderson has been with Soltis for over 27 years and serves as President and CEO (since 2017). He collaborates with Managing Partners to oversee Wealth Management and Institutional Retirement Divisions. He holds the Accredited Investment Fiduciary (AIF) designation and serves on the National Association of Plan Advisors Government Affairs Committee.
- Clark V. Taylor, CFP (CEO)coreClark Taylor joined Soltis in 2003 and became Managing Partner for Wealth Management Services in 2013. He was appointed CEO in 2025, succeeding Kim Anderson. He holds the CFP designation and has been a member of the Board of Managers since 2013.
- Tyler Finlinson, CIMA (President)coreTyler Finlinson leads the firm's fiduciary, investment, plan consulting, and participant services for Institutional & Retirement Plan clients. He serves on national advisory boards for Charles Schwab and Prudential, and is a member of the Government Affairs Committee for NAPA. He stepped into the role of President in 2025.
- Jeffrey Harris (Head of M&A and Partnerships)coreJeff Harris joined Soltis in March 2025 to lead inorganic growth efforts. Previously at Carson Group for 8 years playing a key role in external M&A, contributing to growth from $5B to nearly $45B in AUM. He holds an MBA from Midland University.
Scale indicators8 records
Recent moves13 records
Expansion highlights6 records
Soltis Investment Advisors competitors and assessment
Company assessmentDirect peers
- Carson Group: Large, PE-backed fee-only RIA platform with similar M&A-driven growth strategy. Carson's former M&A leader Jeff Harris now runs Soltis' M&A function, and the firms pursue overlapping advisor acquisition targets nationwide.
- Mariner Wealth Advisors: National fee-only RIA platform pursuing an aggressive M&A roll-up, serving both HNW individuals and institutional retirement plan sponsors. Directly comparable in scale, fee-only model, and dual wealth/retirement service offering.
- Creative Planning: One of the largest independent, fee-only RIAs in the U.S. with a similar comprehensive wealth management + institutional retirement plan offering and aggressive national expansion. Overlapping target customers and product suite.
- Cerity Partners: Fee-only RIA formed through the combination of multiple legacy firms, providing wealth management, retirement plan, and tax advisory services. Closely comparable integrated offering and PE-backed growth profile.
- Moneta Group: Large, privately-held fee-only RIA serving HNW individuals and retirement plan sponsors with similar comprehensive financial planning, investment management, and tax-adjacent services. Comparable scale and dual-division model.
- HighTower Advisors: National RIA platform serving HNW clients and institutions with a partnership-based model. Comparable in offering wealth management, retirement plan advisory, and pursuing advisor team acquisitions.
- Savant Capital Management: Fee-only RIA with comparable wealth management and retirement plan services, where Soltis Board member Neal Simon previously served. Similar client base and fee-only fiduciary positioning.
- Buckingham Strategic Wealth: National fee-only RIA serving HNW individuals and retirement plan sponsors with comprehensive planning-led services. Comparable fiduciary-first model and target customer segments.
Broad incumbents
- Focus Financial Partners: Public RIA platform that pioneered the advisor-consolidation model, with hundreds of partner firms. While Soltis is a single integrated firm (not a partnership), Focus sets the playbook and comparable transaction multiples for RIA M&A activity.
- Cetera Financial Group: Large wealth management and retirement plan platform offering independent advisor support. While not strictly fee-only, Cetera competes for the same advisor-team breakaway and retirement plan sponsor relationships Soltis pursues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Soltis Investment Advisors social profiles
Digital presenceSoltis Investment Advisors compliance and trust
Trust signalCompliance6 records
Soltis Investment Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soltis Investment Advisors leadership team
Management profileNumber of profiles
Profiles8 records
Soltis Investment Advisors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Soltis Investment Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soltis Investment Advisors M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soltis Investment Advisors
What does Soltis Investment Advisors do?
Soltis Investment Advisors is a fee-only, SEC-registered investment advisory firm providing comprehensive wealth management to high-net-worth individuals, families, and business owners, alongside institutional retirement plan fiduciary services for SMB plan sponsors. Its offering is delivered through two core divisions: Individual Wealth Management (financial planning, investment management, income tax planning, estate planning, charitable giving, risk management, and alternative investments) and Institutional & Retirement Plan Services (3(21) and 3(38) fiduciary services, plan benchmarking, participant education, and investment menu construction). The firm applies a proprietary four-step Investment Management Discipline and is supported by an in-house tax practice (Soltis Tax Solutions).
Is Soltis Investment Advisors a public or private company?
Soltis Investment Advisors is a private company. It is classified as private equity controlled and is currently operating.
When was Soltis Investment Advisors founded?
Soltis Investment Advisors was founded in 1993. It employs 101 to 250 people.
Where is Soltis Investment Advisors based?
Soltis Investment Advisors is headquartered in Saint George, United States, in the North America region.
How does Soltis Investment Advisors make money?
One revenue line is on record: fee-Only AUM/AUA Advisory Services.
Who are Soltis Investment Advisors's main competitors?
Direct peers on record are Carson Group, Mariner Wealth Advisors, Creative Planning, Cerity Partners, Moneta Group, HighTower Advisors, Savant Capital Management and Buckingham Strategic Wealth. Broad incumbents are Focus Financial Partners and Cetera Financial Group.
Does Soltis Investment Advisors have an API?
No public API is recorded for Soltis Investment Advisors.
What industry is Soltis Investment Advisors in?
Soltis Investment Advisors's product category is Wealth Management & Investment Advisory. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAF, Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)). Its NAICS code is 523940 and its SIC code is 6282.