Odnoklassniki

What Odnoklassniki does

Odnoklassniki (OK) is a Russia-based social networking service founded in 2006 and operated by LLC VK, a subsidiary of the VK group (formerly Mail.ru Group). The platform enables Russian-speaking users to connect with classmates and friends, share photos, videos, and publications, join interest-based groups, send virtual gifts, and access entertainment services including music streaming, short-form video (Clips / Клипы), ephemeral stories (Moments / Моменты), games, voice and video calls, and local events (Афиша). The core technology stack is a web-based social networking platform distributed via ok.ru, mobile applications for iOS and Android, and a Progressive Web App (PWA), with deep integration into the broader VK ecosystem of services (Mail, Cloud, Calendar, Posts, VK Calls, E-mail, TV listings, Weather, Horoscopes, Sport, and VK Ads). A developer API is exposed through apiok.ru for third-party integrations.

The company operates a freemium model monetized through four primary streams: (1) advertising via the VK Ads platform serving both SMB and enterprise clients, with named brand-partnership case studies including Rambler&Co, Quinta Essentia, REN TV, NTV, Komsomolskaya Pravda, and Russkoye Radio; (2) recurring premium subscriptions such as 'Всё включено' (All Included) for unlimited gift sending, 'Невидимка' (Invisible) for anonymous browsing, and 'Музыка без границ' (Music Without Borders) for ad-free music; (3) virtual gifts and stickers (Оки) sold as in-app purchases; and (4) revenue sharing from hosted third-party games and applications. Customer segments span individual Russian-speaking social network users (primary), Russian businesses and marketers (primary), media companies and publishers, music consumers and artists, and celebrity fans. Distribution is self-serve and product-led via web, Android, and PWA channels, with the iOS application having been removed from Apple's App Store. The company is headquartered in Moscow, Russia, employs 101–250 people, and is privately held as a subsidiary of the publicly listed VK group.

Name

Odnoklassniki

Legal name

LLC VK

Website

https://ok.ru

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Odnoklassniki (OK) is a Russia-based social network founded in 2006 and operated by LLC VK. It enables Russian-speaking users to connect with classmates and friends, share content, and access music, video, games, and virtual gifting, monetizing via advertising, subscriptions, and in-app purchases.

Ownership category

akta.pro rank

Product category

Social Networking Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH)

akta.pro secondary industry

Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• Social networking
• Online advertising
• Music streaming
• Virtual gifts
• Online communities

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Advertising: OK generates revenue through VK Ads platform, offering advertising opportunities for businesses and brands to reach the platform's user base through targeted marketing campaigns.
2. Premium Subscriptions: Revenue from subscription services including 'Всё включено' (All Included) for unlimited gift sending, 'Невидимка' (Invisible) for anonymous browsing, and music subscription 'Музыка без границ' (Music Without Borders) for ad-free listening.
3. Virtual Gifts and Stickers: Virtual gifts (Оки) that users can purchase and send to friends as small tokens of attention, generating revenue through in-app purchases.
4. Games and Applications: Revenue sharing from games and third-party applications hosted on the OK platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Odnoklassniki is a Russian social networking platform enabling users to connect with classmates and friends, share photos, videos, and publications, join groups, play games, listen to music, and exchange virtual gifts. The platform operates on a freemium model with premium subscriptions (Всё включено, Невидимка, Музыка без границ) and generates advertising revenue through the VK Ads platform. It is integrated with the broader VK ecosystem of communication, utility, and content services.

Product overview

Odnoklassniki (OK) is a comprehensive Russian social network platform offering interconnected products and features. The core platform (ok.ru) provides social networking, communication, and content sharing, supplemented by specialized modules including OK for Business (marketing and advertising resources), OK for Media (media development guidance), and a Music service. Key features include short video Clips, temporary Moments content, avatar customization frames, voice/video Calls, an Events calendar (Афиша), and gaming. Premium offerings include subscription services like 'Всё включено' (unlimited gifting) and 'Невидимка' (invisible mode). The platform is accessible via web, mobile app, and desktop versions.

