Gromor Finance

What Gromor Finance does

Gromor Finance is an RBI-registered Non-Banking Financial Company (operating as Sahayata Savings & Investments Private Limited; Certificate No: N-13.01336) headquartered in Mumbai, India, providing unsecured and secured loans to micro, small, and medium enterprises. Founded in 2016–2017 with 51–100 employees, the company offers three products — Working Capital Loans, Equipment Financing, and Growth Capital — at interest rates of 18–24% per annum with processing fees capped at 2% and no prepayment penalties. Its customer base spans mom-and-pop stores, traders, vendors, manufacturers, and self-employed entrepreneurs across industries including FMCG distribution, IT/ITES, medical/pharmacy, ecommerce, grocery, retail, and apparel, operating across 20+ Indian cities.

The company's technology stack centers on a digital loan application platform with automated credit evaluation algorithms and integration with all four major Indian credit bureaus (CIBIL, CRIF HIGHMARK, Equifax, Experian). Gromor also operates GLAAS, an embedded credit infrastructure platform (parent entity) that allows digital partners to embed a 'Lending Gateway' on their websites within two days. Distribution combines a direct self-serve website and mobile app with partner-led acquisition through embedded integrations (Razorpay, Meesho, Shiprocket, Ninjacart) and a co-lending network of four banks (ICICI, IDFC, YES, Kotak) and multiple NBFC partners (Kinara Capital, Pahal Financial, Niyogin Fintech).

Gromor earns revenue primarily through interest income on its MSME loan book, supplemented by capped processing fees, and is positioning itself for expansion of its co-lending partner network and digital platform footprint following a $5 million investment in April 2026 from Devesh Sachdev, founder of Fusion Finance.

Name

Gromor Finance

Legal name

Sahayata Savings and Investments Private Limited

Website

https://gromor.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Gromor Finance is an RBI-registered NBFC providing unsecured and secured working capital, equipment financing, and growth capital loans (18–24% p.a.) to micro, small, and medium enterprises across 20+ Indian cities, operating digitally and via embedded lending through parent platform GLAAS.

Ownership category

akta.pro rank

Product category

Small Business Lending / MSME Finance

NAICS

Nondepository Credit Intermediation (5222), Other Nondepository Credit Intermediation (52229)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• MSME lending
• Small business loans
• Embedded credit platform
• Working capital finance
• Equipment financing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. MSME Lending Interest Income: Gromor Finance earns revenue through interest charged on small business loans provided to MSMEs. Interest rates range from 18% to 24% per annum, determined by analysis of borrower data. The company offers unsecured business loans for working capital, equipment financing, and growth capital.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gromor Finance provides unsecured and secured small business loans to Indian MSMEs under three products: Working Capital Loans (short-term operational financing), Equipment Financing (collateral-backed equipment purchases), and Growth Capital (medium-to-long-term expansion financing). Loan applications, credit evaluation, and disbursement are processed through a proprietary technology platform using automated algorithms integrated with multiple credit bureaus, with interest rates of 18-24% per annum and disbursement within 2 days for eligible applicants.

Product overview

Gromor Finance is a single-product lending platform offering three unsecured and secured small business loan products under one unified brand. The core portfolio consists of Working Capital Loans (short-term operational financing), Equipment Financing (collateral-backed equipment purchases), and Growth Capital (medium-to-long-term expansion financing). All three products are delivered through the same application platform and evaluation process, differentiated primarily by loan purpose and collateral requirements. The platform also operates GLAAS, a separate embedded credit infrastructure platform (also available at glaas.co), which enables digital platforms to embed lending capabilities. Gromor Finance's own balance sheet serves as the in-house NBFC for loan disbursement.

Differentiator

Problem solved

Functional benefit

Brands

• GLAAS: A lending gateway platform that enables partners to add lending capabilities to their websites within 2 days. GLAAS is the parent platform of Gromor Finance.

