Trovit

Vertical Search Engine (Classified Ads Aggregation)trovit.com

Company typePrivate
Founded2006
HeadquartersBarcelona, Spain
Headcount51–100
GTM typeB2C
OfferingSoftware

Trovit firmographics

Firmographics

Name: Trovit
Legal name: Trovit
Website: https://trovit.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Trovit industry classification

Industry

Product category: Vertical Search Engine (Classified Ads Aggregation)
NAICS: Web Search Portals and All Other Information Services (519290)
SIC: Services-Advertising (7310)
akta.pro primary industry: Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

Classified ad search
Vertical search engine
Real estate search
Automotive classifieds
Job search aggregation

Where Trovit is headquartered

Location

Headquarters

HQ city: Barcelona
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

Trovit business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Advertising and referral revenue: Trovit generates revenue through advertising placements and referral fees by driving traffic to partner classified ad websites. The platform aggregates listings and monetizes through user clicks and ad placements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Trovit product offering

Product offering

Core offering

Trovit operates a vertical search engine that aggregates classified advertisements from thousands of third-party publisher websites into a single, searchable interface for consumers. Its core offerings are Trovit Homes (real estate listings aggregation), Trovit Cars (automotive listings aggregation), and (historically) Trovit Jobs (employment listings aggregation, divested to Adzuna in March 2026), each delivered through localized web platforms in over 50 countries and native mobile apps. The service is free for end users, with revenue generated via advertising placements and referral fees from partner classified sites.

Product overview

Trovit is a multi-category classified ad search engine that aggregates listings from thousands of websites into a single searchable platform. The company operates three core product verticals: Trovit Homes (real estate), Trovit Cars (automotive), and formerly Trovit Jobs. The platform serves users in over 50 countries through localized country-specific websites, aggregating listings across real estate, vehicles, and employment categories. Trovit is owned by Barcelona-based Lifull Connect, which retained the real estate and automotive businesses after divesting the jobs vertical to Adzuna in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

Trovit Homes Real estate vertical search engine that aggregates property listings for sale and rent from thousands of publisher websites, enabling individual consumers to search across multiple real estate portals in one place.
Trovit Cars Automotive vertical search engine that aggregates used and new car listings from thousands of dealer and private seller websites for individual car shoppers.
Trovit Mobile App Native mobile applications for Android and iOS that allow consumers to search Trovit's aggregated real estate and automotive classified ads on the go across 50+ country-specific platforms.

Companies that use Trovit

Customer profile

Segments2 records

Ideal customer profiles2 records

Trovit technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Trovit partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Lifull ConnectcoreOthers · 23 March 2026Trovit was owned and operated by Barcelona-based Lifull Connect, a classified group. In March 2026, Lifull Connect divested the jobs vertical to Adzuna while retaining the real estate and automotive businesses, pivoting toward property portals after spinning off from its Japanese parent in January 2025.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Trovit competitors and assessment

Company assessment

Direct peers

Mitula: Sister brand to Trovit, also operated by Lifull Connect. Aggregates classifieds across real estate, vehicles and jobs across the same 50+ countries using an essentially identical metasearch model, making it the most directly comparable peer.
Adzuna: Job-search metasearch engine that acquired Trovit's and Mitula's jobs verticals in March 2026. It uses the same aggregation model in the employment vertical and now operates many of the same country-specific job-search properties.
Trivago: Travel-focused metasearch engine that aggregates hotel and travel pricing from thousands of supplier sites. It shares Trovit's core business model of vertical metasearch monetization via advertising and referral fees.
Kayak: Travel metasearch engine owned by Booking Holdings that compares prices across travel suppliers. While travel-focused, it is one of the closest analogues to Trovit's aggregation, localization, and ad-monetization playbook.

Broad incumbents

Zillow: Dominant U.S. real estate vertical with proprietary listings, agent marketplaces, and consumer brand power. Competes with Trovit Homes for users searching property listings online in Trovit's markets.
Rightmove: UK-leading property portal with the country's largest inventory of homes for sale and rent. A direct incumbent in Trovit's real estate vertical in the UK market.
Autotrader: One of the largest automotive marketplaces in the US and UK. Competes with Trovit Cars for both used-car shoppers and dealer/inventory relationships.
Indeed: Global jobs-search leader with a hybrid model of direct listings and aggregation. Now competes most directly with the Trovit Jobs inventory that was acquired by Adzuna.
Zoopla: Major UK property portal with deep listing inventory and a consumer-facing brand. Overlaps with Trovit Homes in the UK real estate vertical.
Cars.com: Large U.S. automotive marketplace aggregating dealer inventory and offering research and pricing tools. A comparable incumbent in Trovit Cars' home U.S. market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Trovit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Trovit leadership team

Management profile

Number of profiles

Profiles2 records

Trovit funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Trovit M&A and investment

M&A and investment

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trovit

What does Trovit do?

Is Trovit a public or private company?

Trovit is a private company. It is classified as corporate owned and is currently operating.

When was Trovit founded?

Trovit was founded in 2006. It employs 51 to 100 people.

Where is Trovit based?

Trovit is headquartered in Barcelona, Spain, in the Europe region.

How does Trovit make money?

One revenue line is on record: advertising and referral revenue.

Who are Trovit's main competitors?

Direct peers on record are Mitula, Adzuna, Trivago and Kayak. Broad incumbents are Zillow, Rightmove, Autotrader, Indeed, Zoopla and Cars.com.

Does Trovit have an API?

No public API is recorded for Trovit.

What industry is Trovit in?

Trovit's product category is Vertical Search Engine (Classified Ads Aggregation). Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 519290 and its SIC code is 7310.