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Fronde

Full company profile

uuid000aht9

Namestring
Fronde
Legal namestring
Seisma
Websiteurl
fronde.com
Company typeenum
Private
Founded yearint
1992
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersWellington, New Zealand
HQ citystring
Wellington
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cloud integration services, IT infrastructure consulting, machine learning services, enterprise system integration, cloud professional services
NAICS code2 codes
  • Computer Systems Design and Related Services54151
  • Computer Systems Design Services541512
SIC code2 codes
  • Services-Computer Integrated Systems Design7373
  • Services-Management Consulting Services8742
Product category
IT Professional Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Professional Services
TypeProfessional Services
Description

Advisory and consulting services including architecture, cyber security, application/cloud modernisation, agile advisory/coaching, engineering, and project/program management. These are tailored solutions delivered by human expertise.

seismagroup.com
2Platform Services
TypeProfessional Services
Description

Solutions leveraging Google, Microsoft and Salesforce platforms, tailored to fit client needs. Revenue derived from platform implementation and customisation services.

seismagroup.com
3Managed Support
TypeManaged Services
Description

Ongoing trusted support and continuous optimisation across enterprise technologies, providing recurring revenue through maintenance and support contracts.

seismagroup.com
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Fronde is an information technology firm specializing in cloud, integration, infrastructure, and machine learning services. The firm delivers professional and managed services to enterprise and government clients across New Zealand, with the broader Seisma Group providing access to complementary partnerships with Google Cloud, Microsoft, and Salesforce.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 20+ years experience ensuring measurable progress on every project
Product overview1 text field

Seisma is an IT technology professional services company offering a portfolio of three integrated service areas: Professional Services (including Architecture, Cyber and Security, Application and Cloud Modernisation, Agile Advisory and Coaching, Engineering, and Project and Program Management), Platforms (Google, Microsoft, and Salesforce expertise), and Managed Support. The company combines technology, insight and human expertise to deliver digital experiences across industries including Government, Financial Services, Energy and Utilities, Consumer, and Telco/Media/Technology sectors.

Product and service4 records
1Cloud Services
CategoryCloud Professional Services
Description

Cloud consulting, migration, and managed cloud services delivered to enterprise and government clients in New Zealand as one of Fronde's four core specializations.

2Integration Services
CategoryIntegration Professional Services
Description

Enterprise application integration services helping clients connect disparate systems, modernize legacy estates, and enable data flow across platforms as one of Fronde's four core specializations.

3Infrastructure Services
CategoryInfrastructure Professional Services
Description

IT infrastructure consulting and management services for enterprise and government clients as one of Fronde's four core specializations.

4Machine Learning Services
CategoryData and AI Professional Services
Description

Machine learning and AI consulting and implementation services for enterprise and government clients as one of Fronde's four core specializations.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership3 partners
Strategic tierCoreTypeTechnology or Integration
Description

Platform partnership providing Google cloud solutions tailored to client needs. Seisma helps organisations get the most out of Google platforms.

Strategic tierCoreTypeTechnology or Integration
Description

Platform partnership providing Microsoft solutions. Seisma offers expertise across Microsoft technologies with tailored solutions.

Strategic tierCoreTypeTechnology or Integration
Description

Platform partnership delivering Salesforce solutions. Seisma helps organisations maximise their Salesforce investment with tailored implementations.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Largest Australasian-owned IT services firm offering cloud, digital, cyber, and managed services across ANZ. Direct competitor for the same enterprise and government clients with overlapping Google/Microsoft/Salesforce practices.

2Fronde
TypeDirect peer
Description

Wellington-headquartered ANZ IT services firm specialising in cloud, integration, infrastructure, and machine learning — an extremely close match given Fronde appears to be the originating brand of the subject company's lineage.

TypeDirect peer
Description

New Zealand-owned IT services and consultancy with cloud, data, and managed services practices serving enterprise and government across ANZ. Directly competes on local-ownership positioning and platform integration work.

TypeDirect peer
Description

NZ-based digital transformation and cloud consultancy with deep Salesforce and Microsoft practices. Closely comparable in size, geographic focus, and platform-led delivery model.

TypeBroad incumbent
Description

Global consulting firm focused on technology and business transformation with strong cloud partnerships (AWS, Google, Microsoft, Salesforce). Comparable in delivery style but materially larger and geographically diversified.

TypeBroad incumbent
Description

Global technology consultancy specialising in software engineering, cloud, and digital transformation. Directly comparable in engineering and modernisation services though with significantly broader geographic footprint.

TypeBroad incumbent
Description

Largest global IT services and consulting firm with deep Google, Microsoft, and Salesforce alliances competing for the same large ANZ enterprise and government transformation mandates.

TypeBroad incumbent
Description

Big Four advisory arm offering cloud, Salesforce, and digital transformation services to ANZ enterprises and government. Overlaps with Seisma's professional services and managed support offerings at the larger end of the market.

TypeBroad incumbent
Description

Global IT services and consulting firm with cloud, data, and digital practices actively serving ANZ financial services and government — direct overlap with Seisma's priority verticals.

