HydroMassage
HydroMassage (WellnessSpace Brands) designs and manufactures commercial heated water-massage lounges and beds, plus adjacent recovery products (PolarWave cold plunge, RedZone sauna, CryoLounge+, RelaxSpace pod), selling through enterprise field sales to fitness chains, hospitality, corporate wellness, and multi-family operators in 50+ countries.
- Company typePrivate
- Founded1989
- HeadquartersClearwater, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HydroMassage does
HydroMassage, a product line of WellnessSpace Brands, designs and manufactures commercial-grade water-massage and recovery equipment for the fitness, hospitality, corporate-wellness, multi-family, chiropractic, college, and spa/salon markets. The company's core technology uses powerful waves of heated water directed at specific body areas to deliver a self-guided, full-body massage experience in lounge (HydroMassage G3 Lounge) and bed (HydroMassage Bed) formats. Since its founding in 1989, HydroMassage has accumulated more than 400 million sessions across an installed base in over 50 countries, with anchor customers including Planet Fitness, Life Time, Crunch Fitness, UFC Fit, Anytime Fitness, and Snap Fitness.
WellnessSpace Brands has expanded the portfolio beyond heated water massage into adjacent recovery modalities, including the PolarWave dry cold-plunge system, the RedZone infrared and LED red-light sauna, the CryoLounge+ cold/heat contrast therapy chair, and the RelaxSpace multi-sensory wellness pod with heart-rate monitoring. The full suite is marketed as a turn-key wellness-space bundle, enabling operators to differentiate member experience without incremental staffing. The value proposition centers on self-operating, no-staff-required hardware that delivers premium recovery experiences in high-traffic commercial environments.
The business model is hardware sales through direct enterprise field sales and channel partners, with quote-based pricing, multi-year enterprise contracts, and a customer portal for aftermarket support. Go-to-market is verticalized across eight named industries, supported by industry events, webinars, blog content, case studies, and research publications. The company received a 2016 investment from North Castle Partners and remains privately held and founder-led (Paul Lunter as Founder & CEO), with 11-50 employees and headquarters in Clearwater, Florida.
HydroMassage firmographics
Firmographics- Name
- HydroMassage
- Legal name
- WellnessSpace Brands
- Website
- https://hydromassage.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HydroMassage (WellnessSpace Brands) designs and manufactures commercial heated water-massage lounges and beds, plus adjacent recovery products (PolarWave cold plunge, RedZone sauna, CryoLounge+, RelaxSpace pod), selling through enterprise field sales to fitness chains, hospitality, corporate wellness, and multi-family operators in 50+ countries.
- Ownership category
- akta.pro rank
HydroMassage industry classification
Industry- Product category
- Wellness Recovery Equipment
- NAICS
- Offices of Chiropractors (62131), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of All Other Health Practitioners (62139), Other Personal Care Services (81219)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Aquatic Physical Therapy & Hydrotherapy (HSADAIAL)
- akta.pro secondary industries
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Hot Stone & Thermotherapy Massage (HSADAHAK), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where HydroMassage is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HydroMassage business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Equipment Sales: HydroMassage generates revenue through the sale of water massage equipment (lounges and beds) to fitness clubs, corporate wellness facilities, hospitality operators, and other commercial customers. The equipment is sold as a capital purchase with no staffing required to operate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise equipment purchase - Quote-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HydroMassage product offering
Product offeringCore offering
HydroMassage designs and manufactures self-operated water massage equipment (G3 Lounge and Bed) that deliver full-body heated water massage for muscle recovery and relaxation. The company also offers complementary recovery products under the WellnessSpace Brands umbrella including the PolarWave dry cold plunge, RedZone infrared/LED sauna, CryoLounge+ contrast therapy chair, and RelaxSpace wellness pods, sold primarily as turn-key wellness space installations for commercial operators.
Product overview
HydroMassage is an innovative water massage brand offering a suite of wellness and recovery products under the WellnessSpace Brands parent company. The product portfolio centers on heated water massage technology (HydroMassage G3 Lounge and HydroMassage Bed) for personalized full-body muscle recovery, complemented by cold therapy (PolarWave dry cold plunge, CryoLounge+ contrast therapy chair), heat therapy (RedZone infrared and LED red light sauna), and mental wellness solutions (RelaxSpace multi-sensory wellness pod). These products are designed for self-guided, turn-key wellness experiences suitable for fitness clubs, hospitality, corporate wellness, chiropractic, and personal use settings, with a focus on requiring no additional staffing or operational complexity.
Differentiator
Problem solved
Functional benefit
Brands
- HydroMassage G3 Lounge: Heated water massage lounge for wellness and muscle recovery
- HydroMassage Bed
Products and services
- HydroMassage G3 Lounge Innovative water massage lounge delivering personalized full-body heated massage. Powerful waves of heated water massage target specific areas for a customizable and relaxing experience designed for wellness and muscle recovery in commercial and personal use settings.
- HydroMassage Bed Water massage bed offering full-body heated massage therapy for wellness and muscle recovery applications, used by fitness clubs, chiropractic offices, hospitality, and home users.
- PolarWave Dry cold therapy system delivering the full-body benefits of a cold plunge in a completely dry environment. Requires no plumbing, no maintenance, and no mess, designed for modern wellness spaces with high-traffic environments.
- RedZone Sauna Standalone infrared sauna combining soothing infrared heat and rejuvenating LED red light therapy in a single time-efficient session, offering two powerful recovery modalities for modern wellness spaces.
- CryoLounge+ Advanced recovery chair integrating cold and heat contrast therapy to target muscle soreness and minor aches and pains, delivering holistic full-body recovery ideal for post-workout use.
- RelaxSpace Wellness Pod Multi-sensory wellness pod designed for mental wellness, featuring curated mindfulness content and heart-rate monitoring to support deeper rest and well-being for mind and body.
Quantifiable outcome
- 400+ million sessions completed since 1989
- +2 more outcomes
Companies that use HydroMassage
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
HydroMassage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HydroMassage partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
HydroMassage competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
HydroMassage social profiles
Digital presenceHydroMassage financial estimates
Financial estimateRevenue estimate
Valuation estimate
HydroMassage leadership team
Management profileNumber of profiles
Profiles2 records
HydroMassage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HydroMassage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HydroMassage
What does HydroMassage do?
HydroMassage designs and manufactures self-operated water massage equipment (G3 Lounge and Bed) that deliver full-body heated water massage for muscle recovery and relaxation. The company also offers complementary recovery products under the WellnessSpace Brands umbrella including the PolarWave dry cold plunge, RedZone infrared/LED sauna, CryoLounge+ contrast therapy chair, and RelaxSpace wellness pods, sold primarily as turn-key wellness space installations for commercial operators.
Is HydroMassage a public or private company?
HydroMassage is a private company. It is classified as venture growth investor backed and is currently operating.
When was HydroMassage founded?
HydroMassage was founded in 1989. It employs 11 to 50 people.
Where is HydroMassage based?
HydroMassage is headquartered in Clearwater, United States, in the North America region.
How does HydroMassage make money?
One revenue line is on record: equipment Sales.
Does HydroMassage have an API?
No public API is recorded for HydroMassage.
What industry is HydroMassage in?
HydroMassage's product category is Wellness Recovery Equipment. Its primary akta.pro industry code is HSADAIAL, Aquatic Physical Therapy & Hydrotherapy, with a secondary code of HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy). Its NAICS code is 62131 and its SIC code is 3841.