Yes.Fit
Yes.Fit is a mobile-first fitness platform offering gamified virtual races, themed fitness challenges, and physical reward fulfillment to individual consumers, alongside an emerging corporate wellness program for B2B employer clients.
- Company typePrivate
- Founded2012
- HeadquartersLakeland, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Yes.Fit does
Yes.Fit (legally IR4C Inc.) is a Lakeland, Florida-based mobile fitness platform that turns walking, running, cycling, and swimming into gamified virtual races and themed fitness challenges. The Yes.Fit mobile app, distributed globally via Apple App Store and Google Play Store, lets users register for distance-based virtual races (priced at $17-$27 each) with named themes such as Quest for the Cursed Treasure, Narwhal: The Mystic Voyage, and ocean-adventure editions, completing them at their own pace while unlocking mile markers with street views and curated content. The platform also offers guided fitness challenges of 1 to 42 days and a rewards currency called Motion Tokens that users redeem for physical medals, coins, t-shirts, and other merchandise shipped upon race completion.
Under the hood, the app uses an integrated GPS fitness tracker that records routes and distance even in the background, and synchronizes with Apple Health, Samsung Health, Garmin, Fitbit, Under Armour, Strava, and Google Health Connect to automatically credit external workouts toward race progress. The product is delivered as a freemium consumer app with an annual VIP Membership subscription (with a 7-day risk-free trial) granting 20% off races, free shipping, unlimited digital races, and exclusive workouts, alongside a separate e-commerce store for apparel, collectibles, and $25 gift cards.
The company monetizes through four streams: per-race one-time fees, the VIP subscription, physical merchandise, and an emerging B2B Corporate Wellness Program sold via dedicated sales outreach with admin dashboards and webhook-based employee data integration for employers. The customer base spans individual fitness enthusiasts, corporate wellness buyers, and nonprofit fundraising partners (e.g., The Cat's Meow Virtual Race with The Humane Society of Tampa Bay). Yes.Fit operates as a privately held company with no disclosed funding rounds, no parent or subsidiary structure, and a single headquarters location in Lakeland, FL.
Yes.Fit firmographics
Firmographics- Name
- Yes.Fit
- Legal name
- IR4C Inc. dba Yes.Fit
- Website
- https://yes.fit
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Yes.Fit is a mobile-first fitness platform offering gamified virtual races, themed fitness challenges, and physical reward fulfillment to individual consumers, alongside an emerging corporate wellness program for B2B employer clients.
- Ownership category
- akta.pro rank
Yes.Fit industry classification
Industry- Product category
- Virtual Fitness Platforms
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
- akta.pro secondary industry
- Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where Yes.Fit is headquartered
LocationHeadquarters
- HQ city
- Lakeland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Yes.Fit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Virtual Race Fees: One-time purchase fees for individual virtual races ranging from $17-$27 per race. Users pay to register for themed races and receive physical rewards upon completion.
- VIP Membership Subscription: Recurring subscription providing 20% off races, free shipping, unlimited digital races, exclusive workouts, and Motion Token redemption benefits. Offered with 7-day risk-free trial.
- Merchandise and Shop: Physical products including gift cards ($25), collectible coin stands ($20), fitness apparel, medals, and t-shirts available for purchase in the Yes.Fit store.
- Corporate Wellness Programs: B2B enterprise sales of corporate wellness initiatives. Flexible pricing structures based on employer requirements, enabling group challenges, employee tracking, and reward fulfillment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Virtual Races |
| Subscription | Annual | VIP Membership |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| One time/ perpetual license | Pay-as-you-go | Collectible Merchandise |
| Subscription | Multi-year contract | Corporate Wellness Programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Yes.Fit product offering
Product offeringCore offering
Yes.Fit is a mobile-first virtual fitness platform that lets users join themed virtual races and fitness challenges, sync workouts from wearable trackers, earn Motion Tokens for participation and milestones, and redeem tokens for physical rewards such as custom medals. It also delivers corporate wellness programs for employers seeking turnkey employee engagement.
