Ripples
Ripples Ltd., founded 2012 in Tel Aviv, manufactures the Ripple Maker platform — proprietary hardware and food-safe ink cartridges that print images on foam-topped beverages — and sells hardware, recurring consumable pods, design-plan subscriptions, and event services to cafes, hotels, contract caterers, and brand-activation customers worldwide.
- Company typePrivate
- Founded2012
- HeadquartersTel Aviv-yafo, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Ripples does
Ripples Ltd. is a privately held Israeli food-technology company founded in 2012 and headquartered in Tel Aviv. It designs, manufactures, and sells the Ripple Maker line of hardware devices that print personalized images, logos, and photographs directly onto the foam of beverages and desserts using proprietary, food-safe, plant-based color extracts contained in closed-system Ripples Pods. The current product set spans the single-pod Ripple Maker II, the dual-pod Ripple Maker II Pro with 3D cup-size sensors, and the Ripples Foamer accessory for vegan-compatible foam, supported by ISO 9001 and FSSC 22000 certifications for quality and food safety.
The business is monetized across four reinforcing streams: one-time hardware sales (Ripple Maker II/II Pro), recurring Ripples Pods consumables (cartridges yielding 1,200–1,600 prints each), subscription-based Advanced Design Plans that bundle cloud storage, design library access, and content management, and event/catering services delivered through a partner network. Distribution runs through direct enterprise sales, e-commerce self-serve, regional resellers, catering partners, and technology-marketplace integrations (notably Budweiser's Bev-Top Media system), with localized commerce in English and Japanese and pricing in AUD, USD, ILS, EUR, GBP, and JPY.
The served base spans thousands of businesses across food and beverage venues, luxury hospitality (Hilton, Dorchester Collection, Plaza Athénée), contract catering (Aramark, Compass Group), and brand activations (Nespresso, Lavazza, Bacardi, Budweiser/ABinBev, Dior, Louis Vuitton, SKIMS, Lexus), with documented cases such as Anniversaire Café producing 600 Ripples drinks per day in Tokyo and the 2022 World Cup activations scoring a 96 NPS. The company employs 11–50 people, has no disclosed external institutional funding or parent company, and has not pursued an IPO or M&A.
Ripples firmographics
Firmographics- Name
- Ripples
- Legal name
- Ripples Ltd.
- Website
- https://drinkripples.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ripples Ltd., founded 2012 in Tel Aviv, manufactures the Ripple Maker platform — proprietary hardware and food-safe ink cartridges that print images on foam-topped beverages — and sells hardware, recurring consumable pods, design-plan subscriptions, and event services to cafes, hotels, contract caterers, and brand-activation customers worldwide.
- Ownership category
- akta.pro rank
Ripples industry classification
Industry- Product category
- Beverage Printing Equipment
- NAICS
- Printing Ink Manufacturing (325910)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
- akta.pro secondary industries
- Printing Inks (IMAEAHAG), Coffee, Espresso & Tea Appliances Retail (CRACADAC)
Keywords
Where Ripples is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Ripples business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Sales: Sale of Ripple Maker drink printer machines to businesses. Includes one-time purchase of the hardware unit with ongoing consumables and subscription requirements for full functionality.
- Design Subscription Plans: Monthly or annual subscription plans (Design Plan, Advanced Design Plan) providing access to cloud storage, design library, customization tools, and software updates.
- Ripples Pods (Consumables): Sale of proprietary ink cartridges in multiple color options. Consumables required for machine operation and recurring revenue stream.
- Catering and Event Services: Professional services through catering partners for brand activation events, providing on-site drink printing services at weddings, corporate events, and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Ripple Maker II Pro - Core hardware with dual-color printing capability |
| Subscription | Monthly | Design Plan - Subscription for cloud design management |
| Unit Pricing | Pay-as-you-go | Ripples Pods - Ink cartridges in various colors |
| Subscription | Annual | Advanced Design Plan - Premium subscription tier |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Ripples product offering
Product offeringCore offering
Ripples designs, manufactures, and sells the Ripple Maker line of machines that print personalized images and designs onto foam-topped beverages such as coffee, cappuccinos, beer, and cocktails using proprietary plant-based color extracts. The offering bundles purpose-built inkjet hardware, consumable Ripples Pod cartridges, the Ripples Foamer accessory, and the Advanced Design Plan cloud subscription for design management, supported by Ripples Cloud, a WebApp, and a mobile application. Customers are primarily hospitality, food service, and beverage brand businesses deploying the technology in cafes, hotels, bars, restaurants, catering events, and brand activations.
