Hayden Consulting Group
Hayden Consulting Group is a Boston-based life sciences consultancy advising biopharmaceutical clients on market access, payer strategy, patient services, and commercial planning through data analytics and primary market research. Now part of BGBx Consulting following its January 2026 acquisition by BGB Group.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hayden Consulting Group does
Hayden Consulting Group, LLC is a Boston-headquartered strategy and analytics consulting firm founded in October 2019 by Jamie Sidore and David MacDougall, with a secondary office opened in Brooklyn in March 2024. The firm serves biopharmaceutical and life sciences clients, providing market access, payer and reimbursement, patient services, commercial due diligence, and new product planning advisory work, alongside data and analytics services built on SQL-based analysis and primary market research (PMR) methodologies. Hayden's core IP is the "Access Forward" framework, which positions access as the #1 driver of commercial success and integrates access considerations across brand strategy, launch execution, and lifecycle management.
The firm's revenue model is professional services consulting delivered through direct enterprise engagement with pharmaceutical and life sciences leadership on a project and retainer basis; pricing is not publicly disclosed and is scoped per engagement. Hayden invests heavily in thought leadership, publishing recurring content (2026 Access Pulse Check, PBM compensation series, IRA Maximum Fair Price analysis, Oncology Tug-of-War) to maintain category authority in U.S. market access. The firm claims a 44.7% average profit increase per client investment, though this is a vendor-reported metric.
On January 7, 2026, Hayden was acquired by BGB Group, a New York-based medical marketing agency with $145 million in 2024 revenue. The firm was integrated into BGB's Strategic Advisory practice under Chief of Commercial Strategy and Innovation Hilary Gentile, with co-founders Sidore and MacDougall retaining leadership and approximately 80-100 Hayden employees moving across. Hayden now operates as part of BGBx Consulting, with the Hayden brand retained for continuity of client relationships.
Hayden Consulting Group firmographics
Firmographics- Name
- Hayden Consulting Group
- Legal name
- Hayden Consulting Group, LLC
- Website
- https://haydencg.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Hayden Consulting Group is a Boston-based life sciences consultancy advising biopharmaceutical clients on market access, payer strategy, patient services, and commercial planning through data analytics and primary market research. Now part of BGBx Consulting following its January 2026 acquisition by BGB Group.
- Ownership category
- akta.pro rank
Hayden Consulting Group industry classification
Industry- Product category
- Pharmaceutical Market Access Consulting
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & Corporate Development Consulting (BPAHACAA)
- akta.pro secondary industries
- Customer, Marketing & Sales Consulting (BPAHACAG), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where Hayden Consulting Group is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hayden Consulting Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Professional consulting services delivered to biopharmaceutical clients on a project and retainer basis. Revenue derived from strategic advisory engagements focused on market access, commercial strategy, and patient services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hayden Consulting Group product offering
Product offeringCore offering
Hayden Consulting Group is a strategy and analytics consulting firm that helps life sciences companies untangle access complexity, uncover deep insights through data analytics and primary market research, and unlock commercial success. The firm delivers market access, payer/reimbursement, patient services, and commercial strategy advisory services to pharmaceutical and biopharmaceutical clients.
Product overview
Hayden Consulting Group is a premier market access and patient services consultancy that operates as a single unified consulting practice offering specialized services to life sciences companies. The firm provides integrated market access consulting, combining data analytics, primary market research, and strategic advisory services to help pharmaceutical brands navigate payer, pricing, and reimbursement challenges. Hayden's core offerings center on untangling access complexity, uncovering deep insights through analytics and research, and unlocking commercial success for clients. The company was acquired by BGB Group in January 2026 and now operates as part of BGBx Consulting's Strategic Advisory practice.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 44.7% average profit increase per client investment with Hayden
Companies that use Hayden Consulting Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Hayden Consulting Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hayden Consulting Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BGB GroupcoreBGB Group, a New York-based medical marketing agency, acquired Hayden Consulting Group on January 7, 2026. Hayden was integrated into BGB's Strategic Advisory practice under Chief of Commercial Strategy and Innovation Hilary Gentile. The combination aims to provide biopharmaceutical clients with comprehensive solutions spanning commercial due diligence, new product planning, market access, and patient services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hayden Consulting Group competitors and assessment
Company assessmentDirect peers
- Trinity Life Sciences: Trinity Life Sciences offers strategic advisory, primary market research, and analytics to pharma clients, with strong overlap to Hayden's commercial strategy, market access, and patient services work.
