Name

Poten & Partners

Legal name

Poten & Partners, Inc.

Website

https://poten.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Intelligence Subscriptions: Subscription-based revenue from recurring subscriptions to business intelligence products including LNG Outlook, LNG in World Markets, LPG Market Outlook, and market databases. Clients pay for ongoing access to market analysis, data, and forecasts.
2. Commodity Brokerage: Brokerage commissions from facilitating transactions in LNG, LPG, naphtha, and crude oil/refined products. Services include both term contracts and spot market transactions.
3. Ship Brokerage: Brokerage fees from arranging time charter and bareboat contracts, sale & purchase, newbuilding orders, and ship recycling. Covers tanker, LPG, and LNG vessel segments.
4. Consulting and Advisory Services: Fees for advisory services across LNG, natural gas, asphalt, clean fuels, and consulting. Includes project development, lender/investor due diligence, and commercial negotiation support.
5. Business Training Programs: Fees from training courses including LNG Fundamentals (offered with NYU) at $1,940-$2,200 per attendee and LNG Trading courses at $3,500-$4,000 per registration.
6. Capital Services: Financial advisory services through Poten Capital (division of BGC Financial) including advice on public offerings, private placements, M&A, fleet sales, and sale and charterback transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Poten & Partners is an energy and ocean transportation brokerage, advisory and business intelligence firm. It earns revenue from commodity and ship brokerage commissions, recurring subscriptions to proprietary LNG, LPG, tanker and asphalt intelligence products, and fees from consulting engagements, advisory projects, capital services (via Poten Capital) and business training programs. Its client base spans energy producers, midstream operators, shippers, financial institutions, project developers and end users globally.

Product overview

Poten & Partners is an energy and ocean transportation brokerage, advisory and business intelligence firm operating as a platform of complementary services. The portfolio combines: (1) Business Intelligence Products including the Global LNG Outlook (20-year supply/demand/price forecast), Global LNG Shipping Service (shipping rates and fleet data), LNG Contract Intelligence Service (contract pricing database), LNG Finance in World Markets, LNG in World Markets, LNG Market Outlook (18-24 month forecasts), LNG Tender & Spot Service, LNGas Database (comprehensive LNG data), LPG in World Markets, LPG Market Outlook, Morning Market Report (daily tanker report), Clean Market Summary, Asphalt Weekly Monitor and related Asphalt products (price data download, forecast package); (2) Business Training offerings including LNG Fundamentals (partnered with NYU) and LNG Trading simulations (partnered with TwoTwoFive); (3) Advisory Services including LNG & Natural Gas Advisory, Clean Fuels & Chemicals Advisory covering hydrogen/ammonia/methanol/CCUS; (4) Capital Services through Poten Capital for M&A and financing; and (5) Ship and Commodity Brokerage for tankers, LPG, LNG, and naphtha. The company also offers Poten Portal as its client-facing digital platform.

Differentiator

Problem solved

Functional benefit

Brands

• Merlin Advisors: Technical advisory practice providing technical due diligence and advisory services for LNG and gas processing industries. Wholly owned by Poten & Partners Group LLC.
• Poten Capital