Product overview
Ripples is a drink printing technology company offering a modular platform centered on the Ripple Maker beverage printer. The core offering consists of hardware devices (Ripple Maker II and II Pro) that print personalized images and designs onto foam-topped drinks and desserts using plant-based color extracts. The system is supported by consumable Ripples Pods (cartridges), the Ripples Foamer accessory, and the Advanced Design Plan subscription service providing design libraries. Ripples Cloud and the WebApp/Mobile Application provide content management and customer engagement capabilities. The company also offers catering partner network services and Ripples Academy training.
Differentiator
Problem solved
Functional benefit
Products and services
- Ripple Maker II / Ripple Maker II Pro Purpose-built inkjet hardware that prints personalized images onto foam-topped drinks including coffee, cappuccinos, beer, and cocktails in under 10 seconds using plant-based color extracts. The Pro model adds a dual pod holder for multi-color designs and 3D automatic cup-size detection for high-volume operators. Sold to cafes, restaurants, hotels, bars, caterers, and beverage brands worldwide, with capacity of up to 120 drinks per hour per machine.
- Ripples Pods Proprietary printer cartridges filled with food-safe, naturally sourced color extracts in multiple variants including coffee-based, malt-based, carrot-based (red), and cabbage-based (chameleon) options. Each pod delivers 1,200–1,600 prints and is required for operation of the Ripple Maker hardware, forming the consumables revenue stream.
- Ripples Foamer Accessory device for the Ripple Maker system that produces consistent vegan-compatible foam, enabling the drink printing system to support plant-based milk alternatives.
- Advanced Design Plan Subscription-based design library providing thousands of royalty-free designs across holidays, seasons, themes, and industry-specific categories. Includes customizable WebApp builder, QR code generation, content management tools, and unlimited cloud storage for operators managing one or many Ripple Maker machines.
- Ripples Cloud Cloud-based management platform for operators running one or many Ripple Maker machines, used to store designs, manage content libraries, control devices, and access design plans across locations.
- Ripples Catering Services Network of recommended catering partners worldwide who provide Ripple Maker-equipped mobile coffee, cocktail, and beverage services for events, weddings, corporate functions, and brand activations.
Quantifiable outcome
- 20% revenue increase for catering services using Ripples
- +5 more outcomes
Companies that use Ripples
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Ripples technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Ripples partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- NespressocoreProfessional coffee brand partnership providing Ripples-enabled professional coffee solutions to Nespresso's hospitality and business customers worldwide.
- LavazzacoreItalian coffee company partnership integrating Ripples drink printing technology with Lavazza's professional espresso machine portfolio.
- BacardiflagshipPremium spirits brand partnership for cocktail printing activations at events, bars, and promotional campaigns featuring Bacardi rum-based Ripples creations.
- Budweiser (ABinBev)flagshipIntegration with Budweiser's Bev-Top Media system enabling programmatic beer printing at stadiums and venues, achieving NPS of 96 at activations.
- HiltoncoreLuxury hotel chain partnership providing Ripples technology for guest beverage personalization across Hilton properties.
- LadureecoreFrench luxury patisserie partnership using Ripples to enhance premium pastry and beverage service experiences.
- AramarkcoreLarge food service provider offering Ripples technology solutions to their hospitality and foodservice client base.
- Compass GroupcoreInternational food service company distributing Ripples technology and services to venues in their global network.
- Dorchester CollectioncoreLuxury hotel group partnership providing Ripples for premium guest experiences at their high-end properties.
- Express KafehcoreCatering partner using Ripples for event services achieving 70% client return rate and significant repeat business.
