LoveToKnow Media

What LoveToKnow Media does

LoveToKnow Media is a privately held, founder-controlled digital media company founded in 2005 by Howard Love and headquartered in Vero Beach, Florida, with a secondary headquarters in Barcelona, Spain. The company operates a portfolio of five flagship digital native consumer brands: LoveToKnow (lifestyle content), YourDictionary (online dictionary and language reference), WordFinder by YourDictionary (word-game tools), GolfLink (golf information), and Bibliography.com (citation generation). These are supplemented by sub-brands extending into adjacent verticals, including LoveToKnow Pets, LoveToKnow Health & Wellness, Crossword Helper, WordList Finder, and Simply Scrabble. Collectively the properties reach 47 million monthly unique visitors and 200 million monthly page views, with +31% year-over-year growth, and rely on proprietary databases (e.g., 290,000+ words for WordFinder, 5M+ crossword clues, Webster's New World dictionary entries) as core technical assets.

The underlying technology is a digital content platform serving web and mobile audiences through SEO-optimized editorial content, structured reference databases, and consumer utility tools, distributed via direct web properties, iOS applications, and browser extensions. Content is produced by a remote-first workforce spanning 22 nationalities and supported by 300+ credentialed expert contributors (physicians, PGA professionals, veterinarians, mental health professionals). The leadership team is product-led, with CEO Ana Hernández, PhD, elevated from the Chief Product Officer role after previously serving as General Manager of WordFinder.

LoveToKnow Media monetizes almost exclusively through programmatic digital advertising and affiliate commerce; all consumer-facing properties are free with no paywalls. The company has a dedicated commerce function (Senior Vice President of Commerce, Director of Commerce Growth & Acquisition) overseeing affiliate marketing across all brands, and a programmatic operations team managing display and video yield across the portfolio. The company is privately held with no disclosed institutional investors, having been founded and funded by Howard Love, who has made over 85 personal early-stage investments (including OpenTable and Trulia IPOs) and founded or co-founded over 15 companies.

Name

LoveToKnow Media

Legal name

LoveToKnow Media

Website

https://lovetoknowmedia.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

LoveToKnow Media is a privately held digital media company that operates a portfolio of SEO-optimized consumer brands (LoveToKnow, YourDictionary, WordFinder, GolfLink, Bibliography.com) reaching 47 million monthly visitors across lifestyle, language, gaming, golf, and academic citation verticals, monetized through programmatic advertising and affiliate commerce.

Ownership category

akta.pro rank

Product category

Digital Media and Online Content

NAICS

Book Publishers (513130), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Services-Advertising (7310)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Digital media publishing
• Online lifestyle content
• Dictionary reference tools
• Word game solvers
• Citation generation

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising: Digital advertising revenue generated through programmatic ad stack across display and video inventory on all brand properties
2. Affiliate/Commerce Revenue: Commerce and affiliate marketing strategy driving revenue through product recommendations and partnerships. Senior Vice President of Commerce leads affiliate marketing across all brands.
3. Chrome Extension Distribution: Bibliography.com Chrome extension with over 20,000 users generating citations

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LoveToKnow Media operates a portfolio of trusted digital native consumer brands spanning lifestyle content (LoveToKnow), online dictionary aggregation (YourDictionary), word game tools (WordFinder, Crossword Helper, WordList Finder, Simply Scrabble), golf information (GolfLink), and automated citation generation (Bibliography.com). The company delivers free, ad-supported content to 47 million monthly unique visitors globally across 200 million monthly page views, monetizing through programmatic advertising and affiliate commerce rather than direct consumer payments.

Product overview

LoveToKnow Media operates a portfolio of five flagship digital native brands focused on lifestyle content, language reference, and commerce. The core products include LoveToKnow (lifestyle content), YourDictionary (online dictionary aggregator), WordFinder by YourDictionary (word game tools), GolfLink (golf information), and Bibliography.com (citation generator). These are supplemented by specialized sub-brands including LoveToKnow Pets, LoveToKnow Health & Wellness, Crossword Helper, WordList Finder, and Simply Scrabble, which extend into niche verticals. The portfolio collectively reaches 47 million monthly unique visitors across 200 million monthly page views, with a +31% year-over-year growth rate.

