SETRAC

What SETRAC does

SETRAC (SouthEast Texas Regional Advisory Council) is a Houston-based nonprofit Regional Advisory Council that functions as a coalition convener and coordination platform for healthcare preparedness and clinical quality improvement across Southeast Texas. Its membership includes essentially every tier-one health system in the region — HCA, Memorial Hermann, Houston Methodist, Harris Health, CHI St. Luke's, Texas Children's, UTMB, and St. Joseph — alongside emergency responders and public health partners. The organization operates as a community-led, membership-based entity rather than a product vendor, with quarterly board meetings, an annual preparedness symposium, and full-time staff supporting regional programs.

The portfolio spans three integrated layers. First, clinical programs cover Cardiac, Stroke, Trauma, Pediatric, Perinatal, EMS, Emergency Services, Clinical Research, and Injury Prevention, each functioning as a regional quality-improvement and protocol-setting committee. Second, preparedness infrastructure includes the Regional Healthcare Preparedness Coalition, EMTF6 (Emergency Medical Task Force 6), and the ICAM (Incident Command and Management) system, integrated with industry-standard coordination platforms (Pulsara, EMResource/Juvare, WebEOC) and the State of Texas Infusion Hotline. Third, operational data systems include daily behavioral health reporting across 30+ member facilities, a regional infusion referral portal, and a regional wristband program for standardized patient identification. A foundation entity supports fundraising.

Commercially, SETRAC is funded through membership dues from healthcare providers and partners, supplemented by foundation fundraising, ancillary revenue (e.g., merchandise via the SETRAC Store), and likely state preparedness funding, with specific pricing not publicly disclosed. The go-to-market motion is community-led: engagement occurs through membership participation, governance meetings, training exercises, and the annual symposium, with digital channels (website, social media, newsletter) used for ongoing communication. As a nonprofit Regional Advisory Council, SETRAC has no equity capital structure, no parent company, and operates as an independent 501(c)-style entity governed by a board of directors and executive committee.

Name

SETRAC

Legal name

SouthEast Texas Regional Advisory Council

Website

https://setrac.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SETRAC is a Houston-based nonprofit Regional Advisory Council that convenes Southeast Texas health systems, emergency responders, and partners to coordinate emergency preparedness, clinical quality programs, and regional data sharing across Cardiac, Stroke, Trauma, Pediatric, Perinatal, and EMS domains.

Ownership category

akta.pro rank

Product category

Regional Healthcare Preparedness and Emergency Coordination

NAICS

Social Assistance (624), Emergency and Other Relief Services (62423)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Emergency Preparedness Planning & Readiness (HLAJAGAA)

akta.pro secondary industries

Community Resilience, Preparedness Training & Exercises (HLAJAGAL), Crisis Intervention & Emergency Planning/Response Coordination (HSABAIAN)

Keywords

• Healthcare preparedness
• Emergency response coordination
• Clinical quality improvement
• Regional healthcare coalition
• Emergency medical services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: SETRAC operates as a membership-based organization with dues collected from healthcare providers and partners in the Southeast Texas region

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SETRAC operates as a non-profit Regional Advisory Council that convenes healthcare providers, emergency responders, and healthcare-related partners across Southeast Texas to coordinate emergency preparedness, clinical quality programs, and disaster response. Its services include membership-funded participation in clinical programs (Cardiac, Trauma, Stroke, Pediatric, Perinatal, EMS, Injury Prevention), the Regional Healthcare Preparedness Coalition, the EMTF6 task force, incident command (ICAM), daily behavioral health reporting, regional infusion referrals, education and training, and the Regional Wristband Program.

