Legend Brands

What Legend Brands does

Legend Brands is a Burlington, US-headquartered manufacturer and distributor of professional restoration and cleaning equipment, chemical solutions, and training services, operating as a wholly-owned subsidiary of RPM International Inc. (NYSE: RPM). The company is privately held, employs 101–250 staff, and was founded in 1994, though its flagship equipment brand Dri-Eaz has been in the restoration market since 1980. Its product portfolio spans dehumidifiers (notably the LGR 5000Li), HEPA air scrubbers (HEPA 700, HEPA 2000, DefendAir 400), air movers (Dri-Pod, Stealth AV3000, Sahara Pro X4, Velo, Velo Pro, Vortex), truckmounts (Sapphire Scientific 370 EFI), flood extractors, and a chemical catalog covering stain removal, odor elimination, antimicrobial treatment, and carpet/floor cleaning under sub-brands Chemspec, Prochem, ODORx, Unsmoke, Mediclean, Sapphire Scientific, and Dri-Eaz. The company also operates the Restoration Sciences Academy, delivering IICRC-approved Applied Structural Drying and Applied Microbial Remediation Technician certification courses, and runs two non-core specialty brands — Flex-A-Lite (automotive cooling) and Marisource (incubation systems).

Revenue is generated primarily through one-time sales of equipment and chemicals, plus a recurring replacement-filter and consumables stream, with pricing dealer-determined and quote-based through an extensive authorized dealer network. Distribution is multi-tier and multi-channel: eight dealer categories (Authorized Service Centers, Cleaning/Restoration/Safety, Dri-Eaz Service Centers, Facilities/Healthcare/MRO, Professional, Retail, Truckmount Service Centers, Online dealers), a direct-to-consumer e-commerce storefront (shop.legendbrands.com), and dedicated European operations via Legend Brands Europe. End customers are fragmented across water-damage restoration contractors, fire/smoke remediation professionals, professional carpet and floor cleaners, mold remediation contractors, trauma and biohazard remediation specialists, and facility/HVAC management buyers.

Name

Legend Brands

Legal name

Legend Brands, Inc.

Website

https://legendbrands.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Legend Brands is a US-based manufacturer and distributor of professional restoration equipment, cleaning chemicals, and IICRC-certified training, serving water-damage, fire/smoke, mold, and professional cleaning contractors through an extensive authorized dealer network and direct e-commerce channels.

Ownership category

akta.pro rank

Product category

Professional Restoration and Cleaning Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Soap and Cleaning Compound Manufacturing (32561)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Fire/Smoke Damage Cleaning & Sanitization (HSAEAHAN)

akta.pro secondary industries

Odor Control & Deodorization (Smoke/Pet/Decomposition) (HSAEAHAH), Leather & Suede Upholstery Care (Cleaners & Conditioners) (CRAJALAJ), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Water damage restoration equipment
• Professional cleaning chemicals
• Dehumidification air scrubbers
• Carpet cleaning solutions
• Fire smoke remediation

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Restoration Equipment Sales: Sale of equipment including dehumidifiers, air movers, air scrubbers, flood extractors, truckmounts, and specialty drying instruments to professional restoration contractors and cleaning companies through dealer network.
2. Cleaning Chemical Solutions: Sale of professional cleaning solutions, disinfectants, stain removers, presprays, rinses, and deodorizers under brands including Chemspec, Prochem, ODORx, and Unsmoke.
3. Replacement Parts and Filters: Replacement filters, prefilters, and parts for air scrubbers, dehumidifiers, and other equipment. Includes HEPA filters, carbon filters, prefilters, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Legend Brands manufactures and distributes professional equipment and cleaning solutions used in water damage restoration, fire and smoke remediation, mold remediation, carpet/floor/upholstery care, and air filtration. Its portfolio spans dehumidifiers, HEPA air scrubbers, air movers, truckmount extractors, and proprietary chemical formulations across multiple sub-brands (Dri-Eaz, Chemspec, Prochem, Sapphire Scientific, Mediclean, ODORx, Unsmoke), distributed through authorized dealers and direct channels.

