What Milk & More does

Milk & More is a UK direct-to-consumer dairy and grocery delivery business that revives the traditional British milk round with a modern e-commerce stack. Operating under the legal entity MoreCo Group Limited and headquartered in Camberley, the company delivers fresh milk, dairy, breakfast items, bakery, fruit and vegetables, drinks, and pantry essentials to household doorsteps overnight, up to three nights per week before 7am. Customers access the service via a website, native iOS and Android applications, and a phone ordering line; orders are routed through postcode-based assignment to local roundspersons across three named depots in Erith, Ipswich, and Watford.

The company's distinctive operational asset is its refillable glass bottle system, which circulated approximately 50.7 million bottles in 2025 and serves as both a sustainability differentiator and a structural cost moat. The product range is supplied through partnerships with British artisan producers including Yeo Valley, Tom Parker Creamery, Brown Cow Organics, Delamere Dairy, Happy Monkey, and The Artisan Bakery, alongside plant-based (Oato) and branded (Rude Health, Folkington's) entrants added in 2025. Curated storefronts target Organic, Vegan, Gluten-Free, and Award Winning segments, and bundle promotions such as Sunrise Savers support basket expansion beyond core milk.

The business model combines one-off pay-as-you-go orders with recurring Regular Order subscriptions charged weekly in advance via stored debit or credit cards. Delivery is free up to three times a week, with explicit positioning of 'no subscription, no minimum spend' to lower the barrier to trial. The company is privately held, has no disclosed external investors or funding rounds, and operates a secondary Business Deliveries line for commercial customers in addition to its household base. A July 2026 development saw the Unite union secure formal statutory recognition across all three depots following termination of prior voluntary recognition.

Name

Milk & More

Legal name

MoreCo Group Limited

Website

https://milkandmore.co.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Milk & More is a UK direct-to-consumer dairy and grocery delivery business that operates an overnight doorstep service, delivering fresh milk and groceries in refillable glass bottles to households up to three nights per week via a nationwide roundsperson network and e-commerce platform.

Ownership category

akta.pro rank

Product category

Dairy Delivery Services

NAICS

Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

DTC Dairy & Eggs Delivery (AFAIANAE)

akta.pro secondary industries

Scheduled Delivery & Subscription Grocery (CRAHAIAC), Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

Keywords

• Doorstep milk delivery
• Dairy home delivery
• Online grocery subscription
• Refillable glass bottles
• UK milk round

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - One-Off Orders: Customers purchase individual products as one-time orders, paid for at the time of ordering via debit or credit card. Prices are as quoted on the website at the time of order placement.
2. Product Sales - Regular Orders: Customers set up recurring regular orders for weekly or fortnightly delivery on specific days. Payment is taken weekly in advance via recurring card payment. Regular orders benefit from promotional pricing and ongoing offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Milk & More operates a direct-to-consumer doorstep delivery service for fresh milk, dairy, breakfast items, bakery, fruit and vegetables, drinks, and pantry goods across the United Kingdom. Deliveries are made up to three nights per week by local roundspersons before 7am, using refillable glass bottles that are collected, refilled, and reused in a closed-loop system. Customers can place one-off orders or set up recurring Regular Orders with weekly recurring card payments.

Product overview

Milk & More operates as a direct-to-consumer (DTC) dairy and grocery delivery business, offering fresh milk and groceries via the 'original milk round' model. The core offering is a subscription-based home delivery service delivering fresh products up to 3 times per week before 7am. The product portfolio spans milk and dairy (including various milk types, yoghurts, butter, cheese, cream), breakfast items (eggs, cereal, bread, pastries), dairy-free alternatives (almond, oat, soya drinks), juices and drinks, bakery products, and fresh fruit and vegetables. The company distinguishes itself through a Refill Program utilizing returnable glass bottles, reporting over 50 million refillable bottles delivered in 2025. Customers can choose between one-off orders or Regular Order subscriptions with recurring payments. Digital access is available via responsive website and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Milk Delivery
• Breakfast Products
• Dairy Products
• Dairy-Free Alternatives
• Juice and Drinks
• Bread and Bakery
• Fruit and Vegetables
• Pantry and Home
• Bundle Deals
• Business Deliveries