Differentiator

Problem solved

Functional benefit

Brands

• LoveToKnow: Lifestyle digital content destination helping millions of people live a life they love, covering topics from home and garden to parenting.
• YourDictionary
• WordFinder by YourDictionary
• GolfLink
• Bibliography.com
• LoveToKnow Pets
• LoveToKnow Health & Wellness
• Crossword Helper
• WordList Finder
• Simply Scrabble

Products and services

• LoveToKnow Lifestyle digital content portal helping millions of people live a life they love, covering topics such as party planning, home and garden, parenting, and adulting advice.
• YourDictionary Online dictionary aggregator bringing together 15 of the world's most trusted dictionaries, thesauri, and reference sources with precise definitions, example sentences, and grammar tips.
• WordFinder by YourDictionary Word game solver and puzzle helper supporting over 20 word games including Wordle, Words With Friends, and Wordscapes, with databases of over 290,000 words and a mobile iOS app with 4.8-star ratings.
• GolfLink Online golf resource providing information on more than 20,000 golf courses, course flyovers, yardage maps, tee time booking, equipment reviews, and expert instruction from 130+ expert writers.
• Bibliography.com Automated citation and bibliography generator supporting APA, Chicago, and MLA formats, with a Chrome extension reaching over 20,000 users.
• LoveToKnow Pets Pet parenting content portal providing practical and engaging advice for pet owners across various pet types, featuring over 60 trained pet experts including veterinarians and vet techs.
• LoveToKnow Health & Wellness Health and wellness content portal offering practical tips on nutrition, sleep, fitness, and spiritual wellness, with over 200 expert writers including physicians and mental health professionals.
• Crossword Helper Crossword puzzle solver providing over 5 million clues and answers from publishers spanning several decades, with daily answers from New York Times, LA Times, USA Today, and other major publications.
• WordList Finder Word list generation tool built on Webster's New World dictionary with over 163,000 entries, useful for vocabulary lists, rhymes, and word games.
• Simply Scrabble Scrabble helper tool featuring a Scrabble Dictionary Checker and cheat functionality with a database of over 270,000 words.

Quantifiable outcome

• 47 million monthly unique visitors and 200 million monthly page views
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dotdash Meredith: Operates a portfolio of trusted digital content brands across lifestyle, reference, and commerce verticals (including People, Better Homes & Gardens, Investopedia). Closely comparable to LoveToKnow Media's multi-brand digital publishing model and SEO-driven monetization.
• Leaf Group (acquired by Dotdash): Previously operated a portfolio of lifestyle and reference brands (e.g., Hunker, Well+Good, Livestrong) with similar SEO-driven audience building and diversified content verticals. Strongly comparable as a digital content portfolio operator.
• Dictionary.com: Operates Dictionary.com and Thesaurus.com as digital reference destinations. Directly comparable to YourDictionary as a primary online dictionary/reference brand competing for the same SEO-driven traffic.
• Merriam-Webster: Long-established American dictionary publisher with significant digital presence. Comparable to YourDictionary as a direct competitor in the online dictionary/reference vertical.
• The New York Times Games: Operates Wordle, Connections, the daily Crossword, and other word games with millions of daily players. Directly comparable to WordFinder/Crossword Helper as a major word game publisher with strong monetization.
• Mental Floss (Minute Media): Operates a portfolio of digital content brands across lifestyle and reference verticals. Comparable in operating model (multi-brand digital content) and audience (curious, information-seeking consumers).
• Answers Corporation: Operates Answers.com and related reference Q&A platforms. Comparable to LoveToKnow/YourDictionary as a reference and information destination competing for the same organic search traffic and advertising dollars.

Broad incumbents

• Ziff Davis: Public company operating a large portfolio of digital media brands across technology, shopping, and lifestyle verticals (Mashable, IGN, PCMag, RetailMeNot). Comparable as a much larger diversified digital content portfolio operator.
• BuzzFeed: Major digital media company operating lifestyle, news, and commerce content brands. Comparable as a multi-brand digital content publisher focused on SEO-driven audience and programmatic monetization.

Emerging players

• Brainjolt Media: Viral digital publisher operating quiz, list, and lifestyle content destinations with strong affiliate commerce monetization. Comparable to LoveToKnow Media's lifestyle verticals and affiliate-driven revenue model; LoveToKnow's SVP Commerce previously led commerce at Brainjolt.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lovetoknowmedia?trk=affiliated-pages_result-card_full-click
• Xx.com/LoveToKnowMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoveToKnow Media