Puritan Life

Name

Puritan Life

Legal name

Puritan Life Insurance Company of America

Website

https://puritanlifeinsurance.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Life Insurance & Annuities

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro primary industry

Life Reinsurance (Mortality) (FSAIANAA)

akta.pro secondary industries

Reinsurance Solutions for Group Benefits (Group Life, Group Disability, Supplemental Health) (FSAOAAAH), Health & Accident Treaty Reinsurance (FSAOAEAB)

Keywords

• Life insurance
• Annuity products
• Medicare supplements
• Structured settlements
• Insurance services

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Puritan Life Insurance Company of America provides life insurance, annuities, Medicare supplements, and structured settlements to U.S. customers. The company is supported by affiliated reinsurance arrangements with Heritage Life Insurance Company within the Amistad Financial Group portfolio and sells its offerings directly through company-operated distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance Life insurance products offered by Puritan Life Insurance Company of America to individual consumers in the United States, providing survivor benefits and financial protection for policyholders and their families.
• Annuities Annuity products offered by Puritan Life Insurance Company of America to individual consumers in the United States, providing retirement income and structured payout options.
• Medicare Supplements Medicare supplement insurance products offered by Puritan Life Insurance Company of America to individual U.S. consumers, designed to fill coverage gaps in standard Medicare benefits.
• Structured Settlements Structured settlement products offered by Puritan Life Insurance Company of America, delivering periodic income to individuals receiving proceeds from legal settlements.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heritage Life Insurance CompanycoreStrategic or Co-development Partner · 1 January 2025Puritan continues to utilize affiliated reinsurance with Heritage Life Insurance Company. Heritage was also acquired by Amistad Financial Group alongside Puritan, suggesting an integrated reinsurance arrangement within the Amistad portfolio of life insurance companies.

Scale indicators2 records

Direct peers

• F&G Annuities & Life: F&G is a life insurance and annuity carrier focused on indexed annuities, fixed annuities, and life insurance, overlapping directly with Puritan's product mix and target demographic of retirement-age consumers.
• Midland National Life Insurance Company: Midland National is a life insurance and annuity carrier owned by Sammons Financial Group with a comparable product mix including indexed annuities, fixed annuities, and life insurance aimed at retirement planning customers.
• National Western Life Insurance Group: National Western is a small-cap life and annuity carrier with strong concentration in annuities and life insurance, similar to Puritan's core mix, and competes in the same retirement and legacy planning customer segments.
• Security Benefit Corporation: Security Benefit specializes in annuities and life insurance products for retirement planning, comparable to Puritan's annuity and life insurance offerings, and serves similar retail and advisor-led distribution channels.
• Kansas City Life Insurance Company: Kansas City Life is a small-cap publicly traded life insurance and annuity carrier with a similar legacy book, individual life and group business focus, and comparable AM Best rating tier, making it a strong comparable in scale and product mix.
• Heritage Life Insurance Company: Heritage Life is a small life insurance carrier acquired by Amistad Financial Group alongside Puritan in Q4 2025 and serves as Puritan's affiliated reinsurer, making it a directly comparable portfolio peer within the same holding structure.
• American Equity Investment Life Insurance: American Equity (now under Brookfield Reinsurance) is an annuity-focused life carrier with strong overlap with Puritan's annuity and life insurance products, though typically larger in scale and higher rated.
• Oxford Life Insurance Company: Oxford Life is a smaller private life and health carrier offering annuities, Medicare supplements, and life insurance, making it a close comparable to Puritan in size, product mix, and target customer segments including retirement and senior markets.

Others

• Amistad Financial Group: Amistad Financial Group is Puritan's parent company following the Q4 2025 acquisition and is itself focused on the life insurance business, providing strategic context as the holding entity that integrates Puritan with Heritage Life and other portfolio insurers.

Broad incumbents

• Sammons Financial Group (North American Company): Sammons Financial Group offers life insurance, annuities, and retirement planning through its North American Company subsidiary, overlapping with Puritan's product mix but at substantially larger scale and broader distribution.

Market position

Customer concentration

• LinkedInlinkedin.com/company/puritan-life-insurance-company-of-america-plica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puritan Life