Product overview

SETRAC (SouthEast Texas Regional Advisory Council) operates as a unified platform offering multiple integrated programs and services for healthcare coordination in Southeast Texas. The core offerings include Clinical Programs (covering Cardiac, Clinical Research, EMS, Emergency Services, Injury Prevention, Pediatric, Perinatal, Stroke, and Trauma), Education and Training with online learning and exercise events, and the Regional Healthcare Preparedness Coalition. Key operational tools include EMTF6 for disaster response, ICAM for incident command, the State of Texas Infusion Hotline portal for referrals, and Behavioral Health Reporting for facility CEO reports. The organization also supports a Foundation for fundraising and a Store for merchandise. The portfolio functions as a coordinated system where clinical programs inform preparedness training, which feeds into regional emergency response capabilities through EMTF6 and ICAM, while the infusion referral portal and behavioral health reporting provide operational support systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Programs Comprehensive regional clinical program portfolio covering Cardiac, Clinical Research, Emergency Medical Services, Emergency Services (ED), Injury Prevention, Pediatric, Perinatal, Stroke, and Trauma care coordination and quality improvement for Southeast Texas healthcare provider members.
• Education and Training Online learning platform, clinical training programs, registration for training, and regional exercise events designed for healthcare professionals across the Southeast Texas region.
• Regional Healthcare Preparedness Coalition Coalition-based coordination and planning program for regional healthcare emergency preparedness, including exercises, planning templates, and response coordination for Southeast Texas healthcare providers.
• EMTF6 (Emergency Medical Task Force 6) Regional emergency medical task force offering specialized response capabilities for disasters and mass casualty incidents across Southeast Texas.
• ICAM (Incident Command and Management) Incident command and management system for coordinating regional healthcare response operations across member organizations.
• Behavioral Health Daily Reporting Daily reporting system for behavioral health metrics across regional healthcare facilities, tracking capacity and patient data from 30+ member facilities.
• Infusion Referrals Portal (State of Texas Infusion Hotline) Online portal for submitting regional infusion referrals and order sets integrated with the State of Texas Infusion Hotline, replacing prior PDF and fax workflows.
• Regional Wristband Program Regional standardized patient identification wristband program adopted across Southeast Texas healthcare facilities to unify patient identification practices.
• SETRAC Foundation Non-profit fundraising foundation that supports SETRAC's mission through community fundraising and donor engagement.
• SETRAC Store Online merchandise store selling SETRAC-branded apparel and resources.

Quantifiable outcome

• Daily behavioral health reporting across 30+ facilities
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PulsaracoreTechnology or IntegrationTechnology platform used for healthcare communication and coordination during emergencies. SETRAC provides platform access to member organizations.
• EMResource (Juvare)coreTechnology or IntegrationResource management and situational awareness platform for healthcare preparedness. Used for tracking assets and coordinating response across the region.
• WebEOCcoreTechnology or IntegrationCrisis management and emergency operations center software used for regional coordination during disasters and exercises.
• Houston TranStarminorStrategic or Co-development PartnerEmergency operations center location for SETRAC board meetings and regional coordination activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gulf Coast Regional Advisory Council (GCRAC): A Texas RAC with overlapping Texas Gulf Coast service area and identical coalition functions for emergency preparedness, trauma, and clinical program coordination. Among the most direct geographic peers to SETRAC.
• Healthcare Ready: National nonprofit focused on healthcare supply chain and emergency preparedness coordination across public and private stakeholders. Comparable mission (regional/national coordination of health emergency response) and non-profit operating model.
• Arizona Coalition for Healthcare Emergency Response (AzCHER): A state-level healthcare emergency preparedness coalition that convenes hospitals, EMS, and public health partners for coordinated response. Same member-dues/coalition model and HPP-aligned mission as SETRAC, in a different state.
• North Central Texas Trauma Regional Advisory Council (NCTTRAC): Texas RAC serving the Fort Worth/Dallas region with matching coalition, clinical program, and emergency preparedness structure. Directly comparable in scope, membership model, and RAC designation.
• Capital Area Trauma Regional Advisory Council (CATRAC): Another Texas Regional Advisory Council covering the Austin/Capital region with the same statutory role in EMS/trauma coordination, clinical committees, and HPP-funded preparedness. Operationally the closest analogue to SETRAC outside of its own footprint.

Broad incumbents

• ESF-8 / ASPR HPP Coalitions (national): Federal Hospital Preparedness Program framework under which all RACs and state healthcare coalitions operate. SETRAC is a downstream constituent of this program, making the broader HPP coalition ecosystem the relevant industry incumbent for benchmarking.

Others

• Pulsara: Real-time healthcare communication platform that SETRAC provides to members for emergency coordination. Adjacent enabling technology — overlap is in coordination capability, but Pulsara is a commercial product rather than a coalition.
• Juvare (EMResource/EMTrack): Vendor whose EMResource platform SETRAC distributes to members for situational awareness. Not a peer in mission but a key infrastructure/ecosystem partner and potential substitute for in-house coordination tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SETRAC_TX
• Facebookfacebook.com/SouthEastTexasRegionalAdvisoryCouncil
• LinkedInlinkedin.com/company/southeast-texas-regional-advisory-council
• Instagraminstagram.com/southeast_texas_rac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETRAC