Divisi Strings

What Divisi Strings does

Divisi Strings is a Houston, Texas-based live entertainment company founded in 2006 that specializes in string ensemble performances and DJ/MC services for weddings, corporate events, galas, and private celebrations. The company operates as a direct-to-consumer business under the legal entity Divisi Strings LLC (also doing business as Divisi Entertainment), serving brides, grooms, event planners, corporate clients, and cultural institutions primarily across Southeast Texas with travel capability to destinations such as Los Angeles, Chicago, Miami, and Playa del Carmen, Mexico. Its client roster includes enterprise accounts such as NFL, Accenture, Deloitte, Delta Airlines, NRG, the Houston and Minnesota Super Bowl Host Committees, and major Houston institutions including the Museum of Fine Art Houston and the Houston Museum of Natural Science.

The core offering is a fleet of classically-trained musicians performing in formats ranging from solo violin, cello, harp, piano, and saxophone to string duos, trios, quartets, and extended pop ensembles. The flagship is the Amp'd String Quartet, launched in 2009 as Houston's Original Pop String Quartet, which performs pop, rock, hip-hop, R&B, and country arrangements with percussive styling. The firm's proprietary "Collide" concept, introduced in 2014, pairs the Amp'd String Quartet with DJs for mashup and genre-blending performances and catalyzed a broader expansion into a full Divisi Entertainment suite covering mobile DJs, MCs, event lighting, and photo booths. The company also curates a 500+ song repertoire spanning classical, pop, rock, hip-hop, R&B, jazz, country, Disney, film/TV, video game, and Bollywood catalogs, with custom arrangements available as a paid add-on, and offers specialized lines for South Asian events including the Bollywood String Quartet and Bollywood Violin xM.

Divisi Strings monetizes through one-time booking fees for performances and bundled event packages (Classic, Gold, Platinum, and Collide tiers). Pricing is quote-based and explicitly negotiable per the company's published FAQ, with surcharges for custom arrangements and for travel beyond 20 miles from major cities. Go-to-market is primarily D2C via the company website contact form, an Outlook-based booking calendar, phone, and email, supplemented by bridal show participation, The Knot / WeddingWire listings, organic social on Instagram, Facebook, and YouTube, a company blog, and word-of-mouth referrals. The founders, Shelli Mathews (Founder/Owner and violinist) and Tony Sanville (Founder/General Manager), remain in leadership roles, and the firm operates as a privately-held LLC with no disclosed external funding.

Name

Divisi Strings

Legal name

Divisi Strings LLC

Website

https://divisistrings.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Divisi Strings is a Houston, Texas-based live entertainment company founded in 2006 that provides classically-trained string ensembles, DJ/MC services, and hybrid performances for weddings, corporate events, galas, and private celebrations across the United States.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

Musical Groups and Artists (711130), Other Performing Arts Companies (711190)

akta.pro primary industry

Party DJ, Music & Audio Services (HSACACAI)

akta.pro secondary industry

Arranging & Orchestration (MPAIAHAG)

Keywords

• Live event music
• String quartet performances
• Wedding entertainment services
• Corporate event music
• DJ and MC services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Live Performance Services: Booking fees for string ensembles (quartets, trios, duos, soloists) and DJ/MC services at private events including weddings, corporate functions, and galas. Pricing is quote-based and negotiable.
2. Custom Music Arrangements: The company creates custom arrangements of requested music for an additional fee when pieces are not in their existing repertoire library.
3. Travel Fees: Additional fees charged for events located 20 miles outside major cities in their service area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Divisi Strings provides live string music entertainment for weddings, corporate events, galas, and private celebrations, offering multiple ensemble configurations including string quartets, trios, duos, and soloists performing classical, pop, Bollywood, and jazz music. The company also delivers DJ and MC services, and operates the proprietary Collide concept that blends live strings with electronic DJ performances.

Product overview

Divisi Strings is a wedding and event entertainment company founded in 2006, based in Houston, Texas, offering live music performances primarily for weddings, corporate events, and private celebrations. The company provides two main product lines: Classic Ensembles (traditional string quartets, trios, duos, and soloists performing classical music) and Pop Ensembles (contemporary pop, rock, hip-hop, R&B, and Bollywood music). The flagship product is the Amp'd String Quartet, established in 2009, which pioneered the pop string quartet concept in Houston. Additional offerings include Collide (a hybrid string quartet + DJ experience), Mobile DJ/MC services, and various combination packages (Classic, Gold, Platinum, Collide) that bundle ceremony music with reception entertainment. The company also offers specialty ensembles including harp, piano, Bollywood, and saxophone performances.

Differentiator

Problem solved

Functional benefit

Brands

• Amp'd String Quartet: Houston's Original Pop String Quartet performing genres like Hip Hop, Pop, Rock, Country, R&B, and contemporary music since 2009.
• Collide
• Bollywood Strings

Products and services

• Classic String Quartet
• Amp'd String Quartet
• Bollywood String Quartet

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Greater Houston Partnership (GHP)minorGTM or Marketing PartnerProud member of the Greater Houston Partnership, Houston's chamber of commerce and economic development organization
• International Live Events Association (ILEA)minorGTM or Marketing PartnerProfessional membership organization for live events professionals
• National Association of Catering & Events (NACE)minorGTM or Marketing PartnerProfessional membership organization for catering and event professionals

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elan Artists: Houston-area provider of live string ensembles and event entertainment for weddings and corporate events. Direct competitor offering similar quartet, DJ, and hybrid performance packages in the same Houston market.
• Bella Vista Strings: Wedding string ensemble company offering string quartets, trios, and duos for ceremonies and receptions. Closely comparable service offering and target customer base (engaged couples and event planners).
• Counterpoint Strings: Event string ensemble serving weddings and corporate functions with classical and contemporary repertoire. Direct overlap in service mix, customer segment, and revenue model (booking-fee based).
• Ars Nova Wedding Music: Wedding and event music provider offering string ensembles plus related instrumentalists (harp, piano, guitar). Comparable service breadth across classical and contemporary styles for similar wedding clientele.
• Premiere Strings: Wedding and event string ensemble offering quartets, trios, and specialty ensembles for ceremonies and receptions. Direct competitive overlap in product mix (ensemble configurations), pricing model, and bridal-show go-to-market.
• Axtell Entertainment: Houston wedding entertainment provider offering DJs, MCs, photo booths, dance floor lighting, and ceremony musicians. Direct competitor for both DJ/MC bookings and the ancillary services Divisi bundles in its Collide and Platinum packages.

Regional players

• Houston String Ensemble: Local Houston string quartet/ensemble provider competing for the same Houston wedding and corporate bookings as Divisi. Comparable repertoire and customer base but smaller scale and narrower product mix.
• Texas String Quartet: Texas-based classical and pop string quartet serving weddings and special events statewide. Comparable service offering with similar classical-to-pop repertoire approach across Texas geography.

Broad incumbents

• Spinning Wheel DJ & Event Co. Houston-based event entertainment company offering DJs, MCs, photo booths, and lighting for weddings and corporate events. Broader entertainment provider that overlaps with Divisi's Mobile DJ/MC and reception product lines.
• Bright Event Productions: Wedding and corporate event production company offering DJ, lighting, photo booth, and entertainment services. Overlaps with Divisi's Mobile DJs/MCs, lighting, and photo booth add-ons within a broader event production portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/DivisiStrings
• Facebookfacebook.com/divisistringsllc
• Instagraminstagram.com/divisistrings
• Xx.com/divisistrings
• LinkedInlinkedin.com/company/divisi-strings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divisi Strings