Kara Beauty

What Kara Beauty does

Kara Beauty is a Los Angeles-based, direct-to-consumer beauty brand founded in 2012 that manufactures and sells vegan, cruelty-free makeup, skincare, and lash products. The product portfolio spans 86+ SKUs across three categories: makeup (complexion, eye, lip, body glitter, and color cosmetics with inclusive shade ranges such as 16+ shades in GNO Serum Foundation), skincare (cleansers, toners, serums, moisturizers, masks/treatments, and suncare), and lashes (nine distinct collections including Fabulashes, Fairytale, Hellalashes, Manga, Bold, Full, and Natural). Products are sold at accessible price points ranging from $6 to $36, with no subscription component.

The brand operates a Shopify-based e-commerce storefront as its primary sales channel, complemented by a wholesale program for retail partners. Marketing is concentrated on Instagram (@karabeautyofficial), supported by a creator/affiliate program, a loyalty rewards program, an editorial blog, and email newsletters. Kara Beauty ships to 60+ countries with tiered free-shipping thresholds ($35+ US, $150+ worldwide).

Revenue is generated through one-time direct product sales with no subscription or recurring revenue component. The company is privately held, shows no disclosed institutional funding rounds, has no disclosed parent company or M&A activity, and operates with a small team (11–50 employees). Strategic emphasis is on inclusive positioning ('Makeup for Everyone'), aggressive SKU velocity (15+ launches in 2025), and multi-channel distribution expansion.

Name

Kara Beauty

Legal name

Kara Beauty

Website

https://karabeauty.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kara Beauty is a Los Angeles-based, direct-to-consumer beauty brand founded in 2012 that sells vegan, cruelty-free makeup, skincare, and lashes globally via Shopify e-commerce, with inclusive shade ranges and accessible $6–$36 price points.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Revenue is generated through one-time direct product sales via the brand's e-commerce storefront. Products are sold at fixed retail prices with no subscription component. The brand also offers a wholesale program for retailers and an affiliate/creator program, expanding revenue to B2B and partner channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kara Beauty manufactures and sells vegan, cruelty-free color cosmetics, skincare, and false eyelashes through its direct-to-consumer e-commerce storefront at karabeauty.com. The product portfolio spans face makeup (foundations, concealers, blushes, highlighters, bronzers), eye makeup (eyeshadows, eyeliners, mascaras, brow products, glitter palettes), lip products (lipsticks, glosses, oils, balms, liners, tints), body makeup (glitters, illuminators, mists), and a full skincare line (cleansers, toners, serums, moisturizers, masks, suncare), plus multiple lash collections. Products retail between $6 and $36 and ship globally to more than 60 countries.

Product overview

Kara Beauty is a direct-to-consumer beauty brand offering a comprehensive makeup and skincare portfolio. The product lineup is organized into three main categories: Makeup (including face, eye, lip, and body products), Skincare (cleansers, toners, serums, moisturizers, masks, treatments, and suncare), and Lashes (multiple style collections including Fabulashes, Fairytale Lashes, Hellalashes, Manga Lashes, Bold Lashes, Full Lashes, and Natural Lashes). The makeup range features diverse offerings across complexion (foundations, concealers, powders), color cosmetics (blushes, highlighters, bronzers, eyeshadows, eyeliners, mascaras, lipsticks, lip glosses, lip oils, lip liners), and glitter/sparkle products. The skincare line follows a skin-first philosophy with cleansers (Holy Balm cleansing balm, rice foaming cleanser, radiant cleansing oil), treatments (ABC vitamin serum, green tomato serum, snail mucin serum, polar pop cooling stick), moisturizers (glow getters face lotion, dewy fresh serum), toners (nourishing milk toner, dewphoria hydrating toner), and suncare (solful face sun lotion). All products are vegan and cruelty-free. The brand emphasizes inclusivity with products available in diverse shades (e.g., GNO Serum Foundation in 16 shades) and positions itself as accessible to everyone.

Differentiator

Problem solved

Functional benefit

Products and services

• STARBEAM Illuminating Body Gel Illuminating body gel with celestial glow and shimmer finish; non-sticky formula available in 3 color variants (Lunar Mist, Moonbeam, Cosmic Shine).
• Lip Syrup Moisturizing Peptide Therapy Moisturizing peptide lip therapy with juicy gloss and hydration benefits; 5 color variants.
• Sunlit Glow Baked Luminous Blush Baked luminous blush with glowy, shimmery finish; 4 color variants (Pink Horizon, Sunset Bloom, Champagne Sky, Hazy Dusk).
• Royal Dansk Cookie Tin Creative Beauty Palette Limited edition creative beauty palette with 14 shades housed in a collectible Royal Dansk cookie tin.
• Sunlit Radiance Glow Balm 3-in-1 glow balm with sun-kissed glow effect; 3 color variants (Gilded glow, Rose glow, Sienna glow).
• Glitter Gala Face Palette Limited-edition face palette designed for glitter application and bold looks.
• GNO Serum Foundation Serum foundation with breathable wear, available in 16 shades for diverse skin tones.
• Perfect Cover Hydra Concealer Concealer with flawless coverage and satin finish, available in multiple shades.
• Electric Disco Pressed Glitter Palette Pressed glitter palette with 30 shades; no glue needed for application.
• Sparkle Party Glitter Gel All-night sparkle glitter gel for face, body, and hair; non-sticky formula in 4 color variants.
• Holy Balm Grapefruit Cleansing Balm Grapefruit grinder cleansing balm for makeup removal and skin cleansing.
• Solful Face Sun Lotion Face sun lotion with no white cast and non-greasy formula.
• Jelly Much Hydrating Lip Oil Hydrating lip oil with juicy shine and lightweight feel; 4 color variants.
• Rice Foaming Cleanser Foaming cleanser with gentle cleanse and brightening benefits.
• Brow Sculptor Dual-Ended Eyebrow Pen Dual-ended eyebrow pen for fuller brows with hair-like strokes; 4 color variants.
• Flick Fix Brow Pencil Smudge-resistant brow pencil with castor oil; 5 color variants.
• Browsy Tinted Brow Gel Tinted brow gel with all-day set and flake-free hold; 5 color variants.
• Natural Glow Sculpt Bronzer Balm Bronzer balm with sun-kissed glow and buildable formula; 5 color variants.
• Perfect Blur Pressed Powder Pressed powder with filter finish, shine control, and no cakiness; 3 color variants.
• Matte About You Velvet Lip Tint Velvet lip tint with long-wear and non-drying comfort; 5 color variants.
• Flora Tint Tinted Lip Balm Tinted lip balm with shea butter and non-greasy formula; 6 color variants.
• Hold the Line Lipliner Lipliner with crisp lines and no feathering; 8 color variants.
• Stay Glassy Lip Tint
• Rad Rouge Lip Tint
• Every Shade of You Gel & Powder Eyebrow Palette
• Cloud 9 Mascara
• Lasting Strokes Liquid Eyeliner
• Halo Highlight
• Face Focus Complete Canvas Palette
• Sculpt SZN Contour Stick
• Sparkle Liner Trio
• Fabulashes Collection
• Fairytale Lashes Collection
• Hellalashes Collection
• Manga Lashes Collection
• Bold Lashes Collection
• Full Lashes Collection
• Natural Lashes Collection
• Radiant Cleansing Oil
• ABC Vitamin Serum Radiance
• Snail Mucin Serum Skin Repair

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/karabeautyofficial
• Xx.com/karabeautyla
• Facebookfacebook.com/KARAbeautyLA
• LinkedInlinkedin.com/company/kara-beauty-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kara Beauty