What (AFPI) Asosiasi FinTech Pendanaan Bersama Indonesia does

AFPI (Asosiasi FinTech Pendanaan Bersama Indonesia) is the official industry association designated by Indonesia's financial services regulator, Otoritas Jasa Keuangan (OJK), under letter No. S-5/D.05/2019 to represent fintech peer-to-peer (P2P) lending and online funding platforms in the country. Founded in 2019 and headquartered at Sopo Del Towers in South Jakarta, AFPI coordinates approximately 94-102 OJK-licensed fintech P2P lending members that together have accumulated 117.28 million borrower accounts, 1.13 million lender accounts, and 657.85 trillion IDR in cumulative loan disbursements. Its principal functions are industry self-regulation, ethics enforcement via an in-house Majelis Etik (which has issued sanctions including against PT Indosaku Digital Teknologi), workforce certification through the LSPFI (Lembaga Sertifikasi Profesi Fintech Indonesia), and consumer protection through the JENDELA complaint portal and the Fintech Data Center (FDC) for industry-wide credit data aggregation.

AFPI's revenue is derived from annual membership fees paid by licensed platforms and from professional services income tied to training, certification seminars (collection, supervisory, customer service), and event programs. It does not sell a consumer-facing product and operates more as a standards body, regulator-adjacent interlocutor, and ecosystem orchestrator than as a commercial technology company. Strategic positioning is centered on building financial inclusion infrastructure for Indonesia's 132 million unbanked individuals and 46.6 million unbanked MSMEs, against an MSME credit gap of 1,650 trillion IDR (rising to a projected 2,400 trillion IDR by 2026). AFPI is governed by an elected board led by Chairman Entjik S. Djafar (2023-2026 term), Executive Director Kuseryansyah, and Secretary General Sunu Widyatmoko.

Operationally, AFPI has expanded from pure representative body to adjacent infrastructure roles: it co-developed IdFintechScore with credit bureau PEFINDO Biro Kredit for sector-specific consumer credit scoring, partnered with state-bank BNI and chamber KADIN for MSME channeling, participated in Indonesia's G20 Global Partnership for Financial Inclusion (GPFI) agenda, and ran financial-literacy campaigns such as #MelekPinjol in partnership with the 29,672-member Kami Pengajar teacher community. Its ecosystem footprint also covers 27 certified collection-services providers, an SWI-driven crackdown that has halted 5,450 illegal fintech entities cumulatively since 2017, and Sharia fintech representation via members such as ALAMI and Mekar.

Name

(AFPI) Asosiasi FinTech Pendanaan Bersama Indonesia

Legal name

Asosiasi Fintech Pendanaan Bersama Indonesia

Website

https://afpi.or.id

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AFPI is the OJK-designated (No. S-5/D.05/2019) industry association representing Indonesia's licensed fintech peer-to-peer lending platforms, providing regulatory coordination, workforce certification via LSPFI, ethics enforcement, consumer complaint handling (JENDELA), and industry data aggregation for ~100 member platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Setiabudi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Fees: Annual membership fees from fintech lending platforms registered as members of AFPI
2. Training and Certification Programs: Revenue from organizing certification seminars and training programs for industry personnel including Desk Collection, Supervisory Collection, and Customer Service certifications

Distribution channels3 records

Marketing channels8 records

Core offering

AFPI is a nonprofit industry association that coordinates Indonesian fintech P2P lending platforms. It delivers self-regulatory services including a shared consumer complaint channel (JENDELA), an industry workforce certification body (LSPFI), and shared data infrastructure (FDC). Its core function is representing members to OJK and supporting compliance with the peer-to-peer lending regulatory framework.

Product overview

AFPI (Asosiasi Fintech Pendanaan Bersama Indonesia) is an industry association — not a product company. It does not offer a commercial product or platform. AFPI serves as the official association designated by Otoritas Jasa Keuangan (OJK) via Surat No. S-5/D.05/2019 to represent and regulate peer-to-peer (P2P) lending fintech companies in Indonesia. Its activities include member certification (via LSPFI), ethics committee oversight, code of conduct enforcement, complaint handling (through JENDELA), industry training and seminars, regulatory compliance monitoring, and public education to combat illegal fintech lending. AFPI does not operate a consumer-facing product; its members are the fintech platforms that provide lending services to borrowers and lenders.

Differentiator

Problem solved

Functional benefit

Brands

• LSPFI: Lembaga Sertifikasi Profesi Fintech Indonesia - professional certification body for the fintech industry

Products and services

• JENDELA Complaint and Education Channel Centralized platform that receives, mediates, and resolves consumer complaints against AFPI member fintech P2P lending platforms and publishes consumer education materials.
• LSPFI Certification Programs (Desk Collection, Supervisory Collection, Customer Service) Industry-recognized certification programs covering Desk Collection, Supervisory Collection, and Customer Service competencies for fintech P2P lending practitioners.
• FDC (Fintech Data Center) Shared fintech data infrastructure service used by member platforms to support industry data standards, reporting, and integration.
• AFPI Industry Membership Annual association membership granting Indonesian fintech P2P lending platforms access to industry representation, code of ethics oversight, JENDELA, LSPFI, FDC, and AFPI collective engagement with OJK.