TypeBroad incumbent
Description

Joint Accenture-Microsoft venture focused on Microsoft ecosystem services. Highly relevant peer given Seisma's Microsoft platform practice and its application/cloud modernisation focus.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fronde

IT Professional Servicesfronde.com

Fronde firmographics

Firmographics
Name
Fronde
Legal name
Seisma
Website
https://fronde.com
Company type
Private
Founded year
1992
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

Where Fronde is headquartered

Location

Headquarters

HQ city
Wellington
HQ country
New Zealand
HQ region
Oceania

Offices2 records

Markets served

Fronde business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Professional Services: Advisory and consulting services including architecture, cyber security, application/cloud modernisation, agile advisory/coaching, engineering, and project/program management. These are tailored solutions delivered by human expertise.
  2. Platform Services: Solutions leveraging Google, Microsoft and Salesforce platforms, tailored to fit client needs. Revenue derived from platform implementation and customisation services.
  3. Managed Support: Ongoing trusted support and continuous optimisation across enterprise technologies, providing recurring revenue through maintenance and support contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Fronde product offering

Product offering

Core offering

Fronde is an information technology firm specializing in cloud, integration, infrastructure, and machine learning services. The firm delivers professional and managed services to enterprise and government clients across New Zealand, with the broader Seisma Group providing access to complementary partnerships with Google Cloud, Microsoft, and Salesforce.

Product overview

Seisma is an IT technology professional services company offering a portfolio of three integrated service areas: Professional Services (including Architecture, Cyber and Security, Application and Cloud Modernisation, Agile Advisory and Coaching, Engineering, and Project and Program Management), Platforms (Google, Microsoft, and Salesforce expertise), and Managed Support. The company combines technology, insight and human expertise to deliver digital experiences across industries including Government, Financial Services, Energy and Utilities, Consumer, and Telco/Media/Technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

  • Cloud Services Cloud consulting, migration, and managed cloud services delivered to enterprise and government clients in New Zealand as one of Fronde's four core specializations.
  • Integration Services Enterprise application integration services helping clients connect disparate systems, modernize legacy estates, and enable data flow across platforms as one of Fronde's four core specializations.
  • Infrastructure Services IT infrastructure consulting and management services for enterprise and government clients as one of Fronde's four core specializations.
  • Machine Learning Services Machine learning and AI consulting and implementation services for enterprise and government clients as one of Fronde's four core specializations.

Quantifiable outcome

  • 20+ years experience ensuring measurable progress on every project

Companies that use Fronde

Customer profile

Segments5 records

Ideal customer profiles1 record

Fronde technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Fronde partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • GooglecoreTechnology or IntegrationPlatform partnership providing Google cloud solutions tailored to client needs. Seisma helps organisations get the most out of Google platforms.
  • MicrosoftcoreTechnology or IntegrationPlatform partnership providing Microsoft solutions. Seisma offers expertise across Microsoft technologies with tailored solutions.
  • SalesforcecoreTechnology or IntegrationPlatform partnership delivering Salesforce solutions. Seisma helps organisations maximise their Salesforce investment with tailored implementations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Fronde competitors and assessment

Company assessment

Direct peers

  • Datacom: Largest Australasian-owned IT services firm offering cloud, digital, cyber, and managed services across ANZ. Direct competitor for the same enterprise and government clients with overlapping Google/Microsoft/Salesforce practices.
  • Fronde: Wellington-headquartered ANZ IT services firm specialising in cloud, integration, infrastructure, and machine learning — an extremely close match given Fronde appears to be the originating brand of the subject company's lineage.
  • Theta: New Zealand-owned IT services and consultancy with cloud, data, and managed services practices serving enterprise and government across ANZ. Directly competes on local-ownership positioning and platform integration work.
  • Insite: NZ-based digital transformation and cloud consultancy with deep Salesforce and Microsoft practices. Closely comparable in size, geographic focus, and platform-led delivery model.

Broad incumbents

  • Slalom: Global consulting firm focused on technology and business transformation with strong cloud partnerships (AWS, Google, Microsoft, Salesforce). Comparable in delivery style but materially larger and geographically diversified.
  • Thoughtworks: Global technology consultancy specialising in software engineering, cloud, and digital transformation. Directly comparable in engineering and modernisation services though with significantly broader geographic footprint.
  • Accenture: Largest global IT services and consulting firm with deep Google, Microsoft, and Salesforce alliances competing for the same large ANZ enterprise and government transformation mandates.
  • Deloitte Digital: Big Four advisory arm offering cloud, Salesforce, and digital transformation services to ANZ enterprises and government. Overlaps with Seisma's professional services and managed support offerings at the larger end of the market.
  • Capgemini: Global IT services and consulting firm with cloud, data, and digital practices actively serving ANZ financial services and government — direct overlap with Seisma's priority verticals.
  • Avanade: Joint Accenture-Microsoft venture focused on Microsoft ecosystem services. Highly relevant peer given Seisma's Microsoft platform practice and its application/cloud modernisation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Fronde social profiles

Digital presence

Fronde financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fronde leadership team

Management profile

Number of profiles

Profiles2 records

Fronde funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fronde M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fronde

What does Fronde do?

Fronde is an information technology firm specializing in cloud, integration, infrastructure, and machine learning services. The firm delivers professional and managed services to enterprise and government clients across New Zealand, with the broader Seisma Group providing access to complementary partnerships with Google Cloud, Microsoft, and Salesforce.

When was Fronde founded?

Fronde was founded in 1992. It employs 51 to 100 people.

Where is Fronde based?

Fronde is headquartered in Wellington, New Zealand, in the Oceania region.

How does Fronde make money?

Three revenue lines are on record. Professional Services are the primary driver. The others are platform Services and managed Support.

Who are Fronde's main competitors?

Direct peers on record are Datacom, Fronde, Theta and Insite. Broad incumbents are Slalom, Thoughtworks, Accenture, Deloitte Digital, Capgemini and Avanade.

Does Fronde have an API?

No public API is recorded for Fronde.

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