Honda Aircraft Company

What Honda Aircraft Company does

Honda Aircraft Company, LLC is a wholly owned subsidiary of American Honda Motor Co., Inc., incorporated and headquartered at Piedmont Triad International Airport in Greensboro, North Carolina. The company was established in 2006 to commercialize the Over-The-Wing Engine Mount (OTWEM) concept conceived by Michimasa Fujino in 1997, and it develops, manufactures, sells, and supports the HondaJet line of advanced very-light business jets. Its current flagship, the HondaJet Elite II, delivers a 422 KTAS maximum cruise speed, FL430 ceiling, 1,547 nm NBAA IFR range with four occupants, and a category-first FAA-certified Emergency Autoland system. The next-generation HondaJet Echelon (announced 2023, prototype assembly underway) targets an 11-occupant transcontinental configuration with 2,625 nm NBAA IFR range and 450 KTAS cruise. Aircraft are powered by GE Honda HF120 turbofan engines (a Honda joint venture) and feature Garmin G3000 integrated avionics. Honda Aircraft is FAA type-certified (December 2015), with parallel type validations in Brazil (ANAC, 2026), Mexico (AFAC, 2026), and Japan (JCAB, 2018).

Name

Honda Aircraft Company

Legal name

Honda Aircraft Company, LLC

Website

https://hondajet.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Honda Aircraft Company is a wholly owned subsidiary of American Honda Motor Co., Inc. that designs, manufactures, and supports the HondaJet line of advanced very-light business jets for corporate flight departments, charter operators, and private owners, sold globally through authorized representatives and 21 Authorized Service Centers.

Ownership category

akta.pro rank

Product category

Light Business Jets (Business Aviation)

NAICS

Aircraft Manufacturing (336411)

SIC

Aircraft (3721), Aircraft Engines & Engine Parts (3724)

akta.pro primary industry

Business & General Aviation Aircraft Manufacturing (IMABAAAC)

akta.pro secondary industry

Engine Control, Fuel & Ignition Systems (FADEC/Accessories) (IMABADAK)

Keywords

• Light business jets
• Business aviation aircraft
• Aerospace manufacturing
• Jet aircraft design
• Aviation dealer network

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. New Aircraft Sales: Sale of new HondaJet Elite II and HondaJet Echelon aircraft. Aircraft are sold through authorized sales representatives with personalized buying and delivery experience.
2. Pre-Owned Aircraft Sales and Brokerage: Certified Pre-Owned program offering inspected pre-owned HondaJets. Brokerage services for selling existing aircraft. Upgrade packages like APMG S available for legacy aircraft.
3. Maintenance and Service: Global service network with 21 Authorized Service Centers providing maintenance, repairs, and support. 24/7 AOG support available. Comprehensive parts inventory with integrated tracking system.
4. Parts and Components: Sale of OEM components, spare parts, rotable components, consumables, and tooling through integrated inventory system with same-day or next-flight service options.
5. Flight and Maintenance Training: Training programs delivered in partnership with FlightSafety International at Greensboro headquarters and Farnborough, UK location. Includes type rating, simulator training, and maintenance certification.
6. Performance Upgrade Packages: APMG S and other aftermarket upgrades bringing new technology to legacy aircraft. Includes avionics upgrades, weight increases, and new features like Advanced Steering Augmentation System.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Honda Aircraft Company designs, manufactures, and sells the HondaJet family of advanced light business jets for corporate and individual operators worldwide. In addition to aircraft sales, the company provides aftermarket support including maintenance, parts, type-rated pilot training, and customer service through its global authorized dealer and service network.

Product overview

Honda Aircraft Company offers a portfolio of very light business jets centered on the HondaJet platform. The current flagship is the HondaJet Elite II (1,547 nm range, 422 KTAS), while the upcoming HondaJet Echelon (2,625 nm range, 450 KTAS) targets transcontinental missions. The company provides performance upgrade packages (APMG S) for legacy aircraft, a Certified Pre-Owned aircraft program, and comprehensive support services including 24/7 technical support, parts logistics, flight training through FlightSafety International, and a global network of 21 Authorized Service Centers. All aircraft feature Garmin integrated avionics systems and GE Honda HF120 engines.