Quantifiable outcome

• Outstanding loan portfolio of Rp45.73 trillion as of July 2022, growing 88.84% YoY
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• OJK (Otoritas Jasa Keuangan)coreStrategic or Co-development PartnerPrimary regulatory partner. AFPI was officially appointed by OJK as the recognized association for P2P lending industry based on Letter No. S-5/D.05/2019. Works with OJK on regulatory compliance, industry standards, and consumer protection.
• BNI (Bank Negara Indonesia)coreGTM or Marketing PartnerBusiness matching collaboration for financial inclusion. AFPI collaborated with BNI to create financial gateway/channeling to unserved population through BNIs ecosystem, meeting member fintech companies with BNIs products and services.
• OJKcoreStrategic or Co-development PartnerCo-organized Fintech Sport Days 2023 and participated in joint activities to strengthen industry ecosystem. Agusan, Head of Executive Supervisor for Financing Institutions, attended AFPI events.
• PEFINDO Biro KreditcoreTechnology or IntegrationLaunched IdFintechScore - a credit scoring product specifically designed for fintech lending sector consumptive segment. Collaboration to strengthen credit risk mitigation in the industry.
• Direktorat Pasar Modal Syariah OJKminorStrategic or Co-development PartnerParticipated in study on Sukuk issuance through crowdfunding platforms and blockchain technology application in Sharia capital markets.
• KADIN (Kamar Dagang dan Industri Indonesia)coreStrategic or Co-development PartnerJointly organized National Virtual Seminar on fintech role in National Economic Recovery (PEN) program, mobilizing collaboration among stakeholders for fintech P2P lending as PEN stimulus channel.
• Pusat Kebijakan Sektor Keuangan (PKSK) Badan Kebijakan Fiskal, Kementerian Keuangan RIcoreStrategic or Co-development PartnerPartnered in G20 Global Partnership for Inclusion (GPFI) activities. PKSP BKF representative Yani Farida Aryani participated in Business Matching events.
• G20 Global Partnership for Inclusion (GPFI)coreStrategic or Co-development PartnerAFPI participated in G20 GPFI activities, organizing Business Matching & Exploration Session in Yogyakarta as part of G20 Indonesia Presidency events.
• Komunitas Kami PengajarminorGTM or Marketing PartnerEducational partnership with teacher community of 29,672 members across 6 regions. AFPI conducted financial literacy socialization targeting teachers as agents of change.
• DanacitaminorGTM or Marketing PartnerPresident Director Alfonsus Wibowo participated in AFPI education events, focusing on education financing for students and professionals.
• LSPFI (Lembaga Sertifikasi Profesi Fintech Indonesia)coreOthersProfessional certification institution being established for fintech industry personnel. Mentioned in FAQ as future certification body for collection agents.
• All Star Selebriti Football ClubminorOthersCelebrity football club participated in Fintech Sport Days 2023 closing event, helping broaden public reach of fintech literacy campaign.
• Dompet Kilat, PinjamDuit, Boost, ALAMI, AdaModal, InvoilacoreOthersAFPI member companies that participated in Yogyakarta Business Matching event to provide financing alternatives to local MSMEs.
• 27 Registered Collection CompaniescoreOthersCollection service companies registered and certified with AFPI including PT Sahabat Sakina Senter, PT Xinghao Technology, PT Colmitra Persada Indonesia, and 24 others (updated August 2023).

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Singapore FinTech Association (SFA): Regional peer as a national fintech industry association in ASEAN. SFA plays a comparable convening and standards role for Singapore-based fintechs and serves as a regional benchmark for the type of association model AFPI operates.
• American Fintech Council (AFC): US-based industry association for responsible online lending and fintech innovators. Operates under a similar self-regulatory model with codes of conduct and certification, and serves as a US counterpart in market structure (though not in regulatory regime).

Direct peers

• Asosiasi Fintech Indonesia (AFTECH): Indonesian fintech industry association serving the broader fintech ecosystem (payments, lending, insurtech, etc.). AFTECH overlaps with AFPI on P2P lending representation and competes for member mindshare and policy access with OJK.
• Asosiasi Fintech Syariah Indonesia (AFSI): Indonesian association specifically for sharia-compliant fintech, including sharia P2P lending platforms that are also AFPI members. AFSI addresses the same borrower/lender segments as AFPI but from an Islamic-finance angle, creating direct overlap.
• Asosiasi Sistem Pembayaran Indonesia (ASPI): Industry association for Indonesia's payment-system operators. Like AFPI, ASPI is a self-regulatory body formally recognized by Bank Indonesia/OJK and operates with a similar membership-fee + standards-enforcement model in an adjacent fintech vertical.

Broad incumbents

• Perhimpunan Bank-bank Umum Nasional (PERBANAS): Indonesia's national commercial banking association. PERBANAS serves the incumbent bank channel that competes with P2P lending for the same MSME borrowers; structurally analogous as a large industry association but for traditional banks rather than fintech.

Emerging players

• P2P Finance Association (UK): UK self-regulatory trade body specifically for P2P / marketplace lending platforms. Closest international functional analog to AFPI: industry standards, member certification, and consumer protection for the P2P lending vertical.

Others

• Asosiasi Asuransi Jiwa Indonesia (AAJI): Indonesian life-insurance industry association. Comparable as an OJK-recognized self-regulatory body with membership fees, ethics committees, and industry-data reporting — operates in an adjacent financial-services vertical rather than competing with AFPI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/afpiofficial.id
• LinkedInlinkedin.com/company/afpi
• Xx.com/officialafpi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about (AFPI) Asosiasi FinTech Pendanaan Bersama Indonesia