Products and services

• Global LNG Outlook Quarterly deep-dive publication providing a 20-year structural forecast of supply, demand and price covering all global LNG importers and exporters, with country-level analytics, pricing trends analysis, and focused content on LNG shipping. Used by LNG producers, portfolio players, project developers and end users for long-term planning.
• Global LNG Shipping Service Insight-driven platform delivering spot and term charter rates, unit transportation costs, global fleet list, netback analysis and scenario modelling tools for LNG shipping market transparency. Designed for LNG carrier operators, charterers, traders and financiers.
• LNG Contract Intelligence Service (LCIS) Provides world-class pricing and data on hundreds of LNG contracts with pricing information for around 300 active contracts, regular updates on new and pending transactions, and forward-looking metrics comparing competitiveness of price levels and benchmarks. Used by LNG producers, buyers, traders and financial institutions for contract benchmarking.
• LNG Finance in World Markets Quarterly publication providing information and insight on how LNG projects, shipping and infrastructure are financed, including detailed analysis of industry developments, liquefaction finance intelligence, and an annual ranking of banks lending to the LNG sector. Used by lenders, project developers, ECAs and equity investors.
• LNG in World Markets Monthly service combining in-depth analysis of news and industry trends with detailed data on supply and demand, global LNG trade and markets, covering projects, contracts, and shipping activity. Used by LNG industry participants for ongoing market intelligence.
• LNG Market Outlook Short-term analysis tool providing 18-24 month forecasts combining proprietary models and data to identify market imbalances, with monthly delivery of insights on market fundamentals including supply, demand, arbitrage economics, and competitive fuel analysis. Used by LNG traders, portfolio players and procurement teams.
• LNG Tender & Spot Service Provides unique short-term LNG data including pricing of spot and tender deals, continuous data enrichment, rich data on deals with dates, results, loading and delivery ports, number of cargoes and counterparties. Used by LNG spot buyers, sellers and traders.
• LNGas Database Premium LNG database providing access to extensive data on LNG markets, projects, trade, shipping and economics, including data on more than 600 existing or proposed projects and over 650 LNG contracts. Used by LNG industry participants and financial institutions for in-depth market analysis.
• LPG in World Markets Monthly publication providing essential business intelligence on global LPG markets, covering petrochemical trends, LPG shipping markets, upstream impact, LPG demand sectors, and LPG price intelligence. Used by LPG producers, traders, petrochemical buyers and shipping companies.
• LPG Market Outlook Short-term supply and demand forecast providing actionable forward-looking data and analysis of LPG markets including trade patterns, infrastructure, public policy, exports and imports by country and region. Used by LPG market participants for short-term planning.
• Morning Market Report Daily report produced by Poten's global tanker brokerage team covering crude tanker fixtures, major trade routes, tanker business activity, rate assessments, vessel sale and purchase, bunker prices, and crude oil and product prices. Used by tanker owners, charterers, traders and refiners.
• Clean Market Summary Specialized data and analysis of the clean tanker market including time charter rate assessments for 1, 3 and 5 years, spot rate assessments for key global voyages, TCE earnings analysis, and clean product price summaries. Used by clean tanker owners and charterers.
• Asphalt Weekly Monitor (AWM) Foremost asphalt market price reference publication in the Western Hemisphere providing weekly pricing assessments, market analysis and industry developments for US, Canada, and North America's waterborne wholesale asphalt markets. Used by refiners, marketers, road construction companies and state DOTs.
• Asphalt Price Data Download Service (ADDS) FTP-based data download service allowing subscribers to download asphalt price data from the Asphalt Weekly Monitor in flat file format for internal database storage. Used by asphalt market participants requiring proprietary data integration.
• Asphalt Forecast Package 36-month rolling forecast providing monthly forecast prices for wholesale and retail asphalt across US and Canada, price spread evaluation tools, and US and PADD level monthly supply and demand outlook. Used by refiners, marketers and government entities for procurement and planning.
• LNG and Natural Gas Fundamentals Training Interactive LNG and natural gas training course delivered in partnership with NYU Center for Global Affairs, providing foundational knowledge on the energy business with over 1,000 years of combined industry experience from Poten's global team. Targeted at energy industry professionals seeking structured LNG education.
• LNG Trading - From Strategy to Practice On-demand training with live LNG trading simulations led by TwoTwoFive and Poten, combining essential LNG knowledge with hands-on practice through case studies, exercises and computer-based simulations. Targeted at LNG traders and commercial teams.
• LNG & Natural Gas Advisory Services World-class advisory services spanning the entire LNG and natural gas value chain including strategy, gas master planning, liquefaction and regas project development, lender/investor due diligence, terminal and marine engineering, technical advisory, commercial advisory, and shipping and marine services. Used by project developers, financiers, governments and energy companies.
• Clean Fuels & Chemicals Advisory Dedicated team providing expertise in hydrogen, ammonia, methanol, e-fuels, biofuels and CCUS with capabilities spanning markets and pricing, technology and operations, shipping, commercial and strategic advisory, and independent third-party advisory services. Used by clean fuels developers, project sponsors, financiers and end users.
• Asphalt Research and Consulting Asphalt market research and consulting services including pricing publications, multi-client studies, and advisory reports for refiners, marketers, materials companies, road construction companies, and government entities.
• Capital Services (Poten Capital) Division of BGC Financial providing advisory services on public offerings, private placements, M&A, fleet sales and sale and charterback transactions for shipping industry participants and financial institutions. Combines BGC's financial modelling and credit structuring with Poten's industry expertise.
• Ship Brokerage Services Global ship brokerage services including tanker brokerage, LPG ship brokerage, LNG ship brokerage, period chartering and sale & purchase, and US Flag brokerage specializing in Jones Act vessels. Used by shipowners, charterers, operators and trading firms.
• Commodity Brokerage Commodity brokerage services covering Carbon Credits/Offsets, Liquefied Petroleum Gas (LPG), Naphtha, and Liquefied Natural Gas (LNG) with global market coverage. Earns transaction fees on both term contracts and spot market deals.

