Trovit
- Company typePrivate
- Founded2006
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Trovit firmographics
Firmographics- Name
- Trovit
- Legal name
- Trovit
- Website
- https://trovit.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Trovit industry classification
Industry- Product category
- Vertical Search Engine (Classified Ads Aggregation)
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Trovit is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Trovit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Advertising and referral revenue: Trovit generates revenue through advertising placements and referral fees by driving traffic to partner classified ad websites. The platform aggregates listings and monetizes through user clicks and ad placements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Trovit product offering
Product offeringCore offering
Trovit operates a vertical search engine that aggregates classified advertisements from thousands of third-party publisher websites into a single, searchable interface for consumers. Its core offerings are Trovit Homes (real estate listings aggregation), Trovit Cars (automotive listings aggregation), and (historically) Trovit Jobs (employment listings aggregation, divested to Adzuna in March 2026), each delivered through localized web platforms in over 50 countries and native mobile apps. The service is free for end users, with revenue generated via advertising placements and referral fees from partner classified sites.
Product overview
Trovit is a multi-category classified ad search engine that aggregates listings from thousands of websites into a single searchable platform. The company operates three core product verticals: Trovit Homes (real estate), Trovit Cars (automotive), and formerly Trovit Jobs. The platform serves users in over 50 countries through localized country-specific websites, aggregating listings across real estate, vehicles, and employment categories. Trovit is owned by Barcelona-based Lifull Connect, which retained the real estate and automotive businesses after divesting the jobs vertical to Adzuna in March 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Trovit Homes Real estate vertical search engine that aggregates property listings for sale and rent from thousands of publisher websites, enabling individual consumers to search across multiple real estate portals in one place.
- Trovit Cars Automotive vertical search engine that aggregates used and new car listings from thousands of dealer and private seller websites for individual car shoppers.
- Trovit Mobile App Native mobile applications for Android and iOS that allow consumers to search Trovit's aggregated real estate and automotive classified ads on the go across 50+ country-specific platforms.
Companies that use Trovit
Customer profileSegments2 records
Ideal customer profiles2 records
Trovit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trovit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lifull ConnectcoreTrovit was owned and operated by Barcelona-based Lifull Connect, a classified group. In March 2026, Lifull Connect divested the jobs vertical to Adzuna while retaining the real estate and automotive businesses, pivoting toward property portals after spinning off from its Japanese parent in January 2025.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Trovit competitors and assessment
Company assessmentDirect peers
- Mitula: Sister brand to Trovit, also operated by Lifull Connect. Aggregates classifieds across real estate, vehicles and jobs across the same 50+ countries using an essentially identical metasearch model, making it the most directly comparable peer.
- Adzuna: Job-search metasearch engine that acquired Trovit's and Mitula's jobs verticals in March 2026. It uses the same aggregation model in the employment vertical and now operates many of the same country-specific job-search properties.
- Trivago: Travel-focused metasearch engine that aggregates hotel and travel pricing from thousands of supplier sites. It shares Trovit's core business model of vertical metasearch monetization via advertising and referral fees.
- Kayak: Travel metasearch engine owned by Booking Holdings that compares prices across travel suppliers. While travel-focused, it is one of the closest analogues to Trovit's aggregation, localization, and ad-monetization playbook.
Broad incumbents
- Zillow: Dominant U.S. real estate vertical with proprietary listings, agent marketplaces, and consumer brand power. Competes with Trovit Homes for users searching property listings online in Trovit's markets.
- Rightmove: UK-leading property portal with the country's largest inventory of homes for sale and rent. A direct incumbent in Trovit's real estate vertical in the UK market.
- Autotrader: One of the largest automotive marketplaces in the US and UK. Competes with Trovit Cars for both used-car shoppers and dealer/inventory relationships.
- Indeed: Global jobs-search leader with a hybrid model of direct listings and aggregation. Now competes most directly with the Trovit Jobs inventory that was acquired by Adzuna.
- Zoopla: Major UK property portal with deep listing inventory and a consumer-facing brand. Overlaps with Trovit Homes in the UK real estate vertical.
- Cars.com: Large U.S. automotive marketplace aggregating dealer inventory and offering research and pricing tools. A comparable incumbent in Trovit Cars' home U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trovit social profiles
Digital presenceTrovit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trovit leadership team
Management profileNumber of profiles
Profiles2 records
Trovit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trovit M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trovit
What does Trovit do?
Trovit operates a vertical search engine that aggregates classified advertisements from thousands of third-party publisher websites into a single, searchable interface for consumers. Its core offerings are Trovit Homes (real estate listings aggregation), Trovit Cars (automotive listings aggregation), and (historically) Trovit Jobs (employment listings aggregation, divested to Adzuna in March 2026), each delivered through localized web platforms in over 50 countries and native mobile apps. The service is free for end users, with revenue generated via advertising placements and referral fees from partner classified sites.
Is Trovit a public or private company?
Trovit is a private company. It is classified as corporate owned and is currently operating.
When was Trovit founded?
Trovit was founded in 2006. It employs 51 to 100 people.
Where is Trovit based?
Trovit is headquartered in Barcelona, Spain, in the Europe region.
How does Trovit make money?
One revenue line is on record: advertising and referral revenue.
Who are Trovit's main competitors?
Direct peers on record are Mitula, Adzuna, Trivago and Kayak. Broad incumbents are Zillow, Rightmove, Autotrader, Indeed, Zoopla and Cars.com.
Does Trovit have an API?
No public API is recorded for Trovit.
What industry is Trovit in?
Trovit's product category is Vertical Search Engine (Classified Ads Aggregation). Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 519290 and its SIC code is 7310.