- LiquidChefsminorMobile cocktail service partnership providing Ripples-enabled cocktail printing at events with measurable revenue impact.
- VEE AgencyminorEvent agency partner providing Ripples integration for brand activations and corporate events.
- Astro CoffeeminorCoffee partner providing event catering services incorporating Ripples technology for specialty coffee experiences.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Ripples competitors and assessment
Company assessmentOthers
- Toast: Toast is a leading restaurant technology platform serving the same F&B venue customers as Ripples, making it an ecosystem-adjacent peer for hospitality software, payments, and venue operations rather than direct printing competition.
- Deco (food decorating equipment): Deco and similar food-decorating equipment vendors offer digital decoration tools for the bakery and F&B industry; these are thematically adjacent to Ripples as providers of customizable food-presentation technology serving overlapping venues.
Emerging players
- BeeHex: BeeHex develops 3D food printing technology for edible items such as pizza dough and customized food products, overlapping with Ripples in the niche of edible, digitally customized food and beverage experiences.
- Natural Machines (Foodini): Natural Machines markets the Foodini 3D food printer, a kitchen-focused device that prints edible shapes from food ingredients, comparable to Ripples as a specialized food-printing hardware platform.
- Sugar Lab: Sugar Lab 3D prints sugar and confectionery decorations for bakeries and hospitality venues, overlapping with Ripples in the personalized edible decoration use case for premium venues and brand activations.
- Magic Candy Factory: Magic Candy Factory offers 3D-printed gummy candy experiences for retail and events, providing a comparable personalized edible product experience relevant to brand activations and venue differentiation.
- Dovetailed: Dovetailed developed a 3D food printer that prints fruit-based edible structures, comparable to Ripples as a next-generation edible printing technology targeting hospitality and event experiences.
Direct peers
- Cino: Cino produces drink-printing technology that prints images on foam-topped coffee, directly competing with Ripples for the same F&B venue customers using a similar inkjet-on-foam approach.
Broad incumbents
- Materialise: Materialise is an established 3D printing services and software provider, comparable to Ripples as an incumbent exploring customized end-use parts and edible applications within a broader 3D printing platform.
- 3D Systems: 3D Systems is a global 3D printing incumbent with adjacent food-grade and confectionery printing offerings, comparable to Ripples as a much larger player whose portfolio includes edible-printing use cases alongside industrial 3D printing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ripples social profiles
Digital presenceRipples compliance and trust
Trust signalCompliance2 records
Ripples financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ripples leadership team
Management profileNumber of profiles
Profiles2 records
Ripples funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ripples M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ripples
What does Ripples do?
Ripples designs, manufactures, and sells the Ripple Maker line of machines that print personalized images and designs onto foam-topped beverages such as coffee, cappuccinos, beer, and cocktails using proprietary plant-based color extracts. The offering bundles purpose-built inkjet hardware, consumable Ripples Pod cartridges, the Ripples Foamer accessory, and the Advanced Design Plan cloud subscription for design management, supported by Ripples Cloud, a WebApp, and a mobile application. Customers are primarily hospitality, food service, and beverage brand businesses deploying the technology in cafes, hotels, bars, restaurants, catering events, and brand activations.
Is Ripples a public or private company?
Ripples is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ripples founded?
Ripples was founded in 2012. It employs 11 to 50 people.
Where is Ripples based?
Ripples is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does Ripples make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are design Subscription Plans, ripples Pods (Consumables) and catering and Event Services.
Who are Ripples's main competitors?
Others on record are Toast and Deco (food decorating equipment). Emerging players are BeeHex, Natural Machines (Foodini), Sugar Lab, Magic Candy Factory and Dovetailed. Cino is listed as a direct peer. Broad incumbents are Materialise and 3D Systems.
Does Ripples have an API?
No public API is recorded for Ripples.
What industry is Ripples in?
Ripples's product category is Beverage Printing Equipment. Its primary akta.pro industry code is HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact), with a secondary code of IMAEAHAG, Printing Inks. Its NAICS code is 325910 and its SIC code is 3555.