Products and services

• Working Capital Loan

Quantifiable outcome

• Loan disbursement within 2 days for eligible applicants
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• GLAAS (Parent Platform)coreStrategic or Co-development Partner · 8 April 2026GLAAS is an embedded credit infrastructure platform for MSMEs. Gromor Finance is the in-house NBFC of GLAAS. Devesh Sachdev invested $5 million in GLAAS and joined as Co-founder & MD to strengthen Gromor Finance and expand the co-lending partner network.
• RazorpaycoreTechnology or IntegrationMajor digital payments platform partner for embedded lending and payment processing services.
• Kinara CapitalcoreChannel Partner/ Reseller/ DistributorCo-lending partner specializing in MSME lending with dedicated GRO contact for customer grievance redressal.
• Pahal Financial Services Private LimitedcoreChannel Partner/ Reseller/ DistributorCo-lending partner with nodal officer contact for grievance redressal, operating across multiple locations.
• Niyogin Fintech LtdcoreChannel Partner/ Reseller/ DistributorCo-lending partner for MSME credit solutions with COO contact available.
• NavkarminorChannel Partner/ Reseller/ DistributorCo-lending partner with nodal officer for grievance redressal.
• LightminorChannel Partner/ Reseller/ DistributorCo-lending partner with grievance redressal officer contact.
• ICICI PrudentialminorOthersInsurance partner for credit protection and risk management products.
• HDFC LifeminorOthersInsurance partner for life insurance products linked to loans.
• Kotak General InsuranceminorOthersInsurance partner for general insurance products.
• DeAsraminorStrategic or Co-development PartnerSocial impact partner supporting small business development and entrepreneurship.
• UdhyamminorStrategic or Co-development PartnerSocial impact partner focused on MSME development and entrepreneurship.
• SattvaminorStrategic or Co-development PartnerSocial impact consultancy partner for sustainability and development initiatives.
• SamhitaminorStrategic or Co-development PartnerSocial impact partner for CSR and development programs.
• MeeshocoreTechnology or IntegrationSocial commerce platform partner for embedded lending to resellers and suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Indifi Technologies: Indifi provides unsecured business loans to MSMEs across India using alternative data and partner integrations for underwriting and distribution. Closely comparable to Gromor's technology-driven, embedded-credit approach for small business lending.
• Flexiloans: Flexiloans is an Indian digital lending platform offering unsecured business loans to MSMEs with partner-led distribution. Directly comparable to Gromor's GLAAS embedded approach and small-business product suite.
• Lendingkart: Lendingkart is one of India's largest digital MSME lenders, providing working capital and term loans to small businesses via an automated underwriting platform. Directly comparable to Gromor in target segment, product mix, and digital-first distribution model.
• NeoGrowth Credit: NeoGrowth provides revenue-based financing and working capital loans to Indian small businesses. Operates in the same MSME segment with similar digital underwriting, comparable in product positioning and target customer profile.
• Niyogin Fintech: Niyogin Fintech operates an MSME-focused digital lending platform in India with co-lending and embedded finance capabilities. Comparable to Gromor in segment focus and distribution model; also an existing co-lending partner.
• Kinara Capital: Kinara Capital is an Indian NBFC providing working capital and equipment financing to MSMEs. Already a co-lending partner of Gromor, with overlapping customer segment (small manufacturers, traders) and similar product portfolio.
• Pahal Financial Services: Pahal Financial Services is an Indian NBFC focused on micro-enterprise and MSME lending, particularly to women entrepreneurs. Already a co-lending partner of Gromor; comparable in regulatory structure and target borrower profile.

Broad incumbents

• Open (Open Financial Technologies): Open is an Indian fintech platform providing business banking, payments, and lending products to SMEs. Overlapping in target customer segment and product suite, though broader in scope (full-stack business financial platform vs. Gromor's lending focus).
• Razorpay Capital: Razorpay is a leading Indian payments platform that has expanded into lending products (Razorpay Capital) for SMEs and merchants. Also a Gromor partner, representing both a distribution channel and a potential competing lender in the same embedded-credit category.

Others

• Meesho: Meesho is an Indian social commerce platform that embeds supplier and reseller financing through partners including Gromor. Relevant as a distribution partner and a potential competitor if Meesho verticalizes its own lending product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GromorFinance
• Xx.com/gromorfinance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gromor Finance