Quantifiable outcome

• Covers 590 MMt of active LNG SPAs with detailed pricing for 445 MMt
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• BGC Financial, L.P.coreOthersPoten Capital is a division of BGC Financial, L.P., combining financial and industry expertise to provide advisory services including public offerings, private placements, M&A, fleet sales and sale and charterback transactions. This partnership enables Poten to offer advanced financial modelling and credit structuring.
• New York University (NYU) Center for Global AffairsflagshipStrategic or Co-development PartnerNYU partners with Poten to deliver the LNG and Natural Gas: Energy Security and Net-Zero Carbon virtual training course. NYU provides geopolitics, clean energy, and international relations expertise while Poten provides industry-leading LNG market knowledge and advisory experience.
• TwoTwoFive (Energy Commodities Training)coreStrategic or Co-development PartnerTwoTwoFive, the world leader in training courses for energy commodities traders, partners with Poten to deliver LNG Trading – From Strategy to Practice course. The partnership combines TwoTwoFive's trading simulation expertise with Poten's LNG advisory knowledge to provide comprehensive LNG trading training.
• Merlin AdvisorscoreOthersMerlin Advisors is a wholly-owned subsidiary of Poten & Partners Group LLC providing technical advisory services. Raj Gopal manages Merlin Advisors which offers technical due diligence and advisory services for LNG and gas processing industries with experience supporting commercial lenders, ECAs and multilaterals.
• Poten Engineering LLCcoreOthersPoten Engineering LLC is a wholly-owned subsidiary of Poten & Partners Group LLC providing technical engineering and cost estimating expertise as part of the technical advisory practice.
• BGC PartnerscoreOthersPoten & Partners is a wholly-owned subsidiary of BGC Partners. The parent company relationship provides access to broader financial services capabilities and market presence in global energy and shipping brokerage markets.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Affinity Shipbrokers: Specialist LPG and petrochemical gas shipbroker. Directly comparable to Poten's LPG ship brokerage practice, with deeper concentration in gas carrier chartering.
• Argus Media: Independent commodity price reporting and market intelligence firm with strong coverage in LNG, LPG, and refined products. Closely comparable to Poten's LNG/LPG intelligence products and price assessment publications.
• Wood Mackenzie: Energy research and consulting firm covering upstream, LNG, gas, and renewables. Directly comparable to Poten's LNG advisory and consulting practice, with deeper upstream coverage and broader energy transition footprint.
• Howe Robinson Partners: Independent shipbroker covering tankers, dry cargo, and gas carriers. Comparable to Poten's ship brokerage and tanker intelligence, with a longer-established dry cargo franchise.
• Simpson Spence Young (SSY): Global shipbroker covering tankers, dry cargo, LNG, and offshore. Comparable to Poten's ship brokerage franchise with strong tanker coverage and growing LNG/LPG capabilities.
• Braemar ACM: Shipbroker and shipping consultancy covering tankers, LNG, dry cargo, and offshore. Comparable to Poten's ship brokerage and tanker/LPG/LNG advisory work, with a particularly strong offshore and LNG carrier franchise.
• Clarksons: Global shipbroker and shipping intelligence provider covering tankers, LNG, LPG, dry bulk, and offshore. Directly comparable to Poten's ship brokerage and shipping intelligence franchise, with broader vessel coverage but a less specialized LNG focus.

Emerging players

• Kpler: Data and analytics platform tracking commodity flows including LNG, LPG, and oil. Comparable to Poten's LNG Tender & Spot Service and LNG shipping intelligence, with a more technology- and satellite-data-driven model.
• Rystad Energy: Independent energy research firm with growing coverage in LNG, gas, and shipping. Comparable to Poten's energy intelligence and advisory offerings, with a more upstream and E&P data focus.

Broad incumbents

• S&P Global Platts: Largest commodity price assessment and intelligence platform, including LNG, LPG, and shipping. Overlaps with Poten's business intelligence subscriptions and tanker/LNG market reports, but operates at much greater scale across many commodity markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/potenandpartner
• LinkedInlinkedin.com/company/poten-&-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poten & Partners