Differentiator

Problem solved

Functional benefit

Brands

• OK для бизнеса: Business-oriented group and marketing services on the OK platform for advertisers and businesses.
• ОК для медиа
• Музыка ОК
• Артисты и знаменитости в ОК

Products and services

• OK Social Network A major Russian social networking platform that enables users to communicate with friends, reconnect with classmates, share photos and videos, join groups, play games, and access entertainment services. Access is free with optional premium subscriptions.
• OK for Business (ОК для бизнеса) A business-focused resource center and self-serve advertising platform that provides marketing, advertising, and SMM guidance for businesses using OK, including case studies, optimization tips, and campaign management tools via VK Ads.
• OK for Media (ОК для медиа) An official resource and community dedicated to media development on the OK social network, providing guidelines, tools, and rankings for media organizations, publishers, TV channels, and radio stations distributing content via OK.
• OK Music (Музыка ОК) A music streaming and discovery service within OK offering compilations, Russian hits, new releases, radio stations, and a paid subscription ('Музыка без границ' / Music Without Borders) for ad-free listening.
• OK Premium Subscriptions (Всё включено and Невидимка) Monthly premium subscription features including 'Всё включено' (Everything Included) for unlimited virtual gift sending and 'Невидимка' (Invisible) for anonymous browsing. The 'Музыка без границ' (Music Without Borders) subscription provides ad-free music streaming, with a free first month.

Quantifiable outcome

• Rambler&Co increased group subscribers by 50% using avatar frames
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• VK (VKontakte)coreTechnology or IntegrationOK is operated by LLC VK and is part of the VK ecosystem. The platform integrates with VK services including Mail, Cloud, Calendar, Posts, VK Calls, VK E-mail, TV listings, Weather, Horoscopes, and Sport services. VK also provides advertising infrastructure through VK Ads for OK's advertising revenue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Snapchat: Comparable on ephemeral Stories (Moments), short-form vertical content, avatar customization, and gifting mechanics. Direct product-format peer even though Snapchat operates in a different geography.
• Instagram (Meta): Global photo/video social platform. Comparable content format (feed, Stories/Moments, short video, DMs, gifts) and creator/celebrity engagement model that OK emulates, especially via Clips and Moments features.
• WhatsApp (Meta): Global messaging and voice/video calling leader. Comparable communication features (calls, DMs, voice/video) and community/messaging use cases that overlap with OK's social communications functionality.
• My World (Moi Mir / Mail.ru): Another VK/Mail.ru social network serving the Russian-speaking market. Direct competitor with overlapping user base, freemium model, and games/entertainment integrations on the same VK ecosystem.
• VKontakte (VK): Russia's largest social network and Odnoklassniki's parent/operating company. Directly comparable as a Russian-language UGC social platform with overlapping users, content formats (short video, music, communities), and ad business via VK Ads.
• Telegram: Leading messaging and channel-based social platform widely used across Russia and CIS. Comparable to OK in social-networking, content broadcasting, and community features (channels/groups), and a primary competitor for Russian-speaking user attention.

Regional players

• Viber: Messaging and voice app widely used in Russia and CIS. Comparable as a regional peer in messaging and social communications within OK's core geography, though feature set is more communications-focused.

Others

• Yandex: Russia's largest internet platform with overlapping services (search, content, ads, music). Comparable as a Russian internet ecosystem participant and potential competitor/partner in advertising and content distribution for Russian-speaking users.

Broad incumbents

• Facebook (Meta): Global social networking incumbent. Comparable freemium ad-supported model, groups feature, gaming hub, and marketplace-style monetization — though Facebook operates at much larger scale and is restricted in Russia.
• TikTok (ByteDance): Global leader in short-form vertical video and UGC. Direct format competitor to OK's Clips offering, with comparable creator economy and short-video ad inventory, though operating at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/odnoklassniki
• LinkedInlinkedin.com/company/odnoklassniki-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odnoklassniki