- ZS Associates: ZS Associates is one of the largest dedicated life sciences consulting firms with a market access and pricing practice serving global pharma clients. Like Hayden, ZS combines analytics, primary research, and strategic advisory for payer and commercialization challenges, making it the closest direct comparable in scale and offering.
- Health Advances: Health Advances is a boutique life sciences strategy consulting firm focused on commercial strategy, market access, and new product planning for pharma and medtech. Its therapeutic-area depth and project-based delivery model closely mirrors Hayden's approach.
- Avalere Health (Putnam Associates): Avalere Health combines policy, evidence, and market access advisory including the former Putnam Associates practice. Its payer strategy and access work for pharma directly competes with Hayden's payer and reimbursement engagements.
- Precision Value & Evidence (PRECISION): PRECISION Value & Evidence specializes in market access, health economics, and payer strategy for life sciences companies. Its focused service portfolio on payer access, value communication, and reimbursement strategy directly overlaps with Hayden's commercial strategy and patient services work.
Broad incumbents
- IQVIA (Market Access & Consulting): IQVIA is the dominant global life sciences data, analytics, and consulting platform with a substantial market access and payer evidence practice. It competes with Hayden on pharma commercial strategy engagements while offering much broader data assets and global scale.
- Charles River Associates (Life Sciences Practice): CRA's Life Sciences Practice delivers strategy consulting on commercial, market access, and pricing for pharma and biotech. It is a broader, publicly-traded competitor with overlapping market access capabilities.
- Eversana: Eversana is a large commercial services platform for life sciences with dedicated market access and patient services practices. It competes with Hayden on patient services consulting and access strategy while offering broader commercialization services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hayden Consulting Group social profiles
Digital presenceHayden Consulting Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hayden Consulting Group leadership team
Management profileNumber of profiles
Profiles12 records
Hayden Consulting Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hayden Consulting Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hayden Consulting Group
What does Hayden Consulting Group do?
Hayden Consulting Group is a strategy and analytics consulting firm that helps life sciences companies untangle access complexity, uncover deep insights through data analytics and primary market research, and unlock commercial success. The firm delivers market access, payer/reimbursement, patient services, and commercial strategy advisory services to pharmaceutical and biopharmaceutical clients.
Is Hayden Consulting Group a public or private company?
Hayden Consulting Group is a private company. It is classified as corporate owned and is currently acquired.
When was Hayden Consulting Group founded?
Hayden Consulting Group was founded in 2019. It employs 11 to 50 people.
Where is Hayden Consulting Group based?
Hayden Consulting Group is headquartered in Boston, United States, in the North America region.
How does Hayden Consulting Group make money?
One revenue line is on record: consulting Services.
Who are Hayden Consulting Group's main competitors?
Direct peers on record are Trinity Life Sciences, ZS Associates, Health Advances, Avalere Health (Putnam Associates) and Precision Value & Evidence (PRECISION). Broad incumbents are IQVIA (Market Access & Consulting), Charles River Associates (Life Sciences Practice) and Eversana.
Does Hayden Consulting Group have an API?
No public API is recorded for Hayden Consulting Group.
What industry is Hayden Consulting Group in?
Hayden Consulting Group's product category is Pharmaceutical Market Access Consulting. Its primary akta.pro industry code is BPAHACAA, Strategy & Corporate Development Consulting, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 54161 and its SIC code is 8742.