Product overview
Yes.Fit is a mobile-first fitness platform built around virtual races, fitness challenges, and social motivation. The core product is the Yes.Fit Mobile App, which serves as the hub for users to participate in Virtual Races (themed distance-based challenges with physical rewards like medals and t-shirts), complete structured Fitness Challenges (guided workout programs from trainers), and earn Motion Tokens. The platform operates on a freemium model with a VIP Membership subscription unlocking exclusive races, discounts, and perks. Adjacent offerings include an e-commerce Store (apparel and merchandise), Gift Cards, and a Corporate Wellness Program for enterprise clients to engage employees in wellness initiatives with admin dashboards and webhook data capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Yes.Fit Virtual Fitness Challenges
Quantifiable outcome
- 48% more miles logged than average humans
- +2 more outcomes
Companies that use Yes.Fit
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Yes.Fit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Yes.Fit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Humane Society of Tampa BayminorYes.Fit partnered with The Humane Society of Tampa Bay for The Cat's Meow Virtual Race, combining fitness engagement with nonprofit fundraising. This represents a cause marketing partnership linking virtual racing with animal welfare advocacy.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yes.Fit competitors and assessment
Company assessmentBroad incumbents
- Strava: Strava is the dominant GPS-based fitness tracking platform with a social community. While not a virtual race company, it shares the fitness tracking, social connectivity, and consumer engagement model that Yes.Fit relies on, and increasingly offers challenge-based gamification that competes with Yes.Fit's virtual races.
- Fitbit (Premium): Fitbit is a consumer fitness wearable brand with a subscription-based premium service offering guided workouts, challenges, and health insights. It overlaps with Yes.Fit on the fitness tracking, challenge, and engagement layer, and is a listed integration partner.
- Apple Fitness+: Apple Fitness+ is a subscription-based fitness platform integrated with Apple Watch and Apple Health. As a broad incumbent with extensive resources, it competes for the same fitness-engagement wallet share and shares the deep integration with Apple Health that Yes.Fit relies on.
- Nike Run Club: Nike Run Club is a free, globally scaled running app with guided runs, challenges, and social features. As a free incumbent with massive brand and content resources, it represents a major competitive threat to Yes.Fit's paid virtual race model, especially for the running enthusiast segment.
Direct peers
- Charity Miles: Charity Miles is a free fitness app that turns walking, running, and biking into charitable donations via corporate sponsors. It overlaps with Yes.Fit on the corporate wellness and cause-based fitness engagement angle, though Charity Miles does not offer virtual races or physical rewards.
- Charity Footprints: Charity Footprints is a virtual charity running platform turning miles into fundraising for nonprofits. It directly competes with Yes.Fit's nonprofit fundraising race segment and shares the cause-based virtual race model.
- Virtual Runner UK: Virtual Runner UK is a direct competitor operating themed virtual races with physical medals for walkers, runners, and cyclists worldwide. It offers a similar product structure (themed races, medals, charity fundraising) and is the most direct head-to-head competitor in the virtual race category.
- Run That Town: Run That Town is a virtual race app letting users run through famous cities via GPS. It shares the virtual race, GPS-based distance tracking, and gamified endurance model with Yes.Fit, targeting a similar consumer fitness enthusiast segment.
- Marvelous Maps: Marvelous Maps is a virtual race platform offering themed map-based runs with physical rewards. It is a direct competitor in the themed virtual race category with similar business model mechanics (one-time race fees, medals, merchandise).
Emerging players
- Zwift: Zwift is a virtual immersive fitness platform with gamified races and structured training events. While Zwift is primarily indoor cycling and running, its virtual race concept and reward-driven engagement model overlaps with Yes.Fit's virtual race business, particularly for serious endurance users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Yes.Fit social profiles
Digital presenceYes.Fit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes.Fit leadership team
Management profileNumber of profiles
Yes.Fit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes.Fit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes.Fit
What does Yes.Fit do?
Yes.Fit is a mobile-first virtual fitness platform that lets users join themed virtual races and fitness challenges, sync workouts from wearable trackers, earn Motion Tokens for participation and milestones, and redeem tokens for physical rewards such as custom medals. It also delivers corporate wellness programs for employers seeking turnkey employee engagement.
Is Yes.Fit a public or private company?
Yes.Fit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yes.Fit founded?
Yes.Fit was founded in 2012. It employs 51 to 100 people.
Where is Yes.Fit based?
Yes.Fit is headquartered in Lakeland, United States, in the North America region.
How does Yes.Fit make money?
Four revenue lines are on record. Virtual Race Fees are the primary driver. The others are VIP Membership Subscription, merchandise and Shop and corporate Wellness Programs.
Who are Yes.Fit's main competitors?
Broad incumbents on record are Strava, Fitbit (Premium), Apple Fitness+ and Nike Run Club. Direct peers are Charity Miles, Charity Footprints, Virtual Runner UK, Run That Town and Marvelous Maps. Zwift is listed as an emerging player.
Does Yes.Fit have an API?
No public API is recorded for Yes.Fit.
What industry is Yes.Fit in?
Yes.Fit's product category is Virtual Fitness Platforms. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races), with a secondary code of HSADAAAG, Endurance & Running/Cycling Training. Its NAICS code is 71394 and its SIC code is 7990.