Quantifiable outcome

• 50,706,304 refillable bottles delivered in 2025

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Yeo ValleyminorOthersYeo Valley supplies organic yoghurts to Milk & More. Yeo Valley's yoghurts are made from organic milk from Somerset farms. Products include organic natural yoghurt, Greek-style yoghurt, and fruity favourites yoghurts.
• Delamere DairyminorOthersDelamere Dairy supplies chocolate milk, banana milk, strawberry milk, and sterilised semi-skimmed milk in glass bottles. Products include long-life milk drinks with real fruit flavours.
• Happy MonkeyminorOthersHappy Monkey supplies milkshakes made from natural ingredients (0.7% fat milk, natural sugar, and cocoa powder) suitable for children's lunchboxes. Products are free from artificial colours or flavourings.
• The Artisan BakeryminorOthersThe Artisan Bakery supplies handmade fresh daily pastries including croissants, pains aux raisins, and multigrain sourdough bloomer. Products are handmade fresh daily with fluffy light texture and flaky outer shell.
• Brown Cow OrganicsminorOthersBrown Cow Organics supplies organic Greek-style yoghurt made from milk from 100% grass-fed Guernsey cows. Multi award-winning Greek yoghurt available in high protein variants, packaged in glass jars.
• Tom Parker CreameryminorOthersTom Parker Creamery supplies award-winning double cream and chocolate milk. Cream is made with milk from pasture-fed cows, delivered in glass bottles. Known for luxuriously thick and smooth double cream.
• Derby Hill DairyminorOthersDerby Hill Dairy supplies chocolate milkshakes in glass bottles. Products include fresh milk with chocolatey flavour, part of the chocolate milk product category.
• BarclaycardcoreTechnology or IntegrationPayment processing services for online credit and debit card transactions. Barclaycard provides the secure payment processing software that handles customer payment card details on the Milk & More website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gousto: UK DTC meal kit subscription service with home delivery subscription model. Comparable on subscription mechanics and direct-to-consumer delivery, though competing for dinner occasions rather than breakfast/dairy.
• HelloFresh UK: Global DTC meal kit subscription with UK operations. Comparable on subscription-based DTC food delivery to the home, representing an adjacent subscription-box model competing for share of weekly grocery wallet.

Broad incumbents

• Ocado: UK online grocery pure-play with massive catalogue depth and next-day/same-day delivery slots. Represents the dominant broad substitution alternative to Milk & More's doorstep delivery, especially in dense urban areas.
• Waitrose Online: Premium-positioned UK supermarket with online delivery and strong organic/artisan credentials. Closest broad incumbent to Milk & More's premium-quality positioning, with similar demographic targeting.
• Tesco Online Grocery: UK supermarket giant with national online grocery delivery infrastructure and aggressive slot pricing. The largest incumbent competing for the same household grocery spend Milk & More targets.

Direct peers

• The Modern Milkman: UK-based direct-to-consumer doorstep milk and grocery delivery service operating in overlapping geographies with a similar refillable glass bottle / milk round revival model. Closest head-to-head competitor to Milk & More.
• Parker Dairies: UK regional doorstep milk delivery service operating in select geographies with a traditional milk round model. Comparable on logistics format and customer demographic, though smaller in scale.
• Riverford Organic Farmers: UK organic farm-to-doorstep vegetable and grocery box subscription service. Comparable on the organic curation narrative, subscription delivery, and small-supplier partnerships that mirror Milk & More's artisan sourcing strategy.
• Abel & Cole: UK DTC organic grocery box delivery service with subscription-based doorstep delivery. Comparable on subscription mechanics, organic/artisan sourcing, and DTC grocery positioning, though broader in assortment.
• Creamline Dairies: Long-established UK doorstep dairy delivery operator serving homes and businesses, with a comparable milk-round heritage model and refillable bottle proposition. Directly comparable on delivery mechanics and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/milkandmore
• Instagraminstagram.com/freshmilkandmore
• TikToktiktok.com/@freshmilkandmore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milk & More