SalesForce Training

What SalesForce Training does

The Salesforce Trainers is a Toronto-based, privately held Salesforce consulting firm founded in 2006 that operates under the DBA "Salesforce Training." The company was rebranded to The Salesforce Trainers in 2024, sharpening its positioning from a training provider to a sales transformation consultancy. It maintains an intentionally lean team of 1–10 employees composed of practitioners who have held frontline sales leadership roles (Sales Managers, Directors of Sales, VPs of Sales) rather than Salesforce administrators.

The company's offering is anchored in two proprietary assets: the P3 Framework, which structures Salesforce adoption around three interconnected pillars (Process, Platform, People), and ProSell™, a 3–4 month structured engagement that combines executive discovery, sales process design, Salesforce platform optimization, manager coaching, user adoption strategy, and Prosci ADKAR-based change management. The P3 Framework is the underlying methodology that distinguishes the firm from typical Salesforce implementation partners, which generally lead with technology rather than sales leadership and process definition. The firm holds Prosci ADKAR change management certification, which it applies to every engagement.

The business model is purely professional services: each engagement begins with a discovery assessment, pricing is customized and not publicly disclosed, and contract durations run multi-quarter. The firm operates a sales-led, enterprise field sales motion with no channel partners, resellers, or marketplace presence, and its primary call to action is a "Book a Discovery Call" consultation. Target buyers are VPs of Sales, CROs, Frontline Sales Managers, and RevOps/Sales Ops leaders at North American enterprises that have already invested in Salesforce but are not extracting expected business value. Logo concentration spans Manufacturing, Pharmaceutical, Financial Services, Technology, Industrial Distribution, Oil & Gas, Hospitality, Healthcare, and Banking, including Trane Technologies, Cisco Meraki, Choice Hotels, Blue Cross/Blue Shield, Canon Medical, First Business Bank, Chevron Hess, Rackspace, and Spectrum.

Name

SalesForce Training

Legal name

The Salesforce Trainers

Website

https://salesforcetraining.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salesforce Trainers is a Toronto-based boutique consultancy that helps North American enterprises realize business value from Salesforce through its proprietary P3 Framework and ProSell™ sales transformation program.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Management & Coaching (Frontline Leadership) (EDABABAI)

akta.pro secondary industries

Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ), Enterprise Applications & ERP/CRM (SAP, Oracle, Salesforce, Workday) (EDABAFAJ), Consultative Selling & Discovery (EDABABAC)

Keywords

• Salesforce consulting services
• Sales transformation consulting
• CRM implementation services
• Sales management training
• Change management consulting

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services / Consulting Engagements: Revenue generated through structured sales transformation and Salesforce adoption consulting engagements. ProSell™ is a flagship program combining executive discovery, process design, platform optimization, manager coaching, and change management over approximately three to four months. Pricing is customized based on organization size and requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Salesforce Trainers (formerly SalesForce Training) is a Toronto-based Salesforce consulting firm that helps B2B sales organizations realize business value from their existing Salesforce investment by aligning three interconnected elements: Process (sales methodology, stages, coaching), Platform (Salesforce configuration and UX), and People (change management using Prosci ADKAR). Its flagship offering is the ProSell™ structured 3-4 month transformation program, which combines executive discovery, sales process design, Salesforce platform optimization, sales manager coaching, change management, and performance measurement.

Product overview

The Salesforce Trainers offers Salesforce consulting and sales transformation services centered around their proprietary P3 Framework and flagship ProSell™ program. The P3 Framework is their core methodology that addresses misalignment between Process, Platform, and People. ProSell™ is their structured transformation program that applies the P3 Framework over three to four months. Their three service pillars are Sales Process Consulting (P1), Salesforce Platform Optimization (P2), and Change Management & Adoption (P3). They also offer supporting services including Sales Management Excellence training, Sales Management Playbook Development, and role-based Salesforce training, all grounded in Prosci ADKAR change management methodology.

Differentiator

Problem solved

Functional benefit

Brands

• ProSell™: The company's flagship structured sales transformation program that aligns Process, Platform, and People to help organizations realize business value from Salesforce over approximately three to four months.
• P3 Framework
• Prosci ADKAR Change Management

Products and services

• ProSell™
• P3 Framework
• Sales Process Consulting
• Salesforce Platform Optimization
• Change Management & Adoption
• Sales Management Excellence Program
• Sales Management Playbook Development

Quantifiable outcome

• 100% of respondents across 1,500+ post-training surveys said training was relevant to their role and helped them perform their job better
• +3 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Persistent Systems:
• Slalom Consulting: Slalom is a large management and technology consultancy with a substantial Salesforce implementation practice. A broad incumbent offering Salesforce platform services across many industries, intersecting with the Platform pillar of P3 but lacking the firm's sales-leader-led transformation focus.
• Simplus (Infosys): Simplus is a Salesforce-focused consulting partner (acquired by Infosys) delivering implementations, managed services, and industry clouds. A broad incumbent in the same Salesforce ecosystem but primarily platform/configuration-led, not sales-transformation-led.

Direct peers

• Force Management: Force Management sells the MEDDPICC sales methodology and delivers revenue-enablement consulting to enterprise B2B sales organizations. Highly comparable: like The Salesforce Trainers, it sells methodology + coaching + CRM-aligned execution, and targets VP Sales / CRO buyers at enterprise accounts.
• RAIN Group: RAIN Group delivers sales training and consulting centered on its proprietary sales methodology, targeting B2B sales leaders and managers. Comparable as a boutique-style sales transformation firm offering methodology, coaching, and sales-process design — overlapping with ProSell™ Process and Manager Coaching components.
• Richardson Sales Performance: Richardson is a long-established sales training and sales performance consultancy focused on consultative selling, sales management, and negotiation. Comparable because it sells sales-manager development and methodology training to enterprise B2B clients, overlapping with The Salesforce Trainers' Sales Management Excellence and P3 Process pillar.
• ValueSelling Associates: ValueSelling Associates is a sales methodology and training firm that equips B2B sales teams with its ValueSelling Framework and associated consulting. Directly comparable because it sells a proprietary sales process + training engagement model aimed at enterprise sales leaders, paralleling the P3 Framework's Process pillar.
• The Brooks Group: The Brooks Group provides consultative selling and sales management training for B2B organizations, with a focus on elite sales performance. Comparable as a long-running sales training consultancy selling methodology + manager development, similar in scope to ProSell™ and the firm's manager coaching work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/155079

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesForce Training