Product overview

Legend Brands is a diversified equipment and cleaning solutions company serving the restoration, cleaning, and specialty markets. The portfolio consists of multiple product categories organized under distinct sub-brands: Dri-Eaz equipment (dehumidifiers, air scrubbers, air movers) for water damage restoration and drying; Prochem and Chemspec professional cleaning solutions (presprays, rinses, stain removers) for carpet, upholstery and hard surface cleaning; Sapphire Scientific truckmounts and extraction equipment; Mediclean antimicrobials and disinfectants; ODORx and Unsmoke odor elimination products; and specialty brands Flex-A-Lite (automotive cooling) and Marisource (incubation systems). The company also offers the Restoration Sciences Academy for professional training and certifications. Products span air movers (Stealth, Velo, Velo Pro, Sahara Pro X4, Vortex, Dri-Pod), air scrubbers (HEPA 2000, DefendAir 400), dehumidifiers (LGR 5000Li), truckmounts (370 EFI), and specialized cleaning chemicals for stain removal, odor control, disinfection, and general cleaning. The portfolio is unified by common distribution channels (dealers, direct sales) and shared end markets (professional cleaning contractors, restoration companies, facilities management).

Differentiator

Problem solved

Functional benefit

Brands

• Dri-Eaz: Equipment brand for restoration professionals, known for dehumidifiers, air movers, and air scrubbers. Products include Dri-Eaz HEPA 700, LGR 5000Li dehumidifier, Dri-Pod air mover. Has revolutionized restoration for professionals worldwide since 1980.
• Chemspec
• Mediclean
• ODORx
• Prochem
• Sapphire Scientific
• Unsmoke
• Restoration Sciences Academy
• Flex-A-Lite
• Marisource

Products and services

• Dri-Eaz LGR 5000Li Dehumidifier Low Grain Refrigerant (LGR) dehumidifier engineered for efficient moisture removal during water damage restoration jobs, designed with a streamlined form factor.
• Sahara Pro X4 TurboDryer Airmover High-velocity, low-amp airmover delivering 867 CFM for fast drying of floors, walls, and ceilings after cleaning, leaks, and floods; features 3-speed operation, GFCI outlets for connecting up to 6 units, and a built-in carpet clamp for under-carpet drying.
• Stealth AV3000 Airmover High-velocity, long-throw axial fan with 2600 CFM airflow for ventilating smoke, dust, and fumes and drying large spaces; variable speed control, integrated stand, and daisy-chain capability for up to 4 units on a single 15A circuit.
• Velo Low Profile Airmover Lightweight (18.6 lbs) low-profile airmover with 885 CFM airflow, stackable up to 5 high; 2-speed operation and daisy-chain capability with GFCI outlet for up to 6 units per 15-amp circuit.
• Velo Pro Low Profile Airmover Variable-speed airmover with adjustable amp draw (1.2–1.9 amps) and variable airflow (500–885 CFM); built-in kickstand with 5 operating positions, daisy-chain capability for up to 10 units on a single 15-amp circuit, and hour meter.
• Dri-Pod Airmover Lightweight, compact, stackable airmover that dries in all directions at once, designed for efficient water damage restoration drying.
• Vortex Axial Fan High-output axial airmover with 2041 CFM rated airflow and 1.0 HP motor, capable of driving air through 125+ feet of ducting for ventilation during remodels, construction, manufacturing, or flood restoration.
• HEPA 2000 Air Scrubber High-volume HEPA air filtration system with two-stage filtration (MERV-11 prefilter plus H13 HEPA primary) and variable 500–2000 CFM airflow at 7.7 amps; 12-inch ductable outlet, marine-grade aluminum housing, and locking casters.
• DefendAir 400 HEPA Air Scrubber Rugged, portable HEPA air filtration unit providing 400 CFM for cleaning, remodels, and remediation in light industrial, schools, clean rooms, hospitality, manufacturing, and healthcare environments; daisy-chains up to 5 units on one 15-amp circuit.
• Sapphire Scientific 370 EFI Truckmount Professional-grade truckmount cleaning system with EFI (Electronic Fuel Injection) technology, part of the Sapphire Scientific equipment line that sets the global standard for cleaning effectiveness and efficiency.
• Mediclean Disinfectant Spray Plus Antimicrobial disinfectant spray trusted by restoration professionals for disinfection and mold remediation applications.
• Un-Duz-It Unleashed (ODORx) Odor elimination product that removes urine odors and stains on most surfaces in one application within one hour; eliminates phosphocreatine, urea, creatinine, and associated ammonia compounds.
• Red X It (Chemspec) Stain remover formulated for synthetic dyes found in flavored drinks, fruit juice, sports drinks, Kool-Aid, fruit punches, and medications.
• Stain Exit (Chemspec) Organic stain remover effective against wine, fruit juices, tea, coffee, and other organic stains without the need for heat.
• All Fiber Rinse (Prochem) Multi-purpose acidic extraction rinse that emulsifies and removes soils and prespray residues; uses safe organic acids to neutralize alkalinity and inhibit bleeding, dye migration, browning, soil wicking; also effective as urine neutralizer. Dilutes 1 gal to 129 gal RTU.
• Citrus Crush Prespray (Prochem) Powder prespray with d-limonene for tackling oily soils in oil-loving carpets including polypropylene; natural citrus solvent with citrus fragrance.
• Citrus Gel Spotting Solvent (Prochem) Cream-like gel spotting solvent that removes spots from asphalt, tar, gum, auto grease, body and hair oils, food oils, crayon, lipstick, and cosmetics without delaminating carpet or leaving powdery residue.
• Defoamer (Prochem) Fast-acting liquid defoamer that instantly decreases foam levels in hoses and waste tanks, protecting pumps and blowers from foam-related damage.
• Biosolv Booster (Prochem) Citrus-fortified booster using high-grade d-Limonene to tackle the toughest soils, oils, stains, and heavy greases; rinses clear with a light citrus fragrance.
• Axiom Clean Prespray (Prochem) Phosphate- and butyl-free carpet and upholstery prespray for heavy traffic lanes; 1 gallon makes 33 gallons of RTU solution.
• Axiom Clean Extraction Detergent (Prochem) Liquid extraction agent for truckmounts and portables using polymer technology to encapsulate soils and flush prespray clean.
• Browning Treatment and Coffee Stain Remover (Chemspec) Treatment for coffee and tea stains that also reverses browning on carpets, upholstery, and stain-resistant carpet.
• Chemspec Paint, Oil and Grease Remover Fast-acting non-volatile solvent-based stain remover for paint, oil, grease, shoe polish, copy toner, marking pen, and oxidized oils from carpets, upholstery, and fabrics.
• Restoration Sciences Academy Training IICRC-approved training institution offering certification courses including Applied Structural Drying (ASD) and Applied Microbial Remediation Technician (AMRT) for North America's cleaning and restoration professionals, available online and in-person.

