Crest Insurance Group
Crest Insurance Group is a full-service independent insurance agency providing commercial, personal, and employee benefits coverage across six US states. Licensed in all 50 states, the firm specializes in niche industries including cannabis, aviation, senior living, and transportation.
- Company typePrivate
- Founded1984
- HeadquartersTucson, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Crest Insurance Group does
Crest Insurance Group is a full-service independent insurance agency founded in 1984 and headquartered in Tucson, Arizona. The firm operates as a privately held, multi-state brokerage licensed in all 50 states, with physical offices in Arizona, Colorado, California, Nevada, Texas, and Wyoming. It is ranked among the Top 100 Independent Property/Casualty Agencies nationwide and has over four decades of operating history. The agency serves commercial, personal, and employee benefits clients, with particular depth in niche and hard-to-place verticals including cannabis, aviation, senior living, transportation/trucking, golf, and restaurants. Select commercial relationships span more than 16 years, and the Senior Living division alone covers 50,000+ beds and 15,000 employees across 42 states.
The company's product portfolio spans core lines (commercial property/casualty, workers' compensation, general liability, auto, home, life, disability, individual health) and specialty programs built around regulated or complex-risk verticals. Its technology stack is composed primarily of third-party integrations rather than proprietary platforms: a CSR24 client service portal for policy management, the KPA Risk Management Center for EHS/training, and HR/benefits administration integrations (Zywave, ThinkHR, Ease, Employee Navigator, NICE) supporting cannabis and senior living clients. A separate THC technology platform combines benefits administration and compliance tools for cannabis industry insureds. Crest also operates a Crest Restaurant Insurance sub-brand, a CREST Marketplace for supplementary products, and a CREST Small Business quick-quote service.
Crest generates revenue primarily through insurance brokerage commissions paid by carriers for placing business across hundreds of national carrier relationships. Pricing is quote-based and not publicly disclosed, with annual billing cadences across commercial, personal, and group benefits lines. The go-to-market motion is sales-led and relationship-driven, combining direct broker teams at 18+ physical offices, inside sales, website lead capture, and a self-serve client portal. Growth has been driven by a deliberate acquisition strategy, with three completed acquisitions in 2024 alone (Crossroads Insurance Services, DWA, Alliance Insurance Agency) extending geographic reach and deepening vertical capabilities, supported by ongoing producer and senior leadership hiring.
Crest Insurance Group firmographics
Firmographics- Name
- Crest Insurance Group
- Legal name
- Crest Insurance Group
- Website
- https://crestins.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Crest Insurance Group is a full-service independent insurance agency providing commercial, personal, and employee benefits coverage across six US states. Licensed in all 50 states, the firm specializes in niche industries including cannabis, aviation, senior living, and transportation.
- Ownership category
- akta.pro rank
Crest Insurance Group industry classification
Industry- Product category
- Independent Insurance Brokerage and Risk Management Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)
- akta.pro primary industry
- Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)
- akta.pro secondary industries
- Group AD&D (Standalone or Bundled with Life) (FSAIADAG), ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
Keywords
Where Crest Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
Crest Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Traditional insurance agency earning commissions from insurance carriers for placing business. Access to hundreds of national carriers across all markets enables competitive quoting and coverage placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Commercial Insurance - customized business coverage |
| Subscription | Annual | Personal Insurance - individual/family coverage |
| Subscription | Annual | Employee Benefits - group health and benefits |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Crest Insurance Group product offering
Product offeringCore offering
Crest Insurance Group is a full-service independent insurance agency that places commercial and personal insurance coverage with hundreds of national carriers across all markets. The agency earns commissions by brokering property, casualty, workers' compensation, employee benefits, and specialty insurance products to businesses and individuals through 20+ physical offices across six states and is licensed in all 50 states.
Product overview
Crest Insurance Group is a full-service insurance agency offering a comprehensive portfolio of insurance products and services through a multi-state operation. The company operates as a single unified agency with distinct product lines including Commercial Insurance (property, liability, workers comp), Employee Benefits (group health, dental, vision, life, disability), Personal Insurance (auto, home, renters), Specialty Insurance (aviation, golf courses, senior living, transportation), Individual Insurance (health, life, disability, long-term care), and Cannabis Insurance. The company also operates Crest Restaurant Insurance as a separate sub-brand. Supporting services include Risk Management consulting, OSHA training programs, a Risk Management Center platform, and a CREST Marketplace for supplementary products. The company serves clients across Arizona, Colorado, California, Nevada, Texas, and Wyoming through 18 office locations.
Differentiator
Problem solved
Functional benefit
Brands
- Crest Restaurant Insurance: Specialized insurance coverage for restaurants and food service businesses
- Cannabis Insurance
Products and services
- Commercial Insurance
- Employee Benefits
- Personal Insurance
- Bonds
- Specialty Insurance
- Individual Insurance
- Crest Restaurant Insurance
- Cannabis Insurance
- Risk Management
- Risk Management Center
- OSHA Training
Quantifiable outcome
- Insures 50,000+ senior living beds and 15,000 employees across 42 states
- +2 more outcomes
Companies that use Crest Insurance Group
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles3 records
Crest Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Crest Insurance Group partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and minor.
- KPAsupportingKPA provides the Risk Management Center cloud platform used by Crest to deliver client training, compliance tools, and EHS management capabilities.
- ZywavesupportingZywave provides benefits administration content and compliance guidance integrated into Crest's cannabis industry employee benefits platform.
- ThinkHRsupportingHR compliance platform integrated into cannabis client benefits administration.
- EasesupportingBenefits administration and employee navigation platform for cannabis industry clients.
- Employee NavigatorsupportingBenefits administration platform used for employee enrollment and management.
- Certified Long Term Care Specialist (CLTC)minorCLTC designation program for long term care insurance specialists; Crest has team members with this certification.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Crest Insurance Group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crest Insurance Group social profiles
Digital presenceCrest Insurance Group compliance and trust
Trust signalCompliance2 records
Crest Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crest Insurance Group leadership team
Management profileNumber of profiles
Profiles13 records
Crest Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Crest Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crest Insurance Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crest Insurance Group
What does Crest Insurance Group do?
Crest Insurance Group is a full-service independent insurance agency that places commercial and personal insurance coverage with hundreds of national carriers across all markets. The agency earns commissions by brokering property, casualty, workers' compensation, employee benefits, and specialty insurance products to businesses and individuals through 20+ physical offices across six states and is licensed in all 50 states.
Is Crest Insurance Group a public or private company?
Crest Insurance Group is a private company. It is classified as management employee owned and is currently operating.
When was Crest Insurance Group founded?
Crest Insurance Group was founded in 1984. It employs 101 to 250 people.
Where is Crest Insurance Group based?
Crest Insurance Group is headquartered in Tucson, United States, in the North America region.
How does Crest Insurance Group make money?
One revenue line is on record: insurance Brokerage Commissions.
Does Crest Insurance Group have an API?
No public API is recorded for Crest Insurance Group.
What industry is Crest Insurance Group in?
Crest Insurance Group's product category is Independent Insurance Brokerage and Risk Management Services. Its primary akta.pro industry code is FSAIAHAH, Employer-Sponsored Dental & Vision (Group), with a secondary code of FSAIADAG, Group AD&D (Standalone or Bundled with Life). Its NAICS code is 5242 and its SIC code is 6411.