Differentiator

Problem solved

Functional benefit

Brands

• HondaJet Elite II: The current flagship model, a very light jet with NBAA IFR range of 1,547nm, featuring Garmin avionics, Emergency Autoland technology, and advanced automation systems.
• HondaJet Echelon

Products and services

• HondaJet Elite II Current-production advanced light business jet designed for corporate flight departments, charter/fractional operators, and individual owners. It incorporates the Over-The-Wing Engine Mount (OTWEM), Natural Laminar Flow (NLF) aerodynamics, and an all-composite fuselage to deliver class-leading speed, range, fuel efficiency, and cabin comfort in the light jet category.
• HondaJet Echelon Announced next-generation light business jet from Honda Aircraft Company, positioned to succeed the HondaJet Elite II in the company's product line.
• HondaJet Customer Support and Service Program Aftermarket support program providing maintenance, parts, technical assistance, and field service for in-service HondaJet aircraft through a global authorized dealer/service center network. Targeted at HondaJet owners and operators.
• HondaJet Type-Rated Pilot Training Type-rated pilot training program for HondaJet aircraft, preparing qualified pilots to operate the HondaJet family. Offered to flight departments, charter operators, fractional programs, and individual owners.

Quantifiable outcome

• 99.7% dispatch reliability
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• EAA (Experimental Aircraft Association)majorGTM or Marketing Partner · 20 July 2026EAA AirVenture Oshkosh partnership with Honda as largest-ever display. Includes GirlVenture Camp presenting sponsorship supporting young women's aviation education. Honda Hangar broadcast studio within exhibit featuring daily technology discussions.
• AVEMEXcoreChannel Partner/ Reseller/ Distributor · 19 May 2026Official HondaJet distributor for Mexico offering sales and MRO services including APMG S upgrade package. Located in Mexico serving as primary channel for Mexican market expansion.
• GarmincoreTechnology or Integration · 4 February 2026Partnership to develop Emergency Autoland (EAL) system for HondaJet Elite II. Five-year development process with FAA certification achieved February 2026. System enables autonomous flight and landing in emergency situations. Also provides G3000 integrated avionics and autothrottle systems.
• Global Authorized Service Center NetworkcoreChannel Partner/ Reseller/ Distributor · 26 January 202621 global Authorized Service Centers across North and South America, Europe, Southeast Asia, China, and Japan. Network includes Honda Aircraft Service Center (HondaJet East), Des Moines Flying Service (Midwest), Hillsboro Aviation (Pacific Northwest), Banyan Air Service (Southeast), Cutter (Southwest), Mather Aviation (West Coast).
• Straight Flight LLCmajorChannel Partner/ Reseller/ Distributor · 25 January 2026New Authorized Service Center at Centennial Airport, Denver covering Northwest region including Wyoming, Colorado, and Utah. Over 30 years of aircraft maintenance experience, 55,000 sq ft hangar space, 20,000 sq ft back-shop, 50+ maintenance professionals.
• Greensboro Swarm / NBA G LeagueminorGTM or Marketing Partner · 16 October 2025HondaJet becoming presenting sponsor for Greensboro Swarm 10th anniversary season. Partnership supports community engagement in North Carolina where Honda Aircraft is headquartered.
• Charlotte HornetsminorGTM or Marketing Partner · 16 October 2025Naming rights sponsorship for courtside club at Spectrum Center arena, now called HondaJet Courtside Club. Built in summer 2024 as part of $245 million arena renovation, serves approximately 450 fans with courtside seats.
• GE Honda Aero EnginescoreTechnology or Integration · 13 October 2025Joint venture responsible for designing the HF120 engines powering all HondaJet aircraft. Cooperated on 100% Sustainable Aviation Fuel test flight using HEFA-SPK and HDO-SAK fuel blends. Prior ground tests of HF120 engine on 100% SAF blends conducted in 2022 and 2023.
• Lider AviaçãocoreChannel Partner/ Reseller/ Distributor · 1 January 2017Exclusive authorized sales representative for Brazil providing sales, service and support. Latin America's largest private aviation business operating 22 fixed base operations (FBOs) throughout Brazil. Supported 9 HondaJet deliveries including first Elite II delivery in 2026.
• FlightSafety InternationalcoreImplementation/ SI/ Consulting Partner · 1 January 2015World-class aviation training partner providing flight and maintenance training for HondaJet. Training includes ground school, graphics flight simulator, and Level D flight simulator. Locations at Greensboro, NC headquarters and Farnborough, UK learning center. FAA and EASA (B1 & B2) maintenance training compliant.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Bombardier: Bombardier manufactures a full portfolio of business jets from light (Learjet) through ultra-long-range (Global 7500). As a broad incumbent, Bombardier competes with HondaJet in corporate fleet sales and represents the type of full-spectrum competitor Honda would face if Echelon successfully enters the light jet segment.
• Gulfstream Aerospace: Gulfstream is a dominant broad incumbent in business aviation producing large-cabin and ultra-long-range jets (G650, G700). The Echelon's planned transcontinental positioning would put Honda Aircraft into more direct competition with Gulfstream's lower-end offerings.
• Dassault Aviation (Falcon): Dassault Falcon jets compete in the light to long-range business jet segments. While Dassault focuses more on larger cabins, the Falcon 10/20 and newer offerings overlap with HondaJet's planned Echelon expansion into longer-range and larger-capacity missions.

Emerging players

• Daher (TBM): Daher's TBM 960 is a single-engine turboprop that competes with HondaJet at the lower end of personal/business aviation. While not a jet, the TBM competes for the same owner-pilot and small-fleet customers seeking fast, efficient, single-pilot transportation.

Direct peers

• Embraer Executive Jets: Embraer's Phenom 100/300 series directly competes with HondaJet in the very light to light jet business aviation segment. Both serve corporate flight departments and charter operators with single-pilot-certified jets, and Embraer is the most direct head-to-head competitor in unit volume globally.
• Pilatus Aircraft (PC-24): Pilatus PC-24 is a light jet competing in the segment adjacent to HondaJet, with similar range and passenger capacity targeting corporate and special mission operators. Both emphasize short-runway performance, modern avionics, and versatility for personal/corporate use.
• Cirrus Aircraft (Vision Jet): Cirrus Vision Jet is the only single-engine very light jet and competes directly with HondaJet Elite II in the personal/owner-flown light jet segment. Both target high-net-worth individuals and emphasize ease of operation, advanced safety systems, and lower entry cost into jet ownership.
• Textron Aviation (Cessna Citation): Cessna Citation M2 Gen2 and CitationJet series compete directly with HondaJet in the very light jet category. Textron Aviation is a broad incumbent with a much larger portfolio spanning light through super-midsize jets, but the Citation entry-level models overlap directly with HondaJet Elite II.

Others

• Garmin (Aviation): Garmin supplies the G3000 integrated avionics suite and co-developed the Emergency Autoland system for HondaJet. As a key technology partner and supplier to much of the business aviation industry, Garmin's strategy directly affects HondaJet's differentiation and competitive positioning.
• GE Honda Aero Engines: Joint venture between GE Aviation and Honda that manufactures the HF120 turbofan engines powering every HondaJet. While a supplier/partner rather than competitor, GE Honda is essential to Honda Aircraft's value proposition and shares corporate parentage via Honda Motor Co.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HondaJetTV
• Facebookfacebook.com/278247865606669
• LinkedInlinkedin.com/company/honda-aircraft-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Aircraft Company