Quantifiable outcome

• HEPA filtration removes 99.97% of particles down to 0.3 microns (HEPA 500, DefendAir 400)
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Gina Group / Legend Brands Licensing PartnershipminorChannel Partner/ Reseller/ Distributor · 18 May 2026Legend Brands operates in partnership with Gina Group for licensing of Care Bears merchandise including home fragrance, beauty, tech accessories, apparel, stationery, seasonal/gifting, and games. This represents a non-core licensing arrangement for the parent organization rather than a core restoration equipment partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Therma-Stor (Phoenix Restoration Equipment): Manufacturer of restoration dehumidifiers, air movers, and air scrubbers under the Phoenix brand, directly competing with Legend Brands' Dri-Eaz line in water damage restoration equipment.
• HydraMaster: Manufacturer of truckmount carpet cleaning and restoration equipment, overlapping with Legend Brands' Sapphire Scientific line in professional carpet and restoration extraction.
• Abatement Technologies: Producer of HEPA air scrubbers, negative-air machines, and air filtration equipment for remediation and restoration, directly competing with Dri-Eaz and DefendAir air scrubbers.
• US Products (Hydroforce): Manufacturer of professional carpet cleaning equipment and chemicals, competing with Legend Brands' Prochem and Chemspec offerings in the cleaning solutions and equipment market.
• ProTeam (Emerson): Manufacturer of commercial backpack vacuums and HEPA filtration equipment, serving similar facility management and restoration-adjacent customers as Legend Brands' air scrubber lines.
• Powr-Flite: Manufacturer of commercial floor care equipment including carpet extractors and air movers, comparable to Legend Brands' Sapphire Scientific and Dri-Eaz product lines for professional cleaners.

Broad incumbents

• Nilfisk: Global commercial cleaning equipment manufacturer offering vacuums, scrubbers, and restoration-relevant equipment; broader portfolio than Legend Brands but overlapping in professional cleaning and air quality.
• Kärcher: Global leader in cleaning technology with professional extractors, air movers, and restoration-relevant equipment; much larger incumbent whose portfolio overlaps Legend Brands' commercial cleaning and restoration offering.
• BISSELL Commercial: Diversified cleaning equipment and solutions company with a commercial division, comparable to Legend Brands' Prochem and Chemspec brands in the professional carpet and floor care segment.

Emerging players

• Rug Doctor: Carpet cleaning equipment and chemical brand with consumer and professional exposure; narrower than Legend Brands but overlapping in carpet and upholstery cleaning solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drieaz
• Facebookfacebook.com/drieaz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Brands