Sure Shot

What Sure Shot does

Sure Shot, Inc. is a privately held wellness beverage company headquartered at 1061 E Indiantown Rd, Suite 110, Jupiter, Florida, that sells a patent-protected single-serve stick pack formulated to reduce blood alcohol content and accelerate post-drinking recovery. The product combines N-Acetyl Cysteine (NAC), Milk Thistle (Silymarin), Citicoline (Cognizin®), Taurine, Methylliberine (Dynamine®), Theacrine (TeaCrine®), B-vitamins, and 200mg caffeine, and is backed by a retrospective 82-participant clinical study published in the Journal of Nutrition & Dietary Supplements that reported statistically significant reductions in blood alcohol content, fatigue, and mental fog (p<.001). The flagship stick pack is offered in two flavors (Citrus Splash and Berry Blast) at $17.97 for a one-time 3-pack or $16.17 on a Subscribe & Save plan with 30-day delivery and a 10% discount.

The company operates an exclusively direct-to-consumer model, with a Shopify-powered e-commerce store as the primary sales channel and a secondary presence on TikTok Shop for social commerce and limited drops. Marketing is product-led, emphasizing clinical proof, 30-minute onset, and a 30-day money-back guarantee, supported by email, organic social, and customer-testimonial content. Sure Shot distributes globally through partnerships with USPS, UPS, DHL, FedEx, Royal Mail, and Australia Post, and supplements its core product with a limited-edition branded merchandise line (hats, tees, hoodies) priced $30–$50 under the "Sure Shot Social Club" label. The company has 1–10 employees, has not disclosed external funding, and is positioned toward social drinkers and health-conscious adults seeking science-backed recovery and cognitive-support products.

Name

Sure Shot

Legal name

Sure Shot, Inc.

Website

https://sureshot.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sure Shot is a Jupiter, Florida-based wellness beverage company selling a patent-protected, clinically studied single-serve stick pack that reduces blood alcohol content in 30 minutes. It serves social drinkers and health-conscious adults directly through a Shopify DTC store and TikTok Shop, with a subscription plan.

Ownership category

akta.pro rank

Product category

Alcohol Recovery Supplements

NAICS

Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)

akta.pro secondary industries

Energy Drink & Energy Shot Production (AFAFABAG), Energy Drinks & Energy Shots (CRADAHAJ), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Alcohol recovery supplement
• Functional beverage
• Hangover recovery drink
• Liver support supplement
• Wellness stick pack

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Stick Pack Product Sales: One-time and subscription-based direct sales of single-serve stick packs containing the proprietary recovery formula. Each stick pack contains electrolytes, nootropics, and liver-support actives. One-time purchase at $17.97 or subscription at $16.17 (10% discount) with 30-day delivery cadence.
2. Merchandise Sales: Branded apparel including hats, t-shirts, and hoodies sold as limited drops alongside core product line. Items include 'holy shot! tee' ($30), 'at least im sure shot about something hat' ($35), and 'so sunday scaries hoodie' ($50).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sure Shot sells a patent-protected single-serve stick pack supplement containing electrolytes, nootropics, and liver-support actives clinically shown to reduce blood alcohol content and aid recovery in as little as 30 minutes. The product is sold direct-to-consumer via Shopify in two flavors (Citrus Splash, Berry Blast) with one-time and subscription purchase options, supplemented by limited-edition branded apparel including t-shirts, hoodies, and hats.

Product overview

Sure Shot offers a single core health supplement product—the Stick Pack—alongside limited-edition branded merchandise. The flagship Stick Pack is a clinically studied formula combining electrolytes, nootropics, and liver-support actives (including NAC, Milk Thistle, Citicoline, Taurine, and Dynamine) designed to reduce blood alcohol content and accelerate recovery from alcohol consumption. The product is available in stick pack format in two flavors (Citrus Splash and Berry Blast), with subscription options offering 10% savings. Supporting the core product is a line of branded apparel and accessories including t-shirts, hoodies, and hats featuring playful messaging and the Social Club branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Sure Shot Stick Pack Single-serve stick pack containing a patent-protected blend of electrolytes, nootropics (Citicoline/Cognizin®, Theacrine/TeaCrine®, Methylliberine/Dynamine®), and liver-support actives (NAC, Milk Thistle) plus B-vitamins and 200mg caffeine. Mixed into 8-12oz of water and clinically shown to reduce blood alcohol content and accelerate recovery in as little as 30 minutes. Sold directly to consumers in packs of 3 sticks.
• Holy Shot! Tee Branded t-shirt featuring 'Holy Shot!' messaging. Available in Small, Medium, Large, XLarge, and XXL sizes, priced at $30. Sold as a limited drop alongside the core stick pack product.
• So Sunday Scaries Hoodie Soft, stylish branded hoodie designed for easy lounging and marketed as protection against Sunday scaries. Priced at $50 and sold as a limited drop.
• At Least I'm Sure Shot About Something Hat Two-tone branded hat with playful messaging, priced at $35. Sold as part of the limited-edition merchandise drop alongside the core recovery product.
• Social Club Hat Branded hat featuring the Sure Shot Social Club branding, priced at $35. Sold as a limited drop alongside core recovery product and apparel.
• Social Club Tee Branded t-shirt from the Sure Shot Social Club collection. Sold as part of the limited-edition merchandise drop.
• Tres Sure Tee Branded t-shirt marketed for Thirsty Thursday, Friday, Saturday, and beyond, sold as part of the limited-edition merchandise lineup.

Quantifiable outcome

• Statistically significant decrease in blood alcohol content in 30 minutes (p < .001)
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Sure Shot online store, providing payment processing, order management, customer accounts, and subscription management capabilities.
• USPSminorOthersUnited States Postal Service used for domestic shipping fulfillment.
• UPSminorOthersGlobal package shipping carrier used for domestic and international fulfillment.
• FedExminorOthersGlobal express shipping carrier used for expedited domestic and international fulfillment.
• DHLminorOthersInternational shipping carrier used for global logistics and fulfillment.
• Royal MailminorOthersUK-based postal service used for shipments to United Kingdom customers.
• Australia PostminorOthersAustralian postal service used for shipments to Australia customers.
• Cognizin® (Citicoline)minorOthersProprietary Citicoline ingredient sourced from Kyowa Hakko Bio Co., Ltd. Used for cognitive enhancement and mental clarity in the formula.
• Dynamine® (Methylliberine)minorOthersProprietary energy compound used in the formula for clean, fast-acting energy and alertness without crash or jitters.
• TeaCrine® (Theacrine)minorOthersProprietary Theacrine compound used synergistically with caffeine and Dynamine® to improve focus, motivation, and endurance.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/drinksafetyshot
• Facebookfacebook.com/sureshot
• LinkedInlinkedin.com/company/safety-shot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Shot